In 2024, the opportunities to grow a business, build a personal brand, or be an influence are greater than ever! So then the question you have to ask yourself is, why aren't you taking the opportunities? It certainly is affordable for many people...Today's video is a keynote from the Aspire conference in San Francisco. It's time to suffocate your excuses and go take these opportunities...It's time! Enjoy!
Timestamps:
0:00 - 0:35 Intro
0:35 - 4:21 Most people give up on their dreams too soon
4:21 - 6:00 Success is abundant
6:00 - 7:30 Life is how you see it
7:30 - 10:43 Why you need to start blaming no one but yourself
10:43 - 13:35 This is your sign to start doing
13:35 - 20:20 The reason most people are scared
20:20 - 22:30 Social media is a free opportunity
22:30 - 26:25 What's stopping you from making content
26:25 - 29:23 Being fueled by gratitude vs insecurity
29:23 - 33:15 Documenting vs creating
33:15 - 38:20 Content creation tactics
38:20 - 43:48 Choose positivity
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: https://www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: https://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: https://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: https://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: https://www.garyvee.com/dailyvees
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Timestamps:
0:00 - 0:35 Intro
0:35 - 4:21 Most people give up on their dreams too soon
4:21 - 6:00 Success is abundant
6:00 - 7:30 Life is how you see it
7:30 - 10:43 Why you need to start blaming no one but yourself
10:43 - 13:35 This is your sign to start doing
13:35 - 20:20 The reason most people are scared
20:20 - 22:30 Social media is a free opportunity
22:30 - 26:25 What's stopping you from making content
26:25 - 29:23 Being fueled by gratitude vs insecurity
29:23 - 33:15 Documenting vs creating
33:15 - 38:20 Content creation tactics
38:20 - 43:48 Choose positivity
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: https://www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: https://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: https://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: https://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: https://www.garyvee.com/dailyvees
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The 100% correlation to opportunity in 2024 is how you produce content on Facebook Twitter Instagram snap Tik Tok LinkedIn YouTube Period. It is the actual answer to the quiz. What I'm trying to understand is I Kind of think you know that so why are you not doing it? Because the excuse is I can't afford it Yes, you can. All of you in this room by dumb order ever in your life from seamless or Uber Eats dumb ever Tak an Uber dumb have clothes with a logo on it dumb.
If attention is the number one asset, it's an interesting time a year to give a talk when it's this early in the year because everyone's what are we in the 10th? By now? you've already probably broken one or two of your core things that you promised you were going to do this year. Um, and I I Think about that a lot actually the whole New Year's resolution thing and how hard it is to sustain it. And really, if if you follow my content or if you've stumbled on it, it's really interesting about the two places I think about, you know I I use this term clouds and dirt a lot and because a lot of it is just perspective and then execution and most of the content I put out early in my career um and I still do is very much around the execution like I can sit here for the next 45 minutes and tell you why I know most of you are not producing enough content on Facebook right now because Facebook's organic reach and paid ads given how so many content creators are overly focused just on Instagram and Tik Tok has become a huge opportunity like it was almost 7 years ago to drive your business. and I love talking about that.
and I know that some of the people in this room right now literally just took note of that and are going to go home and explore with it. and Facebook's going to be a more important platform for you than Instagram is right now cuz too many people are stuck on Instagram Not that Instagram is not important, it's just so competitive. That's why all your organic reach is down, right? So I can talk about all that and I can talk about a lot of other tactics like for the people that actually have time I Posted this this morning. Like the thing I'm most sad about right now is that I just don't have time and I'm not that guy when I who I was in my 20s and 30s, but anyone who's got the luxury of time and has ambition and I don't think you're at this conference and paid to be here and spent your time to be here if you're not hungry or trying to make something happen if I'm someone in this audience right now and I have three, four, five hours a day and I don't mean you have it because most people don't have it.
I mean when you really AUD at your time, you realize you're wasting three four five hours a day on dumb that you don't need to be doing. which is all of us, that's all. I Think about how do I get another 15 minutes, another 15 minutes. But if I had three or four hours a day, I would be streaming live on Tik Tok and Twitch constantly for my business.
Whatever you're doing here and like, but again, it's a hard game. The the biggest issue for entrepreneurs Executives Parents the world is that most things that are remarkable are hard and and then occasionally you'll find someone who blast it off real quick and you decide to point to the 0.001% person that hit it instead of realizing the 99.9% of people that hit it after doing something properly and hard for a decade. I Know that if people paid attention to what I just said right now and go back and get very serious about going live on Tik Tok and Twitch for four hours a day that it's going to take them six months to get any level of any kind of traction. and I'm talking five days a week which is 20 hours a week. And I know for most people after four to five days, let alone weeks, they'll give up because that's all I've watched for the last 25 years when I talked about. you should get an e-commerce site or you should do email or you should do Google AdWords or you should do Facebook or you should do YouTube and on and on and on. it's just you know as I reflect you know I love this time of year because you get a little downtime. during the holidays you think about different because you're out of your patterns and when I think you know obviously I knew had this talk early on.
I'm like how do I mix it up? What do I want to talk about I want to talk about the fact that most of you are just going to give up too soon and it's because you just just want it easier than it actually is. And it's really not about the tactics, it's about your perspective. So much of what is everybody up is. they're worried about everybody else in two ways: Somebody else's success is not taking out of yours.
There is so much unlimited everything money Fame opportunity. So much that getting fixated on someone else's success is hurting so many people as if that's actually taking out of yours. Do you know many people when I put out certain things say well, someone else is doing that already I'm like someone else is doing everything already. There's 17 trillion versions of me like like always like I laugh at like people being stuck in like 40 years ago mentality I was I just flew from London so 12 hours I got to sleep a little bit but I also got to do a ton of work.
some somebody wrote me an email I was like before I tell you my big idea you got to sign an NDA I'm like but it's not 1986 up in this no more delete you and and it it was funny because I took note of like I hadn't heard somebody say you need to sign an NDA in so long but when I look around and what I'm trying to think through as I sit with all of you I'm like what are they thinking about that is over that isn't real This is why I'm so fascinated by perspective. You know life is what you decide to look at like you know I I Wish you could see my social media feeds like it's like kittens getting saved off a tree. like literally. The post that caught my attention the most today in my feed was a post about two kids driving in. Massachusetts The other day it was like a news article about it or like a clip. they were driving, it was snowing and they made the dad pull over cuz the guy who was shoveling the sidewalk was in a wheelchair and they were. You saw that and they jumped out and helped him right. It is nice and and I get to see night in my feed CU I Decide to focus on positivity.
Everyone's like the algorithm social media. No, no, it's you. You do understand these algorithms are empty, they just want to keep you on. I can tell you everything about yourself by opening your phone and looking at your algorithms.
They're not trying to make you sad. you're sad. Thank you for what he said. If I could leave this stage with anything in 2024, I would make this the year for all of you to finally be 100% accountable.
Like if I can accomplish anything in this talk. if one person in this room just decides finally this year, I am going to blame 100% of the I'm upset about on myself and realize that doesn't mean you're GNA be depressed and sad. It's G to mean that you're GNA be happy because you can do something about it. We have become infatuated in Pointing Fingers.
2024 is here. We're going to point a lot of fingers. We got an election year. You guys are going to be real sad this year.
Do you know what my favorite thing is like rolling around in life and hanging out with other entrepreneurs and winners is when they try to blame them not having a good year after they claim they're so gangster on a president. Let me just give you a news alert that you can sit with for the rest of your life if you blame the sitting President Obama Trump Biden Clinton and whoever's next if you as an entrepreneur, blame the sitting President for why you're not doing well. You're a loser. I'm aware this is a very nuanced statement I'm aware that macro things happen under administrations.
I'm just aware that millions of people aren't impacted by who the Sitting Administration is and they navigate through the reality of it. That's just the truth. We have to get off this kick of blaming our parents for everything, our government for everything, the platforms for everything. Here's an important Nuance of what I'm about to say because there's all sorts of.
there's systematic parenting. Really does people up? Governments do matter like it matters. That's not what I'm saying. Please understand what I'm saying.
If you are dwelling about it, it's already over. It could be 100% true. You don't think I have problems. You don't think anybody in this room that there's not a person in this room, let alone the8 billion people on Earth that can't sit in front of you and tell you 25 things that are up for them as if the audacity that we have gotten into in society as thinking people have it good. And by the way, even if somebody popped up right here and says I do have it good, everything's good. Tomorrow they might not. Tomorrow might be the day that their sibling gets diagnosed with terminal cancer. Tomorrow might be the day where they make a misstep.
Tomorrow might be the day when they walk out the door and get hit by a tree. That would suck. Why am I going here? I'll tell you why somewhere along the last 20 years of living a public life talking about business opportunities, the first five years I was so confused of like why are people not doing this like here It is ready I'll break it down: making content on the eight social networks that matter the most will lead to every single thing you want to happen professionally. As much of it as humanly possible.
How many people here have consumed my content? Raise your hand. How many of you have heard me say that before? So now the question is, why not? I've been very consistent. So why do you not post 45 pieces of content a day? Bored? Yeah. I mean like the the real question becomes somebody will make an excuse of like I don't have the resources or the time.
That's cool. That's fine. it's like you know I think of business and I think about this combo we're having. like working out right like you can like.
Read about push-ups like there's a lot of you in this audience that consuming the information makes you think you're doing it. That is true. it's very true brother. like how many more books do you want to buy I got a new one coming so buy that one.
But but like how many more videos? How many more courses? How many more conferences for a lot of people. Unfortunately, doing the process of this makes them think they're doing it I'm not going to go to a conference like this and never did. Not that I'm better I I Really need you to hear this. It's just that I just got raised in a way where I realized doing the work was the game right and I actually think it was my mistake to not go to things like this coming up the game because sometimes you need to step out like I actually regret not having a mentor coming up the game I lived in my own cocoon I regret not coming to conferences on.
As a matter of fact, the second I decided to go to conferences is how I learned about Web 2.0 and did my Twitter and like so I don't think it's wrong I just don't want some of the people in here being career content consumers and there is some career content consumers in this right now. It's kind of like the way we talk on the Internet or the way we support on the internet. You think typing it out on Twitter means you did something my friends. 2024 needs to be the year you finally do.
But what's interesting is the reason I'm bouncing back and forth is 2024 if you're going to do stuff I realized that it was the perspective. It was how you see the world right. If you're not in a good place, it's hard. Like, one of the reasons most of you do not produce as much content as you possibly can is is because you don't do well with the negative feedback when you do or the performance of it not doing as well as you want it to. The the thing that is breaking my heart is knowing how many of you are not posting what you really want to post because subconsciously you're concerned that it's not going to do as well as your normal posts. You're like literally living your life for the likes. There's so many people that want to get out of their Niche want to talk about something else, but because you're used to getting 413 to 515 likes and you know if you took every time you've ever stepped out, you only got 80 and it feels like you're just staying in this pocket and we're just. we just lack a fundamental relationship with losing.
Do you know why I'm on this stage because I'm addicted to losing. Let me break it down for you addict. I'm addicted to losing now I'm addicted to micro losing so that I can macro win? The reason I got hot four or five years ago in my content for the ones that follow about eighth place trophies is cuz we the kids up with it. Why did we the kids up with it.
it? was well- intended. We didn't want little seven-year-old Johnny when he lost to be sad I Get it. That's sweet. If I brought a seven-year-old up right here, you'd be like a right.
But if I was like Johnny you suck you'd be like what the Gary but I would be doing Johnny a favor. What we did for the last 25 years in modern parenting is we demonized losing. We over coddled, which was in theory optically looking like it was right. But what we did was we made them scared to lose.
We took getting B's and C's and D's in school which was already a problem in the 80s and 90s and we took it into everything. We took it into places it should have never been. The the only good thing about sports is it's non-debatable You either won or you didn't and we even that up. And so now you have 22 year olds who are just scared.
they're scared to lose if they get fired. If they this, if everything is the end of the world. Do you understand Nothing matters nothing besides the health you have and the ones you love what matters like this is why I am able to na I The gentleman who introduced me said something very nice to me backstage. He's like hey I've been doing this a long time I Just want to thank you because the reality is, 99% of people are not authentic.
They act some sort of way, but backstage they're not nice I appreciate you like that and meant a lot to me. But let me tell you why I'm like that. It's because when I get the claps and the accolades and dollars and the followers I can't hear it I don't think I'm special I understand that I'm good at business. Okay, okay, you're good at too I suck at a lot of things.
If the world was predicated on how good you are being handy around the house, I'd be a loser By the way, I was a loser from first to 12th grade. Going back to me being addicted with losing. The reason I'm good is because the world told me I was bad my whole life. When you get D's and Fs in the 80s and 90s, your parents, friends, your friends, parents, and every teacher. Every grown-up you know in the world tells you you're a piece of. So I got used to it. You know how easy it is to not give a when you got used to not giving a you like that one. it's true.
and then I played Sports all the time. I was pretty crafty at some but I lost a lot and you lose in sports and I grew up in Jersey in the'80s got into fights and got punched in the mouth by the way, that's another thing we need to bring fighting back. I've come to realize do you know why all these people talk on Twitter It's because in the 80s and 90s if you talk someone punched you like I think seveny olds and 10 year olds and 11 year olds at school and they should fight. These kids have no idea.
they don't know what a punch in the face feels like and they definitely don't know what a spanking feels like. how many people here were hit by their parent. raise their hand, actually stand up. if you've been hit by your parent, you can sit notice how that got a Raz I promise you when I asked that question in 20 years no one's standing the up and I'm kind of like I can get there mentally of like understanding what people think about it though.
I think a good smack in the ass will get you straight proper. What I completely can't understand is the fact that nobody gets grounded anymore. Forget about the spank people, don't get grounded and you know what that leads to Growing Up Realizing there's no repercussions for doing the wrong thing and this is where we're at so we can talk like I did for the last 10 15 minutes about the way it's coming up. but now the question becomes how about us So it's been fun for the last 15 minutes laughing about the kids coming up.
But what about you? Because I Promise you, if you were not completely where you want to be, you're doing something wrong. What is it? What are you doing that's making you come to this conference today, right? Some people want to Triple down on what is I I'm sure there are plenty of people here like good and they're like it I want to double good but I have a funny feeling there's a lot more people in here being like I can't get it to click and the thing is going back to falling in love with micro losing is my belief. The unlock for the majority of you is to get a little bit more comfortable with this. Comfort Losing and losing comes in a lot of forms, right? Going back to again.
Why It's so easy to give a business talk in 2024 When you're me, of course you have to have business acuum. You have to have something to sell. But do you understand that it has never been easier to create demand to sell something than it is today that every entrepreneur 5 years, 10 years, 15 years, 20 years, 30 years ago had it so much harder than than all of you to create demand. You can post for free on a social network and sell. Who here is over 45? Raise your hand. Can you all tell these people how insane that is? We grew up where you had to spend money to get people to know. Ads cost money. And of course you can spend ads on Social.
But you can post on social for free. That's when. I That's what really gets me crazy. when people are mad at the algorithms or the social networks.
It's free. like I'm Shadow Band No you're not. You just suck. You're not Shadow Band It's you're not that serious.
I Promise you you are not Shadow Band You just make content that nobody gives a about. You know why? Because you make content that is selfish. You make content for you to get followers. You make content for you to get likes.
You make content for you to sell something to someone. You make content that is selfish. That's it. Like has any.
Do you understand Literally every time I post I look at it and I'm like why would somebody look at this? That's it. The Frameworks of how to attack this game are simple. executing. is it hard if you don't know what's happening within you right? Because you know I I Think you know this is a really again I Love this time of year I Need to start making sure I Victoria Make sure I do a talk in the first two weeks of the year every year.
This is like real to me. like this is such a good time because you know life's about. It's like sports. It's nice to have a football stadium right next door.
Life's about momentum. It's momentum right? And so the reason a lot of people not doing what I'm talking about is the momentum is not in the right direction. They lost the stab. they were better three years ago than today.
Like you get caught but like again, just like when you know holidays you a little something January want to cut down like you got to get the momentum that first day in the Gym's impossible even for me. I'm a workaholic and when I go on vacation for two weeks like I just did the first day back I'm like I want to retire now once I break the seal hour in I'm like no, this is my game but literally like 2 hours earlier on the first Monday I'm like I'm not doing it and then by 10:00 a.m. I'm like this is my spot. It's like tough to right I'm sure for a lot of you that's what the gym is right? no no no no you get there and you get that Euphoria right? Or you eat like for like three months and you're losing and then you get that one good day and you Swit like it's momentum.
You must figure out what's going on in your dome right here that is stopping you I'm going to to say it again. back to school remember school I Don't know if I see some kids in here do they have still have Scantron sheets? Probably not right they do Those used to be my favorite I would just walk I was such a bad student I would literally walk into every high school test if they were like Scantron I'm like yes I would take it and be like C DB a C DB give a give a not because I'm cool but because I was smart enough to pay attention that getting straight A in school had no correlation to being happy and successful just does it. There's nothing wrong by the way, being good in school as a matter of fact I Desperately need as many people to be good at school as possible because I need a lot of employees over the next 40 years. so keep pushing your kids for that robotic straight A cuz I need employees. Um no, but what you know when I think about this like we really really need to understand ourselves because you got to get the momentum because like a Scantron A B CDE e I'm literally going to say it again I'm going to recall it please I Need everyone to hear this. Whatever it costs that you could afford of course and cost is not just money. cost is your time, your effort, your energy. whatever it costs for you in 20 24 regardless of what you do Real estate agent uh, how many people here are employees of companies? Raise your hand? Raise? It's fine.
It's good. I Know I made that joke. but please raise for y'all just posting on LinkedIn once a day about your expertise or what you see in your work will lead to people recruiting you to pay you more for jobs in your same sector. The 100% correlation to opportunity in 2024 is how you produce content on Facebook Twitter Instagram Snap Tik Tok LinkedIn YouTube Period.
It is the actual answer to the quiz. What I'm trying to understand is I kind of think you know that so why are you not doing it? Because the excuse is I can't afford it. Yes, you can All of you in this room by dumb order ever in your life from seamless or Uber Eats dumb ever taken Uber Dumb have clothes with a logo on it Dumb. If on those three things, let me throw one more out there.
buy a $6 hot beverage. Dumb. All the things I just mentioned are not dumb if you're good good, but they are very dumb if you're not good and it's a really funny game momentum because the more not good you are, the more you're buying clothes with logos on it because you need a quick little hit of feeling good for a second. This is one big game of two very simple energies.
When I say one big game Life is one big game of two energies. self-esteem and insecurity. and we all fit somewhere from the extremes on both. And it is such a big deal.
because let me tell you about extreme insecurity. It's actually one of the ways that people use that energy to actually amass financial success. They are so deeply insecure, they go for it at all costs and they figure it out. The problem is the people people that I've seen climb the mountain with deep insecurity and get there financially can't sustain it cuz if you're dark, you're dark. The other side that gets there is called gratitude. There's that's the other fuel. You're just so grateful for what you have. Think about this.
No, like do this for me. Please just for a second if you can for just 30 seconds with me on this one, think about how much energy in a day in a week in a month you spend on what you don't have versus how much energy you spend on being grateful for what you have. It is so out of whack it just is. And here's why this is going to give you the Insight Especially for the people in this room we're in.
America It's too much prosperity. World wars used to reset us. The depression re like the 20s they were balling but the depression reset us. You were just happy you had a little porridge.
we just have had it too good for too long that we're confused and so I believe that the majority of you in here's highest value of accomplishing a business goal. If this is a business conference is actually based on your perspective because the answer to selling more real estate or t-shirts or whatever the you do is content on social networks. Of course there's other but that is the easiest and I hate that word. but I'm going to use it.
That is the easiest way for good to happen. And so we have to leave this this conference finding a way to produce more. I'm going to go back to some tactics now now that I think I've done my job to establish perspective. I Really really really really want to talk about documenting versus creating? So okay, you're hype now.
You're like, you know what it. Gary's right, this is my ear, right? cool. You're like, you know what? I've heard it enough I'm yes. Now the problem is tomorrow and you're trying to figure out what to make right.
One of the reasons I love this concept of documenting, not creating is I'm concerned that you don't know what to make which is why I Love live streaming so much. Be and I'm talking about live streaming like go live at your desk while you're working and have three people watching at first and like while you're on your laptop like look over and be like hey, I'm being serious but notice what I'm saying I Want everyone to hear this. What I just said is the content equivalent to the first day you ever go into the gym after not being in shape for 30 years and you just get on a treadmill and you go super slow. My first workout 10 years ago 10 years ago Mike Vante and I were joking about it the other day.
I did eight atrocious push-ups I never built muscle before. It's all I could do. If you're sitting here today and you've done like two half-ass efforts at making content on the internet and you decide to live stream, you're just maybe going to be able to eek out a hay. but I can do a lot more in the gym 10 years later I Just need you to know it's going to be hard and I just need you to know that that's good because everyone's saying. But what about this person? What about them? Yes, they actually executed when I was yelling at all of you four and a half years ago to go on Tik Tok But you didn't listen did you? And so they listen. They execute and it worked for them. Sorry that you didn't That has nothing to do with you, just because a couple people went viral fast. That has nothing to do with you.
And more importantly, the question is, what do you want to accomplish out of this? I Assume again that this is the context of a business business conference. I Assume you want to grow your business. You can't sell anyone anything unless you have their attention. If you go into the bathroom right now, in a stall by yourself and start trying to sell something, you're not going to sell anything.
You're by yourself. You have to have someone's attention to be able to sell to someone the shocking percentage of our customers attention. Now sit on these eight platforms on these devices. It's stunning and the opportunity is real.
The problem is, it's hard and most people give up and most people don't know what to say. But all you should say is what you know. Let me give you some tactics. How many people know what a green screen video is? There's like the headline you talk over.
just raise your hands please. Great! So for the ones that don't know if you've seen on Tik Tok or Facebook it's like a human. And in the background there's like clearly a clipped from like a newspaper AR or something. It is training wheels for all of you if you're struggling to figure out how to make content in your business or your interest or your genre.
Google Real Estate Sneakers, mortgages Insurance apparel, protein, vitamins I Don't know what you do Google it go to Google News Look at the news, find an article with a headline that makes sense to you that you have a thought on because I'd like to think you have a thought on the business you're in. What do I do? Talk about what you know. Take a screenshot of it if you don't know how to do a Google a a green screen on social media like some of you are thinking right now, good news I'll tell you how to do that. There's a site called Google you type in how do I make a Green Screen Video enter they will tell you for for free and start doing it.
Everybody here can do green screen. Everyone here can do green screen and it. By the way, as we sit here today, maybe not in six months, maybe not in three years. But as we sit here today, A Green Screen Video will get more organic reach than a normal video.
On most platforms all social media is about is an acronym that I call pack Platforms and culture. You have to know how a platform Works does a real versus a Main feed post video work better on Instagram and Facebook or does a picture work better Should you do a picture and then a video? Should you do a two-minute video or a 30 second video, What should the thumbnail look like? What's the first three seconds of a video look like what's your copy? It takes skill. You should spend time at night again. How many people would like to grow this year? Raise your hand. Great idea instead of at night watching. Dumb. Why don't you consume information on how to be better at making content on social networks? You can, you know? And this goes back to like what I see in my feed instead of watching the news? whose job is to scare you or watching? I I Don't know. like Blind Marriage Millionaire? What the you watch people literally complaining about their lives but watching three hours of Temptation Island I Get it, You're escaping the same we do with drugs and alcohol I Understand or logos I Get escapism I Just don't want you to escape your life I want you to enjoy your life.
Do you understand that? If you are looking forward to Friday it's bad I Know this to be true because that's how I lived my life from eight years old to 20 I Looked forward to Friday because I hated Monday through Friday because I didn't give a about Saturn or the periodic table or the Dewy Decimal System I Like that recall that was a good one. Remember that if these kids where is that? How old is that little man 10 brother? If you understood what the world was like pre- internet, it would blow your little mind. Do you remember going to the mall because you told your friend you were going to meet at the water fountain at 4:15 but for some reason their mom got caught up and they weren't there and you were like it. and You' see the next day at school like was crazy new kid came to school with a beeper narc my friends, this is.
It's actually stunning how simple life can be. If you're willing to make it simple, the problem is, you have to stop impressing your mom, your dad, your spouse, your neighbor. Too many of you are living your life for other people's opinion. the the real answer to the quiz of why you're not posting.
Enough is you overvalue other people's opinions over your own happiness. It is really a pandemic that's a real one you've over. Do you understand you overvalue your sister's thought. Your mom's thought.
you must make 2024 the year of accountability. If your mom is super negative and you up, do Not talk to her eight times a day, Talk to her once every eight days I'm not saying cut your mom out, it's your mom. You came out of that. But if your mom is poison and you're a do you understand Besides that little dude and probably somebody else said here you're grown now make 2024 the year you stop complaining about the same I Got it.
Your dad drank Most dads drank back then I got it. You up and took the wrong job. You married the wrong girl. This happened Donnie screwed you I get it and you're just in it.
We can't like dwelling is a disease and this is going to be a tough year. Like I said earlier, it's going to be super negative out there I am so not looking forward to this. These politicians as if they give a I love. When you think they give a promise, stop, stop feeding into the bad. Focus on yourself. focus on your loved ones. Choose positivity. You have to understand if you have decided to be cynical and negative.
It Is by default that because you can find it. But if you choose to be positive and optimistic, you can find the two little kids helping the guy in the wheelchair shovel his driveway. You get to choose actually. you know what? I've never said this out loud I just thought of it right here on the spot.
So this is good. Let's make a pledge to this if this talk hits. If you feel like it, I'm ready to go every single time you are in your feeds. If the post does not make you feel good, unfollow and mute that person and then after you're done with that, that's your day to-day that's what you now do.
That's what you now do or be careful cuz sometimes it triggers you in a different way. If you find yourself over envious of someone, delete and mute them too because there's a lot of people. There's a lot of people that sell negativity in an interesting little package. They hide it as I'm just trying to be aspirational, but posting pictures of yourselves on private planes all day flexing Rolexes is not bringing all of you a lot of value now.
I'm not going to blame those people. You're a big boy and big girl. don't feel bad. feel happy for them.
But if you're not there yet, mute that. unfollow that. and then when you're done with all that, the last thing you do before you go to bed in that feed is you go to search and you type in positivity and you let the results pop up on that grid and you click a couple of things and you follow a couple people. And like a couple of positive things, you will wake up on April's Fool's Day with a much more positive life.
That's right, whoever in this room is able to cut out more negativity and bring in more positivity. In 2024 will win. Let's go. I'm going to leave you with this.
so we just broke that down. Now in: June If you're still in a bad mood, that's on you. 2024 needs to be the year of accountability. The truth is, and this is tough.
Most people are most comfortable in dwelling in darkness. You know why? it's easy. Don't be that person. Misery, loves company and there's a lot of people feeling this way because the lack of accountability has hit an all-time level.
But there are millions of people who are thrilled and happy and living simple. and I want you to be one of those people because I don't know if you know this, you were not born for a very long time and I don't know if you know this, but when you die, you're dead forever And so we get to be here for a little period of time. Why the are you not enjoying it? Thank you Bay Area.
I got 42 subscribers in 10 days. I expect more in 2024 🙌🏽💚 I wish everyone the best in theirs too
Very inspiring and tactical thanks Gary your the man
Those impersonations really got to him. He’s so toned down now
Dude the spankings thing…. Cps…. You can’t even make your kids do pushups in place of spankings. We’re weak AF.
It's crazy how much this talk spoke to me. I'm literally 22 and I literally called this year my "year of accountability" January 1st when I made a vision board, lol. How did I stumble onto this video, I don't know but I think it's because I actually started committing to being accountable, a month and 7 days in… And this is my evidence of committing too back to back, day to day sweat.
Pure execution. End of the day we have no idea what the social platform algorithms are going to do or control. We just control the content that we can create and distribute consistently to get insights to optimize and execute.
Stand up comedy with Gary. Very inspirational talk. Let's make it happen in 2024!
I agree, fighting at a young age is healthy it builds respect, the problem is nowadays when 2 kids get in a fight they put them on house arrest with an ankle monitor 💀 turning them into criminals early. School system is half the reason our kids are fucked up.
I agree life is about momentum. The hardest part for most people they can’t even get started. If they could figure out WHY they want to succeed and get leverage on themselves then they would (hopefully) take action. Understanding yourself and your motivations is number 1.🎉✨
all of us can 👍
This might be his best talk yet.
If you know you know. This is so much value.
Love this. I actually own a creative agency called Kelly Media. Have been so busy making content for clients, I haven’t had time to post our own content. Definitely have to make that a priority
Be warned – absolutely no tactics given!