Talk about all the things you’re interested in, not just your “niche.” I talk about wine, garage sales, content, web3, mindset and perspective, kindness and accountability, things that are overrated & underrated… My friends, it’s simple. Make content that’s from your soul that actually brings value to others. THAT’S how you win. I hope this helped somebody today ❤️
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

So I can start a YouTube channel and like one of the questions I wanted to ask you was like I'm having trouble like finding a niche because like I like do so much like obviously I played football I Don't think I don't think you need to find a niche I think your Niche is that you are that human being. Yeah, yeah, your Niche is you the human? Yeah and everyone's like I need a niche which actually means I need to stay narrow in something and just talk about football. Yeah yeah, that's the reverse. You need to be as broad as possible but fully you which becomes your Niche that's me Yeah I Talk about you know the Jets I Talk about sports cards I Talk about wine I Talk about business right? Yeah, like I'm not a niche I'm broad as yeah my Niche is that I'm Gary yeah, that's your Niche Your Niche is you the human.

Everyone's holding back their full self and then they're like okay I'm only showing people three parts of me and I gotta pick one so they go this narrow instead of being that.

17 thoughts on “Do you really need a niche?”
  1. Avataaar/Circle Created with python_avatars Robert Loyale says:

    No Gary your niche is you’re a social media consultant.

    If you were to stop talking about marketing businesses on social media and helping influencers, and decided to go 100% on playing pokemon on YouTube and collecting farts as a hobby – you would see a shift in audience.

  2. Avataaar/Circle Created with python_avatars cobaLt bLuE :] says:

    Atomic Shrimp is a good example of this

  3. Avataaar/Circle Created with python_avatars cj johnson says:

    Such good advice and perspective! Thanks garyvee and all the people who watch my first longform video post today and in the future. @freedomtowander @cjjohnson1390 ❤

  4. Avataaar/Circle Created with python_avatars jordan Avesar says:

    This is profound

  5. Avataaar/Circle Created with python_avatars Dewa Debadon says:

    👍

    Daily Positivity Energy! Thanks Gary!

  6. Avataaar/Circle Created with python_avatars Hola! Unpolished Man says:

    Needed this. All the talk of growing your YouTube or whatever socials is that you need a niche. Id rather talk about everything I like and grow that way. Good advice as always! 👏

  7. Avataaar/Circle Created with python_avatars Matthew Green says:

    Perhaps that Niche will be decided by those that search or find interest in your content, and personality as well.

  8. Avataaar/Circle Created with python_avatars Shardlee Timol says:

    I love this

  9. Avataaar/Circle Created with python_avatars Self Improvement Motivation Squad says:

    The Advice I've been waiting on, thanks Gary❤

  10. Avataaar/Circle Created with python_avatars Factual fortitude says:

    Combine what you love and give most value from that to your viewers so they get something from it rather than wasting their precious time.

    Like if you are a vegetarian and you have gained muscle you can talk about how you started and that in the start everyone told you you can’t gain muscle while being vegetarian and then show them video of you and tell them how got across that and what exercises worked best for you and favorite exercises

    Like for arms it’s curls, hammer curls and chin-ups

  11. Avataaar/Circle Created with python_avatars Blockchain Sensei says:

    BOOM

  12. Avataaar/Circle Created with python_avatars BrandNerd says:

    Our niche is local service companies that want to become brands. BUT, most of our best-performing YT shorts have nothing to do with our niche. 🤔

  13. Avataaar/Circle Created with python_avatars Elle Font says:

    This has been the most accurate thing I agree with him on. 😊

  14. Avataaar/Circle Created with python_avatars JuanBass831 says:

    What I needed to hear today

  15. Avataaar/Circle Created with python_avatars The Dopeman says:

    Really good advice thanks so much really needed to hear this….

  16. Avataaar/Circle Created with python_avatars Factual fortitude says:

    I really liked this because I have been thinking about it a lot as I’m doing things I love like gym, real estate, true facts, and some vlog where I’m doing and spending my time and giving food to animals

  17. Avataaar/Circle Created with python_avatars GaryVee says:

    Talk about all the things you’re interested in, not just your “niche.” I talk about wine, garage sales, content, web3, mindset and perspective, kindness and accountability, things that are overrated & underrated… My friends, it’s simple. Make content that’s from your soul that actually brings value to others. THAT’S how you win. I hope this helped somebody today ❤️

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