Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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i like the subscribe thing
I think it's a great way to start. Amazon, Facebook, Tinder were all dominant in just 1 place/niche, they wouldn't grow being number 56 globally (Did you ever bought something that had 55 better and more reputable alternatives?)
You can't compete with Nike or McDonalds if you are playing their game, Chipotle invented a new game and they grew.
So yeah it's great to be big fish in the small pond if it's scalable and to Gary's point, it's also great for people that don't want to scale because they will have the advantage. Until they don't.
You're so awesome and authentic thank you for doing what you do Gary Vee! 👍🏻😊
The "big fish, small pond" analogy could refer to dominating in a sub-niche of a larger market. For example, someone might not be able to compete in the wine market, but they might be able to dominate if they started their own "Pinot Grigio Hour". I heard a very wise speaker recommend this idea of focusing on sub-niches/smaller ponds at the Web 2.0 Expo a few years ago. I don't remember the guy's name who encouraged this idea of focusing on sub-niches/smaller ponds, but I'm pretty sure his name rhymed with Larry Baynerchuk. lol
I think it's such a bad idea to think in the big fish/small pond way. You get bored in this way and you lose your drive and motivation. When you have no more room to improve or move forward/up, you stop trying and you lose focus.
From experience the benefit of small pond is the higher value you get out of each customer for less customer service cost. 10 customers paying $10 require a lot more customer service than 1 customer paying $100.
Great Advice! Thanks for all of your hard work.
God Bless Doug
excellent advice