We put out a pod every single week, consistently 52 weeks. Plus, at this point in a row, we are putting out Clips every single week on our social media pages. one a day. one per platform.

Yes, same clip, same clip. So we have same copy, same clip. seven to nine posts a week. That is disproportionally the first place to focus on attention is the number one asset.

There's a bunch of things I want to get into, but I I do understand where we are in, you know, a little bit of limited time. Um, so the first thing I want to ask you is actually something that I think applies to a lot of people. It's a little bit different than the traditional question you're probably asked. Uh, but it very much applies to me right now.

So I want to kind of look at this as a consultation question? Straight. Happy to do it. We've been at this for 10 months. Um, we're of the impression our production definitely is top-notch That's just a factual thing.

Yep, then we have. We're of the belief that we have the sauce our F We our following is a very, very loyal following. Um, but at the end of the day we have been stuck at 12,000 Orthodox Jewish followers and we've had on a lot of yeah. it's not exactly what I'm trying to do, but like within the community like people love us.

Yeah, yeah, yeah, like we were just in Israel over the holidays. Um, and like kids in the street? Yeah, yeah for sure. and uh. but at the end of the day we're just like we've had on a lot of like we've had on some very notable names.

But we're not breaking out uh, out of the Jewish like the the regular Jewish community and that's really what I'm looking for right now. That's literally what I'm up against. and I think that probably how are you trying to So one of the given how saturated the market is obviously with content right now I felt that good production would be an easy controllable factor in order to, uh, move us like, kind of bring us more eyes quicker and just jump out to the subconscious while these guys are legitimate? Um, we're putting out, uh, we put out a pod every single week, consistently 52 weeks. Plus, at this point in a row we are putting out Clips every single week on our social media.

Pages How much one a day on all social? At least one a day on one per platform. Yes, same clip, same clip. So we have copy same clip, seven to nine posts a week, and we post on. That is disproportionately the first place to focus on.

Okay, you know the reality is is organic. Social is now foundational to awareness. especially with the way the algorithms are going. You genuinely actually are one Tik Tock clip away from quadrupling your audience though.

that's much harder than it was 36 months ago. but it's but it's not impossible. So if you're making a clip for social, you're putting yourself in a vulnerable spot because you're not making the clip for the distribution. So you can imagine given the community and me knowing a little bit about it, if if you're speaking to a room full of people in Brooklyn uh in the community, that might be a different speech than if you went to Babson and spoke to the students at Babson about entrepreneurship.

it would be different. You would use less yish words. You would have different references. It would be contextual the fact that you're taking a single clip and then posting that on Instagram Twitter Facebook Tik Tok LinkedIn I I I I Got to find out from you which ones but immediately as you can imagine a heavily you know um hidic joked out referenced out talk in Alabama at a Walmart isn't going to land the same way.

and by taking a clip and posting the same thing on Twitter that you're posting on Instagram they won't land the same way. So the biggest mistake people M make in Social is they look at it as purely distribution and they just want to put something out on it and they want it to go out when in reality understanding best practices creatively and analytically per platform is imperative for you to break out. Got it? Um, if you're post, if you want to win Tik Tok For example, you have to respect Tik Tok Just like you being part of this community. you know when people come from the outside and and try to sell the community Yeah, you're laughing already.

It's impossible if they're not respectful to the context or the tone you're saying. diversify what we're putting out, tailor, make it to each audience. Ready for this. This production is incredible.

I Would mail this in in return if I could get you to give this level of financial Vigor and emphasis on what time you post what the copy is, where you post and uping your output across the seven platforms that matter. I'm about this life. This is amazing, but this is wildly enormously secondary for you to get awareness to proper social media strategy around the creative per platform. No, that makes a lot of sense.

So my, my only Qu, my first of all, a lot of one thing. Another thing is live. I'm devastated that I'm too busy to be a streamer I'm going to say that nice and slow for Dustin What? I am devastated that I am too busy to be a streamer I have told the story over and over of Twitter and YouTube being the foundation of the Gary V brand, which is absolutely true that 2006 to 2010 moment was real I had forgotten, actually forgotten that the six or nine months that I was really flirting somewhat aggressively not as consistent as Twitter and YouTube with you stream which in essence is twitch and kick and Tik Tok live right now I forgot how big that was I believe that if I had time and wasn't actually running businesses and was actually doing the Gary ve thing that I think most people think I do for a living right? I would probably stream for 12 hours a day. Oh really I would.

And so the other thing to think about is your live strategy. You know I think the depths that come along with audience engagement in live and streaming is profound. You're much more interactive. No longer are they consuming, they're you feel like part of it.

It's more social relationship you sound like. Also, you're making a big uh distinction between live and vlogging, right? Those two SE vlogging is episodic was huge for me. definitely another. You know there'll be a time where I get a little older and I'll sum it all up.

and I'll talk about the chapters of Growth Daily V will be in there. It's huge for me. No. I'm talking about streaming and live, Got it? So one one last thing on this topic is so we have been very focused on putting out content that is not just Orthodox based like that's app to the whole world course if you want to go broad, right? But it sounds like what you're saying is that we have to respect the individual platforms that one.

I'm getting that correctly and also slang right like all of us are going to act differently in this room than we would act if we all met up for a business meeting. a to at midnight, right? There's a different, slightly different version of us. That's how these platforms are. The words, the slang, even the content.

you make things that are trending things that are in the know Tik Tok's a little bit younger than Instagram Instagram's Facebook's a little older than Instagram All three of those need slightly different things you know, even within the athetic community. Well, you're posting on Facebook should be really crushing for the 70-year-old Yentas more so than the 16-year-old you guys coming up. Do you think we should? But but is trying to get everyone? Uh, not. as would you say the niche like I I Always here, keep your audience as as niche as possible.

Your opening question was to Broad in your audience no. but I'm saying outside like our main focus is 18 to 35. You know, just in the world that? well. good.

I mean that's an old television thing, right? You guys are all in this pocket. 18 and 35 are like two different human beings, right? Different slang, different interest. talk to each other anymore. Yeah, so I think I Think the biggest obvious thing that will help you dramatically is if you reverse it I Believe What's happening between production value and this show is that you're putting an enormous amount of emphasis to this, which I Love.

It's important, but it. but you're viewing like most people, you're viewing social as a distribution instead of like an actual place to like, really cultivate. It's like you're like using like email press send get out there, find us instead of like really understanding how to do that super well. I think two to three posts a day on all the platforms face Facebook's a monster.

People continue to underestimate it. Then there's Facebook infeed. Then there's Facebook Reals. There's Instagram infeed.

There's Instagram reals. There's Instagram stories like there's so much. How big of an editing team do you think you need to put out the consistent amount of once you understand. Let's just say the actually what each platform is NE needed.

It all depends on how you do it. I mean you know where you're at in your careers now. I Believe that there's because I get five emails a day from 17-year-olds in the community willing to work for free if you had so many kids roll up on you on Israel I Have a feeling you could have three tomorrow for an internship and pay them minimum wage or put them on or give them experience right? You know it all depends on how much it costs. What you know you get an editor from: Disney They're going to cost you $200,000 That means you have none.

You get three kids at 17 that are good at it to build an Orthodox Jewish Army of editors it's it's it's really real. talk like like we've we've taken it. you know Dustin knows like we used to do it all here now. but I have a global global Creator Editor Team All over the world costs are different time zones.

We want to be 24/7 but the mistake people make is they will buy these I've never had these lights in my career right? Which by the way again I Do not want to demonize it cuz I think it's epic but to me it's secondary to getting people to know who the you are. Yeah, I agree with you 100% and you're making the discrepancy between the distribution and the engagement. meaning we're looking at. it is like distribution will give us the opportunity to get engagement rather than the actual content that we're putting out is going to be what is engaging by tlor making it.

Tik Tok That's right away from everything changing. I'm an extremely focused, aggressive, just bottom line type of human being and you're ambitious and hungry and focused and driven. Yes, Okay, I would say those things are very much true Me too. and I'm for me.

One of my biggest challenges is working with a team and being like more so to speak, gentle if you all want to call it with them. So this way, like my most, people honestly can't handle the intensity. Yeah, so well. the intensity is probably not a problem to handle.

Okay, it's potentially the combativeness. the lack of self, the empathy, the comp like it's the other soft skills. Intensity is incredibly easy to deal with when it's intense, love and safety, and and deliciousness. Well said, you know, intensity is not the energy is not the issue.

All right guys, that's it. I'm uh, but you know it's funny brother, you're how old are you? I'm 29? Yeah, bro, you're such a young man. Like this is where you need to make some decisions. Um, you know you need couple things I think this.

I I I'm excited we're going here. You have to make make some decisions at 29 and you have plenty of time. You can make these decisions at 39 too, but by the time you get to 39, you're going to want to make this decision. Which is the following: How would you like it to be? Meaning there is an incredibly obvious correlation on this, which is likeability, what you're actually bringing to everyone around you like.

there's many ways to build the biggest building in town I You know I Say this a lot if you watch my content. Maybe you've heard this like either you just have the talent to build the biggest buildings or you spend your time tearing down else everyone else's building and your building is actually not that big, right? My belief system is when one excuses their behavior on things like ambition or driven or focus and don't really break it down to its pure form. Which is what is it that you're thinking when you're too intense for them? Is it that you believe if you pay someone that they owe you? this is an incredible challenge for people that are bosses I don't believe just because I pay Dustin that that gives me cart blanch to make it not good to make what not good is like to be an you're saying yeah of course not. You know what I mean obviously and and comes in a lot of shapes and sizes.

like even just the way you're talking I don't believe that you're like blindly on the side of like being a dick face but you know I can't speak for that, you know I think I think the thing to Think Through is like a dick elbow he's not. Here's a good one. For example, it is incredibly clear that most people governments, parents, bosses, humans love using fear to get things done right. It's easy, it's cheap, it's quick, and it is 100% of where resentment comes from, right? So I think a lot about that, you know and so like the question becomes like how would you like it to play out like would you like to have $100 million but very few people like you would you? Is it better to have $80 million? Not a 100 but everyone loves you.

Some people don't give a maybe you could have 500 million if you do it properly and play the long game. there's a there's a million ways right is is it is it dollars? Is it like what does bring the joy? I'll give you an example. What's really intriguing about me to me is I just love the game like like I'll take the money but it's crazy by comparison to a lot of contemporaries, my relationship with the money is very different. I Totally heard that it's like the trading cards game with you and like the honestly for me, the garage.

yeah bro. the garage sale stuff is such a preview into my soul. like I'm genuinely actually genuinely no more excited to find a $2 item in a garage sale in New Jersey that's worth 38 bucks on eBay than when I do a $7 million deal here at Boehner and it's not even close. What's so what's the difference? but what's those? What's the difference in those two? The Thrill of the hunt the why is The Hunt of making that deal let's say the one that got you more money not as enjoyable because there's no surprise here.

Got it? You know, like the element of the game like and just even like the pride I have in like knowing like The Knowing is really exciting. Last thing Gary in your pursuit of success Yes, Is there anything that you have done that you have regretted cuz it's difficult of course. I spent my entire 20s working in a liquor store 97 hours a week and did nothing I was say more morally but why more morally like when you when when you no because because I don't want I don't need anything from anyone Oh yeah, maybe made a mistake I don't know 35 I don't really think a small mistake I don't think lack of cander and firing people without setting them up properly I'm not sure if that's a moral I don't know if I put that in the category subjectively judging myself if I did something morally wrong I'm embarrassed that I didn't have the emotional strength to be more upfront with people. The counter to like when I'm like saying oh, you know what I admire from people that my dad, even though he delivered it like a very inappropriately I respected that he shot it straight but everyone felt like right? that was a weakness of my cander was my biggest weakness.

Ironically Gary ve the public figure crushes cander but one-on-one if I start caring about you I I I struggle delivering so morally I've never like stole someone's money or like I I just never. Here's the thing, unlike a lot of other ambitious people, I had such a great mother that I didn't need it for my self-esteem I needed it for to I'm actually do you know what? I've come to realize I'm just curious of how good I am. To me, this is one big game of curiosity right? Like I'm trying to just figure out when it's all said and done. like where did I rank where the chips going? Yeah, like it's a game.

No. I totally get that to me most people look for Success it's a dollar sign yeah as a badge to leverage against right? It's why why people buy Mercedes it's why people wear Louis Vuitton it's it's all badging I don't have a car. You know it's a Gucci p on the train, but I I really I Really believe it's social signaling often to hide an insecurity. Um, other times people just genuinely love fashion and they genuinely love driving the car.

But I think a lot about the world from a selfish, selfless standpoint like we touched on. And then the other biggest thing I think is confidence and security I think if you look at those four things and you really look at them, you can get the answers to almost everything. One last thing, how do you have so much confidence in your goodness? Because I have 45 years of looking at it because I see it in my son when somebody trips during a game. He can't help but just stop even though he wants to win.

it's in him I Got lucky Do you think I'm You know when people talk about luck I Don't talk about luck with money I talk about luck of what my personality played out to be I just have natural compassion I know I'm nice like a good mom man I have a great mom and I also had great DNA and then I also got great circumstances I got a lot of out sounds Jewish Yeah it's true though. but you know this where my mom did well. that a lot of cliche Jewish moms don't do well is but she H be accountable. You know that delusion when you're like you're good at everything and you're always right that doesn't work.

Yeah, yeah, that doesn't work. You know what my mom did was like you're the best but when I did wrong, she punched me in the face like actually like kind of like really 80s style. plus I grew up in the 80s in the'80s when I had issues. Here's a nice Jewish name when I fought Odad winin' stock three times between third and sixth grade I learned how to deal with conflict Winestock You know me and Odad fought like I You know like we were in in it.

It was a different world. We're now all in our kids. Kids can't breathe without their parents fighting every battle for them paying for everything. It's all out of whack.

It's like you know that you have the confidence because you know that you've gone through cuz I've been on my own two feet cuz I Don't need anybody emotionally or financially. Do you know what it feels like to not need anyone emotionally or financially? That's life. There is nothing else. Most people are not fortunate enough to have both down.

Gary Thank you so much I Really apprciate Gary Thank you I Appreciate.