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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

For a 30 second spot in Sunday's Super Bowl that's up from 5.6 million in 2021 and six and a half million last year. But our next guest says seven million dollars is actually underpriced. Joining us now from: Arizona Vaynermedia CEO Gary Vaynerchuk. Uh, and he has.

Well, Vaynermedia has three spots coming in this year's big game. Gary Uh, Great to have you on, uh initially. Just just tell me why seven million dollars is is a bargain for uh for an Advertiser this year. I Mean it all comes down to attention, right? Like the reality is, his attention is the number one asset and not potential attention.

and you have the entire country actually focused on watching Super Bowl ads, which is unlike any other television commercial that runs in any shape or any form. Obviously, the commercial has to be good to make the thing happen, but the attention is underpriced compared to the cost per attention in every other environment that we see in Digital television or traditional advertising. Is this just because? I Mean if a hundred million people in the U.S watch it. That's some of the estimates this year.

If that's the case that yeah, it's always been the most widely watched event of the year, but compared to the single audience of any other program show, any place you can find people assembled, it's that much bigger on a relative basis. Does that actually translate directly into return on investment? No, it doesn't. It's that Americans Actually want to watch the commercials? Nobody wants to watch the commercials on the Grammys Nobody wants to watch the commercials on the Oscars Nobody wants to watch the commercials in the AFC and NFC Championship game or the NBA finals. This is the only time people in America actually want to watch a commercial, thus rendering it the best deal.

While all the other commercials on television are grossly overpriced, how do you if you're talking to your clients? You have as I said, some ads uh in this Super Bowl coming up Pepsi Zero Sugar for example, how are they going to determine whether they got a good return on their investment sales? You know, amortized over time. It's not like the next day, but you look at sales in a window and you look at what you're able to do with the leverage of the awareness. like right now you're playing. you know a Mr Peanut uh, piece of content that you have.

plenty of people that watch the show I got previewed I got like 30 texts right now. You have a real audience here and they're watching Mr Peanut now and subconsciously that may lead to them choosing a Planter's product versus another product in the next week or day or months. But ultimately, this is about business. This isn't about making people laugh or being too silly like it's great to have Steve Martin in this, but we want people to really focus on considering to try Pepsi Zero And so this is about business.

Yeah, it's interesting in the sense that the more the broader digital advertising environment has to a large degree been about targeting and you know, point of sale type things and and trying to be very actionable. um, and narrow casting in a way And so this is kind of the opposite. What are you seeing in terms of your clients right now? If let's say you're being a little more careful about overall ad spending, What are they prioritizing in those other platforms? Well, it's interesting. You just talked about the difference between branding and sales And to your point, Digital has been very focused on conversion The Meta Facebook World really mattered and worked right now.
What everyone's focused on is building brand in social. People are starting to realize that your brand is built in Social much more than in regular TV commercials non-super Bowl or in Billboards or in print. That social brand not selling people, but putting out content that makes them interested in the product or consider the product is exploding and so it will continue to gain market share because social media is where a shocking amount of human attention is being allocated to. But what we finally are starting to see is The Branding Elements enter the social sphere much more than just trying to make it a sales conversion Channel which platforms are best suited for that? Uh, in your view I mean Tick Tock Obviously now, maybe the greatest number of minutes spent, but Instagram traditionally is seen as being friendly to that type of thing too.

It's a great call out. I would say it's where your strategic creative lands meaning Believe It or Not LinkedIn for some consumer products is over performing Twitter or Instagram for certain brands because they understand how to make the videos or pictures or written words that hit that audience better. It is a massive Battleground for the advertising agencies like Vaynermedia and the Fortune 500 Brands to outflank their competitors in Creative strategy we call it sock strategic organic content. Are you posting to just say happy Friday or are you actually putting out content to build brand and so any of the platforms you just listed on the screen can dominate for Brands is the punch line: Are you good at Twitter Are you good at Instagram Are you good at Tick Tock And certain humans are better at certain platforms.

but the biggest brands in the world over the next decade will be built on the people that can execute best on all of the platforms. so they're hitting as many customers as possible. Cheers Thank you for having me take care! Awesome! It was a really good hit. Yeah, it was great.


17 thoughts on “Facts on marketing in 2023 cnbc super bowl 2023”
  1. Avataaar/Circle Created with python_avatars George Knewstubb says:

    I'm 23 live in the UK and just got a £50,000 inheritance, I want to go travelling and get away from doing a 9-5 job. How can I use this money to live the lifestyle I want and invest in my future to create financial stability?

  2. Avataaar/Circle Created with python_avatars Daniel Budai • Ecommerce Email Marketing says:

    Nice!

  3. Avataaar/Circle Created with python_avatars Vaibhav Joshi says:

    The fact that he still uses earphones while talking about such stuff amazes me.

  4. Avataaar/Circle Created with python_avatars J says:

    .eth

  5. Avataaar/Circle Created with python_avatars Scott Yan says:

    Investing in crypto now should be in every wise individuals list, in some months time you'll be ecstatic with the decision you made today

  6. Avataaar/Circle Created with python_avatars Gulf Coast Investing says:

    Straight facts! Attention over everything!

  7. Avataaar/Circle Created with python_avatars Loris Gibson says:

    👏

  8. Avataaar/Circle Created with python_avatars numberoneappgames says:

    Superbowl ad space is the Macro of the Macro! It is underpriced since people talk about it more than the actual game. lols

  9. Avataaar/Circle Created with python_avatars Yuls says:

    I really like the way you said: are you posting just to say happy Friday or are you posting to build your brand

  10. Avataaar/Circle Created with python_avatars Motivational Mauricio says:

    Awesome insight

  11. Avataaar/Circle Created with python_avatars 👉 BUY YOUTUBE VIEWS 👉 Link in Bio says:

    better than most of the popular youtubers

  12. Avataaar/Circle Created with python_avatars The NFL With AJL says:

    Could not fucking agree more Gary

  13. Avataaar/Circle Created with python_avatars BUSINESS SWOT says:

    Chinese will overtake us

  14. Avataaar/Circle Created with python_avatars Hola! FLOODOFSINS says:

    Nobody wants to watch super bowl ads. It's a scam that the marketing departments of every TV station wants you to believe.

  15. Avataaar/Circle Created with python_avatars Drawing Base says:

    Niiiiice! Now I see how it works! Finally!

  16. Avataaar/Circle Created with python_avatars Mitha says:

    Marketing is EASIER THAN EVER.

  17. Avataaar/Circle Created with python_avatars Michael Brown says:

    Successful people don't become that way overnight. What most people see at glance -wealth, a great career, purpose-is the results of hard work and hustle overtime. I pray that any one who reads this will be successful in life

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