No matter what you're trying to sell, it's all the same thing, producing content on social media is the most important and most achievable way to build demand. Build that demand … I want this for you .. stop debating and start making!!!
Today's video is a quick chat I had with Babson Students in VaynerMedia, I share my advice on how to create more demand for DTC brands that are struggling with sales, how to stay inspired and keep pushing yourself, should young people take more risks or play it safe, and much more!
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Today's video is a quick chat I had with Babson Students in VaynerMedia, I share my advice on how to create more demand for DTC brands that are struggling with sales, how to stay inspired and keep pushing yourself, should young people take more risks or play it safe, and much more!
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
You know the questions when it comes to marketing and life in general is always like kind of like Health and Fitness like there's Everyone here knows how to be in better shape, eat better, work out, you know and everyone in this room knows you could have made one. Tick Tock video that went viral and would have sold that out, but you didn't do it. The question becomes why are you concerned if you posted on Tick Tock that only got nine views? Do you have the humility to actually build a business? Are you worried about people looking at your videos and seeing if they only got six views and laughing like what's in it in your head? That's stopping you from the thing you know that you should be doing okay? Anything I can answer even outside of the BM stuff if in case someone here has consumed it or anything I can bring some value. What's your name Daniel Nice to meet you bro.
Oh I just kind of got a question about kind of inspiration. Yep, sometimes kind of when you're in this kind of like path alone. I'm kind of like Blue Strike if you're on the right path or not. and even though like people are telling you that you are kind of like for yourself, like you're telling yourself that you might not mean that bad.
So I'm kind of just like asking. the question is like how do you keep getting inspired? How do you keep pushing yourself? How do you see well I think I Think the question you're asking might be a little bit more complex, which is what you don't want to do is is create motivation to do something you don't want to do. Notice how you said other people said you're on the right path. Like do you think you're on the right path? Are you interested in actually doing it? The biggest issue for all you at this point in your life cycle is are you doing this for yourself Or are you doing this for someone else right? Like why are you doing this when I was your age? Entrepreneurship wasn't even a thing.
Now it's a thing. I'm 47 years old and young people might think it's cool I'm in the room right now. That's crazy to me that wasn't real when I was 20.. right? Like entrepreneurs look like nerds and like and you know, like it just wasn't a thing.
Now it's cool. So the thing I'm always worried about with Babson I Spoke to USC this week the entrepreneur class. Now that it's a thing, it's more like being an athlete or like a rapper. Like it's like cool.
So I'm like who's in here doing this only because they think it's cool. It's not really who they are. They're really a guidance counselor. They're really a ski instructor.
They're really a cook. They're really, you know, like they they're really just a top 15 executive. The 15th biggest executive at Facebook Made 80 trillion dollars. You know what I mean.
Not that exact number but like a lot. So a the first when I hear that question from you I'm like it's really easy to be motivated when you're doing what the you're supposed to be doing in your soul, not in the thing that gets you to the next place like I'm gonna get a job after school or I'll I'm gonna make 100K when I'm 25 or I'm gonna make a million like so you know that's different than another thing that might be coming up for some of the people in the room which is patience. So many people here are so worried about what people think about them, they're trying to rush to the win. So it's sometimes hard to stay motivated when you're impatient because because your practical brain's like you're not going to really be at that level of like what entrepreneurship can do for you until 28 32. when you're in this room, 32 seems like a million I remember I remember being under 22 and thinking 32 is like a lot like my cousin was 30. Bobby was 30 when I started working at my dad's liquor store I thought he was old as it was yeah he was like that was like a grown ass man right? So I come in here at 47 I'm 17 years older than Bobby was when I was looking at him at your age and I'm telling you I feel like I'm in this class with y'all like it still feels that fresh and young in here so you got time. but sometimes it's hard because you're not patient and you're not patient because you're worried about what other people think of course. Okay, here's your hands all right.
So I want to start a marketing agency and I was wondering would you recommend joining a teenager to learn? they're just getting? That's a funny question. it's really funny I just the other day said I up and should have made AJ who went to BU not too far from you guys I wish he went to another Agency for a year before we started Vayner because we just learned everything in the streets and like did so much wrong for so long that if he was there for a year he would have siphoned all that out and we would have been good. So you know, ironically you know five years ago I might have said to you just don't worry about the dumb we do and everybody else does With clear fresh eyes you might do something more interesting I think there's a balance like a year you can only get so many bad habits and you probably will learn a lot of like basic and especially if you're capable of being at a school like this. your brain works in a manner where you can learn that and so you know I would say both work.
It completely comes down to you. I was incapable of working somewhere else. it was never in my DNA but that's why I was also incapable of going to Babson because I wasn't able to conform to even School in junior high in high school. For all of you, you have that temperament otherwise you wouldn't be here so you might want to use that to your advantage.
I Don't say that as a pride I Don't say that I couldn't work I wish I could have might have sped up some for me I wish I wasn't so 100 80 would have been beautiful and so you got to be self-aware of who you are. How would you learn better? Are you like me and you learn it in the dirt and it's just like you need that creative process Or are you like a lot of other people where the context of like seeing it in motion will allow you? I I Really wish I told AJ to go work at an agency for a year would have helped us a lot. Right here? Yes sir! Oh my name is Dan brand Yep. I Just launched it a couple months ago. Congrats! It's a great product but you know right now I'm kind of struggling to get sales so I'm curious what you would Are you selling it on Shopify or Amazon Oh Shopify it just went on Amazon today. Actually amazing. So when you sell, you have to create demand. So what are you doing to Great demand right now? I I First tried to advertise me on Facebook but the problem that is I don't think the budget right now to be doing paid media in that way.
How much organic creative did you do? Honestly not. Yeah, you know the questions when it comes to marketing and life in general is always like kind of like Health and Fitness like there's Everyone here knows how to be in better shape, eat better, work out. but now go do it. Even like the way we just had that exchange, you didn't even allow me to get to the part you already knew like yeah, like if like you know and everyone in this room knows you could have made one Tick Tock video that went viral and would have sold that out but you didn't do it.
The question becomes Why? Like these are the things that I'm most fascinated by. There's nobody 20 years old that doesn't realize they should be posting 40 times a day organically on YouTube Shorts Tick tock. You know you may not know Facebook Reels is popping off because you're too young and you're not in a marketing company like this that's spending a lot of time. But you definitely know you should be posting on Tick Tock Are you concerned if you posted on Tick Tock that it only got nine views? Do you have the humility to actually build a business? Are you worried about people looking at your videos and seeing if they only got six views and laughing like what's in it in your head? That's stopping you from the thing you know that you should be doing? You could DM 100 people and say you want to send samples to them like there was 15 20 people.
What's happening Okay someone posted it like like I saw a notification. Nice man it's the grind right? It's like build build build but your own organic content is the best because it's free. you have to ship that it cost you to make it right like they may not post it. That costs money.
you trying to make creative organically on social costs time but free when I saw this book and like the conversations I had with a lot of like my teachers and my parents about like burning the boats and toss plan to be away and I was wondering what you think about like like for example like my dad always tells me all the time to save a bunch of my money and not like put take a lot of risks at as in like buying a bunch of inventory hoping to sell it you know and I have another FME teacher one of our classes that always tells me you know, take the risk, see if it works, see if it doesn't This is the thing that is the world I'll use politics. Everyone's so red and so blue when the answer is purple everyone's pulling so hard from like Pops is saying like save every dog because it worked for Pops and teachers saying take the high risk because he's seen example or she's seen examples of high risk. The answer is nobody knows I should have taken risks because I was good at it. If you're bad at it and you take risks, You're Gonna Lose you're going to wake up in debt with a warehouse full of nobody really knows and so I think you find the medium which is like take micro risk you understand too many people are so ideological like I'm taking risks I'm burning the boat and you take all eighteen hundred dollars you got to your name and you buy inventory and try to go with no idea what the gonna happen versus spend five hundred dollars and go like why? like everyone's just gotten too extreme right? But look I will say this as like a thing that I can leave you with. That really resonates for me. This is this next. eight to ten years is when you should take the biggest risks of your life on some real. It gets harder to take risks when you're old.
We're not old but like oh for you we're old. You know what I mean Like this is when four of you can live in the same shitty apartment eating shitty food. Not like this is when you can. The problem is too many people either rush into being grown up because their parents are telling them or would rather take 70 000 on a job so they can buy some dumb like some dunks and a decent car versus chasing their dream.
This is when you need to take the biggest risks of your life because when you're 40 it gets harder. When you have family. When you have responsibilities, this is the by far the best time. People got it reversed.
When you get out of school, that's when you should go craziest. But you have to live humble and that's the part that everyone struggles with. People literally sacrifice their dreams to be able to buy expensive cocktails and go to like Coachella You understand. So like, hey, find the middle in those two pieces of ice.
but in the macro you never can live on no money more than 23. because you're willing to team up with each other. Just gotta be a little more strategic. Too many kids talk big game that they're gonna do something, but then take jobs just so they could spend it on.
Uber and Starbucks Take the bus and make your own coffee. You understand. All of a sudden miraculously got money to take a risk. My little brother has autism and growing up he'd always like lose his fidget toys.
Yeah! So after looking at some of your content and getting inspired to do something entrepreneurial I created this thing called fidget infused clothing so we attached fitted toys love right to help people with Autism or ADHD not lose it and three years later now 19 I've been on People Magazine ABC Inside Edition the Boston Globe and we've helped over 2 000 families so that's what's up bro. Do me a favor, don't give up on this thing for a real minute. And right now it's easy. But when you're 27 and you have fourteen thousand dollars to your name and you're still going at it and you've been doing it for five six, seven years, it gets harder. But this is such a like. You'll never be more passionate about anything. It's impossible. It hits too close to your heart.
You'll never have the juice to do anything. No matter what you do in your life, it will never matter more to you than this brand. So back to what we were just talking about. This is where you got to put your head down and go to sleep for a decade.
Don't even think about anything else but just trying to build this for 10 years and and then if it's not there then you'd be like okay because at 90 if you bounce on this after three years and want to get to the next thing, you'll regret it because it's too important to you. Yeah, Pleasure my man I Gotta run I apologize Thank you Have the best day take care everyone Foreign.
Very nice sir, thanks ❤
Literally every Gary video: be patience
Dude, I've been avoiding producing social media content for maybe 10yrs now. And mostly because I'm afraid of how I'll get judged by other people for content that turns out not to be good, and that fear of shame. Maybe the worst part is that I've been listening to you since 04, back when I was in college. IDK man, it just this fear of feeling ashamed, and yet I still feel ashamed secretly by not doing it. And the way you just compared it to fitness just resonated a lot with me.
Next 8-10 years take the risk!
this is gold, the only top creator addressing why people don't share themselves via social media, Go Gary!
Dude, i would never buy shit from you.
Go Babo 🦫
🚲 great time saving device
I love you Gary V ❤
👍
Daily Positivity Energy! Thanks Gary!
Thank you.
I am just 17😂😂😂
Gary always spitting fire 🔥🔥
Can you make more content related to marketing products to customers with a range of financial means? Like having luxury features/details for wealthier people but still having a solid product that is valuable and affordable for basically anyone?