If you think people work for you as the CEO or the founder of a company versus you working for them, you will never, ever, ever, ever, ever, ever, ever zoom in, ever, ever, ever, ever, ever, ever, ever ever build a good culture in a company. What's your advice on uh, building a great culture in your company? I've got a lot on this and and honestly, this is probably the place where I can see myself going more and more because soon vayner's really really really going to be big and it's going to be really because of this. And then I'll feel confident that I'm allowed to talk about it. I've started talking about a little bit because we're starting to get big.

Are you the partner? CEOs Like Is it your business? Yeah. First and foremost, you have to realize in a real way, in a non-bullshit way that you work for them. If you do not do that, you've lost. If you think people work for you as the CEO or the founder of a company versus you working for them, you will never, ever, ever, ever ever, ever, ever zoom in, ever, ever, ever, ever, ever, ever, ever Ever Build a good culture in a company that is number one.

Got it. Number two? You have to realize that there is no blanket rules everybody in your company. How many employees you have? Uh, 330 330. Great nice number.

You have to micromanage 330 people's wants Ambitions and needs on an everyday basis. Predicate on what else is happening in their lives day after day, month after month, year after year. What that means is he may be motivated by money I Love when people like Millennials are so Zen and I'm Millennials who literally rather work an extra 20 hours for six more bucks and you know so like you have to figure out what drives them. Is it money? Is it work-life balance? like are they a huge you know Chelsea fan and you buy them random tickets when they aren't looking and then they're like oh my God you actually know something about me.

You think I Pay attention a lot to you guys I Stalk the out of my 650 employees on social media I Know who loves Tinder I know who loves bourbon I know it all and so it's very hard to scale one-on-one context with 330 employees. The other thing is, you have to build infrastructure. Last Friday I announced a new role. That I announced was the most senior role in the company besides me more senior than AJ more senior than James Orsini my right hand guy more senior than my CFO who is Claude Silver who is now my partner basically in the company and she's the chief heart officer.

Um, she will help me scale the mapping of one to one because you know Rick who wants money at 22 to 24 might want something else when he gets engaged because his partner wants him home on the weekends and he used to want to work and make money and so he would work on Saturday and now he doesn't want to or scaring your that I'm always mentally prepared for which is a tragedy may happen in your family and you have to leave for nine months and you come back shaken and so the only way to build great culture is not only through words that are written on the wall but in your actions. You have to make every one of those people understand that you care more about them than you want them to care about you. It is the only one. And and I swear I'm trying to do it at a level that's never been done before.

But wherever I land is what I will have. If I'm a 92 and the Market's a 67, that's incredible, right? You can't be crippled by the task. What? I just said. Some people get crippled when I tell them that.

advice on 13 employees you got 3 30 my man I got 650 Like it's tough but if you do it you will build great culture and if you don't every step of the way that you do less of it, you will have less of that culture. Thank you You got it. And and it's about allocating the dollars to the right things. One of the best things I do is the most talented people in my company if they are not bought into being the bigger woman and bigger man in every situation I Don't care if they're the number one sales person, the best creative director.

They're right and you have to be religious about that the second you let somebody get away with something, you will lose And the Meritocracy. We started the company with eight of AJ's friends. Some of them are the number 10 most important and well-compensated employee and some of them are number 387 Meritocracy. If you take care of your nephew better than somebody's hustling, you've died, you're done, Your culture's broke.

You let something besides meritocracy rule.