We've been living in a complete false reality in startup land these last 5 years. Everybody thinks that just because they build a product something magical is just going to happen. IT DOESN'T WORK LIKE THAT. You need to be a practitioner. You need to be in the trenches day-in and day-out so that when things do hit the fan (because they will), you'll be prepared and you'll persevere.
We're in a very interesting time these days. There's a funny little bubble surrounding our community and there's no telling what'll be in 3-4 years from now. But, if history has anything to show for, there's a very good possibility that the money will dry up and only those that have been in the trenches and have worked through the non-glamorous stuff will make it out alive -- Mainly because they've built an actual business, and not a toy.
This is part of a Q&A session I did with the students of Cornell Tech Program. For more, check out the playlist here: https://www.youtube.com/playlist?list=PLfA33-E9P7FAwwMY6gqBd2pc7m-qjcpr-
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

9 thoughts on “How to build a real business, not a toy”
  1. Avataaar/Circle Created with python_avatars Dustin Hensley says:

    Great stuff here as usual!
    1. Marketing is not a sprint, it's a marathon. Treat it that way. Think long term.
    2. We always think that we're immune to the effects of culture shift, and this arrogance will destroy us.
    3. Do the non-glamorous stuff because nobody else will, and that will set you apart from your peers.

  2. Avataaar/Circle Created with python_avatars Randy Ross says:

    I recommend viewers of this video watch the complete episode this was taken from. It's damn good.

  3. Avataaar/Circle Created with python_avatars VampireMob says:

    Great ideas/advice. I have learned that lesson, hard! Perhaps it's the best way to learn. 

  4. Avataaar/Circle Created with python_avatars CJ Lee says:

    I love it! This guy is smart.

  5. Avataaar/Circle Created with python_avatars CoinOpTV says:

    hard work means success — yup yup!

  6. Avataaar/Circle Created with python_avatars M Kuthami 2 says:

    Gary, I've been a fan for a long time, I wonder if you could release the whole event, I'd still watch every segment you put up, thank you.

  7. Avataaar/Circle Created with python_avatars OP_Engineer says:

    The playlist is private -__-

  8. Avataaar/Circle Created with python_avatars ChakraW says:

    Did he call you "Steve?"

    Oh… HIS name is Steve… Never mind.

  9. Avataaar/Circle Created with python_avatars Jonathon J. Howey says:

    Furrrst.

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