As seen on #AskGaryVee Episode 7 - https://www.youtube.com/watch?v=oK1dNr62enY
Q: How would you suggest a music artist use their marketing money when the royalty check comes in 6 months later
A: I think you should execute 6 months of patience. If you don't have the money... you wait until you get it and then you execute. There is a lack of patience. You just have to wait six months.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Q: How would you suggest a music artist use their marketing money when the royalty check comes in 6 months later
A: I think you should execute 6 months of patience. If you don't have the money... you wait until you get it and then you execute. There is a lack of patience. You just have to wait six months.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
yup
you have to have money to make money
well he should just find a way to make money while waiting for the 6 month check … if he does not have no incoming other then that royalty check he should get a job and use that job money to rent a venue every month and make money performing local shows … living of one income is just wack
Or simply look into factoring.
My two cents Gary – getting out there and hustling is the best approach. with artists seeing the majority of their revenue these days coming from touring, there should be no need to wait 6 months for a royalty check, when you could get some marketing dollars saved up in the bank from live performances. Patience is key, no doubt, but why not build your brand and start building that marketing fund?
I appreciate these but i'm not stoked about the short vids.