When you don't have unlimited money or any money in 2023, September 7th 2023 and you are trying to sell the number one thing on earth is organic social media at scale cuz it's free. This Market is completely untapped right? and I've tried a bunch of different ways to penetrate it and I haven't been able to do it and I'll explain how I've tried right? So I want this the way. how do you define the market? How do I Define The market? What? Oh the market? Yeah sorry parents of those with autistic children and ADH children with ADHD right? Um so essentially when this whole thing started I was 16 joined like this uh shark tank for high school and I had 20,000 competitors we won. so then from there we got like this patent and had and then it immediately took on this like own world when it comes to like media success.

From like local news to People magazine and 6 months to ABC Inside Edition and it just kept going for like a year and a half which is awesome Awesome You know glory to God but the thing was that um all our sales came from like publicity and then once that went away I really didn't have the skills to be able to create the so we're still like pre-revenue You know what? I me Mak makes a lot of sense. It's a common story. Okay yeah, like you know, media coverage happens all the time. There's always a feel-good story.

There's always something that the media wants to put at the end of a they they scare you to death for 49 minutes and tell you how world is horrible and they tell you like a kid's got a chocolate business at the end. you know? So and to your point that can pop off and you can get a lot of sales. But to your point if you don't build actual sustainable infrastructure, you don't have a business exactly and that's what that's kind of what I ran into like and you don't even know that the first go R you just think it's going to go forever and it and it kept going. it was so and a year when you're when you're this young is like a lifetime.

it was like it was honestly like 2 and a half cuz it was all a high the rest of high school and then but then did you become addicted to that thing. Did you like think the only way? Like did you at some point realize I need more press I need more press cuz that became the drug. Yeah so I was like it was. It wasn't a drug but it was more.

You know what I mean right? I don't I don't have any other way. There's no other way I'm going to sell So I was like I guess I just got to keep finding. Let me just email the newscaster. Should I hire a PR C like I get it like one of my one of my this is why I So with Social yeah because it's the one thing you can control.

It's like working out ex like there's a lot of you can't control. You can control how you can work out. Same with social media like you can't control People magazine wants to with you. Yeah you can control if you make a Tik Tok yeah so I remember like it got it.

Got to a point So one of my um Advisory board members I don't know if you know him his name is it's like a informal Advisory Board member but uh Jamie Simov found a ring I went to him and I was like hey this press is going out I don't know how else against sales do you have anyone I know and he's like dude, you got to build that infrastructure. you got to work hard you know? So for the last like year and a half I've been just trying to different ways right? So we went from occupational therapists and like Avas which they work directly with children with autism ADHD I'm just I'm just making sure that we don't run a t next meeting. I'm going to make sure you give your full 10. Keep going.

Apprciate it. Um so then I tried that like a B2B Toc route. Yep and it it hasn't really panned out I tried cuz my thought process was go to where the market is right. so Like it's like what's what's the website Tassium World.com So then I was like okay um you know maybe the thing is that we've sold over 2,000 products with this press and everyone loves the product.

it's just trying to get it into you know the right people's hands. So like I said tried VB Toc We tried nonprofits but they didn't want to work with us cuz we weren't donating anything. so then we started donating a little bit but it's just we can't sustain that when we're pre-revenue my my keep going keep going. so we tried that.

um I tried organic um you know with my story and everything and it it only went so far and I'm sure if I like kept going if probably would work. um but but I think that's what that's like What most like that moment that just happened Y is everything I give a about I know I know you know all four of you probably know right? School know you but bro it's the game. like like when I go to your website and it's not clickable to the Tik Tok even though the logo's down there like that's on my mind, this goes back to the details even back to working out now that I've learned a little bit about it. like there's a right way to do a push-up and there's a wrong way.

There's a right way to do a curl and there's like and this is like how meticulous I get too back to the proper device you were getting this M Like bro, it's real simple. You're in e-commerce Mhm. You're trying to sell trying to sell a shirt with an attached thing. Yeah, you need to do unlimited social media content so people become aware of it and then they need to go to a proper website like you know where.

like the shop is like this shop is not maximized to sell the most stuff at all. That's right and that's okay. Back to like Man I was really good at business. all your guys ages and like this.

these gray hairs you see now like I'm way better now and so. but but for complete Clarity like when you all go downstairs and be like okay what the just happened in that 10 went so quick. Here's the clarity you are selling when you don't have unlimited money or any money. Yes, in 2023 September 7th 2023 and you are trying to sell.

Yeah, the number one thing on earth is organic social media at scale cuz it's free and I mean like 19 posts a day? Yeah, or you're stuck in the spot that you're in now. which is you're begging for a miracle that someone's going to give you cash. Yeah, yeah and just pitch competitions with that. money runs out if you flipped it and just understood you're 100% in control A competition mhm a VC MH everybody I like it was like an Eminem like I it was do em SL a papa D If you just understand that you're fully in control and you just have to pound social yeah and start googling how to make the best Shopify Site selling T-shirts enter MH Literally that is out there for free Best practices Get the proper Shopify get your Social Crazy M and start.

You know start D like like life's crazy You Were Here on a thing I Decided I felt something we have 10 minutes you gave your I'm literally going to wear this humble hat I'm so happy and like your friends going to be like what? like by the way that's one in 100 and that's what you need to do You need to the how are you getting back to Boston um we're taking fairies later. Beautiful. You need to be on yeah you chop it up and whatever happened in Europe but then you have to like start dming people in Boston type in Boston Newton Mass Boston all that that in Instagram # search top posts click Oh this person's here. They have 400,000 followers.

They're a cool kid in high school in Newton rich kid and DM them be like I want you to wear my shirt one in a 100 of them will 100% but if you like I don't know like my whole thing is like you know how I got here by actually doing what I'm telling you to do when nobody in the world knew who the I was I stayed on Twitter in 2007 from 8:00 p.m. after I work the whole day in the liquor store from 8:00 p.m. to 4:00 in the morning. yeah for 4 years every day.

Yeah you you you have two choices. the luck of cash which is harder than ever cuz the economy is soft though you're in a good school where some things could happen or sweat I'm not very s yeah and I just think like what most kids are missing even the ones that are about it I gen like even if you guys are sitting here like I wish I was in class with y'all you know and be like chopping it up like I believe you have it in there I think this generation and I don't want to generalize yeah cuz I think there's plenty of unlimited and you guys may be doing this. but I here's the thing that I think the world up for y'all when I was coming up it was like we didn't have options. I when I was in exactly your seat the internet was just starting so like you had to like go like work in this work at like the mall mhm.

You all know you can magic here cuz you've seen it. The problem is 1% of 1% hit the lottery ticket of it happening fast, the other 10% that make it eat for a decade, but everyone's fixated on the 1% of the 1% of the 1% who hit something and even those people quietly actually had to eat for a little while too. Yeah, you're going to start on a Parel brand. Man, it took you know how much Ronnie ate for how long before kith mattered.

Yeah, rude wasn't overnight yeah like, but it feels that way. M So like I don't know if I'm selling T-shirt with a hook on the thing I'm grinding for 10 hours a day on social media. Yeah, instead of what you're trying to do, which is what everyone's trying to do is figure out what to do M right versus doing it. Yeah, instead of pondering what competition to apply to lay in bed, listen to your music, yeah, look at some girls, but then spend 8 hours dming every single human in Massachusetts Saying do you want a free t-shir shirt that has 100,000 followers? Put in their story, Put that, ask them to put in their story cuz they're not putting in main Fe anymore.

Snap. Shoot it. When you see that they did it, put it into your thing, amplify it with $8 cuz that's all you got in media ads. It's people just lost that.

Yeah cuz it seems like you can do it the other way and who wouldn't do it the other way. but that's not real Mhm Yeah yeah. my dream for for tasting is really to become like like the Nike for special needs I Get it I Heard you loud and clear I Think you can get it I Just think that you have to realize you have to go into a dark dark cocoon for the next 5 years and eat straight. It's super real.

I See everyone who's popped off and everyone's going to like everyone's going to think it was easy, it wasn't MH Tell me sh tell me which fashion brand you admire I'll tell you like how many more movies you want to see Nike of how close they went out of business multiple times before it actually happened and you know how much luck Michael Jordan was yeah it was strategy and the movies will show you but like he could also torn both his knees MH like you know what I mean and one would have been it. but Stephon Marberry got hurt on their sneaker game over M right? Like there's just a lot you know what I mean like bro at 34 years old I worked in a liquor store so of course course I'm like what do you you know course I'm pumping the I'm pumping to all y'all Patience like real like eat like cool Everybody wants to tell me but what about this? Gary like the one lucky lottery ticket? Go win the lottery then What about this startup that did it in 18 months on some Serendipity of the Stars God's will like you said like okay cool somebody won $100 million yesterday in a lottery ticket. you playing you banking your life on the lotto. So I just don't understand why people don't get how lucky they have it.

I I Don't know if I ever would have worked for my father if I had the internet that you guys have I probably wouldn't have made it I would have made too much money before then, but I would have made too much money because I'm a dirt kid and even the dirt kids have become fancy. Yeah, everybody just thinks it's easier than it is. Yeah I appreciate that. I Also want to um you mention Bson I Know you know well former CEO CMO Jeffrey Nicholson Yes came to Bson a couple years ago to speak but I don't know if you're ever in Boston but our entire campus leaves, lives, eats and breathes the content you push and all of entrepreneur.

I would love to get my ass there I actually went there years ago. um like real years ago. maybe like 12 now? Yeah, um with early Facebook um I'm open to it. Send me an email.

Okay, you see it works. We're here right? Send me an email. It was funny. actually all freshman year I sent for like 2 weeks straight emails at am directly to your I love that.

Yeah, see and then it worked I did it to like Mark Huban and he sent it to like Shark Tank it was whole thing. It's all that stuff man and it's like and it's like it works, it does work and like or it doesn't but like, how are you going to know if you don't try M Bro the only way you're going to build this brand is by becoming a religious gangster of social media content at scale and you all you guys have all the advantages when I talk to these: CMOS of the big Brands they don't know what's happening in the culture you guys do. You know you could go on the street right now and do the intervent format. You know you could do this.

You know you know you could do what famous, you know, the moves I Just and this is not just to you, this is to all of you I just don't think people are putting in the work. Yeah, they're talking about it. They're thinking about it. They're just not doing it once you flip over and be like wait a minute I'm actually fully because what's you up now is you're you're conforming to what you're not in control of I Need to find someone to write me a check I Need to win this compet.

These are all subjective calls I Got to get no no, no, You need to wake up tomorrow and decide what are you going to do with that teacher.