I'm a human, a huge advocate for kids. If I can influence them in any kind of way. I'm trying to. How do we get these kids of the mental psychosis that is pushed to them by building their actual self-esteem? Social media is just replacing watching TV playing video games or being outside at the playground If we stop demonizing social media and we start putting pressure on the proper conversation.

which is are we actually building kids self-esteem or are we not thank you? I Want to say thank you I have six kids change the way that I parent gratitude, empathy and I'm not pushing to go to college anymore. Let them do what they want Man go taste as long as they put in work right. We wear these. they say we're cups will grind.

Be kind or you love it. That's it man. it's awesome. Thank you So nice to meet you.

If you're in my position and you're looking to build the number one men's self-development podcast and brand, what would your strategy be? What do you want to happen? Are you selling anything to that audience? Are you just trying to build brand awareness? Build brand For sure? Then I would say it's a heavy game of content, filming things, post-producing them. The thing that I think most people continue to not do well is you need to be on every platform. Tick Tock and you and Facebook and Instagram and Linkedin really really? Grind On Guest Set output. That's how you win that game.

Too many people like I want to build the biggest men's and then they're putting out three pieces of content a day instead of 12. the more you put out, the more good things will happen. and you need to figure out a system film as much as possible. This should be three.

Clips Two clips, nine clips and I think that's how you do it, but you have to remember it takes time. Yeah, yeah. I'm in an accelerated Digital Marketing and Analytics program through Technical College. Amazing program.

You're more likely to get a job by dming people on LinkedIn than you are on getting that publication while you're doing that certification which is also good, not bad. You should in parallel put out content on LinkedIn and literally DM and message Utah based digital firms and being like on this, this is what I'm about. literally getting 113 no's for one person to say yes I'd have that job. The number one thing we all need to figure out is how not to give the world leverage.

We need to have the leverage. In a way. we have leverages through vulnerability, self-awareness good intent. being in a kind place, you know I Think life is a race, but it's really not.

Or it is. But you're not going to win a 90-year race by trying to. Sprint Yeah, we got a podcast going. Yes, Maybe like a tip on how to grow the podcast.

Consistency matters and you've got to put in that work. That is the way to build an audience. Do you guys enjoy doing it? It's fun, Then you're then you're good. If you're at every two three weeks, there's probably some subconscious discouragement of it not growing.

and I think the way to get it to grow is actually through the clips 100. The other way to get it to grow is spend time watching social media and see which people are on the come up that are small. If you DM them and say yo you want to be on our podcast, they're probably going to say yes if they only have 5 000. now all of a sudden God willing.

In three years you have a Charlie Demilio or Polo G or Garyvee on your show. Three years before they became who they are, that might be the springboard for you. clip and find Talent that's emerging. Those are the two things I'm an independent musician I've been, you know, just tasting the drink for a long time.

I'm in a very nice Market We do what's called like nerd rap nerd rap. yeah. so I'm a former teacher so we make rap songs about education I like it. um this recently become a foster parent.

Okay I'm getting into children's music I love that for you. Thank you as a Creator Any tips on like when you're ready to make a pivot and you're not sure how your current audience is going to necessarily they'll come take it, don't just yeah. I mean I Went from wine to business. It was a hard pivot and some people were like yo.

Wine Guy Stop talking about business I'm here for wine I was like look, I'll give you both. You can't worry about your current audience, you just can't It's not what's in your heart right now I Needed to hear that. it's all right. So let's let you know.

you know it's already there. It's on your heart. So what do you do like? You're gonna get less confused. Who cares? It's not in your heart.

Yep, that's what kind of got me down a little bit. Well, that's because you are valuing other people's opinions. Yeah, with helping people not value other people's opinion. Onion because it is the quickest path to be in a very good place.

You have to be kind to yourself. You're going to have to work on this every day. Everybody here has had struggles and done dumb and needed reset. You're still young.

don't beat yourself up. Be proud of yourself that you have the strength to know that you need to reach out to somebody or that somebody reached out to you. and now you're resetting. We all suck at things and we're all good at things.

You're welcome. It's called ala ala All love always I Love that it's I Want it to be a mindset movement personally? Yeah, I don't know how much people will gravitate towards that. so for now it's more. it's just my mindset if one person gravitates for it to win.

The reason this all happened to me is I never needed it to happen. It was just logical to me. Like if one person likes my wine videos and learns about wine then that's good. When I started doing business I'm like if one person's business gets better, that'd be good.

When I started talking a little bit more perspective I'm like that was the biggest one. If one person's perspective is in a better place because of something I make then life is good. And so I think if one person changes their life because of it, you won 100 trying to keep that in mind and attack the yeah. Well, that's because what's good about keeping that in mind is it actually makes you patient.

Yeah, I'll have to make some compromises right? And of course it's not mentally allowing me to agree that I'm making these compromises professionally in my 30s I Feel like that's fundamentally wrong I I think that that's what you have to have I would actually argue Some of my least productive years of my career were in my 30s. Ironically, 30 was what I triggered in If I said right now as an athlete, what were your worst seasons I would say 28 29 for the only time my career I had micro I'm even scared to say it out loud micro complacency. but Wine Library did it. So from 22 to 28 I didn't breathe.

but at 28 it happened like it was it. It was undeniable that Wine Library was one of the most successful independent wine retailers in the country and I kind of got into a group I built a good team I didn't want to build a second store, you know I just had micro complacency and then at 30 I started blind Lottery TV Three months after 30 and that changed the next 17 years of my career. I would say I had that complacency and nothing happened and and I would argue that in 12 years I'll be doing this and I'll explain how I had complacency the year after Covid who the heck knows? you can't see the complacency in the time it was an app. it was A In hindsight and the reality is is, there's no reason to beat yourself up.

There's no reason to hold yourself to a standard that doesn't come natural. There's no reason to create an ideology of you being a superhero when you're just a human being. and I think your framework is right, you could build the biggest augmented reality company in the world. If your parents pass away and during that era and you say wait a minute, why didn't I go to dinner with them once every two weeks or nothing matters.

So you've got it. You've got it. So if you were able to go back to 10 year olds, yeah, what are you telling him? One piece of advice with his entrepreneurial and this is gonna be a tough one because I was so extreme in this direction. So this may not help you, but it might in the direct, but it might help you in a macro.

It's okay to take a Saturday off. I was 110 work okay and I do believe that balance is best and in hindsight, a little few vacation days, a few Saturdays a few ball games just like doing besides working 20 again being 20.. yeah, some 20 year olds it's like hey, you need to start building your discipline and work ethic. Other 20 year olds it's like hey, don't put too much pressure on yourself.

Yeah, Number one, Number one, it's all great to like take advantage of your youth. A lot of kids that are overly soft and overly like not starting to do things that are inconvenient wake up at 30 and are struggling too. So like the best thing I can tell a 20 year old who's a little too chill. If you actually believe even for you you are find something to be disciplined about that might be the gym school.

Just one thing. being tolerant of inconvenience. too many people just want everything to be easy and the ultimate Comfort is not finding ways to be comfortable. The ultimate Comfort is to know that you are comfortable in any adversity.

That big adventure challenge. In terms of how to document it, the challenge itself. they want to travel from the highest to the lowest elevation points of each state using only human power. The problem I'm running into is figuring out whether I should be branding this for the challenge or I'm trying to launch a company around this of helping people to face that discomfort because so many of us are afraid to start.

I think you can do both or or intertwine it into the long form. That's not a challenge. Beeprint was a IP that was a Pokemon Sesame Street thing that was based on me making wine and business videos which brought awareness to it. and for many people here they could give a about Nfts and be friends but for some of them they do and you could do the same thing.

make that content awesome. And then for the business that you're going to build, a percentage of those people are going to come with that journey and a percentage is not and that's beautiful Yo How's that cotton candy? Yo how's the cotton candy? It's good. It's good. So I didn't even be here today so I was thinking in line what I wanted to say to you and I love all the business stuff I'm not sure we have bakeries and pizzerias and cooking stores and stuff but the most important stuff that you talk about is your upbringing with your mom because I have these five kids send them through the best schools and all stuff that I'm realizing over time and they all need something different.

Yes sir, even though one might be a doctor, that's right. I was probably going to come and work with me in the bakery I Get it. We changed them back from school and he's coming in. He's working the counter.

he's eight years old, you know. Thank you. That's the most important stuff that you post your upbringing. raising children based on them, not based on an ideology.

you is everything and more and more of that gets into the world. This place is going to be real good real fast. We're already turning a lot of Corners Come to hear that. I.E Help people in the Hispanic Community Yes, I'm a business consultant actually haven't realized their dream of owning his own rest, their own restaurants, their own food businesses.

It's amazing food trucks, it's amazing and uh, I'm trying to find out ways to get more into my communities you know, affected more. Do more of it, have more people to be able to help more people. and so what do you need to help more people? I Read my social media and stuff like that. Yeah, Direct Mail Believe it or not, it's an old school.

but sometimes that Facebook is huge next door. do you know what next door is? You've got to do that work. So right now I'm very very focused on one I haven't talked a lot about called the Optimistic Otter. Okay I think optimism I'm starting to realize like if you don't have optimism it's kind of over.

yeah. like if you don't have the If like you don't think it can be good then it definitely can't be good. I'm I'm foreign. you're not sure if you like like it I Feel like the reason I say like is Clarity comes from the Y Like when you say I don't have the clarity go all the way.

It's either in security to go all the way or lack of clarity on the why you're even doing it or what makes you happy. It's one of those two. Which one does it feel like or not or might be something else. Why that's good.

That's not a bad thing. you said you were 23. Yeah, sometimes when you know you're capable and you're hungry and ambitious, there's a level of pressure because you're like I was fortunate that I can do. This is why I push patience so much.

because you're putting undue pressure on yourself for no reason. If you realize that at 39, if you accomplish whatever your goals and dreams are, that that's just as good as accomplishing it. At 25, it's probably better and more likely and more sustainable. Then you can start reframing.

The way you look at ships, you're welcome Dylan What's good brother I'm here with bro. He came through for you in the clutch. Thank you so much for watching my bro! I Can't wait to actually meet you in person as well. I would give the best 2023.

Keep going. Love yourself first. everything else will be figured out. So I own a Direct Mail company.

Tell me about what's your perspective on print in the next 10 years so you heard me earlier right? I Literally just gave a guy advice to do Direct Mail Which is funny because I'm a digital guy. There are certain scenarios where I think it works. the world will continue to get more digital. Yeah, it just is what it is.

That doesn't mean that you can't have a Bible business in print. I Think there'll be more price pressure I Know that Facebook ads can do a lot of things that Direct Mail used to do for me at a more exciting price and that will continue to be pressure on your business, but there's going to be paper. You will retire and Prince will still be around. Yeah, we're in the personal growth like development I Love your content I love what you put out and I want to do something similar I've just been scared of what Judgment of what.

Let's play it out. I'm not good. you're not good. Yeah, here's why it worked for me.

Whether people said I was good at it or not I wasn't doing it for that I was doing it because I thought one or two people could benefit from it. So if you know that you're doing it from a good place and you want someone to have a better life, well, isn't that more important than somebody saying you're not good on camera? Yes, Oh, that's it. Yeah. So I've been in the hospitality industry for quite a while.

so I just started a digital marketing agency for restaurants right now. I Feel like with restaurants they are still very old school. very delay when it comes to Market Most restaurants don't feel brand. they do sales exactly and the ones that feel free and ironically are the world you come from which was a little bit more NightLight restaurant not restaurant I Feel like there's still a lot of Education that comes from that side of marketing.

So what would be your advice to restaurants? I've actually recorded this You you have to become the content producer of the advice to lead awareness to your business. You're telling them to make content. Well, you better make contact. I See it exactly.

So I think that's the answer you need to cry Tick Tock Instagram YouTube shorts you just got to put in the work. Let me give you a really good piece of advice because I I Know this face swap. Do not focus on the people that say no, just say what's up to everyone. It's like Hospitality Don't try to convince some restaurant they need it.

If they're not there, just go to the next restaurant. Got it? Got it Rapper: I've been rap audio interviews and all the Dipsy hustle I Want to expand that right so help if you would buy shoes, how will you take it would be local, local and destroying the competition. You know, putting out music, just putting that. Yes, when you're in the business of Music you're one song away from having what you want to happen happen right? how much music you're putting out I'll put it in like uh, right now I have like who makes things out like 20 songs? How about a song a day? A song a day.

And if you can't do a song a day, What about a song a week? And if you can't do a song a week, what about a song Every two weeks? Every two weeks it's gonna be a song. It's your own talent and and how many at bats you have. If you're in the music business, you got to get music out. Okay, you got to get that on.

Soundcloud You gotta get that on Spotify upload the songs on Tick Tock that's your business. Can I get like, uh, what are the names with myself hey, what's up everybody? It's your boy right at the whole thing I Hear what? the one? The only garyvee word of the day is patience if you want it too fast, you won't get it. It's all a beat maker. I'm a producer man.

Not only do I produce me for an artist but I also like put out my own stuff like I love it Yes Mark and I struggle is as well. Obviously I don't even always got to put like content out yeah I think my release like a B tape every week. Yep and then obviously like uh, content, are you dming a bunch of emerging artists I put out a mixed Pizza I would literally go to Instagram and Tick Tock and I would probably CM 950 people people had 5 000 to 200 000 followers on Instagram and Tick Tock and I would hit those people up because they're still on the come up right? I would have hit up Drake too much competition but I would hit up the next Drake Who's at 8 000 followers on Instagram Pound those people right? Quick question So I'm an attorney divorce attorney 10 years busy as I could be. question now is like that type of business where I have personal connects with my clients.

how do I scale something like that or I know you've got like Vaynermedia is the same thing I was Garyvee and I built a massive marketing company by letting them know when you buy us. When you have us, it's not just me, you need to build up your people. and so when you meet with a person that's going through a divorce and you sit down with them and you're you meet with them. You're like it's me.

There's Johnny Here's Karen It's a team and then you build people up. You're like Dustin's better at videography than I am Sally might be better at a certain part of litigation Ryan might be better at right. Everyone's like I can't scale him like you're not building people up. Yeah, yeah, yeah.

so I've been on a remote job for the last three years I got laid off this last week I'm a photographer and I'm building a business. My photos are in Lululemon and every store in Utah right now. Wow. I'm trying to kill it.

but I need some stability. she's three months pregnant. Congratulations and we I need to like, keep growing my business, right? So you need to get a job because you need that peace of mind of something stable right? What I do in that situation is I apply to literally 8 000 jobs and try to get as many interviews as possible. If you're able to get three or four interviews, you analyze them based on how much it pays you, but how much free time it gives you.

Okay, I get a lot of people. especially now it's starting to happen. Hey I'm looking for a job and I'm like how many jobs did you apply to and people are like two and I'm like you only play two jobs today and like this week and I'm like what are you doing yeah you have the internet. This is not 1985 where you have to drive somewhere and see Help Wanted sign.

so just go ham on apply it but find the ratio that lets you do what you want. If I'm trying to one-up my my fees to make a little bit more with my photography, you just ask. Just keep asking. Keep building.

Number One thing for people that do haircuts, lawn work, photography. if you are a service provider, it is me. The number one rule is every job that comes up next is more expensive until the market tells you no and you're gonna get some no's yeah. but if you can feel if you're getting enough asks well then you can keep going.

if you're not getting asked and you start going down okay. and did you know that it would be going into it? My most fulfilling project is what we're doing right this second. the building of a personal brand that was going to provide value to didn't even cross my mind. If that's what I was doing at first it's beyond fulfilling.

Look at this you know it's like but they're not here because I'm good at basketball. You aren't here because I'm funny in a movie. This is because we we see the world in a similar place around love and kindness and hard work and the basis of my community is sitting on such significantly important virtues. And so it's incredibly fulfilling because it's very hard to be popular in a contemporary way.

You could do it as a principle, as a guidance counselor, as a religious leader as a parent, but it's hard to be pop culture popular and talk about the I'm talking about. So it's incredibly fulfilling. So one thing that just like intrigues me a lot about you is how old you are. But how much love and compassion you have when you're you know, can't forget yourself and what do you do to do on a daily basis I think it was a gradual process like I was definitely the kid in like third grade that if like somebody picked on someone it didn't feel good like I felt bad.

I just always had a lot of compassion and empathy and so I kept building and building and building and then it just became my perspective on life which was like none of this matters. It's like you aren't liked by people if you aren't giving love to people if you're not trying to leave a positive impact. So it's the that I talk to myself about every day. It's the constant conversation they're having with yourself.

that happens because I'm thinking every day, how do I bring value when I make videos, when we make content I'm not thinking how many likes am I gonna get I'm looking at that for performance but I'm looking at it for why would this be good for everyone here to see like like what am I bringing them when people take photos of themselves with like a watch I'm like what is that doing for people My argument is that 90 are feeling worse about themselves so I try to focus on that and so I think it's the conversation I have with myself. It's like who you're being every day. The whole reason I'm here. it's just you and to thank you thank you I feel like you support me in believing me more than like the people I've surrounded myself with and it's like that I love that Mercedes that you know what.

That's such an interesting thing that hit me when you just said that. That's exactly how I feel I genuinely do believe in people more than the people around them not always, but often because I really believe in the human being and I feel that like your videos are always like what I need to hear and I love the honor and appreciation you have for your mother. My mom's my best friend and she's the one that's like I'm where I'm at because of her and when I see you talk about your mom it's like people think I'm weird I love my mom so much and I'm like Eric Gets that so thank Fitness that the world needs and for pouring into people like me and everyone else I appreciate that. thank you very much I Know you're always talking about like Armenia with nothing.

Nothing started a business and they're doing pretty well I Sometimes feel bad because I'm kind of content being. We work full-time but I'm just like a high-end career. look I Think not everybody has to strive to build a huge business. You can't put pressure on yourself for something that you're not.

You don't need to be an entrepreneurs, Everyone's like you have to be an entrepreneur and nine to five is like I think that's crazy I think nowadays people need to fight to be happy. like I'm happy being an entrepreneur and working hard. but if you listen carefully to my videos I'm not saying do that. That's why I Love following you because you're all about like it's not all about money is the most important shop on.

Earth I'm the byproduct of a mother of three. Garyvee is not me. Garyvee is the byproduct of a mother of three. You don't have to just fight to be happy.

Period.