In this episode of the GaryVee Audio Experience Gary sits with the winner from his community text challenge, Theresa Fitzpatrick Stover, to talk about her business and how to scale it using social media. The best piece of advice Gary had for them and all small businesses are to create as much contextual content as possible to as many different audiences they are capable of reaching. When you try to make one piece of content appeal to everybody, it ends up being too bland and appealing to nobody. The more specific and contextual you can make your content to a specific audience, the better that audience will associate with your brand.
Follow Theresa on Twitter here: https://twitter.com/TFitzstover
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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Follow Theresa on Twitter here: https://twitter.com/TFitzstover
—
Text me here https://garyvee.com/Community-yt
—
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
—
My DTC winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV005
—
Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
—
Second Channel: https://garyvee.com/GVTV
Instagram: http://garyvee.com/Instagram
Podcast: http://garyvee.com/audioexperience
TikTok: http://garyvee.com/TikTok
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Twitter: https://garyvee.com/Twitter
Facebook: http://garyvee.com/GaryVeeFacebook
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Website: http://garyvaynerchuk.com
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365
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Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
I had PJ Fitzpatrick do a roofing job on my house in 2018. After that I kept getting directly contacted with sleazy advertising tactics. Phone calls to myself and my husband pretending that we had another job they were calling us about. Finally I contacted and said please take me off your lists. I hope they’ve listened to Gary. It felt like the employees had high pressure when it came to sales.
Just a random Garyvee fan watching his vids when I realized this was the roofing company near where I lived lol.
Gary work for the community service appears to be awesome my passion was to be on the Great event of the advertising agencies this was my father's dream too. I I wish and I am trying to leverage from the very average mind says that I've been living through if I see myself as an achiever in the current pursuit where I am trying to promote real estate asset reconstruction company
Good sh@t! I watch this video again and sponged it up!
Thanks
~Chuck
Organic on LI and TikTok! On it!
great information Gary. Thank you so much for always putting up hundreds of hours of information for us to consume. I listen to your videos all the time and have purchased every book you publish. and now I am part of your wine text community and I love it.
Wow…..
These people piss an aura of silver spoons
Love u buddy. Let’s be happy 😊
One of Gary's best right here. The marriage between sales & branding = the only sustainable way to grow.
It seems like there is zero room for people like me out here on the East Coast. I mean, every network is Christian based, doesn't like most Asians unless in the sex industry or making money for them on Wall Street. It's made social media extremely dangerous for personal safety. SO, what is left?
I love you Gary… and I know I'll get some shit for this. But companies should not be resting their sales on the good intentions and limited skills of creatives willing to work for minimum wage. I do agree there is a large influx of creatives lowering the over all cost of creative over all BUT there is also a huge increase in demand that can and should gobble that up. Also brand should be OVER investing and leaning in to great creative not trying to get it for cheap… (though it is cheaper than ever) As for all the kids out there willing to work for you at $15/hr they know that they are the ones befitting. The best ways for brands and companies to get creatives for less money is simple… let them create, be exciting, give them credit, have something to say, have a story to tell. Be "cool" be "authentic". I think the best way for people to engage Teresa Stover and her company is to tell stories in different campaigns for different demos. My parents (my mom) is ALWAYS on facebook and is always sharing and posting about the things she finds interesting, great heartfelt stories… I think one campaign would be to make a short documentary about your family/father, to tell the history of their company to build the brand. Then for all the people that watch that video through re-target those people with more and more creative until you can get to an ask… (Jab, Jab, Jab right hook) The idea the being that you are drawing them into the brand so that when they think "I need a new roof" the think… I would trust the Stover's to fix it. BUT I have to tell you… you need to bring someone on that is really creative that can take something like roofing and find the story, find the angle, and lead your potential customers to engagement… No company is going to "retain" a skilled creative for very long at minimum wage, you need to create something bigger than that, you need to go deeper.
good share uncle Gary, and shout out to the businesses that put themselves out there for us
Gary Vee!! Sharp as Fuck !!!!!