This question and answer came from Episode 3 of the #AskGaryVee show!
Question: What is your advice for small businesses with limited marketing budgets?
Answer: When you're hustling and you have limited budget, you might think you're in trouble, but truthfully, the best way to close that financial gap is to work harder. You need a little extra hustle when you're limited. Put the TV remote down and work a little harder, for a little longer. Tactically, this depends on the business, but business development is always the way to go. Hustle. Knock on doors. Spread your message. With a limited budget, time is really you're only asset. My advice? Spend more of it working.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Question: What is your advice for small businesses with limited marketing budgets?
Answer: When you're hustling and you have limited budget, you might think you're in trouble, but truthfully, the best way to close that financial gap is to work harder. You need a little extra hustle when you're limited. Put the TV remote down and work a little harder, for a little longer. Tactically, this depends on the business, but business development is always the way to go. Hustle. Knock on doors. Spread your message. With a limited budget, time is really you're only asset. My advice? Spend more of it working.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
I like the biz dev idea but instead of just passing out flyers, why not do the vending machine approach. When a vending machine entrepreneur wants to put their machine up in a store they give a small percentage of their earnings to the business owner for letting them set up shop. So if you have a juice or chip product for example, why not ask to set up shop inside the store to get some sales from their customers AND pass out business cards AND have them follow you on social.
Let’s say I work at a restaurant. And I want to promote the restaurant and bring more customers in. By doing marketing on fb ads, Instagram, etc. How do I talk to the owner about partnering up to do that and earn a percentage?
Online advertising sucks for one man businesses. Mass media gets you either too much or too little. A medium sized local company does fine but… yeah. Google's quality fell hard for me and I stopped using them altogether.
I got better ROI on (good) truck signage. The old ways are better for the little guys who only need about 3-5 jobs a day compared to ten times that, where the per job cost justifies aggressive saturation (monopolization) of Google advertising. Google can suck an egg. Monopolies always start out nice and then seem to get lazy, and Google is one of those that takes over a local market to shut out competition but remember to focus on quality and if you know what you are doing… you'll beat the bigger guys who just strive for a mediocre standardized product. Consistency is important. Passive consistency is priceless. Truck signs fit that bill.
Holy crap. My name is Antoine. Freaked me out for sure. 😂
This is still so relevant. It might even be MORE relevant today. Totally possible to win without spending, but sweat equity. IS A THING
Enjoyed this, marketing is so important to businesses today so having the right tools is so important – subscribed 🙂
Thanks for the tips! But I work hard & my service is outstanding from my clients' point of view but I still can't figure it out what's the best way to advertise?? Thank you 🤗💗
Hi Gary! When using content that has private convos with someone, in DMS/email/text whatever, or a public interaction even ….do you ask that person if its ok for you to post a screen shot that includes their name and video? I have wanted to do this often, but typically the issues of patients or clients is very sensitive information, very personal although they are not hiding it because I am talking about it with them openly, but still I have been confused on the right thing to do because I never want to make someone
-especially someone in a dark place who trusted me to go into their pain with them and listen, which is humbling beyond belief-feel as if I used them, or embarrass them, etc. …As I type this, two of the main perspectives about this popped in my brain: if we are talking publicly, and they are posting on a status etc, I CAN share it …it was not private…. and I can do this without permission BUT to me that feels wrong so it is indeed the wrong thing to do with chronically ill patients. From another perspective, it makes sense to also assume sharing public interactions is okay as they were comfortable publicly posting about it, but always always ask if the interaction is one on one and personal. BUUUT, as I typed that, I came to the exact same realization as the first POV: it might be OK to do, legal etc (in regards to private health info since they made it public), however, just because it's technically public info and I do not have to ask, it is still not the right thing because of the demographic and their unique circumstances ….and I care so deeply about them it would crush me to EVER have this community of chronic illness patients feel betrayed by me, much less taken advantage of or used for my own selfish gains.I had the same illness, plus 8 others, and doctors expected me to live only a few months and gave up on me. I ended up healing myself with plant medicine and cannabis …BUT in the process the lyme disease community were my only friends. When you are in treatment for years on end and in the same four walls with curtains drawn and leave your bed like 3 times a day, your pre-illness "friends" fizzle out and visits go from less frequent to NEVER VERY quickly, especially when you are 21-25. People would rather be partying, despite the fact that IMO I am actually more entertaining than a frat wall even when I was just staring at a wall unable to follow a convo, but thats just my opinion… So, in short (which makes no sense bc this is kinda long sry I know you hate reading…), how would you approach this when there are moments during consults or simple social interactions that cut to the core and crumble a major problem most with that illness are facing and have yet to find an answer for. OBVIOUSLY, you are stoked a clear resolution just emerged and cannot wait to share it with EVERYONE suffering from this illness bc itd help them immensley, but the sensitive nature and fragile states of patients' brains make it a grey area. OK no fuck that. It's clear. It's wrong to share. The truth is though, no including their name and profile photo seems the post would be weightless and look like it could easily be fake (and would be taken that way bc this group of people have severely impacted frontal lobes and become very paranoid and emotional). So, let me know what you think is right thing to do. Do I just blurr it out …and then obviously the right thing is to STILL let them know im posting it even though their pic and name is blurred out …. or ask if its ok to post the convo without edits? And actually, I should ASK even when blurring, not TELL them. Thats rude in this situation. :/