#AGV Episode #335 is here and this time we’re going OLD SCHOOL! In this episode, we discuss a variety of topics, including soft skills in business, NFTs, brand advice, how to promote your personal brand, and why having the right intent is important, all from questions sourced from HiHo. I hope you enjoy this new episode and remember to answer the question of the day at the end! Enjoy!
Timestamps:
0:00 Intro
0:38 What is HiHo?
1:09 How To Say "No" The Right Way.
3:50 The Transition To The "Interest" Algorithm.
6:30 Communicating With Good Intent.
7:48 How To Increase Engagement? 3 Steps.
9:08 Don't Over Judge Yourself.
11:30 Collecting Real State Photography NFTs
16:30 Posting Content During Difficult Times
18:58 Give Yourself Permission To Grieve
23:08 Advice For Apparel Brands
27:21 Cheering For The Right Things
32:25 The Most Important Thing About Branding
34:40 How To Become A Speaker.
37:07 Final Thoughts
38:13 Question Of The Day
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
— #AskGaryVeeShow #GaryVee #HiHo
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Timestamps:
0:00 Intro
0:38 What is HiHo?
1:09 How To Say "No" The Right Way.
3:50 The Transition To The "Interest" Algorithm.
6:30 Communicating With Good Intent.
7:48 How To Increase Engagement? 3 Steps.
9:08 Don't Over Judge Yourself.
11:30 Collecting Real State Photography NFTs
16:30 Posting Content During Difficult Times
18:58 Give Yourself Permission To Grieve
23:08 Advice For Apparel Brands
27:21 Cheering For The Right Things
32:25 The Most Important Thing About Branding
34:40 How To Become A Speaker.
37:07 Final Thoughts
38:13 Question Of The Day
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
— #AskGaryVeeShow #GaryVee #HiHo
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
On this episode, seth steps in for india we're still trying to find her, and we answer a bunch of hi-ho questions. You're back with the questions, and i'm back with the answers. Hey everybody and welcome to episode 335 of the askgaryvee show we're going old school. There is some variable differences, seth is now india, uh stunwin is nowhere to be seen, but drock and sid are still here.
So i feel cozy and i'm excited to do the show. All the questions today come from the app hi-ho where uh i've been really fascinated by their platform. I started really digging into, and then i decided to uh get some advisory service and invest in it. A lot of you have been using it uh.
I think it fits the way that people are doing q a in the mobile world, so i decided to do an episode using that format. Seth you're laughing you're allowed to talk on the show. You know i know you might be. Oh yeah yeah, not sure what you just said, but let's get into the energy and focus on the show that are important.
So how do you maintain relationships, but also say no to give yourself the energy to do and pursue the things that you really need to do? This is a great question. I'm not great at no. Ironically. Literally yesterday was monday sunday night or monday.
I started to feel a lot of pressure i have which is kind of rare. For me. I have series 2 v friends coming in april. I have v-con coming in, may i have the nft drop for the tickets to vcon, which is the shift we made so you're getting airdropped the ticket.
We have an app for vcon that has to work for people to get into the stadium in minnesota um. I have a lot going on at vayner x, land um. Our team, who i'm hanging out with right now in general, is probably in an interesting point of transition, because i've been incredibly passive by nature, with the gary vee content, everyone's trying to figure out our way and there's 36 other things, but especially the be friends world. There's three to four significant things: technology, wise that have to hit or the whole thing breaks, and so i was thinking about my calendar over the next eight weeks and how bad i am at saying.
No people need help. I love karma. I love karma, which means that you're saying yes to a lot of things that don't make sense um and so a couple things one. It's incredibly easy to say no in the way that i think you're asking the question.
If i can flip for you on stage, could you offer me an internship? No, the reality is if somebody's asking for something, even though it's an important relationship, no different than kind candor, there's a way to have compassionate explanatory nose. Can i interview you on my podcast? No, oh, no, but i'll make you a promise. Yeah you get to 100 episodes and i'll do episode. 101..
Thank you. If drock, who i'm very close to asks for something, i can be compassionate that he wants to work on this project right now. I can explain to him that i'm in a real mess, these next eight to 12 weeks and then say no, that no is going to land a lot better than if i'm just saying. No, i think that what we miss in society, a lot is the nuanced energies and words needed to deliver the package. Candor was a struggle for me, like i talked about in 12 and a half once i put the word kind in front of it. That package to the delivery of the message allowed me to be better at it, compassionate empathetic explanatory knows, i think, are incredibly effective in the way that you're asking the question: hey gary, i'm a real estate agent. I want to make a youtube channel. Should i make one or three i want to interview local business owners.
I want to highlight what i'm doing just in my process, and i want to highlight the city and all the features it has. Should i make one channel or three answers, one um. I really believe that i think fragmentation we've had fragmentation. We've had two in the past.
Fragmentation is difficult, especially with the way that algorithms are going. I do believe that tick tock was a monumental change in the social media, landscape drock. If you can point up there up, there, drock will show you tumbler stock. I invested in tumblr many many many moons ago um because it was built on the interest graph for everybody in their mid to late 20s early 30s.
This is going to make sense to you. Tumblr was special back in 2008, 9, 7, 10 because it wasn't like who you followed. It was things you were interested in and that's why i found tumblr to be incredibly special, and if i was making videos like this back, then i might have even talked about tumblr as a better concept than twitter and facebook, which might have seemed historically wrong. In the 2020s or 20 teens called 2010 to 2020, but the reason i jumped on musically early show the clip of musically stars on askgaryvee many years ago.
On this episode we talk musically with musically celebs. The reason i jumped on musically early, which later got bought but was really in essence, the american tick tock, and then there was an acquisition. The reason i always believed in tiktok was because it was around interest right. Your first video might get four million views.
You have no followers um. I have 13 million followers on tick tock, but can put out a tick tock that gets only 30 000 views. The next one can get 2 million. I always believed in that and that's kind of where i see the world going more and more.
You know i think that, because of that less destination, less going to someone's page but seeing what's in someone's feed, allows you to have all three different subject. Matters stick on your channel and i think that's what we're gon na be seeing more and more. Just like. I used to embed embed the youtube and viddler videos from youtube and fiddler on winelibrarytv.com, because we hadn't been used to going to social networks.
We went to people's destination websites to consume a video. I think the same thing's happening within the micro of social media. I think we now can have four or five seven twelve different things inside of our channels, because the algorithms are now going to be more focused on what consumers are interested in versus who they follow. We're sharp this morning, sid we're sharp garyvee. What is one two, or maybe even three conversation techniques that you use to try and get on the good side of all the people that you're communicating with not necessarily trying to get something out of it? But how do you just go about sharing that love with people from the get-go? You know brother, it's not a technique, it's an intent. It i don't have one two or three techniques. I just have my intent. My intent is to bring value to the other person.
Thus, every action comes from that the actions, the techniques the concepts come from, the intent, not the reverse. So this one comes very natural to me through my content that i've been incredibly intellectually generous with for 15 years to the interactions i have with my team to the way i work with my clients to everything that happens in my life when you have the intent To do good, which, by the way as a human being you're not always going to deliver 100 on your intent and that's a real reality. But the technique is at the core: the seat of your actual intent. If you're, actually there sitting and talking to somebody and you want to bring them value, get on the good side, there's only one way to get on the good side to be good.
You like that one seth like that mic drop at the end, hey gary. Thank you so much for this opportunity, i'm a therapist and spiritual coach. Here's my question me too: i built up a pretty sizable audience. How do i increase engagement um, i'm mostly on tech, talk and instagram? Thank you.
Uh increasement of engagement comes from non-scalable behaviors. Let me say it one more time for the kids in the back, increased engagement only comes from non-scalable behaviors point number one reply to every comment: you get every time for the rest of your life. I did that for the first five years of my career before it became mathematically impossible point number two go on instagram and tick. Tock live more often, so you can actually interact more point.
Number three do something like the askgaryvee show where, if people leave comments, extract them and do a show like this, which will then show people that you're actually listening to their comments, which will engage that audience to compel them to do more engagement, engagement is the hardest Thing to earn engagement is the best thing to earn. Engagement takes work. Most people think the work is done once you post the content to me, that's the beginning of the work process on your way up, uh. What's your advice, if i'm interested in something - and i lose interest very quickly, um when i've tried a bunch of things uh, especially that it stresses me out, because i feel like i'm never going to find my true passion uh. What would you advise me on that? Thank you. It's a great question, my my perspective on this is it's no different than kissing a bunch of frogs until you find your prince no different than dating or friendships. You know all of us at this point watching this video have gone through friendships and potentially relationships and the reality is some new kid moves in fourth grade, you think you're gon na be friends. The first couple days are good and then the third day she or he shows you that they're, not a nice person and you walk away, which is fine, no different than interests and passions.
You know the reality is, is that i went skiing once back. You know 15 years ago, and it was fine i kind of liked it. I was surprised i was decent by the third day, but it wasn't a passion of mine and it's not something i want to allocate instead of going garage sailing, that's okay, you're also extremely young, and the reality is, is that i wouldn't beat yourself up, or over Judge yourself, just because you didn't fall in love with cooking or being a yoga teacher or being into concrete manufacturing. The reality is, you still haven't found it.
That's awesome, there's nothing wrong with that you're getting judged by people who've settled. This is an incredibly important point in our society. Normally the people that will cast judgment on someone who's still trying to explore are people who themselves settled without exploring and are subconsciously, deploying misery loves company. Just to give you context of what just happened that just sucked the air out of the room with my team behind this camera, because it's such a profound point that i've not really made this articulately.
And it's very important for all of you. If you continue to be fighting to find your happiness - and you find yourself getting judgment from your inner circle, i promise you many of them just gave up and they are envious and subconsciously. They're good. These are your parents.
These are your best friends. These are your siblings, they're they're not intending to be mean, tear you down. Stop you conform you into settling like they did, but that's exactly what they're doing so that there'd be no confusion. Your inner circle society is incredibly subconsciously.
Interested in you. Conforming, don't hey gary paul maynard here, real estate photographer in colorado, uh, i, what i'm really curious about is how do you see real estate photography fitting into the nft space i find real estate photography like i find everything else on earth falling into the nft space. This is my favorite time right now we're in a very interesting time in the nft space, with so much tension in the real world. Silly things like nfts seem to you know slow down. Plus there was an overpopulation of junk, so you have a supply and demand scenario so we're starting to get that next stage of nft land a nice year into the phenomenon that has been popularized nft conversation. What we're seeing now is people really starting to be a hair? More thoughtful people are really starting to think. I think we were in the great era of february 2020 to excuse me february 2021 to february 2022. I will call that the great era of collectibility only or 99 collectibility with a hint of utility, i think, over the next 24 to 48 months, you'll see a shift in the nft land, where it will be predominantly focusing on utility with a hint of collectibility.
In a lot of ways, v friends for me was a 50 50.. There was a lot of utility. I can't believe i put that out in may of last year, and here we are in march of this year and still almost every project did not deliver on. As much real life, accessibility and utility - and i'm surprised by that - but i'm not surprised by that - it's similar to the question around.
How do we get engagement from our communities? The the thing that is so powerful about nfts is it allows somebody to put in the work right, like i just mentioned earlier, that v con stressing me out it's a big production, there's a lot of work into that. I understand why some people would just rather make 10 000 squirrels with a cigar in its mouth and call it a day, but the reality is is that photography real estate is going to be utility with a hint of collectibility, so you're a real estate photographer beautiful You're going to take a bunch of photos of real estate, i assume houses homes inside outside and you can sell that as a collection, if you get permission from the homeowner, maybe share it with the homeowner, the royalties and the upfront sales. But the reality is, it is very unlikely that the 8 billion people in the world are going to be overly compelled to collect photos of people's homes. There might be a small, tiny group of 8 000 people, and that would be the market, that's beautiful, but to get this to a level of millions, those photos are going to need to represent utility.
So, for example, if you launched a real estate photography nft project, which is your photos around real estate, but every one of those photos was actually a ticket to four one hour: virtual zoom, lessons on how to become a real estate photographer all of a sudden you're Going to have aspiring photographers who are looking to do photography for their life instead of working at an office, building a law firm, a clerk, a retail anything else, because they love photography but they're practical they're, not ready to make the jump and be an entrepreneur selling. Nft photography or something else, so their practical job will be a real estate photographer. They may buy that utility because they're actually interested in notice. How even call that they may buy that utility they may buy that nft because it represents the utility. You may then get fame built over time where people may then start collecting your stuff right like. If i let me give you a comp in 2006, if i decided to review wine on pen and paper, while i did wine library tv, i would argue that today those reviews on paper, given my popularity, made, sell on ebay for 200 bucks a piece at the Time they were worthless right, if you think about the 4 000 that i did so that's kind of how i think about it. I think a lot of nfts today right now sit as very inexpensive on open c soon to be coinbase and meta sit as inexpensive. Less than 500 bucks less than 300 bucks, but are destined to actually be collectible in nine years right.
The star wars figure that i just got in the mail. Thank you, seth green, my greeto, an original package because i told him in a business meeting the other night that i loved greedo and it was my favorite toy. When i was a kid because he was all green and i was a jets fan and greedo was a star wars, character and those were my two passions in 1982 that greedo was a dollar ninety nine in kmart and bradley's. I remember today that greedo that was sent to be graded.
85 is hundreds. If not thousands, of dollars, i'll go look it up later, but the reality is. It started off as a toy for kids like me in 1982, at two dollars a piece today because of what star wars became it's worth a lot more so is jackson. Pollock, so is andy warhol, so are many things.
Many things start at low and then go up right now, we're in a place where things start high and they're all going to come down. Greedo is my favorite burrito's, my favorite star wars, character, he's all he's green on green, like rick, ross, hi gary. This is denise from new jersey. I have a commercial jersey company here and as much as i post, i feel a little almost guilty with what's going on in the world posting.
How do you balance that, as far as being considerate and not making it about you um, but still getting your business out there thanks bye, it's a tremendous question and my team here knows because a lot of them are newer and they got to see it in Real life this last weekend, you know as the tensions in ukraine and russia, you know, went higher. It was me, and my team thread me and the v friends thread that said slow down like this is just not the time like you know as much as like we're putting love into the world, and i do believe that the message that we put out through The lens of business, but but the deeper message is incredibly powerful during these times. It's also not very obvious to the 99 that are watching this, what i'm actually doing, and so it sits in the context of entrepreneurial and business content, which i feel is inappropriate, and then you find your way like. I've cancelled three three twitter spaces this week, as syd knows, you know i did one because i felt in that moment. Maybe it was the right thing you go with your gut. You do the best you can it's back to the intent thing. I think there's been many times that i slash um vaynermedia's clients uh from my dictation at the top have paused content, because it does feel tone deaf. You know it's really hard to say: hey buy my album when, when we're on the precipice of you know a real war in europe, which you know with a with a nuclear state like it's, it's tense um at the same token, living in constant fear is not Scalable, either i've done a lot of reading in the last month, ironically around how people functioned during world war ii in places that the war was going on and it's fascinating.
It's the human spirit you try to like. You can't just dwell 24 7, otherwise you're in a vegetal state, and so you find your way the fact that you're, even asking the question, means you shouldn't post, because it's already on your mind and that that would be my answer to everybody. If it's even crossing your mind, maybe i shouldn't post, then you shouldn't always go with that. Your intuition is incredibly right.
Don't let your uh logical need for something at that moment. Take over. You know always lean into your intuition, if you're hesitant to post, hey garyvee. My main question that i want to ask is: how do you find and pursue your passion after, like a big loss in your life, say like a family member or a very emotionally impactful moment, i'm a big believer that the world is doing a bad job and Not allowing people to grieve when there are events that i'm assuming are happening here, my friend which i'm so sorry for i don't think the world does a good job on allowing to grieve.
For example, you would think me, mr rah-rah positive, go, go, go happy! Look on the bright side would be the first person to overwhelm you when something like that happens to be like. No, it's, okay, they want you to keep going they're looking down and they wouldn't want. You, like, i feel, like i on paper, look exactly like the person that would be at the forefront of the no. Let's start the rest of your life and they're looking down at you and they love you and like which i have those thoughts, comma at 46 years old, with the gray hairs.
My belief is that we need to collectively, as eight billion people create a better conversation around grieving um. I really do uh. I, for instance, have feel no pressure on getting back to work. When i have a moment like that happen in my life, i really don't.
I will grieve whether and i because i haven't been through it. It might take me an hour because i could see that knowing my chemicals and it could take me four months and i can see that because could and by the way, let's all call a spade a spade. The circumstances also are a major variable like how did you lose someone? Is it a tragic, ridiculously unfortunate accident? That's going to hit you different than a long drawn out illness like there's a million ways to think this through? Did you have time to reconcile it because it was a drawn out illness or was that even more challenging, because it was like a cloud for two years, there's just so many circum? What was your relationship with that person? Of course, like you know, people have parents and siblings and spouses and children and loved ones, but i don't think anybody here is confused. We have different relationships with the closest people in our lives that are different than our our you know our friends and family. My relationship with my mother couldn't be more different than my dad's relationship with his, and so there's a lot of variables that go into this um. I often find that regret is a huge driver of how someone reacts. This is why i over push people to over communicate with the people they love. I think a lot of us get into our patterns.
It was easier for me to talk to my parents when i had an hour commute from new york to new jersey and wine library for five years than it is today. I think about it daily, like do well. Do i feel good about how often i'm talking to the people? I love, knowing that everyone has an expiration date. My friend, the answer to the question is give yourself time to grieve.
It's just okay, it's the most profound, there's, only there's two profound moments in life. The moment someone is born and the moment that someone dies there's a lot of interesting stuff in between weddings and other things. But those are that's it at its core. That's it and i think that they should be understood and we should go deeper into them and i think we have to be more supportive of grieving and letting people go through it um.
Obviously, you want to be supportive and some people get into a spiral. There's people that are more positive by nature, there's people that are more negative, so you have to there's so many nuances to this question but uh. I i'm a big fan of one thing. Like a big big fan, i say it a lot.
I think that people judge themselves too much. I just think all of you all of you are beating yourself up too much about things. The things you're not or you know my sister's back to work and doing great. Why am i sitting in this dark room? Sad about my dad, because that's how you feel and that's okay, and i think we need to have that combo, hey gary.
What are your tips for a fashion brand? Besides from making content on tick tock? What else do you got? First, thanks. First, make four organic tick tocks a day. I mean it in the 15 years of my career that i would call my modern career, but really my 25 year career, actually because it all came from email and google adwords and all the things i did at wine library. When i didn't have a penny to spend on marketing, this is all about underpriced attention. One of my recommendations, the same recommendations that always happen when you make a consumer product, whether it's a coffee, a phone, a sneaker or a fashion brand, make a good product and get people to know about it. So what do i think don't take shortcuts on the product, make less quantity but make higher quality like make a good product number two get people to know about it by far and there's not even anything close organic tick-tock is the greatest opportunity for somebody that doesn't Have a million dollars to spend on marketing the next best thing paid ads on tick, tock, youtube shorts, i'm very passionate about, i think, is a real opportunity for arbitrage, so making youtube shorts networking you know whatever city you live in, hang out with other fashion people, Humans are the only other great moat, besides media arbitrage, so one human can change your life. So if you're out at 2am in berlin at the hot club uh, because you got yourself in there and you meet hans and he's the head of this. That and the other thing, like one person can change your life.
That's just real talk, and so i think that um. That would be the other thing i would think about networking with real humans in real life, especially, i think all of us are collectively pent up for that in a postcoded world, and i think that should be on strategy, but but i'm not letting you get away With it, i would bet the farm that if i looked at your social media just the way you asked the question: there's no way, you're doing four organic tick, tocks for your fashion brand a day and the amount of people that we've seen come through these doors. Aka actual doors at vayner but, more importantly, the dms and everything else. Um are extraordinary.
So here's your tick-tock this is instagram. Can we does he even have a tick-tock find this brand yeah? But, like you know the one day ago, two days ago, two days ago, yeah i mean i'm just so over this instagram, like this looks like a high-end fashion magazine photos. I i understand what you're trying to convey from a quality standpoint. I just don't think people give a.
I just don't think people give a about every fashion, brand's instagram, looking like vogue from 1994, because that's what this is and like like people want engagement. People want other nuances, like between all the a-list celebrities in the world. All the wannabe a-list celebrities and every fashion brand instagram looks like a magazine from the 80s, like it's just, not interesting, like i'm, i'm pumped for like a quick little inspo, but like the ralph lauren model here that he's executing on instagram is like it. Like looks nice, it's like okay, this is high-end.
I just don't think that that's what's winning that's why streetwear is really dominating high fashion, because there's a sensibility of like some level of realness, like i think, we're fatigued. I think high-end fashion brands biggest issue by a country, mine mile, is the complete and utter lack of humility and not taking themselves serious. Just something can we get an off speed pitch just one time this guy has what the right like yeah, i mean you got to take tick-tock way more serious and you've got to tone down the elitism on instagram hi gary hi i've been doing youtube videos uh For around about four years and uh under the name damn sam and last night i was out and about and uh somewhere. Somebody asked me for my picture. Um first time, i've been asked that that's awesome advice for people coming up and asking you for your paycheck. I love the show. I love you back brother. My advice is to to never ever ever.
I took two pictures yesterday out in dinner and the people that were with me, who are close. It was the vcr group. My partner is in the five oh partner. That's how i have a freshman hat um.
I was out with the vcr guys last night, uh big shout out to the people that went to the miami events uh for fly fish club um. I took two photos kind of like came while we were eating dinner. So it was like more, i would say, skews a hair more towards interruption but very sweet the best, but like definitely not like out about like actually interruption style, more but again, incredibly, sweet, both groups, um and the observation for kpon was. He was just so happy because he's like man, you still after all this time, are just so happy joyous he's like never lose that and i'm like.
I won't it's back to the first question, inten or the third question, intent right. My my advice on how to deal with it is to never let it not be flattering. Never ever ever. Let it not be flattering the fact that another human being wants to go out of their way of what they're up to at that exact.
Second, to stop and take a picture with you, because you mean something to them that is profound and humbling, and something that i could never understand how even even the instances where i haven't loved the toner tonality and i'm looking at drock because he's been there a Lot, i'm, i still don't know how to convert that into a negative. You know more, i'm more compassionate empathetic of like. I hope that person's okay or everything's good, but yeah. I, like the person i was pushing you in the back the other day, yeah very aggressive, drock almost got beat up, i don't i don't.
It happened early because with wine library, tv it's, it happened in 2006 right and it had. It was weird i think, when it first started happening where somebody like, where, like somebody thought i was cool, was happening inside my wine store. So the context was weird. It was like within my own domain kind of like so yeah.
I don't really recall - and i don't recall because it kind of goes back to the ears thing like, because i didn't think i was anything like it's like it doesn't register yeah you still. Don't you don't really hear a lot of that. I don't think so. Right yeah, i just don't think you should. You know like i was saying to abby yesterday and we were catching up about something. I was like it's hard for me to hear the booing, because i don't hear the cheering i'm very big on that. I think it really matters, i think it starts at a young age. I've been spending a lot of time on what we cheer for, for our children become their framework.
If we cheer that they're so good looking, they start to find value in their looks and become vulnerable in their 50s and 60s and 70s and 80s. If we cheer for their sports acumen and like they're, going to be a pro and then they're, not they're lost at 22., here's the scary one! If we cheer about their grades, we teach them to conform to systems that judge them every 90 days. That one scares me to no end, i will definitely be exploring. That is the first time you've heard it i'm in the lab working on this one, if we teach our kids to do good every 90 days by the subjective nature of a system.
The current academic system and a subjective notion of the teacher deciding that to give them an a and a b based on class participation. We are teaching them to conform to the system and then they become those humans. So i think what we cheer, for my mom cheered for two things: no, my mom cheered for one thing and then the world cheered for thing as a child. I was booed for my sports vacuum, my sk elastic vacuum and anything else.
My look whatever and though my mom told me i was the best looking at all time and then and then, but my mom cheered when i was a nice kid and the world cheered for me when i did business when i saw lemonade and sports cards the World told me i was good. My mom told me. I was good when i was nice to people not because of my grades and i'm a 46 year old, obnoxiously, successful businessman who pushes kindness, i don't think that's by accident. I think for all of us.
We need to think about as managers as leaders and definitely as parents. What do you cheer for? I think vayner has a great culture because i'm more often cheering a c-suite or an svp for how they handle the situation from an emotional standpoint more than how much money they brought in hey gary, it's jadine, i love your stuff and i'm excited about hi ho. I'm new to this platform, so thank you for telling me about it, quick, quick question: what is the number one most important thing when it comes to branding? Thank you in advance for your answer. Uh.
That's a great question! Actually, the number one most important thing when it comes to branding that people can recall what it is and the thing they feel makes them want to be associated with it. When i say a brand ready, let's play on the other side, coca-cola crest, the new york rangers potato chips, uh adidas, when i just did that every single person in the room and behind the camera reacted as in i don't give a or yes or i used To like it now i don't or whatever it might be, that's brand. You know what it is and you have a feeling and obviously all of our jobs that are building brands. Is that feeling to be positive? Which is why actions matter so much in life, because you could do everything right for 20 years and have good sentiment and take one misstep and then lose that sentiment, and i think it's really fascinating right. That whole concept of reputation can be built takes decades to build and can be lost in seconds. I think about that. A lot i've watched a lot of contemporaries or young hustlers that are coming up. The game ruin their reputation by short-term scams on nft land.
If the, if the young hustlers that are watching this, don't think that people like me are paying attention to who's behind the scams, especially the ones that throw my face on your project. When i have nothing to do with it, because you airdropped it into my wallet and then you say, i backed it, you piece of to try to trick people to give you money or worse, one that i saw yesterday when you're doing an email, phishing campaign to Donate to the ukraine and trying to make pretend that i sent that email. Do you understand what kind of piece of you are we're finding you? We know who you are and the a players in the business world are talking behind your back and you up your for a couple of dollars: hey gary andy, storch. I've got a book along with six v friends, and i want to get this out there in front of more people to get more speaking, gigs in front of big companies.
How do i get the book in front of more people and get more of these gigs to build my brand and make a bigger impact thanks the thing you're thinking there? Andy is you're thinking the book properly, you're thinking. If i get the book out there, it will come and get me the speaking gigs. Clearly with the way you are talking, the speaking gig is the kpi. I will tell you first of all, i got ta say six, be friends.
Thank you and boy. Am i happy for you, comma? The answer to your question is the following. I think you're playing the wrong strategic move. I think you're trying to create a proxy to make the thing happen that you want.
I think you play it a different way, do what i did. This is literally what i did when i decided i wanted to speak. I started looking up on google conferences around web 2, social media technology and business and then emailed cold the conferences and said that i'd be willing to speak for free. So if i'm you, instead of trying to get the book out there with the hope that one out of every 50 people that gets the book might be involved in a conference and by the way that's being kind.
It's probably one in every 5, 000 people or somehow being involved in the in in a conference that then will reach out to you because they liked your book. I would go about it totally different, go to google search business or whatever conferences fit your genre. So for everybody watching here, if you want to speak about pet care, well, then just search pet care conference enter. I guarantee. There's results. Team show me that pop it up right here, let's see what happens, search right now, i'm just curious, um pet care conference. You can use your laptop pet care conference um and then just email them and say i would like to speak for free i'll pay. My way get three or four did some show up international grooming conference yeah.
There you go right there, you go yeah, there's one right here in secaucus, coming up the international grooming conference right, you just go to their event and then you just email them and say i would like to speak at your conference and you know i'll pay. My way you get those three or four right, you, you get somebody to film it, your sister, you don't need drock, your sister, you know like whomever, and then you put that on youtube and now you've got you've, got proof on on film. As i like to say, and so uh that's what i would do my friend all right - that's the episode right yep it is that was really good. That was good right yeah.
We got to do that. Yeah, there's some that was yesterday. Oh that's right! Thank you. I forgot about that.
That's fun a little rusty. Thank you, sid uh, the question of the day. Why do you believe - and i want every look - this is very important. It's important to answer the question today because i'm a very simple animal.
I do very well with back and forth. I like ping pong. If i get a lot of answers to this question in the youtube um or in the instagram, if you guys decide to go along for him or i don't know how long this was tic, toc is now going long to 10 minutes. This is longer than that.
Thank you drock, mr captain, damper uh, you know so, and what about instagram? We can put this fully on instagram yeah good. So if, if i get the answer to this question on instagram and youtube, we can 39 minutes will fit on instagram. No, no. I want how long is this rim last good? So if i get good answers to this question on instagram and youtube, then we'll continue to do more askgaryvees.
So here's the question in the face of a constant barrage for me over the last three years of talking about making four tick tocks a day, make as many tick tocks a day, seeing examples of people putting out tweets or coming up to me like you, i Did the tick tock and my? Why do you think through a full hardcore, vulnerable and self-awareness lens? Why do you think you are not making two three four tick tocks a day when the land grab is so obvious for you to have success around your passion? Why do you think you are not doing it even though you've been hearing it constantly and see other people succeeding in the advice this was the askgaryvee show we'll see you next time team. If you like, this show - and you like drock, who just made me do this, please like share comment subscribe and wherever the things pop up here.