I know that there are a handful of you that are probably also trying to run media accounts or create brands in a similar way to Dose of Society, so I think that the bit on running your brand as a service-based business and then making it an advertising-based business afterwards would be very interesting and beneficial. In the same way that I created VaynerMedia (a service-based business) and then bought PureWow (an advertising-based business) afterwards. Watch what I do, not what I say 😉

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
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