In 2023, this is no longer up for debate. Social media is not a "nice to have" in your modern marketing strategy, it IS the strategy. So many are scared to try something new, but let there be no confusion.. if you have a business, you need to be open to change, be open to letting yourself evolve. If you don't, you'll be left behind like all the great companies that once were.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

We can't fight the reality of where our customers attention is. I Understand that you've done direct mail and you're comfortable with it and you don't know how to run Facebook ads. It doesn't change the fact that Facebook ads perfectly destroy Direct Mail perfectly every day of the week. I Understand you're comfortable with it, but it doesn't mean it's the truth.

We have to reverse engineer the reality of the market. That doesn't mean be soft. We have businesses to run as a matter of fact. I'll go the other way.

the amount of people that have Labor in their stores every day and there's nothing going on. If I could control every business here, I would have every person in our stores that has downtime producing tick tocks and Instagram and YouTube instead of standing there waiting for somebody to come in. This doesn't have to be hard. This has to be a reframe of thinking.


15 thoughts on “If you have a business, you need to be on social media.”
  1. Avataaar/Circle Created with python_avatars Dewa Debadon says:

    👏

  2. Avataaar/Circle Created with python_avatars Urketovore Marilynn Sanchez says:

    I'm a housekeeper and I have no idea if I can do that.

  3. Avataaar/Circle Created with python_avatars ฯ§h says:

    Thank you Gary as always for the content. Quick question since I am the individual who is creating a business should I post as an individual , as the founder of said business or as my business?

  4. Avataaar/Circle Created with python_avatars Caban Condos Mexico says:

    Your advice has helped us tremendously

  5. Avataaar/Circle Created with python_avatars R R says:

    It’s the hidden hand for Me!. 🦉

  6. Avataaar/Circle Created with python_avatars Daniel Budai • Ecommerce Email Marketing says:

    Gary Vee university.

  7. Avataaar/Circle Created with python_avatars Connor Demps says:

    Wish you could mentor me on business like on a day to day bc I need it and could definitely benefit from it! 💯🤞🏽

  8. Avataaar/Circle Created with python_avatars Coach Technique says:

    I thought u hate M Jordan 🙂

  9. Avataaar/Circle Created with python_avatars DB Talahu Onyom Music says:

    I’m new to Gary Vee and only know him from skits that joke about him… is he like a nicer and less political version of Andrew Tate or something??

  10. Avataaar/Circle Created with python_avatars Heavenly Path says:

    Calnewport says otherwise

  11. Avataaar/Circle Created with python_avatars Finn says:

    Gary pee

  12. Avataaar/Circle Created with python_avatars Chester Thompson says:

    💯

  13. Avataaar/Circle Created with python_avatars WHITE LION says:

    💯

  14. Avataaar/Circle Created with python_avatars Mitha says:

    If you don’t adapt, YOU WILL LOSE.

  15. Avataaar/Circle Created with python_avatars GaryVee says:

    In 2023, this is no longer up for debate. Social media is not a "nice to have" in your modern marketing strategy, it IS the strategy. So many are scared to try something new, but let there be no confusion.. if you have a business, you need to be open to change, be open to letting yourself evolve. If you don't, you'll be left behind like all the great companies that once were.

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