The marketing industry has been so fixated on "how it always worked" with television and radio that they have failed to truly innovate their creative strategy for the digital age and social media. Creating for the internet is completely different than creating for television, radio, or any other medium of communication in the past and the strategies need to be adjusted as so. You no longer have just one ad placement to communicate to your audience. There is so much more opportunity to convey your message to different people and have your brand resonate differently with each group. In this video, Gary sits down with the Anheuser-Busch team to discuss how marketing has evolved, global messaging vs local messaging, creating vs debating, and more!
If you got any value from this, give the video a like and subscribe to the channel for more... Enjoy!
Timestamps:
0:00 Intro
3:20 Brand is being built on social media
15:00 The new rules of creative
17:11 The biggest mistake brands make shifting to digital
19:20 "If you market to everyone, you market to nobody"
25:00 Where will attention be in 5 years
33:00 Advice for staying ahead
36:30 Outro
Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

14 thoughts on “It s time we put the common sense back into digital marketing”
  1. Avataaar/Circle Created with python_avatars Farmer Jeff Mays says:

    Always Valuable Content 💰

  2. Avataaar/Circle Created with python_avatars Aymane El Houdaigui says:

    Thank you Gary

  3. Avataaar/Circle Created with python_avatars Form is Function says:

    Deep!

  4. Avataaar/Circle Created with python_avatars Dontae Steel says:

    The ones with the most attention may not desire to be obvious. This is in regards to the algorithm. It at least seems that way.

  5. Avataaar/Circle Created with python_avatars WBT Agency says:

    We believe that your enthusiasm is always so contagious I can't help but listen throughout the video 😂😂 thank you so much for working so hard and putting out amazing content all the time!!

  6. Avataaar/Circle Created with python_avatars Hola! Crypto kactus says:

    we are built to educate beginners about crypto, daily discussion about the news, market updates, giving you general knowledge on the coins and tokens follow us on all social media platform @t

  7. Avataaar/Circle Created with python_avatars Tickling Food says:

    You are throwing gems here!

  8. Avataaar/Circle Created with python_avatars greenwood Santos says:

    Friends I'm not telling you to resign from Your Job or abandon Your business, I'm telling you to create another source of income…..BE wise

  9. Avataaar/Circle Created with python_avatars Bradford Rhoades says:

    Your “Ad” needs to “relate” to the specific group that you are “targeting.”

  10. Avataaar/Circle Created with python_avatars Casey Wach says:

    No matter how badly u are at school, know you can always remember to remember.

  11. Avataaar/Circle Created with python_avatars Trevor Hawley says:

    That was absolutely some of the realest talk thanks guys. Wow doing some thinking today.

  12. Avataaar/Circle Created with python_avatars Verified In The Streets says:

    Boiiii i dont care if Elon musk and Jeff bezos are doing lapdances on me for a month nit worth 12k

  13. Avataaar/Circle Created with python_avatars Coconut Luxe Naturals says:

    Seeing you LIVE in Melbourne back in 2019 was an honour Gary.. amazing mentor you are. Thank you

  14. Avataaar/Circle Created with python_avatars Daniel Squires says:

    🚀🚀🚀

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