Have you ever dreamed of winning millions of dollars? What? I'm starting to figure out today in my life is everyone's business strategy is: Lotto I Need to make sure that I'm making it clear to people I Think something happened the last 15 years that people don't realize how impossible all these things are. What you just said was crazy and I think the internet and all this weird and like Taylor Swift showing up at your wedding like I think people see like a highlight and think it's real I Day trade attention and build businesses Legacy is greater than currency. What are we doing here? Kish What's What's the 411? One of the things that we're doing today is breaks which is a new feature this year where we can through these digital pack breaks. People can jump in by fractions of packs, rip things and see what you pull.

First step is you got to rip your starter pack I Just want to know who Gary is going to lock in here for his first place. Yep, I'm going to go burrow based on schedule Kish I Love you! Continued success with R Makers! Good stuff. Shout out good luck in week One! All right brother, Stay well bye everyone! What you're watching here is me sitting with our leadership team and having a conversation that is clarifying principles, processes, strategies with the the organization. It is hard to get 2,000 people aligned on a mission.

so I do this with a smaller group of leaders. Then we will have another one in a week with 80 to 100 people and then within 2 or 3 weeks I will address all 2,000 people in the company on the current things that we think are misunderstood or not effectively being executed in the Vayner X or Vayner media. World Ask one question, an amazing lineup of CEOs Founders and experts. This is marketing for the now How you doing Gary I'm good.

Yeah I missed marketing for now. So when you, um, think about the concept of back to School what comes to mind back to School is that time of year when you're getting your kids ready for going back in the fall and certainly for college as well. but I like to think about it. Gary Also is a time where we as adults can reflect and think a little bit about our own learning.

When I was growing up, it was heard of. For a 32-year-old human being to be thinking about learning you'd hear like one sin of Blue Moon somebody going to night classes and almost always it was based on the insecurity they had of not having a certain degree. Whereas now the progressive conversation rightfully so is with the way the internet works. People now actually believe that they can change their careers at 36 if they allocate digital learning or maybe even physical learning.

When you think about Innovation and education and you think about some of the challenges, look I'm a pretty public figure that's been fairly loud. I Do not believe that College in the way it's constructed is for everyone in every scenario, especially when you take on an extraordinary amount of debt and your natural skills or interest will take you to a place where those classes and that degree will not create the outcome that you're looking for. I Think a lot of times people think that I'm anti-education when I say I don't believe in college for everyone I'm actually the reverse I'm so uncomfortably Pro Education I'm just Pro self-awareness and reality of one's situation. not Universal Vanilla ideology.

One size fits all When you don't have unlimited money or any money. Yes, in 2023, September 7th 2023 and you are trying to sell the number One thing on earth is organic social social media at scale cuz it's free or you're stuck in the spot that you're in now. which is, you're begging for a miracle that someone's going to give you cash if you flipped it and just understood you're 100% in control. a competition A VC everybody.

It was like an Eminem like a papa dot a clock, a trailer. Everybody A papa do. If you just understand that you're fully in control and you just have to pound social yeah and start googling how to make the best Shopify Site Selling T-shirts Enter M Literally that is out there for free Best practices Get the proper Shopify Get your Social crazy How are you getting back to Boston going taking fairies later? Beautiful. Yeah you chop it up and whatever happened New York but then you have to like start dming people in Boston in Instagram # search top posts click Oh this person's here.

They have 400,000 followers. they're a cool kid in high school and DM them be like I want you wear my shirt one in a 100 of them will. My whole thing is like you know how I got here by actually doing what I'm telling you to do when nobody in the world knew who the I was I stayed on Twitter in 2007 from 8:00 p.m. to 4: in the morning after I worked the whole day in the liquor store for 4 years.

You have two choices. the luck of cash or sweat. The problem is 1% of 1% hit the lottery ticket of it happening fast the other 10% that make it eat for a decade but everyone's fixated on the 1% of the 1% of the 1% who hits something and even those people quietly had to eat for a little while too. I Really appreciate it's now I'm ice looking at Ace watch my sister since we last talked.

we're looking to Target it into a kids product right? We really want to Target the school system and it's kind of on brand to what you were talking about. Earlier marketing from the now right. Something I'm fascinated with right now is Partnerships US Foods Cisco People that already prvy to these school systems in New York City But basically what we're trying to do is provide better food to kids in the school system right? like as an African-American young Chef coming up I grew up in public system, right? We had food I Think the banana pudding could be a gateway to that. That's kind of the lay work I Also think a lot about Magnolia Bakery even some type of partnership there.

It's similar to the kids that I met in Bapson earlier I Think we're in a generation that don't understand. but I'm talking like every entrepreneur on Earth Getting a deal with Cisco or getting a deal with Magnolia bakeries is a one in a 47,000 thing. So yes and you should then go to the other 39 things that you can think of and send them emails and content and all that what I'm starting to figure out today in my life is everyone's business strategy is: Lotto Getting into the school system through Cisco is like impossible I Need to make sure that I'm making it clear to people people cuz I think people are thinking smart like that. Smart thinking I just have a pretty good feeling that people don't realize how impossible all these things are cuz when I grew up, what you just said was crazy and I think the internet and all this weird and like Taylor Swift showing up at your wedding like I think people see like a highlight and think it's real so the answer is yes but I want to make sure that you don't make that your strategy that you make that your this would be some remarkable maybe while I'm over here doing this.

Hello everybody Welcome To September's Wine of the Month Club I Am Gary Vaynerchuk here with my best friend Brandon War best friend What do we have here first? Okay so we're starting with a Burgundy here. This is the Uh Cecil Pak Meon Vage 2022 and the bouquet on this wine ising amazing. It's crazy right? but I was actually thinking the same thing just before we on. this is bananas ironically bananas in it as well.

I Think Coone continues to be a place that is wildly underrated. Wow. Tobacco, chocolate, violets, red flowers, beef jerky. Talk about a wine that I would have with a steak immediately.

What did this score? Brandon Uh, 90 92 or 93 Something like that. You know which is solid. There are millions of wines made most don't get 90 points. We spend 100% of our time trying to find wines.

Four people that are rated 90 points and higher at a good deal I know it's why I'm so passionate about wine. Text: this was fun. this was engaging. Next this is David Ritz the handsome, incredible tennis player.

Me and him are talking about flyfish Club We're also talking about little Maven our new restaurant that's actually opening up in October in New York City Getting into the hospitality game with the BCR group it's Prime Time and so you can probably tell by the seriousness of this footage. these were like serious meetings. really going through numbers, really going through Ops like the real again kind of excited about in with the LV behind the truth of the day today and I hope you enjoy this, you know 8:34 p.m. still in office ROV and I just did a bunch of stuff on the new book that I'm really excited about I still got two meetings with Sid who runs team Gary and then I've got steel behind Sid 10 people from Bner Sports are here because tonight's Thursday of the NFL season.

tonight's going to be an 11: p.m but you sleep in the bed that you make you know I tell people all the time like I'm inol Contr: If I don't like it, stop doing it. You are in control of your ambition and so you need to live within it. Just watching so many people complaining about that, they decided to do I can't cry about 11:00 p.m. I chose it and if I start to get to a place where I don't enjoy it for a sustained period of time then I'll adjust cuz that's what I've done my whole life.

you were in control of the bed that you decide to sleep in. Remember that if you could like 15c Summary That thought: letting the lotto dictate the way you're your business or your career. Yeah, Big theme in today's episode. like you literally watched me today in the Baps meeting first and then the scholarship meeting second.

Get to the Epiphany in real time. That oh people's entire strategy is Lotto A lot of your strategies are based on somebody El saying yes to a highly unlikely request. This is why I love social media so much. You can control the demand coming to you by you going out there and building the audience versus trying to have someone give you Their audience Lotto face.

we got a phone inside the all the F that I seen it being real is kind of rare I met with every label but I ain't never sign a deal if we then we I kiss your lips just keep them still. It was me and.