On episode 287 of the #AskGaryVee Show, a very accomplished writer and media critic, Ken Auletta stops by, and we talk about:
- Ken's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)"
- Disruption in the marketing/advertising industry
- Why creative is a massive variable of success in advertising
#QOTD: “My 13th book is one that I’d like to be a biography. What contemporary person should I write the biography about?”
#Timestamps:
0:00 Intro
25:50 - I own a print publication and we’re trying to expand into other cities. Our niche is creating content about the local community. What’s the best way to scale?
41:36 - I run a small digital marketing agency. Our clients are concerned about data privacy, even though I think it’s an opportunity to market products better to specific people.. What are your thoughts on that?
You can find Ken here:
http://www.kenauletta.com/
Find Ken's book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), here:
https://www.amazon.com/Frenemies-Epic-Disruption-Business-Everything/dp/0735220867
https://www.penguinrandomhouse.com/books/541161/frenemies-by-ken-auletta/9780735220867/
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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- Ken's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)"
- Disruption in the marketing/advertising industry
- Why creative is a massive variable of success in advertising
#QOTD: “My 13th book is one that I’d like to be a biography. What contemporary person should I write the biography about?”
#Timestamps:
0:00 Intro
25:50 - I own a print publication and we’re trying to expand into other cities. Our niche is creating content about the local community. What’s the best way to scale?
41:36 - I run a small digital marketing agency. Our clients are concerned about data privacy, even though I think it’s an opportunity to market products better to specific people.. What are your thoughts on that?
You can find Ken here:
http://www.kenauletta.com/
Find Ken's book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), here:
https://www.amazon.com/Frenemies-Epic-Disruption-Business-Everything/dp/0735220867
https://www.penguinrandomhouse.com/books/541161/frenemies-by-ken-auletta/9780735220867/
If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more 😉 You can join here:
https://garyvee.com/JoinFIL
Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
Preorder my new shoe here:
https://garyvee.com/GaryVee003
Follow my entrepreneurial journey here:
https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD
► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk
►Check out my second channel here:
http://www.youtube.com/askgaryvee
Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Check out my Alexa skill!:
http://garyvee.com/garyvee365
Follow Me Online Here:
2nd YouTube: http://www.youtube.com/askgaryvee
Instagram: http://instagram.com/garyvee
Facebook: http://facebook.com/gary
LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/
Snapchat: http://snapchat.com/add/garyvee
Website: http://garyvaynerchuk.com
Soundcloud: http://soundcloud.com/garyvee/
Twitter: http://twitter.com/garyvee
Medium: http://medium.com/ @garyvee
Planet of the Apps: http://planetoftheapps.com
Podcast: http://garyvaynerchuk.com/podcast
Wine Library: http://winelibrary.com
Official Merchandise: http://garyveeshop.com
Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Super underrated episode for anyone in the marketing/advertising world
He says “yes” waaaaayyyyyy too much
I love Ken's generous and open attitude here. He shares his knowledge and also makes intelligent questions. He recognizes Gary's value, thus he absorbs Gary's answers.
Anyone know the introduction instrumental?
lectures about astrophysics for 3 hours
"I get it" – Gary
Bio Linus torvalds, great interview , blessings
Wow, simply wow. This was a brilliant show and it went a lot deeper and a lot different to any other show has been in relation to the advertising industry.
Would love for you guys to get him back in again and not even worry about doing a call in show, but just a simple sit down and back and forth discussion on where the industry is going next.
hie Gary im tino from zimbabwe ..im planning to start the ecommerce company for africa …but the country i live in has poor economy and full of corruption ….what can i do ,,i really appreciate your work ….it has brought an impact to my life ..may God bless you
Who is the old man??
Gary Please stop interrupting your guess! It makes it hard to listen.
I still dont understand the fanboyism behind GaryV . He just spouts the same anecdotal crap again and again. Sure old media is dieing. Okay thats obvious. He seems so proud to say millions of Americans are on their phones during tv breaks. But guess what… Theyre not going on there to view ads.. Like Ken said theyre skipping ads, they find them intrusive and annoying..
Tell me something i dont know that has data to back it up. Not your opinion well crafted in overconfidence.