Marketing to Teenagers. I just want to make a statement to help marketers out there. It's a definitive statement, so get ready.
If you are targeting 13-20 year-olds I just want to clarify it for you right now. The only things they give a crap about for storytelling platforms are Instagram, Snapchat and Vine. This is not a Facebook/Twitter conversation for that demo. So you're just learning about Facebook and Twitter and it's already passing you by.
Understand what's going on there if you're trying to reach them.
*drops the mic*
I've been thinking about something that a lot of people aren't talking about: I don't understand how people don't realize that they are all the patriarchs of their family. Let me explain. Everybody who is in the, let's say, 20-40 year old range is putting out so much content through their Facebook posts, their Tweets, and their other pictures, that they are basically starting a foundation of digital content that every generation, I'm talking great- great- great-grandkids, are going to look back at as a starting point. Even with the family that took the most polaroids in the world, there is only so much content they could have ever made. Meanwhile you have a vast amount of content. Look at me. I did Wine Library TV every day for six years, and those videos are going to be in place for all my children.

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Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets. Check out the new site, and tell me what you think at http://garyvaynerchuk.com.
You can also find me on Twitter: http://twitter.com/garyvee.