What I told her was put Brands into your content for free and then watch how many Brands including those Brands start coming to you. So many creators think that they're not going to put a brand in because they're not going to give away for free what they do when in reality it's the reverse I Think you have a lot of control of what you want to happen? you can DM every brand in the world and say not Well, you do work with me. You could just say I like your product. Keep up the good work.

You know the stuff. I Do you know how people screenshot like me saying hi? You could do that. You could say hi to the 50 brands that you think are the coolest just literally I'm a fan of your product and two of them are going to reach out to you if nothing else. Get some free samples of your handbags you like, you know.

So hi everybody thank you for coming. nice to meet all of you. Um let's get you in here. Yeah, thanks for stopping bye thanks for having us yeah for sure.

Look honestly I I Want to bring you as much value as possible in the the biggest way I Think that can happen is to answer anything that could possibly be on your mind and I'll try my best. So maybe when you ask your question you can give me a little context of yourself. um but I'm really happy you're all here and I hope everyone's well. Yeah, anybody want to start Damn, what's your name? Natalie I Met you? Yes, Yes.

I Remember Um, so my question is just around Brands Um, now you know Target a younger or they generally Target a younger audience as an older Creator Um, sometimes it can be a challenge. So where do you see older creators fitting in and adding value going forward? I I Think that that is more perception than reality. Meaning yes. But there's also a scenario that that just is the reality of the ratio because people that are over 40 did not grow up in a manner where they thought to be a Creator because it didn't exist.

we probably have more conversations with Brands trying to reach to creators that are not of a under 35 year old demo. So I actually think that's perception more than reality. We see unlimited opportunities. We see it all day long.

It just feels like that's where the media attention is, which is true and and justifiable. But I Don't think that's stopping your opportunity in any shape or form. Really? I Don't we see that pretty clear globally? And then I think for all of you, a lot of this is about taking things into your own hands. So I Think creators a lot of times do a couple things wrong.

One, they'd rather just get a manager or something to represent them and because they don't want to do business development which I Understand, some people are just naturally creative and not business oriented. Number two: they don't integrate Brands into their content day to day enough, you know I Told something to a Creator about a year and a half ago and she emailed me recently and said she couldn't believe how right it was. She said when you told me this I it made sense she's like I didn't realize how much sense it made until I did it What I told her was put Brands into your content for free and then watch how many Brands including those Brands start coming to you. So many creators think that they're not going to put a brand in because they're not going to give away for free what they do when in reality it's the reverse.

So I think you have a lot of control of what you want to happen. you can DM every brand in the world and say not, well you do work with me You could just say I like your product like keep up the good work. You know the stuff I Do you know how people screenshot like me saying hi? You could do that. You could say hi to the 50 brands that you think are the coolest just literally I'm a fan of your product and two of them are going to reach out to you if nothing else.

Get some free samples of your handbags you like, you know. So so I think I think I wouldn't worry about that because it's not true. Brands are are more and more trying to reach all ages. all sizes, all shapes, all demos.

Oh um so I'm Sherry Nice to meet you. nice to meet you. Maybe I'll provide some quick context. Um so I actually kind of wear two hats I Suppose the Creator hat is YouTube's my main platform I Do it for fun.

Don't necessarily have the intention to do it the full time because what I actually spend most of my time on is I actually have a startup called Rosters. We work with creators a lot. makes sense. Um, and so basically we're a recruitment platform for creators anything around video editors from the designers, script writers, producers and we're actually just in our infancy stage right now wrapping over Angel round precede.

But what I have for you is obviously you've built a very successful companies of any lines of businesses across many different areas and for us right now. like for someone who advocates for creators to hire an Outsource because the creative process is very personal to what you do. Yes, it's really difficult to be like I Want to hire a video editor right now? The only option is upwork and Fiverr And have you ever tried hiring someone on there? You know that's like swimming through an ocean trying to find someone good of course. So I Always advocate for creators to like, try to find the right people obviously and Outsource it because you can't be the biggest bottleneck of everything you do.

But equally, it's actually really typical for our company ourselves, as well as such an early stage company to figure out the right time to hire. so it's more of a business related question, action question. Yeah, which is you obviously have U.S Operations Asia Us is our primary Market But how do you think about hiring and scaling your team and obviously opportunity costs and your time is worth a lot? You need to make sure you hire at the right times. But I've also seeing an equal amount of companies that have hired quite stupidly fast and unnecessarily as well.

Any Frameworks Yeah, yeah, it's a great question I Appreciate it. Um, so things have gone so well for me as an operator for 25 years I started to get very passionate about like what am I doing different than or what are other people that are building companies consistently doing that I do There must be some unlock to that truth and it's funny you brought this up. A lot of it has to do with hiring and so the framework I Currently believe in the most is hire fast. but this is where your Insight to hiring fast and stupid is true.

Hire fast ER faster and promote fastest. So let me break that down for you. The biggest mistake that people make is not hiring aggressively enough. The problem is too many people are logical and they know they're guessing when they hire.

which is true I I have better intuition than 99 of the world and I've hired nothing but tons of Bozos my whole career. It's hard because it's not a real environment. You're hiring. Every person you hire is putting a show on for you.

it's do you know I've never called a reference in my entire career. Why would I call the people you told me to call to see if you're good. like as if you're gonna give me somebody who you up for like hey, John how's Susan she's terrible. like you know, so high or fast because you're gonna need to hire.

you're growing especially once you raise some Capital right. Fire faster Sometimes you know in a day, sometimes and you don't want to do that to someone. So what I started doing was being upfront. I'm like hey, what you could do is say hey, we're hiring I just want you to know My Philosophy We've hire fast, We fire faster, We promote fastest.

So if you're bad Johnny you may get fired in a month and you may not want that on your resume store. Are you sure you want this job? But hey, Johnny if you're good, you may get promoted and hire your replacement in six weeks and so I think as long as you're transparent up front. but I think most people don't fire fast enough and the number one mistake that people make is they don't promote fast enough. You hire a star and you're like she's a star.

but you're going to wait a year to promote her because you're trying to save money. But she's a star if she hears from you and you know if she hears from you in a in seven weeks. Hey, you're getting promoted all of a sudden. She's someone that's going to want to work there for a while and that's what you have to do at a young level because you have to build your team.

Your family your first seven eight people is everything. It's why I believe in hiring friends A lot of people I've never hired friends or family I fully disagree on the other way. Again, you have to be upfront with them like hey, best friend, you might stink and like your friendship matters more so should we do this because this could You know you have to over talk but that's what I think you should think about. you're welcome Hi Gary My name is Kristen Nice to meet you for this year, so a little bit of context for you please.

Um, you're currently studying in medical school. so yeah, Yes! I'm also a content creator as well, so we are doing both. Yes, Yeah! so I've been watching your stuff for like about a year and I want to say a huge thank you thank you I Think online. um not many people can call me out like that having a super real with your content.

so thank you. Appreciate that. thank you I Like a whole bunch of questions so I can't see which one is like suitable. but I think what's really, um, relevant for me Now you know.

So a couple of creators here as well I'm doing things myself and alone right now. Yes, so um, for the past year or so, my numbers have like gone up significantly on which platforms. Um Instagram Okay, yeah. so I I've heard you talk a lot about, you know, pause reels Facebook and all that.

Yeah. so I put that to work. Yes. See the numbers grow good.

about 3 000. Uh, last last year, about 100 over a thousand now? Yes, yeah, so we've seen that growth. I'm thinking about taking an extent. How does that look like? um some things I have in mind going back to YouTube long form.

How does that look? Because for me I'm starting medical school I don't have like the most time to pull out like what you say. 10 10 years a day? Yes, Yes, right? So I try to be more effective I try to make every real Count Yes, right? And then now is the next step right? I'm at 125k you know I want to take the next step? How does it look like? um I can make YouTube videos I started on Vlogs Actually I started doing long form actually but I stopped and I started focusing on reels now I'm considering going back I can but every time I do a YouTube video, it takes me 10 hours. but I can do 10 views for that. So I mean for businesses as well Um, both Creator and a business right? Would you advise doing long form? Is there still a place for long form? There's always a place for long form, but everything's contextual.

Given the fact that you're committed to medical school, you're the last person I want to make long for me, right? Because the truth is to your point, you answered it before I got a chance. Not only does it take you 10 hours versus doing 10 posts, the results are not even close. Now now you have a base so you can drive them to the long form. So unlike a year ago where you would only get 47 or 470 views, now off your 125 you could get 10 000 views, but it's still small compared to the awareness that you can get from your reels.

I believe in long form the most, but I also believe in being practical to the reality of your situation of the moment. If you told me you graduated from medical school and you're willing to take a gap year to figure out if you want to be in in the medical field or be a Creator then I'd be more excited about you doing long form because you have the time and you should go all in to the side but in your current state. I I Think based on the way you told the story, you just like long form. that's why you started with it first.

Um, 100 right 100 and with that for a business it helps to whatever tell a story and all that. So I'm thinking like that's the next step. necessarily look like 200k for me or does it look like a deeper? Community You know I would go with 200k because I think your width is not that wide. yet like 125k can a lot easier be 540k in a year versus 120k with long form might be 200k and deep depth but the depth can be added at any point and if you add depth to width later I'd rather you start depth with a million bass over here because you you understand you're just.

you don't have the capacity of time right now to make such a commitment to long form that eats up so much time. Thank you so much, you're welcome. You know what you might want to consider: Vlogging through stories. So one thing that I wish I did that I just don't do that I should do is Vlog through my stories I Think Vlogging through stories continues to be a huge opportunity that a lot of people don't take advantage of.

People are using stories a lot of times to drive awareness to other things. But I actually think it's a storytelling platform within itself. and I think vlogging through stories might be able to scratch your itch with tasting a little depth while creating far less need for production value for it to be capable. It's even easier than reels.

It's just vlogging through stories. something to think about. Okay, so I mean like posting on ideas? Yeah? whether IG whether I'll be honest with you I think Facebook Reels is such a big opportunity for all of you that nobody's seeing. so maybe you're like okay Gary said that I don't want to up everything else I'm doing.

but I'm not doing any Facebook reels anyway. So I'm just going to Vlog through Facebook reels. You know I mean just blogging like literally actually vlogging the way that Casey neistat you know I came along and created a different format when Dustin used to be drock and I was being filmed. that was that was a new genre of someone following you.

Before me though, it was Casey and others actually vlogging with camera in hand I think with an actual camera like Dustin's I Now think the camera in hand as in your actual iPhone vlogging and so you're putting out 71 stories on Instagram and it made a whole story that day as a blog is a humongous white space that more people should be doing. thank you or on Snap mm-hmm which is very very very underpriced. attention in Asia because a lot of people aren't doing it. Thus, the opportunity is there because a lot more people are using it than people realize across the region.

Um, and I think you know one of the key you know talking points. Uh bus this year is chapter Yes Yes. and how is it gonna change the game for Content Creation of the future? Yes. And I mean five years ago, you were really talking about podcasting.

Yes, really became yes Yes. You know how AI is changing the game for Content Creators: I think a I think AI is underrated against its high powerbally right now I Don't think people have really wrapped around how big of a technology it is I mean podcasting is a pimple on Ai's ass. It's a big deal. I would say many things.

One every one of you should be playing with it mid-journey you know, chatting. You need to just taste it because it's like it's almost as if this was 1997. I was like you should just be on the internet. You should try it because it's going to be too big for you to avoid it.

Everybody in this room, everybody watching in this camera will be massively affected by AI for the rest of their lives. It's only going to get more significant, not the other way around. So I think first, all of you should be just playing with it. Second, I think it's going to help a lot of people like I can write effective blog posts every day.

Right now, it's hard for me to block written copy I have somebody on my team poor McKenzie I'm sorry Mackenzie she like she like wishes I would talk to her to make blog posts but I don't it's just too hard I don't have the time for her to interview me with with Chad Gbt and things like it. I'll be able to write an entire meaningful blog post by recording I want you to write a blog post on why I think Snapchat in in APAC is a good idea for influencers especially if they do Beauty and like I can like talk for a minute and a half hit enter and basically just send that to my team and say just edit a little bit and have a meaningful blog post every day, all day long. Uh, then there's also the creative variable your thumb. Mr Beast Spends a hundred thousand dollars to make a thumbnail Mr Beast spends a hundred thousand dollars plus on thumbnails long form YouTube Do you understand that in 12 months you can say something smart into a generative, creative AI bot that will produce a better thumbnail than any day of the week that Mr Beast can come up with for a hundred thousand Like this is profound.

So what do I think I think it's going to completely change the world I think every one of us me included and anybody else who thinks a lot about more than I even do are grossly underestimating it. It's going to be exponential and I think everyone here needs to take it serious because it's a huge opportunity. You're welcome. You're gonna ask you a question please.

This is super cool. Um everybody here has like amazing questions. they came prepared I'm a big fan I've been following you for like past six years now. thank you.

A lot of the content that you've put out really shaped the way that I look at life on gratitude perspective, bad news and all because of be friends I Started my journey in web 3 got the chemical Caterpillar which I eventually lost due to a scam. sorry to hear that held it all the way to the reached like eighty thousand dollars. but um just want to say um my name is Daniel Raja I'm a rapper musician from Singapore assigned to Def Jam's organization. you know some music.

I've been making music for about five years now and ever since I got signed like I got signed at the very beginning of my career. so I never really got to explore. What does it feel like to be an independent right? right? right? And from day one, the challenge has been: how do I keep putting out music that aligns with the labels plans at the same time build my personal brand because the personal brand is the world. It's the thing that brings in the cash.

Like all these like campaigns on Instagram of course paid posts and whatnot in Singapore We don't get that many opportunities to make money off the music because of Spotify What um, advice do you have for artists like myself that are trying to push the personal brand on as many platforms as we possibly can without feeling like we are forcing it? Because I do find myself feeling like how to say like a little overwhelmed with the with what I have to keep up with with Tick, Tock and Instagram and Twitter and all these different forms that you've got to like. stay up to date and stay relevant because I feel like all these people are following me. but if I don't post I feel a little guilty that I'm not creating that engagement and creating the discussion on the bus or whatever. Well I mean that goes back.

Excuse me to the things that you know, the lovely words you said to me when you started, which is, as someone who's listened for five or six years, this is not going to seem foreign to you. What I'm about to say is, well, if he feels overwhelming or guilty like you don't have to, you know, like the reality of all of this is. If you can't do something that genuinely makes you happy, it's not going to work out anyway. If you're doing it because you know you should be doing it because you're trying to build a career, but it's not enjoyable that is not a sustainable model.

Ironically, my piece of advice is to maybe take a break, which seems like a complete curveball for me. But to me the concern is if you're doing it for the money, if you're doing it because you're like, well, if I'm not top of Mind someone's gonna comment right? That comes from a place of fear. it comes from a place of Defense You need to find joy in it right? And so one of the things I think a lot about is people are always trying to make content that they think will work versus making content that they want to make. It especially concerns me with people that like you know what? I get a lot of questions about is people that grew because they're attractive and they no longer want to post naked pictures not fully naked Only fans I mean just like like guys with abs or girls that are wearing barely any clothes like you get you like that one yeah it's gonna.

it's gonna add on to like my next question. Okay good so so you know you know it's a very common question which is like I'm now 27. I built four million followers because of who I was as a 22 year old I don't want to do that anymore What do I do and the answer is always like stop doing it like you know this. you're asking a very similar question with a slightly different tweak which is it's not gonna work if you don't like it anyway.

So maybe there's other things you could be posting which is a thing that everyone should be thinking about. which is like when I didn't want like I Built my career in 2006 on YouTube making wine videos and then I didn't want to and everyone said I was crazy and every like when I stopped making wine videos and started making business videos Everybody in the wine business told me that I was making the biggest mistake of my career because that's all I was known for I just was building a wine business I was one of the most followed and like understood people in that era and people are like what are you doing and my comments were like why are you talking about business just stick to Wine like what do you like but I it didn't even cross my like I started over my engagement my view all started over but I knew it wasn't going to work anyway. you need to find something you want to do like you need to post things you want to talk about. You know otherwise you can't be sustainable.

So what do I think I think you have to make this work for your soul because if you don't, it's not gonna work out anyway. Well I really enjoyed. How do I have to choose a certain like platforms and then like just log in with it or just look My my answer to this question are two extremely opposites. My answer is everybody at this table should be posting as many times as humanly possible on every platform comma and I just told you that maybe you shouldn't post for three months.

You have to be self-aware of what you're about to maximize. Commercial Success You need to post on everything from LinkedIn to tick tock to Snapchat to Facebook Stories long form short form audio written all of it. The amount of humans that can achieve that are almost none. It's hard you could though.

but let me give you another example. There's a lot of people at this table and around the world that make a lot of money doing this and should spend it by hiring four people so they can make more of it. That's what I did instead of keeping the money and buying a Bugatti I hired people and made it bigger. So like everyone has to decide what they're doing here, that's what you have to do.

Got you? okay? I'm gonna open the next question Okay hi Gary I'm a huge fan. Thank you everyone else here. Um I've been following you for many, many years. thank you on your podcast.

Um actually my question interesting is that young writer actually came out this question. It's kind of the opposite. So I've made a career for myself out of doing personal training. I started as a fitness trainer when I was 18.

I was on YouTube and then it evolved to a show on YouTube called No Sweat it's the First Financial in Singapore and then I create an app out of it called no Sweat. It was great doing the covert period because people were yeah yeah yeah, so that was great and I feel like I've built a lot of my personality and my brand around. Fitness and Wellness um funny. I've always loved music and my passion has always deeply been to do music and to be a country artist.

I love it. Two different extremes but I love country music and I've always been so. I was a personal trainer in the morning and I go to UNI and I'm a singer in the evening. so I just kind of did both things.

Fitness and music. Now like since last year, I've realized that I really want to delve into my huge passion which is to do country music and music. So I started putting out my own originals and what I feel and my fear is is that my engagement will drop which I feel like for when I start putting out music people are like what is she doing you know, like why is she putting out country music first? She's like you know in the gym like working out. We have a red play and then on one hand I'm not here like playing the guitar and saying I can love ballad um which which I love um so my fear is diluting the brand I think to add this question like we love both things.

We love what we do. we love content creating we I think that's the thing that we just love too many things. How do I do it? What's the advice from for someone who wants to Rebrand but also doesn't want to dilute their brand? Can I tell you Their audience that she's downplaying herself? She like sings and she went on the Michael Bolton competition. Yeah, it's awesome.

So I made content about business I Make content of me going and buying things at garage sales I make content about me in corporate business environments for entrepreneurs I Make content about Nfts and web3 I make content about the New York Jets I make content about eating blueberries I Think that people are incredibly um, not kind to themselves. You know, like the thought that this to your point, even if you weren't great people would just love you more if you were an average country singer because people like people not just for one thing, but humans have gotten too philosophical. Even the fact that you said I don't want to dilute the brand Humans now think of themselves as product. You literally just sat here and said I don't want to dilute the brand talking about yourself I Think it's an insight to I Understand how you're thinking.

but the strength of a human being that is much stronger than Evian is that you're not a brand. You're a human being. Which means you're nine brands. Your strength is that your nine Brands Not, it's your weakness.

The problem is, everyone has become so addicted to a metric on a social media that they are accustomed to getting that it's stopping them from their happiness. People are not striving for their happiness because they want to get an average of 7 000 likes that they're accustomed to. They don't have the courage to get 800 likes but be happy so just be happy, right? Like if you think about it, so many of you have wanted to post something else but you knew it wouldn't get good engagement, think about how up that is right? Meanwhile, what you don't know is it's probably the best thing you can do to eventually get to double engagement. You just have that the courage to be fully authentic in the short term.

but it's so good. I I Desperately hope that people figure this out and it's been a core strength of mine. My content is all over the place. My Instagram grid doesn't look the same.

You never know what the I'm gonna get get from me. You really have no idea what's gonna come out of my mouth. Of course there's things I'm consistent about about kindness or work ethic or thing. but like you, you know, like here's Nfts now and I when I'm ready I'll talk about Ai and but you know, like and so I think I think you have to allow all of you have to allow yourself to be yourself.

It is where your strength is. Thank you A quick question: uh, my name is Ethan I'm a content creator Uh I've been creating content around food for the last few years. Food: I Listen to your podcast on the Diary of a CEO Yes, one of the most, uh, impactful things you said was your self-worth and identity is completely detached from your person. Your professional accomplishments? Yes.

and you sort of based your about how your self-worth is predicated on how you interact with another person. Yes, so as a content creator, a lot of what we put out is ourselves. yes and imagine for you as well. How do you make that? Detachment And how did you land that conclusion? It's a great question.

Um, so what you're saying I assume is when you as a Content producer put something out and someone is on you or it doesn't perform well. How do you let that not affect you? Yeah for for someone like immensely successful Yes, how do you say like I am not my business I'm not these companies that are doing myself, but there's nothing to do with that and you've given an alternative answer which is that myself? What all my value is in my interaction with the one-on-one the person in front of. Yeah, because it's my truth. You know to answer your question, it's because the reason I think I'm successful is because of the second part you know I mean I I think all of us have to really recognize who we are.

You know for me, I genuinely am more passionate about being a nice person than I am about being a successful businessman and so like. But I just happen to be also good at business like she just happens to be capable of singing. that has nothing necessarily to do with her capacity being an entrepreneur and building a fitness app. They're just all these different dynamics that we all have I Think what was powerful about what I said on that podcast was I Also knew that a lot of people would be listening to it and it's been something I've been thinking a lot about.

which is like why am I so capable of being happy so often? Why don't I have the normal amount of anxiety when I have the rationale to have way more anxiety when you're being judged at the level that I'm being judged when you are 47 and have lots of Dynamics in your life at that point. like when like there's a lot going on in my life and yet it's just all so quiet and so you start asking yourself why and it's how I got to that conclusion I'm like oh right I just don't care I don't care that I'm good at business I don't think I'm special. This is all very nice and it feels incredible to have people say nice things following like but I don't think it makes me special I just don't I think that's good parenting I think that's luck of DNA I think there's a lot of things going on there, but I can tell you that the faster all of you can get there, the happier you will be. How late did that come for you or how early it it came so early.

notice how I said the reason I think I'm sick. it happened before high school. The reason I liked high school so much was I didn't give a what people thought of me. that's really hard like it seemed normal to me.

The reason I was such a good businessman was I did business instead of trying to be popular I did business instead of trying to get good grades. you know I was just in a very funny place my whole life I was just always willing to be I was always. You know the only thing I think I'm actually great at like truly is being myself you know and so I think like for all of you it's back to what you just said. like if I could wish anything for all of you besides health, it would be deep self-awareness because once you know who you are, you can actually start to navigate the world outside the framework of the world.

This is why I talk a lot about buying watches. and like most people buy to project, not because they actually like it. they think they like it. They don't understand the bigger meaning.

They like the affirmation. They like the attention, They like the validation. They don't actually like it. They force themselves to like it as a proxy to get what they wanted.

Hi yes, um, so I'm Cheryl I I too many pets I run a family business I run my own brand I'm a mom of three. Wow. I Uh. Incidentally, I've been creative content as well.

So something I've learned from you is to love the process. So there's something that has kept me for many, many years. So two questions, um, one question is I think sometimes we overthink or rather, how do we deal with content fatigue? Yeah, be it for business or for personal. Um, because my interest is in wellness, it's in motherhood.

it's in, um, you know. Health But then again, I feel like I put all these out there. you know, or like maybe my previous eating disorder I put that all these out there. but how much more can I talk about it again because I've said it.

you know. So content fatigue is one. and the second question is uh, relating to you know I think uh, you know being happy right? like having so many heads I feel that sometimes it's very overwhelming and it's very stressful. How do you kind of just have all these yeah, this quiet and all this noise.

Two things. So the first thing on the content fatigue the question I would ask all of you is who are you making the content for My belief is that most people are making the content for themselves and what they want out of it. The reason I don't have content fatigue is because I get great joy out of making the content for all of you. So for me, I'm capable and my friends ask me this all the time.

Aren't you tired of saying the same over and over and I'm like never. For example, for some of the people here that have been consuming my content I think this will resonate. There's been things that really, if you think about the three best pieces of content that I've ever made for you I bet you you'll realize once I say this that you had heard me say it 19 other times. Prior to that, it was just that.

you were ready to hear it that time. So for me, when you've got as powerful of a story that can help so many young women like actually being vulnerable and authentic about having an eating disorder, you could talk about that every day for the rest of your life, Because you know on the other side, there's some girl in Stockholm right now that needs it. So for a lot of you, content fatigue comes from the fact that it's selfish, not selfless. That's not bad.

I have plenty of selfish wants and needs too. But I think the reason you can easily get to a place of not having content fatigue is similar to what resonated for you about loving the process. Once you make all of your content for the sake of the person on the other side of it, you'll never stop. So that's one place to think about the second ones.

Ironically, the complete reverse answer. The thing that you need to do with overwhelming is to be kinder to yourself With all the hats that you're wearing. especially mothering three children, all of us beat ourselves up too much. That's where you need to be very selfish.

A place where everyone needs to be the most selfish is in the way they love themselves. The the way things are quiet for me and not overwhelming is I'm my biggest fan, but not in a narcissistic egotistical way. In a I'm compassionate to me. You have to be nicer to yourself.

We're human beings. everyone. Every person in here is going to do something stupid today. I think I'm really good at stuff business I'll make it narrow I think I'm really good at business I'm gonna make 150 big mistakes this year.

Having the capacity to be kind to yourself and predicate it on your effort is everything you know. And that doesn't mean don't hold yourself to a standard. That means just have more compassion to yourself. You're juggling a lot of family business, brand, three children, and content creator.

You've got a lot going on. You're allowed to have a bad hour, you're allowed to have a bad day, you're allowed to have a bad week month, and you're allowed to have a bad year. We just need to be nicer to ourselves. I'll I'll go a little faster.

Good yeah. I'm Toby Singapore So I painted a new outside in your office so that's by me and Ida employee of yours. So I think something I realized along the way after I've done art for the longest time is that when I first started doing art on Instagram social media, it didn't get very fast. It was just like a portfolio.

and when I started to realize that social media is called social media and post that myself doing that I mean things really took off from there. and I think that's also particles of human stuff that you've shared. and I think brand just noticed that and starting to do a lot more brand collaborations. More fun decoration as well.

It's cool. So I think one question I've been asking myself more is that art is how I got started and the thing that I really loved but at the same time with the content creation I still do enjoy that as well. but I'm struggling I guess it was an accident to find that balance between the two. Something that I really love doing? Yes, Yes! I think you need to fight more for the love and not the money, right? That's it.

Okay Okay the reason you're struggling is you recognize the commercial opportunity, but you only have so much capacity and it's taking away from the thing you like. and this goes back to a lot of the theme of today. just you. You have to understand balance is subjective and not true.

There is no balance. There's your feelings and opinions on balance, so it just sounds like you need to tweak it a little bit back to a little more time for you to do art. like for example. you can make a simple rule for yourself that no matter what on Monday coming out of a weekend to get the week going right, you do art.

The world made up that we work five days a week and have two vacation days. But you can make up that. you have two big two weekend days, one art day and four work days. You just have to create the framework that will work for you right now.

Based on what you're saying is, you're starting to hit that inflection point where you realize the the commercial side of you is eating into the you know the essence of you and you just need to find a little room for it. All right Thank you I think my question is actually go ahead please Anyway I'm a photographer I do study Hong Kong and conventional photos like I don't just shoot I shoot creative architecture photos with like humans and stuff so it's like I um take my craft as a pride. Yes so I always get confused, not confused like stuck in between like content like the crowd that I do and also the trend that people actually do. of course for example, like you know I do photography and I'm an advocate from about photography because I shoot a lot of mobile and like you know people always think like otherwise like oh wait you should be some mobile phones and stuff but I think it's like there's a lot of tips for mobile phones that I know myself and the trend is always like to teach people and photographic tips but the things like I'm always stuck into not sure I post my craft or should I actually post rules in my photography teams well what do you want to do well I kind of like always like to post the craft but in like posting wise and encourage that post doesn't always work as good.

it's like Photo like all right I'm aware. Yep, so it's like I'm always just stuck like you know. Should I just post the crap or like should I actually do like so the world like translating which give me numbers I Understand I understand the world. For some reason the world is addicted to the word or and so much happiness can be found in the word and the answer to your question is both right.

like think about how simple that is. It's like should I do this or should I do this What you just said when the reality is the the social media Platforms In the world is this whole table, You can easily do both. There's room for all of it. You're not compromising one or the other.

This is where people got into silly like silly scenarios where like you better not post this because it's going to up the algorithm. Remember that like it's all silly both. This is why this is why a lot of what I just talked about is going to work. you're not gonna you can you wanna post a country song and then the next day a workout video good like the capacity for and is unbelievable I think in a sense where like the trend like you know photography teaches like if I keep doing that both like I mean my crop and photography tips like what sets apart from me and I didn't create this way HD Also post the same thing.

Why are you worried about the setting apart? What's going to set you apart is you're different. We're all set apart right to your point. It's a really interesting question. The amount of people that do things because they think in scarcity, not abundance, you believe that you let you doing something similar to other people does not have enough capacity for both of you to eat.

I Think everyone's doing the same. There's seven million people doing the same. You're doing every one of you. There's thousands of people that wait for me to post something and just make their own version of it an hour later and it's still not taking away from me.

It drives my team crazy. Sometimes they're mad at people but like, yeah, there's no scarcity in that you understand. Yeah, even like you have to understand, like the adjective you use in your copy, like the adjective that's different than someone else's adjective already makes you different. Okay, thank you so much everyone! I Appreciate you guys!.