The truth is, I'd rather have three people see my content and buy my stuff, than a hundred people see it and only one person buy it. We've become too focused on the math side of things, and the data, but there's a problem when it becomes too heavy. We need to make sure we're looking at the right Math and ensure that we're leveraging it in a smart way -- to actually sell stuff!!
There's currently an overestimation on "reach" and awareness and its value in the marketplace. I have this problem currently with my clients who are too focused on the metrics as opposed to focusing on actually selling their products, underlining a major disconnect we're currently seeing in today's business world.
At the end of the day, my firm belief is that value will continue to prevail. There may be tips, tools, and tricks to optimize content on social media, but the conscious decision still needs to be made when it comes to optimization versus business objectives.
Sometimes we're just too focused on the optimization, rather than the heart - the heart of the people that care about me and the heart of why I'm trying to create real engagements of value.
This is part of a Q&A session I did with the students of Cornell Tech Program. For more, check out the playlist here: https://www.youtube.com/playlist?list=PLfA33-E9P7FAwwMY6gqBd2pc7m-qjcpr-
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
There's currently an overestimation on "reach" and awareness and its value in the marketplace. I have this problem currently with my clients who are too focused on the metrics as opposed to focusing on actually selling their products, underlining a major disconnect we're currently seeing in today's business world.
At the end of the day, my firm belief is that value will continue to prevail. There may be tips, tools, and tricks to optimize content on social media, but the conscious decision still needs to be made when it comes to optimization versus business objectives.
Sometimes we're just too focused on the optimization, rather than the heart - the heart of the people that care about me and the heart of why I'm trying to create real engagements of value.
This is part of a Q&A session I did with the students of Cornell Tech Program. For more, check out the playlist here: https://www.youtube.com/playlist?list=PLfA33-E9P7FAwwMY6gqBd2pc7m-qjcpr-
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
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Thank you for always providing value!
I understand it better now. Better to have more engaged customers and be engaged with them than broad reach.
Value indeed. I'd go one further and say it's all about building a family and sticking up for eachother. A tribe, if you will. It's not unheard of for people with closeknitted community's to support eachother solely on a raw product trading basis. I wouldn't go as far as say you have to market a cow against 10 chickens, but the net result should be that both parties be satisfied with the transaction, and THAT is exactly what the metrics are driving a wedge inbetween.
Great talk Gary. As usual, keep 'em coming 😉
Love the deeper implications behind this principle Gary Vaynerchuk. 😉
Gary is right about the math. All I want to do is get 5 new prospects a day for my Sales Training business. A simple goal that can be achieved thru simple social marketing of good entertaining content instead of schlocky ads.
Claude Diamond author of G.U.T.S. Selling. Free Mindmap on Sales Just Call 970 281 5951