It's the number one reason I make content I'm trying to get people to be less scared so you lost me. At least you tried anything we're in Amsterdam having that. Okay, it's got I'm clearly in a good mood I'm excited. bunch of leaders from our European office.

so some of the folks from London some of the folks from Amsterdam are here and I'm excited to rock and roll. I'm just gonna give everyone the preview real quick which is enjoy your the people you're close to because in about 15 minutes we're gonna be on one table conversation collectively it's the Only Rule then I'll ask you a person question about them of course. So if you don't, if you never felt fear around the company and the journey, when did you feel the emotional fear as um, as Gary the human being not the CEO I probably lived the ages of seven to sixteen fearing that one of my parents would die four to six times a week. I think I got so much fear out of the way as a kid that it impacted me.

you know I didn't really understand it as I got older I'm like oh I'm such an idiot, right? My mom lost her mom at five, my dad lost his dad at 15. it was in the air I thought it was very conceivable, right? You know, even if you notice the thing, I toast to it. but somebody oh Dustin asked me ask today yesterday. Whatever.

do I have any superstitions and at first I said no and I said wait a minute I do I will not toast anything but good health to Good Health To me, the only thing I worry about is hell because I can't control it everything else I can live in a shoebox. Once you have a relationship with humility, everything becomes amazing. You're not scared of anything foreign. look I'm extremely happy to be here.

looking forward to getting to know all of you. There's so much I can touch on I would love to go into as much Q A as possible but like basically there's only two things. first, second, third and fourth is how you feel when you come here if you're upset on Sunday night and you're pissed Monday morning we lost but you need to be a contributor to fixing that. and then number two like you have to learn the craft and I'm inspired to win on both fronts with all of you and so I'm very grateful I'm humbled.

You guys have plenty of options of places you could go work I want to take that compliment of you considering to work with us and build on it. My biggest frustration is I know how little I can accomplish on both of those fronts in this afternoon. but my biggest hope is that I can inspire you to act on the things that will then allow us to accomplish it. and so I guess if you leave with anything, just call my bluff.

It's funny you ask that historically the answer to this question would still is true. Is my parents the number one thing I wish on people besides good health is being born into a family that has nothing. When you learn in the first 10 years of your life that money has no direct correlation to happiness, life becomes easy and that's what happened to me. I was so loved I was so happy we had so little I'm like this is it what else and so that's what keeps a lot of the what may seem like answers for you that I'll prove to you are true.

it's all grounded from that so they've always been the answer to that question. However, in my journey to like, try to find value or create perspective or create debate or think, something else hit me recently that I've been talking about a lot lately. and because I take so many 6 a.m flights I've had the luxury of waking up at 4am quite a bit and going to the airport at 4 30. something hit me recently which is like oh, there is something else that really inspires me.

which is when it is 4 50 in the morning and you're going to the airport and you look outside and you see a 52 year old woman get out of the subway. four bags in her hand. Maybe this woman is up doing this right now because she just recently lost her husband and she has three kids and she has a regular nine to five, but she's taken on a six to nine a.m job Just like you know: I paint these pictures for myself. These people that I see at four and five in the morning who aren't Elon Musk warrant Jeff Bezos Who aren't Oprah Like these people are grinding often to just put food on the plate for their family, maybe buy one luxury item for their child.

They inspire me to no end. and then I go to another place in my mind is and I bet you she doesn't even complain. The person I admire the most is the people that have so much adversity and not a peep. not a peep of complaining about dumb.

And so the people that inspire me are the people that nobody talks about that put their family on their back and work to try to make it better for their family and have no capacity to complain about it. Maybe you can tell me first about the network or for the media and where you started the business over here and I Just you know in the Netherlands in Amsterdam When I started the company 13 years ago, it was on a mission to build a Global Communications company. I was pretty agnostic on where we would go after we started in New York First we went to San Francisco, we later moved that to LA and then we went into London and then Singapore. You know we're going to be everywhere Johannesburg and Cape Town and Nigeria and the Middle East and the Serendipity of clients and governments and business realities will sometimes dictate when and where.

Yeah, and you know this one had a little bit to do with needing to make sure we had an office in Europe not just in London and it being a place that I've been to a lot of times and had a lot of fun in this sport. To me, the number one thing at this age that you have to do is take risks early on because when you get older, you regret not taking risks. Please remember that if anything from this forget about the marketing strategies in your 20s is when you take your biggest risks because when you're 40, 60, 80. so you'll regret if you don't you're going to be 77 and you're gonna say why.

The garyvee told me 20 50 years ago I should have listened because it will kill you much more than losing. The biggest thing that kids worry about is losing. That's why they don't take risks because they don't want to lose in front of each other in front of their parents. It's the number one reason I Make content.

I'm trying to get people to be less scared. so you lost me. At least you tried to the homies. It's crazy how a journalists I'll tell you exactly that ready.

I Want to write an article about champagne that focuses on the fact that Prosecco from Italy is now a good alternative for a portion of the price I Want you to historically reference other times in history when something was the establishment and a product came along that was equal of quality but a fraction of the price and speak to it in a manner that helps people understand that quality of flavor is subjective, but price is not. enter. So what is this? The prompting: I Just wrote a very good article for the London Times about Prosecco and champagne, something will be outputted and then I'm going to read it and I'm going to add 10 more sentences and edit six more sentences. So the creativity of the writer and the ability of the editor becomes a new form of a human being.

I just literally talked out to you the genuine love for people I was thinking about I was like what is it I'm like, you know there's just like I just genuinely like in like a deep way like even like walking by these windows like I look at all those people and I'm like yeah and like most people really don't they're scared of people, people hurt them. It's really crazy how like perspective and like all that works makes a big difference because they're both equally true. Like yes, there's a lot of pain in the world, but there's so much like actual love in the world. Yeah, just how you look at it.

Beautiful The world. Man, the world is beautiful. If you decide to look incredibly humbled to see all of you a bunch of faces I already know and a lot of new faces that I know of. but it's great to put a face to some of the names.

Why don't I set up over there? Why don't we line up? If you want a selfie or to sign something I'll bang through that, then I'll come right back here, grab one of these shares. We'll hang out and do a little Q A and hang out. The question really is around. what are your biggest challenges and how can we help them assist you? It's very sweet, you know, giving without expectation, super easy for me, being vulnerable and asking for help.

Impossible, you know I struggle with that question. You know the truth is God it's really hard. like I was so trained. you know, as a first generation immigrant where my mom's like you take care of your sister at four.

So I'm like, all right I'm a four-year-old and I'm like I'm in work mode right? My dad's not around on my mom's partner in crime I start working at 14. I become the financial impact on my whole family at 18. I don't really have like the capacity or like the training to understand how to ask for help. so you've got all that framework.

Here's the more complicated part. The truth is I'm uncomfortably simple. Something that I think would surprise you if you really really knew me is how detached I am for my own success I don't really get validation or affirmation from my career. that's why I called it be friends I like am more in tune with getting like validation from like being a nice person and building friends than I do of like making money or this and that like where I'm getting caught up is I'm not overly struggling with anything it like.

The thing that makes me the happiest is for you to be happy. honestly like listen to what I'm saying in my content you want to make me happy. Go act on the that I'm talking about because everybody here would be a lot happier. Thank you thank you Good night! We put a lot of positivity into the world today.