0:50 - How do you provide context with data?
8:00 - Why should a brand have a voice?
10:15 - How important is it to be authentic? How does a brand stay consistent in it?
12:02 - How do you minimize a client's fear that your work on social might damage their brand?
15:08 - How do you balance the authenticity of a brand's story, and the way you have to translate it for social platforms?
19:41 - What is the value of access, and how do you provide it?
21:41 - What is the next thing that content creators should be focusing on?
25:31 - How do you avoid fatigue on all these social networks?
26:51 - What do you tell your clients when they want a "viral meme right now!"?
27:38 - How can a consultant get the resources to execute against all these concepts?
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
8:00 - Why should a brand have a voice?
10:15 - How important is it to be authentic? How does a brand stay consistent in it?
12:02 - How do you minimize a client's fear that your work on social might damage their brand?
15:08 - How do you balance the authenticity of a brand's story, and the way you have to translate it for social platforms?
19:41 - What is the value of access, and how do you provide it?
21:41 - What is the next thing that content creators should be focusing on?
25:31 - How do you avoid fatigue on all these social networks?
26:51 - What do you tell your clients when they want a "viral meme right now!"?
27:38 - How can a consultant get the resources to execute against all these concepts?
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
I F*ing hate the middle! Yeah 😎
hidden gem. getting back on the SM grind. TX for the reminder Gary…
cool talking to folks
Aaron Cromartie??
Wowww Gary V. just stimulated my Social Media Obsession!!! Thanks for sharing Contently!!
Indeed, spot on with ROI!
Thanks Gary !
I love Medium. It disrupts the blogging game by forcing users to just write, screw aesthetics. Just blog!
Now Contently should be taking the best insights and quotes from this, turning each into a blog post to drip out over the next week, etc, etc, right? 🙂
This deserves more views. Such a quality video filled with nuggets and once again proves why Gary is a leader.
This is money
Boom, phenomenal channel! Jab Jab Jab Right Hook
Wow, the lighting looks really great. Gary you look super cool up there.
I hope you don't mind, but I really liked your answer about the ROI… I am going to use that… great stuff – one of your best videos to date…