Originally aired on #AskGaryVee Episode 6 - https://www.youtube.com/watch?v=fCYW11G9UE0
Q: Do you feel it's still necessary to push users from social to to a website?
A: Who said I ever thought it was necessary? I didn't. Sure, I think it's a good idea to push to a website, especially if you're selling something. But in a world where you can buy that item directly from Facebook or Twitter, do you really need to schlep someone to your site? No. Because friction sucks. So anything that allows you to execute in the place where your users already are, that is what people are going to like. People always say "why are you putting content up on Linkedin or Medium instead of GaryVaynerchuk.com?" Because I'm looking for awareness. I'm looking to build relationships with all of you. So many people say "you need to drive to your site for email signups." Last time I checked, a Twitter card with built in lead-generation collected emails way better than my dot com.
Now if you're selling advertising on your site, maybe that's why you do it, but I think the fact is that people aren't educated about what they want to achieved. I've never been worried about forcing someone to a dot com unless that was the right strategy at the right time to achieve their desired business result. The fact that even ecommerce is beginning to go native on social has eliminated a lot of the reasons you need to drive someone.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Q: Do you feel it's still necessary to push users from social to to a website?
A: Who said I ever thought it was necessary? I didn't. Sure, I think it's a good idea to push to a website, especially if you're selling something. But in a world where you can buy that item directly from Facebook or Twitter, do you really need to schlep someone to your site? No. Because friction sucks. So anything that allows you to execute in the place where your users already are, that is what people are going to like. People always say "why are you putting content up on Linkedin or Medium instead of GaryVaynerchuk.com?" Because I'm looking for awareness. I'm looking to build relationships with all of you. So many people say "you need to drive to your site for email signups." Last time I checked, a Twitter card with built in lead-generation collected emails way better than my dot com.
Now if you're selling advertising on your site, maybe that's why you do it, but I think the fact is that people aren't educated about what they want to achieved. I've never been worried about forcing someone to a dot com unless that was the right strategy at the right time to achieve their desired business result. The fact that even ecommerce is beginning to go native on social has eliminated a lot of the reasons you need to drive someone.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Man! Gary was not joking when he said no one watched his videos in his early days…
which type of card would you consider more valuable or productive-the generation lead or website card?Thanks
People focus way too much on the optics of driving traffic vs. the goal they are trying to achieve. Even here in YouTube people overvalue the NUMBERS instead of things like the relationship engagement and ratios. Or more importantly the value someone creates for their audience.
Why would you make someone go through 3 clicks to convert when you can reach them in one? And if they buy natively in a platform and convert to customer for you, why do you care if they go to your website? A sale is a sale?
What because you want the OPTICS of high web traffic?
That is ego driven decision making instead of data driven decision making.
If you're selling more in social platforms natively, double down on that and screw the optics of your websites traffic. Close the sales where people are buying instead of trying to drive them where you wish they were buying.
Hmm. I think it's smart to drive traffic to your website.
This was good and don't tone it down any percent.
Can you tone it down…like…10%? I like your content, but listening to you is hard.
Very good and straight shooter from ***** I'm so happy my good friend ***** shared this resource with me. The hundreds of tips, videos, and books from Gary are tremendous.
Hi Gary, Although I may not be "Dawn," you did a video on the question I tweeted you yesterday – and that's good enough for me. Thanks, Robin
build up those brands yo