The window of opportunity is still there.. but it's getting smaller. Don't wait for another 6, 3 or even 1 month to get serious on social. If you're operating a business or a brand in 2023, you absolutely need to be producing content at scale.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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Commercials have 80 billion dollars in ad spend a year mainly with the Fortune 500 companies those companies are now, especially with a looming recession coming. Finally starting to understand that when they run a commercial on a sitcom or a reality show on cable that they are taking good cash and lighting it on fire and throwing it in the garbage. I Believe For the entrepreneurs in this room, there's a 24 to 36 month window when the getting is good. it's not as good as it was four years ago.

but I believe three to four or five years it's going to be really not good if 40 billion or 20 billion comes into Tick Tock and Facebook and Instagram Not if when that money comes in everything I'm passionately communicating to right now will not be as easy. I Have been the Pied Piper for Social for 13 years and I can tell you because I'm in the trenches. The biggest companies in the world are about to reallocate their money much more into social than television.

16 thoughts on “Social media game plan for the next 24-36 months”
  1. Avataaar/Circle Created with python_avatars Dewa Debadon says:

    👌

  2. Avataaar/Circle Created with python_avatars Pokegrade says:

    Interesting theory! What about sky adsmart!? Networks are working hard to create better in-market audiences.

  3. Avataaar/Circle Created with python_avatars C.D. Scales says:

    Facts

  4. Avataaar/Circle Created with python_avatars Luca Caligari says:

    100%

  5. Avataaar/Circle Created with python_avatars Novatos Digitales says:

    This is a not totally true statement when you new studies said

     The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent companies in 2022 is predicted to drop to 45% by the end of 2023.

    Now big companies are seeing new opportunities on streaming ads…

  6. Avataaar/Circle Created with python_avatars STANDOUT From The Crowd - Leadership Podcast says:

    Now it's the time to take full advantage of the power of social media.

  7. Avataaar/Circle Created with python_avatars Connor Demps says:

    Um I’m lost on ad money I feel I need a mentor more than anything on this stuff I’m just LOST

  8. Avataaar/Circle Created with python_avatars Riley Banks says:

    And this is why I've always opted for setting up and selling niche webstores with little no to competitors. You're one of the only options when it comes to specific products, slap customization on top of it and you're set.

  9. Avataaar/Circle Created with python_avatars Lifestyle Hustlers - Brent & Molly says:

    Absolutely agree!

  10. Avataaar/Circle Created with python_avatars Porto says:

    Whenever he says something, just know the window is already closed or is about to close. The next 24-36 months that he’s talking about is the period where these companies will dominate these social media apps he’s talking about. There isn’t room during that window to get yourselves set up. This is how he maintains control over his audience. He misleads them to keep himself ahead of the curve, and he strings them along

  11. Avataaar/Circle Created with python_avatars Kathleen & Jonathan Seals says:

    This is like insider trading information because you're consulting with those companies and TELLING THEM to do it, and they're being slow, so you're SO GENEROUSLY giving us a head start 💖 entrepreneur love ✨ thanks, Gary! 🫶

  12. Avataaar/Circle Created with python_avatars greg johnson says:

    I see it too and I’m taking steps to take full advantage of the opportunities that will no doubt reveal themselves.

  13. Avataaar/Circle Created with python_avatars N00DLE™ says:

    Mup Gary vee

  14. Avataaar/Circle Created with python_avatars numberoneappgames says:

    Market economics shift. <3

  15. Avataaar/Circle Created with python_avatars WHITE LION says:

    what is name of the full video?

  16. Avataaar/Circle Created with python_avatars Motivation Doctor says:

    Interesting reflection here

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