There's a few ket tenants that have allowed me to be successful. I think social has so many hucksters on it, which tends to turn us off, but I actually think that when social is done right, it can be the most noble way to roll.
No matter what you're building, a product that's utilitarian or an entertainment business, I would argue that no matter what you're doing, you should be focusing on being a media company first.
Through and through, I'm a salesman, but for all my salesmanship, I think about things a little backwards. I tend to think to myself, "how in the world can I provide so much value?" that I basically guilt people into buying what I'm selling.
Everyone's treating social media like email marketing. Build a base and pound it. But nobody wants to be pounded.
Another thing is to stay on trends, such as Facebook dark posts. Using FB dark posts you can reach every single person on Facebook at scale, at costs that have never been seen before. It's probably the most powerful ad product I've seen since I bought the word "wine" on Google for $.05 which was one of the tactics that helped me build my wine business.
Everybody is always too worried about width, when everything about business, about selling, is about depth.
This is part of a Q&A session I did with the students of Cornell Tech Program. For more, check out the playlist here: https://www.youtube.com/playlist?list=PLfA33-E9P7FAwwMY6gqBd2pc7m-qjcpr-

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

7 thoughts on “Starting a social media account”
  1. Avataaar/Circle Created with python_avatars Dustin Hensley says:

    Great stuff here, Gary! This is what I took away:
    1. Everyone is now a media company, no matter what. We've got to start with that in mind.
    2. Facebook dark posts are just as, if not more, relevant and valuable than boosted posts (at least at this time).
    3. It's all about depth, not width. And you can't just say that, you have to do it. In fact, the more you demonstrate without being explicitly obvious that you're doing the "depth over width" thing, the better.
    4. Everyone can put in one more hour every day. That's what it takes to be the best.

  2. Avataaar/Circle Created with python_avatars Kathleen Downs says:

    Amazing

  3. Avataaar/Circle Created with python_avatars Anthony Brown says:

    ***** …Peep. 

  4. Avataaar/Circle Created with python_avatars Anthony Brown says:

    I can't even begin to explain how much quality content is contained in just this one video & comment post from ***** …Thank You!! Keep rocking. 

  5. Avataaar/Circle Created with python_avatars High Flown says:

    This one's GOLD

  6. Avataaar/Circle Created with python_avatars Jennifer Stickel says:

    Thank you Gary 🙂

  7. Avataaar/Circle Created with python_avatars Common Man Cocktails says:

    Gary, the one thing to watch out for here (as I've just learned), is that I run my business as a media company as well as an online store…but for insurance purposes, it's difficult to get a policy for covering inventory AND handle media "risks." I got around this by creating a media company (Troll Spank, LLC) as the video portion and the inventory/store as a completely different LLC.

    But, with that model, we can run a youtube channel with 56k subscribers and a store completely separate but "the same" (as I am the brand in both and my personal brand has high value).

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.