Invested well or didn't, invest, well, i'm not comfortable to do. I don't understand and i'm stunned by how many people do you hear somebody you respect and you just jump and that's always a formula for vulnerability. You got your perspective. I just want to be happy.

Don't you want to be happy and gary from you know, when you build me friends and clearly, like gained people's trust, and you said you know, people are kind of just like blindly following random people. How do you speak to people in a way and gain their trust in delivering? You know value, i i think for me. I earned it. You know over, like the timing was good for me like if this happened in two.

This is, this is not a made-up story. The second i had my full full full eureka moment, which i think everybody has when they have moments like this. I literally stood up and said out loud in the middle of my apartment. Thank you god.

I swear to god. I said that i stood up because why i was saying that was not like. Oh i'm gon na make some money, or this is cool. I said it because what took me to get to that place was everything that i've done for the last 30 years has now conformed into this, because you have to understand collectibility supply and demand storytelling ip marketing community built like it was.

You know for me, it was earned most of the people that bought v. Friends, if you really look at them and obviously i have a good sense of them. These are people that had a ton of context on me saying a lot of that. A lot of people didn't believe in that ended up becoming true, and so you know to me it is my greatest honor and my greatest fear.

V friends. It is my greatest honor and my greatest fear, but i'm afraid to let people down thus ruining my reputation. The risk that i put myself into with b friends is extraordinary. I i i have built my career on my reputation, my all of my businesses and how i work is based on my reputation, but you did tell me like the day we met like when you were exploring friends that, like the rest of your career, was nfts.

Like you were committing everything you were going all in on this, that this was gon na, be the foundation of the rest of your career. It's why the balance of the fear is conviction right, like i have pure conviction about this, like there is 0.0 doubt in my mind that i'm going to build one of the most significant intellectual properties in the world. You've convinced me that yeah i was a little skeptical at first i mean i love what you're doing for a long time, but i was, i just did an interview with somebody who said here's an interview we did in 2009 and i asked you to name your Favorite entrepreneur and you went left field and said vince mcmahon and explained it was because he was a good storyteller like for me, the vince mcmahon walt disney thing that a lot of you that are hardest core with me that have been following me for a long Time the reason i've always brought those two people up is for different reasons. They've done the same thing.

They made you care about andre, the giant and hulk hogan and mickey mouse and donald duck. You know, like that's the game and my cu. My confidence in my ability to build patient panda or accountable ant is through the roof, because i know i want to do it and i definitely know i'm capable of doing it. One of the things you said that resonated when we were drawing all these was, you know like the simpsons started out.

Looking pretty rough jimmy. This is the funniest thing. For me, the community cares so much about provenance, and then they on me for my art, sucking, even though i'm the one who drew it right, the most non-provenance thing, of course, of course, like the least providence thing i could have done was use the fact that I had money and could have hired any artist in the world, but i get why they bring that up, because obviously, a v friend drawing is not of the caliber of many of the pfp designs. But i'm not looking to win the first inning of a nine inning game right.

I love it. That's one of the things. I think it's really about the strategy, but i think you will be able to build that next disney uh out of this, because it's not a solid state, you're going to continuously evolve and there's an important point. I don't want to forget it since we're up here, and i know who's in the room.

There's another big conversation that i think is really misunderstood. Right now, a lot of people are taking on the point of view that the community is going to drive success of a project, and i think that that's going to end up being historically incorrect. And let me tell you why i think so. In 1992, when i was in high school in new jersey, there was a stunning amount of chicago bulls fans stunning.

Today, in that same high school, there are none because we're in new jersey. What i don't think people understand is if the founders and the controllers of the project are unable to continue to build success, people will become bandwagon fans and they will sell their token and go join another community and right now. The reason they believe is because they have their financial interest in mind. Most people are coming from a point of view based on their bag.

They believe this is going to work because they have six of them. It's a very dangerous perspective and i think people are supporting projects where they don't even know. The founders names, let alone, if they're capable of building a property. So i think, there's an enormous amount of carnage coming and the amount of money that's going to be lost is going to be staggering.

Let's have beers, i it's not be. It's not be scared, it's be thoughtful, yeah! Don't let your short-term financial arbitrage be the foundation of your point of view. It's clouding the out of people uh. I'm not saying this because, like hey vivren is going to win because i've been successful and guess what my success in building wine library or gary v, brand or vayner has some nuanced aspects to me being able to build the friends.

But it's not a direct comp. Like we have to be more thoughtful, there's a lot that goes into this we're eights ever you know we were just talking back there and i was talking about iphone games. So here comes the iphone. Some of you remember right, and i was investing then, and everyone's like gary.

I i remember one meeting so vividly the guy's like no gary, you don't get it iphone. Games are gon na, be huge, i'm like no, i do get it iphone. Games are gon na, be huge. There's just gon na be 40 000 iphone games that come out next month, and only one of them is going to be really successful.

That's what's going on with this like people like no gary, you don't get it. It has tokenomics gary, you don't get it, we have the ip control gary, you don't game, it's going to be in the vetivers gary. You don't get it it's going to be a tv show, i'm like! No, you don't get it 99 of those things are the commodity they have to execute. This is people's monies and a lot of people have the majority of their net worth tied up in their tokens.

That scares the piss out of me by accident. I also am paying attention to you, sir. I happen to see that you sold something for a lot of money uh now i don't know what you're doing with that money, but i think you've. Actually one of you know as we started becoming friends through this.

I was really proud of you. I watched you take some off the you know again. Aj is so thoughtful he's, always in all these years, he's always like he plays it different than i play he's like he takes dollars off the board and he we always like kind of joke, but the reason he knows this for me. The reason i don't is all of it can go to zero.

Thus i play it differently because i have conviction, i i'm happy for people that are taking some dollars off the board and hedging um incredibly concerned, though i do believe we are smack in the middle, where the majority of the conversation is about money, and that is Always very dangerous because they had to make sure i was okay, which, which i think is amazing, i'm going to add something to this. The biggest thing that helps me in my beginning is seeking out the other point of view to the thing that's emerging. As my point of view, i'm going to say this slow, because this could really help people i get in very early. So i would listen to jimmy a lot and other people and i'm just learning right and i would start forming intuition ideas and then i would actively search twitter for the counterpoint, because i think what ends up happening is people find something they like it and they Go too deep and it becomes an eco chamber and it almost like becomes politics right.

You see it in the crypto space a lot, unfortunately, because of what happened in 2017 with the ico, meltdowns and things that nature and because you know the bitcoin community is very passionate, the ethereum community, and because it's money like again, this reminds me so much of Web 2, except for one thing, everything's so transactional and the money's here from day one not in five or six years, and so i'm i i think one thing to think about is like you know, and you know this jimmy one of the things that i really Wanted to understand was dangerous enough on the tech to not get really caught. I don't want to know everything, but i needed to understand mainnet layer 2 bridging like if i'm going to buy these punks and ethereum disappears. Can i bridge them over the plasma? Bear saga of the dying bear like you know, i really really really really did a lot of homework like, and i think you need to do that and when you get comfortable with one point of view go here like after i decided. Punks was the most important thing that i wanted to do.

I spent the next 72 hours reading every anti-punk point of view that i could find, and i think people don't do, that you buy six cool cats which are awesome, big, shout out to them and you go into that discord and you go into that twitter and You're pot committed like with no thought of anything else, because you want those things that you minted for yeah you you just want, especially after what we saw with the incredible nature of board ape and with punks everyone's looking for theirs. That's all that's happening right now. Everyone's looking for theirs, everyone's looking for their be friends for their punks right and to your point, whatever the compliment i was giving you you have this long-term project. One of the reasons i wanted to do the thing we did for the vayner people.

Why? I continue to like watch it and buy it occasionally. Is, i just think you're doing this forever? As a matter of fact, one of the things i did the most was when i saw you were starting to make real money on board yeah and started liquidating some. I was watching very carefully like how you were gon na act. You know it's a very different life when you start having money when you start having famous people inviting you to their parties, i'm i was really watching you strictly for two core reasons.

I care about. You and if i thought you were going to lose your mind a little bit, i was going to tell you nicely. No, no really in like the most amazing way, like hey brother, i've seen this a lot, keep this in mind and two because i believe in your project and i want to keep buying it and if you're going to lose your mind, i don't want to buy Your project, i think, i'm very fortunate you came along because you have a very positive message. Overall, it's really made me think a lot more about how i act outwardly being around you and hearing that positivity.

So, thank you appreciate all of you. What you guys do to help educate and bring bananas into the space um that we are very early. I think we all know we're very early outside. However, we've got artists in the room: we've got investors, we've got entrepreneurs like myself, outside of investing in individual projects, potentially creating our own.

What are some other things? We need to be thinking about doing, to take advantage of the fact that we are so early in this space, and we know every company every brand eventually is going to be coming into this, and i want to know. I was here early and i created these things or got involved in these things. To really take advantage of this. My belief is the first thing one does with information.

That's early is sharing it. You know. The first thing you can do is start your own discord and have 87 people in there and have great intent to bring them value the biggest problem with the influencer marketing space, the web 2.0 space and the web 3.0 space is people start with the starting point Of how am i going to make money and then they work backwards? The reason i am going to consistently win for the rest of my life is, i start with. What's in it for them, and so the best thing you can do is start with.

What's in it for them right, but then i think the other thing you have to do is deploy self-awareness. Some people here really want to do events and, like so you start an events company that focuses on web 3.. Other people really love merchandise like every. You have to understand the web 3 concept, really the block changes specifically what nfts mean and the way we you know, i've been thinking a lot lately if these are gon na actually be called nfts in seven years, because i remember when everything was called a web 2.0 site, not a social media site like that's how early we are i'm like.

I wonder if this name is going to stick right, but the concept of what it is, it's going to be every contract in the world, all of them so, like i don't know what you're into but everything's in play, everything is in play. You can build the most successful gym franchise in the world like an equinox right by being smarter about what an nft means i this is ridiculous. I, with no promotion ahead of time in late august, created one of the biggest selling books of all time of all time, like guys 12 and a half outsold all my other books combined and all my other books are new york times best-selling books. So that was me using the platform to create an event.

There is literally nothing you can say: vicky's ice cream business could be 10 times bigger. If she understands, i know rob if she understands those books, i get it, but, but so andy, i think that's. That was my point in 2006, seven and eight with the with social media. I understood because i think about communication that social was gon na change.

The way we voted had political view. Look what's happened because of social. That's not! I love how people like it's ruined everything i'm like you liked mainstream media when we had the highest levels of dictatorships and fascism and like like, but this is that big, there isn't a business that you can mention to me right now that an nft layer, understanding Of what that could mean won't touch right now, we're too literal it's a pass. It's a collectible we're so early.

This is how everything will be done, and one thing when you go to that journey. Don't be scared to say i don't know the quickest way to ruin, so many of you have lost by faking the funk and somebody that knows saw it and you lost equity. My greatest strength is to stay very narrow when people like gary, you say the same. I'm like till the end, i don't want to talk about things i don't know and - and i think, a lot of people in early spaces.

I saw it heavy in web20. A lot of people that were early felt the pressure to fake that they were an expert destroyed them. It's okay, talk about what you know all right, hey jimmy gary! My name is tyler nft. How are you today uh? My question is to ask: what do you think is the best strategy or the most organic way for us to be spreading awareness and onboarding new people into what three i don't know how terrible my solution is, but the way that i've known about bringing people into Web3 has been to give them a rising nft, you know, have them set up uh and then sign up for notifications, and they can start getting their offers and that really hits them instantly with their personal crack and their host.

So that's um. I agree with that. By the way, i do think giving a little nickel bag always works um. I i.

I took a very specific approach, which was i was at. You know everyone's in different places. Once i realized what was going on, i took a very big responsibility to go to other people that i knew had major platforms and desperately try to educate them so that when they came, they would be giving out good information right, and we can do that in Different ways, so that's what i did, but that's not for everybody, because i had a point of my career where i had influence over influencers. I think the best thing we can all do is communicate in a 360 world.

The biggest mistake that this audience is doing is trying to convince their normal friends biggest mistake. It's so hard. It's it's a complete and utter waste of time, because what i think is much more powerful than convincing is conviction. You just need to execute they'll.

Come you trying to convince is literally wasted energy that hour that you tried to convince your co-worker could have been an hour that you spent learning about immutable or poly or cardano, or what bridging means or what, like like you're wasting time convincing. I promise back to us being early. This collective room is wasting an ungodly amount of time trying to convince just have conviction you get sharper if you believe in it. So much they'll end up being here.

All my friends told me nobody would buy on the internet when, in 1995. all my friends told me that twitter was the stupidest thing of all time, because who cares what you're eating or who's walking a dog commencing is just your insecurities showing up have conviction, get Stronger in your craft, they will show up if you're right i'll go first, because you can answer deeper, i believe in the market. I have no feelings towards it. What here's? What i mean by that, if they don't figure it out, another chain's going to and it's gon na, be a problem and i'm okay, no matter how much eat i sit on or if i convert it to other things.

The way i think about the gas wars is the market. Is the market? Is the market go ahead? Yeah, i'm incredibly comfortable. You know, i'm. You know i'm doing series 2 for a very specific reason series, one sooner than i thought series one got too expensive too fast, and i want a lot of more people in our world and a lot of people want to be in our world and i have To give a second bite at the apple, it's even why i did the book thing right, but much later down three years from now.

If i do a series three, i can do it anywhere. I i really like the way eats scales in a lot of ways and how many developers on it, but the gas thing is a real thing to a lot of people. Now. That being said, everyone's big promises on other chains also have the same problem that they didn't expect right.

So i'm watching i and and much like every project when i tell you that every day i root for board ape cool cats, world of women. I i hate and i don't like using that word. I hate that people are on other projects because they think that helps theirs. It's the worst human behavior i root for every project, because i think the world is abundant.

It's the same way, i think about chains. I all you know i love aetherium, but, like i, don't have any negative feelings towards any of the other chains. In fact, i have a lot of positive feelings and i'm incredibly curious. I hate that i'm so busy, because i want to do more.

On the other platform seoul and cardona - oh, i want to see it all and i'm watching very, very very carefully and i'm incredibly open to building projects on other chains and i'm incredibly excited if nine years from now it's this, then that's that i've always been that Way to me, i don't care if it's myspace or twitter or snap. I just want to do what the consumer wants and i think that's where people get caught. They sit on too much eat too much soul too much this and then they're. They they're pushing their own agenda.

You can't fight the market. Nobody's got a big enough platform, nobody's important enough to fight the reality of it, and if the gas wars continue to upset human beings, they will move the fact that people have a cynical point of view. Destroys my soul, and so you get in the reason i came so hard to nfts is because the sports card industry was pushing me out because they thought i was pumping and dumping. When i didn't sell a single sports card with this chain with this world, i could you could follow me.

You could see my behaviors, so i'm like this is awesome. This is transparency. I don't have to get caught. You can see what i'm doing it's all right.

There you, i don't, i would never ruin my reputation to make eight dollars on a kevin durant, rookie card. You idiot, and i will i make i made enough money long ago. You think i'm really gon na pump some pfp project to make 80 000 in 24 hours. You i'm not, and i know a lot of people do, but that's why i came to this world, but i don't want the power i don't.

I do not want it. There's nothing in it for me and i get it, but people have to get educated. My whole open seas, a disaster because everybody ear drops me all this garbage the biggest problem. The you know what the biggest problem for matic is.

The biggest problem for matic is that it's cheap and that's what's getting dropped, so my subconscious thinks that poly sucks because of that, well, i mean drops specifically are creating like bigger gaskets. I think that, like we would probably all used to be paying like 100 gas we're going to get a t which sucks but like maybe we'll pay that on this fight for like 700 or 800 during the drop, that's money left on the table by the developer. The problem is, people are complaining about their own bad behavior, their cost factoring in the gas they're they're 90 of the people in the space are trying to day trade mints. Let's, let's stop pretending here.

Let's stop pretending. The majority of people are looking for a financial arbitrage and it's the biggest vulnerability. I i love a good garage sale and i love that arbitrage, but think about why i talk about garage sales versus all the other financial arms, because it's for the hundreds of thousands of dms, i get that say you gary v. I can't invest in uber or this and that so i'm like cool.

I only have 800 bucks, i'm like cool. Let me show you what i did for a decade when i only had 800 bucks and, like you can do things i listen. I love a good flip. What i don't like is hypocrisy.

What i don't like is people talking when you can see their motives right through their like people are talking holier than thou mad at things they're just trying to buy something. Get a pack of cards pull a high one re-list it like. We need to be very honest with our collective selves or we're gon na find. I believe that there is a hundred percent chance of a massive dip, because why do i say that? Because 90 of the people are in it to flip and they're just moving project to project we, we don't have enough demand to cover the amount of supply.

You have so much greed. Everybody wants to put out a project. Everybody wants the day trade. It's 90 of the action that that i don't know what i don't know what people are thinking, but i do know why it's happening money blinds people like a it's also about alternatives right.

It's also about alternatives. Right bitcoin didn't have a ton of alternatives. It was such innovation today, when you have 7 000 projects come out every month. Uh i to answer your question.

I had a 30 minute meeting with somebody today for, as many of you know and be friends, the plp project right where you know i'm trying to continue to bring value andy. I don't know what you thought. I thought that was a ridiculously impressive meeting. Why? Because they've done it before in a different way, you know i'm now getting very serio.

This is a tough one for me. Let me break it down. What am i currently looking for projects with founders who've had success before the problem with that is uber facebook. Google, all companies that had founders that didn't have success before on the flip side.

It just makes me very comfortable, like it's nice, to see, you can see the data you can see the patterns right, so i am completely basing my judgment on the jockey. I i personally have learned a lot in these first six months right. The first project i ever gave any love to because i subjectively loved the art was a project where the guy stole the art yep. You know and like that was like a real vulnerability like when people would razz me for that in discords.

I was devastated because i'm like like what what an unlucky situation for me, i i thought this was about some. You know we all have our subjective opinion about art yeah, so i mean you know and becky's here with family like there's, you know you learn so now. I'm like this, i'm like really i'm gon na zoom. Like i zoomed danny, like, i knew a lot about danny because i'm in new york, following a little bit of the vibe, i watched the vice documentary on him.

I zoomed that, like and spent like an hour with him and his crew. I hung up i'm like. Oh, this reminds me of the asap crew rocky ferg. All this i'm like these are gon na win.

I'm talking about creatures there right! So that's when i you know that i was comfortable right. Sarah right now, woman and weapons like i bought her alpha. I looked at it. I watched her.

I watched her from afar. Then i bought the alpha. Then i watched her after that because, after an event like that, after i buy people's pieces or other people, you see what happens. We all know some people go from.

Nobody knows them, somebody puts them on and all of a sudden, they think they're, the the like, the lack of humility, is devastating out here, so i first watched then i bought her. Then i watched how she handled that and she tripled down on the good things which, when she then came as many of you know because seems like a lot of you followed me close enough. That was the first project i said anything about in like seven weeks, whereas earlier i was more active, so i'm trying to be more thoughtful, i'm petrified of my reputation and i don't want to get into where i got to with sports cards. I loved those first two years of sports cards, then, when i became too important to the space and all the cynicism kicks in and everybody thinks about short term.

It put me in a place where i was better off saying nothing right. I don't want to be in a place where i say nothing about projects i believe in, but i'm telling you right now. I will protect my reputation over everything to the end and if i have to say nothing about another project, i'm happy to do it uh. I really am i'm incredibly happy to do it i'll just spend all my time on, be friends and myself.

That's sad, but that's people's cynical transactional mindset, but i also have to be thoughtful and do a lot of homework before i co-sign and i've learned that lesson. The hard way.