Had an awful battle the doctor set my parents down and said my life was fragile. Perspective is the game. I guarantee the name just put your head down. Do the work and everything will change, sympathy, helping fields, yeah, that's what i wanted be a patient hello.

We are back january 20th, 2022. A show that i enjoyed so much during covid is now back tea with garyvee. It is awesome to see all of you will jackson. I see you brian lopez.

I see you in the comments. Katie schaefer uh great, to see you realtor, chris webb is in the building. Deandre george josiah on facebook. Let's go, let's go, let's go, let's go.

We have our guest dustin get in here. I need to feel your over-the-top massive energy you're still sitting in the same place, yup you're just sitting in the same place. Yep. I don't change a lot like.

I could see that we're still how tell blow everyone's face off ready. How old are you 37? That is crazy, yeah. I don't believe it either myself, sometimes because you look 23 yeah, something like that. Anyway, we are back t with garyvee.

Are you excited about this very much sorry? I have a weird echo going on. Yes, i heard that i like it brings some flavor to the table anyway. This is the show where we uh just do some q, a with people, uh live and uh. I enjoy it.

Askgaryvee show's back that is not live. Team with garyvee is back. That is live and it's uh it's fun time. So, let's um, let's get some peeps.

Let's get some peeps, hey, hey rob how's it going gary. What's going on doing so good! Thank you. Yeah! Welcome to the show yeah, it's uh thanks for having me um. If you probably remember, because you always remember everything i was with you at 4ds, in 2019 fall 2019., we were ready as a family.

We was like all right, we're ready blank slate, you said you're an amazing opportunity. Um pandemic hit, we kind of went half in, and so we we kind of got out of canada. We got down to michigan. We realized that still wasn't what we wanted and so uh march of 2021.

We decided, let's go all in, so we played out the thesis we sold the house. We moved down south um, we're renting, went all in on tick tock, all in on tick tock like so many people have heard before it started going really well for us, because when we moved down here, i didn't have a job so like. Maybe we could push into this and uh, so it went really well um and then instagram started building on the back of that and just recently youtube's building on the back of that. So, since march 21, we're at like 800 million views, um almost, i think over 700 000 on tick tock now instagram and youtube are just getting rolling now, but they're, almost both at 90 000 each uh for follower subscribers.

So - and it's been amazing like it is - it's been amazing for us as a family, it's opened up some opportunities right now, it's a very nice little side, hustle um, but we're really enjoying it and i think for as a family where we want to go so Now we're not just as you preach get in it, you know get in it, get in it and you've been saying this for years, but now we're you know: 800 million views not even a year in. We think that okay, this can go from a nice little hobby to maybe we can actually make this into something more, and so would the strategy change much and, of course, i know you keep putting in the work i mean, of course i know you're going to Say that and be patient of course, but i want to be smart as well. So, as we keep doing the work as a small to medium-sized creator influencer, how can we be smart so that in the next six months of the next year, we can keep building on this and possibly making a career out of it? Look, i mean, i think the reality is. It comes down to only two things.

One continue to put out meaningful content in as many places as possible. Um two try to get major brands to sponsor early and lock you in so going from a side hustle to something more meaningful comes with the foundation of like. Can we get the finances that allow us to get there right? Can you know, and one of the ways to do that is to go to a nike or pepsi, or you know uh at any walmart, any large business or not even one of those top five, but even a top five thousand company and say look you should Sponsor our family's content right and sponsorship comes in the form of like actually being able to extract bigger dollars, maybe even before you own them, meaning even before you're there. Somebody could decide to give you five hundred thousand dollars to buy.

You know, especially as a family content play like best buy, might just be in the mood to write you a bigger check. You know, and so i think that there's two ways to go about this one business develop and try to get macro sponsorship. Deals that allow you, the finances that you allude to by going all in and the other part is the mundane. It is.

You know why i've lost some weight here in the first three weeks of the year. If you do the right things, you know they, it will work out and the longer you do them the longer they work out and the more you pump out content on youtube, shorts and tick, tock and instagram. And do you start a podcast? Do you do an interactive show like i'm doing right now? Do you build a discord to put your community in there interact more? It is really just the blocking and talent tackling that is required to build something meaningful reading. All the comments right now from all the you know: uh people on youtube and linkedin and facebook right now.

You know, and definitely because i've been in nft land, i'm just flabbergasted by people's absurd interest in things happening immediately. So many people are about to lose so much money in nft land, not because of anything else, but their own short-term greed and want to make a quick buck yeah so so that the ford bs, the strategy was seven thousand eight thousand messages on linkedin um. So same thing, um same thing same same thing, same thing, connected with as many cmos that you think chief marketing officers that you think make sense that would be interested in your family and, like you know, which businesses benefit by having products yeah or associations with you. Yeah yeah, so so, if it comes up with your talk with the cmo of gatorade today we're available, i love you brother, i'm going to try to get to a bunch of them too.

Okay, one more! Can i play wildcard real quick so because i'll make it real real, quick when i was with you my my 15 year old was 6 11. now he's 17 7 1., and so i know a lot of people are watching this uh we're down in the south. He's starting to get on the radar because we came from canada knowing who he is and of course, i'm his dad he's a special kid he's, starting to get some uh colleges, what what's his instagram uh. So if you go to thattollfamily.com, then you'll be able to pull everything else, there's a video of carter on there.

If you watch that video you can get to us and all of his links are on there as well - that's hall family, if you're recruiting a 7-1 beast. Thanks rob talk to you. Thank you. Take care.

I love the wild card. Dustin you knew he rob was smart there right. He knew he was going to get me with that. You know i'm trying to get to moore, but he got me yeah.

He got me all right. Let's keep it moving, i'm going to bring on jason next chase. Hey gary good to see you very well, thank you thanks very much for having me on thanks team. I just quickly gary uh, my wife and i run our own fitness studio and i suppose, this time of year we see a lot of people beginning their own fitness and health journey, and i wanted to speak to you about yours and what are your biggest day-to-day Changes that you notice in your life now as opposed to when maybe it wasn't a priority for you.

You know five ten, whatever years ago, yeah i'm 46. Now i started at 38 and a half. I always make that joke of how i was going to start at 40. Then 39.

I was like it start now. So i'm you know, i'm almost eight, you know or eight and a half years in um. For me it was soft tissue jason. It was flexibility.

You know my left side was broken because of the liquor store as a kid i tweaked something, and you know my ql was a lot - was so tight that it completely really was a struggle um, and you know i think, besides the visual of being more chiseled And having more muscle - and you know those kind of things um, you know, i think that it was really just quality quality of life around flexibility. For me um, you know i sleep as well, then, and now you know my energy levels are the same like there's. No, you know, there's people go through different things. They all we all have.

You know derek in here. Just says gary. You act like you, have the answers to life, he's he's trolling and being razzing me and i'm like. I really don't.

I just talk about the things i believe in, and i know i actually think the reverse. I don't think i know anything or am special or any better than anybody, and i think that's what comes down to like a lot of the physical stuff right like every one of us, has something different right for me. It was absolutely flexibility. You're catching me in an ironic time, i'd stayed in within a range of 10 or 12 pounds that i wanted to for a long long long time right and i kind of have always strategically in october november, been focused on getting myself a little tight, because i Know that you know the holidays are a challenge with my birthday thanksgiving and then christmas time this year i wasn't able to get there and what that meant was.

I kind of went to a number that i didn't want to be at. You know which you know over sharing, i got to 182 in the first point. Do you obsess about the number, though, is that something i don't i don't at all, but i know what it means it means like, and so, and so in 20 days of this year, i'm down to 166. because i'm eating i haven't, i haven't been eating.

I've been calorie and - and i i don't again in the same way that i'm not devastated about the weights because there's water weight, there's a million things in that number that matters same with when it goes in the reverse, i'm just calorie depleting because i like fasting And i sometimes just get into momentum and it's kind of fun. I've had really strong workouts, and i know that i'm not putting enough protein into it myself in a three week window to let's say, maximize the work i just put in and i'm not over upset about that either. I just decided in you know these three weeks. I'd like to really kill the momentum that you know, it's that slow, two three, you know you could feel yourself and i was like so you know the biggest thing for my journey is education.

Even the way you just ask that i don't i'm aware that a lot of it's water weight. I know that when i because i work out seven days a week, but i really don't go like one. You know two of those days are a cardio or a lot of it is soft tissue work. You know it's the the way i order food or, when i substitute things or is it tea instead of coffee with oat milk, like it's the education of knowing how to take care of myself, which is almost like the physical version of what i try to teach People in business, which is as long as you're educated, how to use tik-tok as long as you're educated that, yes, there's a big nft movement but 99 are gon na fail because they're all like you know it's education, you know i may not love the modern school System but i believe in education, more than anything kayla's just said intermittent fasting, it's uh just another way to reduce your calories.

Kayla don't be guarding those fads, there's so many fads out there and then yeah there's a million i just uh and jason. You have to know your your body right for me right, that's correct! For me, fasting has been a part of my life. My whole life yeah, like my whole life. Long like i used to not, i didn't even know what it was called fast.

I was like i just would talk to my mom and i was just we'll put a buzzword on it. Yeah i was like i don't you know, i don't i didn't i didn't eat today because i wasn't independent. You know so anyway. Nonetheless, thank you.

My friend, thank you guys cheers have a great day cheers uh. Next we're going to bring on tatiana tatiana, hey gotti. How are you i'm very well tatiana? How are you well, i'm super grateful. Thank you for the opportunity to to be here means a lot.

My heart is like boom boom boom right now very soon um, i want to say i'm from peru and right now, i'm in a small city called trujillo and it's fantastic, because your book right here is in peru. Right now and that's my question for today. I'm a virtual educator and when kovit came, you told everyone create an account on tock and make content. So i did that and then i was loose like.

I didn't know how to what what can be the next step in my professional career, and i discovered creating content that i really love, learning and teaching other people. And then i decided to study for a master in virtual education, because i also discovered that hey everyone will be study online, not physical and right. Now, in my small city here in peru, i see all the time, academies or universities. College are empty and everyone is studying online.

So my question is as a virtual educator. What is the best approach? I should take to innovate in education with in web 3, because then you told us what i remembered like. If it were yesterday, you told what is an nft and why i'm buying this and this - and i also have here my ipad, because i love digital drawing and i create some gifts like passion, panda gifts and helpful people. Give you just sometimes that gifts also on twitter, yes, and and well it's my passion too, so you always teach us in your book to combine traits yes, and i want to combine education with nfts and web3.

So that's my question. One of the things you can do is you can start an education course where, after the people complete the course they get an nft it's their diploma. You can go and find some emerging artists to design these diplomas. Somebody might pay for a course, but when they're done they get a diploma from an emerging artist and then maybe four years later, and it doesn't have to actually be the diploma.

It's just a piece of nfp as like a diploma, but it's a piece of art. A collectible one of those artists, a young lady from peru, a guy from britain. You know a guy from ia that person may go on to become famous or somewhat famous. So now, all of a sudden somebody pays 500 a thousand dollars for a course they get their education they're given a diploma, but instead of a piece of paper or an internet email receipt, they get a nft you as the person at the top spend a lot Of time trying to find some emerging artists that you really believe in, but they're still emerging so for a very low cost, they make this art 17 years later, that person becomes people or ex copy or the founder of world of women and all of a sudden.

This person says wait a minute. My diplomas were four thousand dollars what's going on here. I don't think people understand how many things are going to be happening with nfts. I just made that up on the spot.

For you, that is an actually strong idea. I think receipts diplomas, affirmations that come in email form or paper form today can be flipped on their head innovated on and created as nice pieces of collectible arts that support emerging artists. So as the organization now, not only are you giving your student, something that may be not likely, but maybe has some value in the future, but on the flip side you also give the artist the royalties or split the royalties with them. So now you sold the course for 100 bucks, a thousand bucks, a million bucks whatever it is, but now you're, 50 50 partners with the artist on the royalties that artist goes on to have a good career and that person sells their diploma for three thousand dollars.

You know all of a sudden if you put a ten percent royalty on that you and the artist just got 150 dollars in ethereum or solana or wherever you put it on, there's a lot more coming with nfts right now. Everyone is thinking about it. A specific way, adam says, use the nft to the course. A lot of people are thinking that right, a lot of people are like buy.

This nft gives you that people are seeing that my conference ticket other things, people get that. I think it's the innovations, the after the fact: here's your affirmation that something happened, i'm giving you this a receipt from an internet company who wants that doesn't mean anything but in the form of a potential, collectible, fascinating and definitely in the form of a diploma. Very fascinating, that's my innovation! That's great! I will do it just. I believe you give me some time and i will show you email me see you bye-bye love you bye-bye uh next gon na bring on joseph.

This is the one from twitter that you're like get this guy on. Well, i'm excited, i don't remember i i you know you clearly, you got me excited clearly joseph. How are you good good, so i discovered you in 2020, first episode of tea with gary vee. Really a full circle moment, yeah, so much gratitude, speaking of which everybody, if you're on right now, please share the link that you have on twitter on facebook share this share on linkedin.

Let's, let's have some more people discover this is a great community. I love being a part of it. Go ahead, my friend yeah, so a little bit of a backstory, i started playing music when i was 11. became obsessed with it started playing seven eight hours a day that passion led me to go to berkeley college of music graduated from there um in 2015.

I started creating custom music for a personal ads tv. A year later, my music got on to keeping up with the kardashians. Since then, it's been on many networks: abc nickelodeon, cbs, uh, all the three-letter tv networks, i've done music for podcasts for jeff maro from food network, so multiple episodes of that um on the side i teach music privately and i mentor up and coming songwriters. So my question for you is: i want to go more on the offense finding clients for custom music and i know i need to be more consistent with social media.

But if you were me, how would you find new clients that help generate revenue consistently in an industry? That's more typically one-off licensing, um by being more consistent with content on social media. Good answer, the reason i just did that is. I want everybody to replay what just happened if you even there's something very fascinating about either needing affirmation from somebody that you admire uh repeating something to oneself. You know the fact that you know the answer and you stated it in your question: hey gary and now i know i need to stay consistent.

One more thing right that moment you and i just had - is the single most important moment like i want my team to cut that i'm going to put it on instagram and tick tock. It is the most important moment. My friend, i am wildly simple. I say my stuff - i say it over and over again, but people don't hear it because they don't want to do the thing that i'm saying it's funny that there was a fitness guy on right like everybody knows how to get into better shape.

It is eat healthy and cleaner right and put in work in the gym, literally, that's it, but we will inject implants into our ass drink. Ciders and vinegars take weird ass pills that we have no idea what the they're about. I say every day right now that 98 to 99 of nfts are going to zero. Nobody hears it they're by they're, just looking to make two thousand bucks on a snail with a liquor pipe in its mouth like like nobody here like i can, i will say it nine thousand times and when the market does crash, everyone's gon na be like gary And i'm, like, i said, 99 of this shit's going to zero every day.

I have sat here for 15 years saying if you make content consistently at scale on the platforms that people are paying attention to, for you, youtube shorts, tick, tock instagram, it's just massively important. If you follow what i wrote in the thank you economy a hundred years ago, if you reply to everybody, that's talking about music, jingles and music on twitter and just join the conversation literally search. You know music and like jingles and, like you know, whatever you know what you know your terms to your business and you just sit there for two hours and say hey. I know something about that you're using the wrong key or like bringing value.

Not even saying like hire me hire me, you know, that's why i wrote a book called jab, jab, jab right hook, give value, give value, give value and then say hey by the way. I do this for a living. Linkedin is an incredible place for you incredible. I talked about linkedin at nausea on this platform and have continued to talk about it.

How much linkedin content? Are you making i'll save you time? None right! I post about three times a week on linkedin, so i need to be posting, not bad, not bad! No, listen! Honestly! I'm happier about that. That's that's a great number for you. I really thought it was gon na be zero, but but, but you know like you know, it's kind of like push-ups like 13 is better than three and then the question becomes. What do you post and for me it's like you know, posting things like here's.

How i think about providing the most value when i write music for someone and then a manifesto which gives me an insight on the other side of vayner? Look, i run vaynerx. We want to buy music all the time. If i see that in my screen - and this happens to me all the time, if i see that in the stream, i just hit the link and send it to our music rights buyer, this is just very important right like when you've. Given me the answer to my question in the question like you just did, then you know what to do find a way to make it more fun for you, so that you can do more of it perfect.

Most of the people that i exposed to on social media are musicians and songwriters, so they're, not typically the clients that i would go to. Let me teach you something that's going to help a lot of people here. Thank you for saying that the way i think about things is making content that the audience that i'm exposed to that is forwardable to the person i want to get to. Let me give you an example.

I put out a lot of content around the mindset of parents really pushing college agenda on kids without really looking at their kid. I make the content specific to knowing the kind of thing that the kid that consumes it would share to their parent. When i make the content, i'm thinking - yes, kid you're going to see this, but i'm going to make it in a way that's going to make you share it to your parent, that's very different! So the content isn't like hey, kids parents suck right yeah! No! No! It's it's intricate, so that it brings value to the pa, i'm making it for the parent, but i'm making it in a way that i know the kids is going to be the one that sees it and will forward it to the parent and the content will Not make the parents say this guy, even though usually they do say that, because there's such a big ideology of college, i need you to know that. Okay, i have music people in front of me, but i'm gon na make this piece of content for them, with the thought that they may be the gateway to bring me exposure to who i'm trying to get to so valuable.

Thank you so much. You see what i'm doing there. It's your uh i'll, give you an example. I've vaynermedia has made content, that's trying to reach 60 year old dads and we've made tick tocks that we know 14 year old daughters are gon na see and share it with their dad.

There's a lot more strategy to the i do than people realize. That's an insight to it right there, that's beautiful one, more question for you: gary real fast, which vayner company is hiring music composers, and where can i send my credentials, send it send it to gary at vaynermedia.com i'll take care of it? I appreciate you see that gary. Thank you can't wait. Next, we're gon na have miles how's it going gary miles.

What's good, it's crazy to be on here. I've been a long time listener, so uh really happy to be on the show. Thank you yeah. I appreciate it you'll love to hear this.

First, i was lucky enough to get a koala from the book. Games drop dropped it like you, you got like holy yeah, you got a key, no koala yeah, i'm pumped it's a bubble, gum background, marble frame, but i'm excited yeah good one bro did you uh and you've taken note, obviously of the date on the briefcase and The whole night yeah i've taken note, i'm you know i have the you know you go through in your head. What you think it can be, so i have some theories up there, but um i'm excited for all of it. I'm glad you're gon na hold on to it, or do you need the money no i'm gon na hold on to it.

I'm i'm lucky enough to be able to do that right now to your point on like 99 of these nfts, you know going to zero or, however you say it um. You know i i couldn't be right there more in that thinking. Is that um long term you got ta find founders and executors that can actually build out every internet stock in 98, 99 and 2000 was overpriced, but sitting there was jeff bezos and he got hammered. His stock got destroyed destroyed in that, but he sat there and he's like cool i'm just going to keep navigating the same for me right like if all the friends which listen, if there's a if and i think there will be, but i've been wrong many times.

If there's an nft crash overall, a reca, it's a correction yeah! You know it's a correction, it's not a elimination! You know, and v friends go down, i'm just sitting there like okay, it's time to like you know. I've been here before 9 11 took crushed wine library 911. All our business was wall street 911 crushed wine, library, 2008 economic credit. We had tens of millions of dollars on wine, pre-sales lehman brothers crashes.

We get eight trillion cancellations, it crushed us. It crushed us coved, like i have been here like i've done this, and so i know how to get through dog and there are a small percentage of operators that know well, i think that's the the main concern. Is you see all these nft projects not to get caught up on this, because i have a separate question, but you see these projects and you wonder well, who are the people that are leading this thing and what is the value that they're going to provide long Term, by the way that happens in startup land all the time i pass on most startup pitches. I look at right and 99 of the time those companies go out of business.

The people that lose money in that scenario, are the investors yeah. What i'm worried about is the people are going to lose money. This time are the buyers of these, and i don't think a lot of them understand how high risk this all is. Yeah, absolutely well um i'll get into my question.

I'd like to give a little bit of context first, so my brother and i own and operate a small manufacturing company in new orleans, uh called boyle boss. Currently we have two niche consumer products, they're very specific to boiling seafood, so they help with the boiling secrets. Yeah so, like think, like big crawfish, i get it. I know that culture yeah exactly so in about a month or two we're going to hopefully have our third product on the market, which we're really excited about.

My brother's been working super hard on that product development. Um and so my question is we have a small team right now, just three people and what i'm focused on now is building out the systems and processes and generally just trying to get organized to better cope with the anticipated volume. Obviously, as you know, there's a ton that goes on behind the scenes to get a product out the door. It's like i.

I did not appreciate it until i i started this about a year ago. Yeah, it's real stuff and it's it's been a challenge, but that's something i've been impressed with. Is your ability to go and actually execute the operations? Yeah, i'm an op. You know it's so funny like when everyone's like he's a motivational speaker, he's an influencer he's, i'm like i'm an operator yeah.

Well, well that - and i honestly that's always like when i'm when i listen to your podcast, i'm like i wish there was more conversations about the behind the scenes operations. You know i'll. Take i'll. Take note of that.

My friend, i will really, i really think you're right and i think i need to you know t. Does it a little bit like you know, i talk a lot about it from the hr side. Right, 12 and a half has really gone there um, but it is, you know, and you know this finding a way to communicate operations and content is challenging. It is meetings and decisions, meetings and decisions, meetings, yeah it's like like and a lot of times like it's like you know, but it's just meetings and decisions.

It's like. Do we open another office? Yes, no, do we innovate a new division? Yes, no. Do we put more money into analytics or strategy department? You know like there's a lot of that kind of stuff yeah, and so i so i guess just to get to the actual question i was hoping you could talk a little bit more about your experience. Tactically.

In the early days, with building out processes, delegating work, um and generally just being able to free yourself and set your employees up for success, because i think that's the part where we're sort of well you're, not there. Yet yeah, like you know when, when vaynermedia was less than 15 people for the first two years, i didn't have to think about that. I just did everything yeah, who the you delegating to you've got three of you right, yeah. Well, so i i get.

I guess the ch: are you more talking about maximizing the efficiency of your time? When there's only three of you, i think that's more of what that is, we're actually manufacturing all the products like right now. I did hire somebody in february. Who's been awesome and he's helping with production on one of the product lines, i'm doing all the production on the other product line, and so it's really maximizing the efficiency um and you know as we, our goal is to scale via coming up with totally new to World products, so we have patents on our current products, but we won't just keep pumping out new products. You want to yeah.

We want to why um, we love the you know, truths. We love the process of inventing right and coming out with stuff. Well, good, i mean one thing that i like opening businesses, i like doing 100 things. One thing you have to do mentally is understand that, if that's what you love, you will drop the ball yeah.

If you're going to invent 17 things like 12, things are gon na get and as long as you understand that you'll actually not stress on things that don't matter, i am a voracious entrepreneur and have a voracious need to open up companies. I have to then also understand that vayner live vayner sampling and many other veiners that nobody hears about here, failed because when you're doing 39 things that's what's going to happen, those divisions failed with within vaynermedia right. I tried to do small business stuff before then. Finally, sasha worked, but you know somebody says: focus on one product: first, susan, that works for her.

That's that's good for susan, that's not good for you and your brother and you shouldn't, because you know that you and how do i know this because you said just now in a way that landed for me. You know we just enjoy the process of inventing and i think people don't understand what we should all be doing out here is enjoying it more so than maximizing every dollar. There are people who love their business at three million a year and then think they need to grow and go to four million, but they had to hire this and they had to do this and now they hate it, and i'm like why didn't you just stay At three and be happy as yeah, i don't think everything i'm doing is always gon na be the best money maker or success in the short term. But if i don't live my truth and continue to innovate every day.

Well then, i'm not going to be happy and then none of the businesses are going to work. Vaynermedia is successful because i do do garyvee. Vaynermedia is successful because i do help my dad with his wine stuff. Vaynermedia is successful because befriends exist.

I need everything to make me happy. Thus, the things that have clicked will work too many people. So for you, it's hard to prioritize because you're inventing so many products, but the good thing is you're, actually winning, because you understand that you guys love the process of inventing and though susan is right for herself and many others and really even logically, right she's, not Right for you, two you two would rather enjoy and you're. So damn young that you should only do the things that actually bring you the most happiness, because that will actually make you win it's okay on paper that it doesn't work for others.

The reason bus levine just said this is exactly what i need to hear. This is a massive common problem that most people haven't dissected. The way i'm talking about it right now. Well - and you know - i don't want to keep going too long, because i know you've got to go no.

This is a i want to stay here. This is important yeah. I think this will help people too, because i don't think we really struggle with um with you know, not judging ourselves on dropping balls. You know, i think, when you talk about starting a manufacturing company when you, when you do come up with a product and you buy all the you, have all the overhead and machines and inventory like you know, you got to see that one through right and you Have yeah yeah like you, have to see that through and you have to create, in my opinion, systems and processes to to hopefully allow that to run so you can move on to the next one, and so i think that's where we've struggled to like get it Organized you you, you haven't struggled your company's too young yeah you're, creating an ideology of like we should be here.

How long has the company been existing? It's been three years. It's five minutes. You know that's five seconds right, yeah, it's! It doesn't feel like it, but i know yeah it's five seconds like you've and you've launched two products. Yes, we have two products at right now and then um we'll have a third coming and you're profitable uh yeah yeah.

Do you understand how amazing yeah? Hardly you didn't go out of business. Most people are out of business in three years right and hardly is you're, profitable, right, yeah, no you're right you're, right, like like cool, i'm very thrilled that you're ambitious and you're you're you'd like it. We all want to be better and do better, but the good news is you're not struggling with it. You just haven't gotten to it: yep yep, you just haven't gotten to it: you're not struggling with it.

You have been doing too many things you're like successfully entrepreneuring yeah. Well, you know i'll give credit to my brother because he he really started this thing um from the ground up and i think i've. So since i graduated last year i joined in and now it's been, you know, how can we continue to grow and scale and free up more of our time, can i give can? Can i give you a huge piece of advice? Please never ever ever choose money or your own pride and ego over your brother, yep yeah. You were grabbed to go through a thing where you know money is binary.

Some people just love it so much that they're willing to hurt their relationship with their family and that's very challenging. It's grounded in a lot of insecurity, but it is what it is and like it's kind of an easy one. The second one is harder, the need to say bro. I did that you did this this kind of like feeling of competitive spirit of like no, i am yo bro.

You came up with the invention, but that marketing campaign i did on tick tock. That's why and to have the humility. The reason i successfully worked with my dad and my brother was it was the humility for me at the end of the day, as much as i was like, i'm the guy. What really, at the end of the day mattered, was not choosing my own feelings of need of like validation and money, never at the end of the day sure in little rifts, but in real life.

Never choosing that over the love of my brother and dad is the greatest single business accomplishment of my life, and it's not even close. I appreciate you saying that yeah, you guys are really young, you're, hungry, you're, ambitious you're, doing it together, you're. This is going to be the best years of your life. You were going to remember these days more than anything yep.

It can go sour really fast. If you do not deploy that humility and choose it because you love your brother, got it yep. I appreciate it. Gary, thank you my friend.

Thank you. Thank you up. Next we're gon na have derrick hey gary hey. How are you good um, so i was wondering how do you balance? You know posting on social media to build your brand, while you're still working in a company, because most companies would view you know you posting on social media all day as a negative and not doing your job.

So how do you kind of balance? Those two things by picking a job that has good managers and leaders that don't see it that way. Yeah. You know you understand. Businesses are just made up of people like, for example, we don't even have a system to watch what our people are doing.

I trust my people and i want good for them. I want them to be productive, but i want them to be happy and if it makes them happy to tweet all day in between meetings, mazel tov, my father wants to ban cell phones in the liquor store because if somebody checks their text for one second to See if their mom or if they're, if their bus is on time, my dad loses his mind. That's not my time. Two very different men me and my dad there's no chance you're tweeting all day with pops.

You can make unlimited content with me and that's the world. There's a bunch of sasha's there's a bunch of gary's you. If you want to do what you just said. You better work for a gary and if you don't right now - and it means so much to you to post well, then you should start looking for another job if you're good, then you're good, but that is it.

It is that simple. I, like it, yeah, because i i i want to start being able to you know before i started listening to your content, i wasn't aware of the importance of building your brand. You know on social media. It was more of you know, while i'm at work, while i'm at co-workers, friends, you know building my brand in person with people that i interact with every day, but it's more once i started listening to what what you talk about.

It's like okay, if, if i do one day want to start my own business, which i do um starting to build that process, but you know i kind of struggled with. I didn't want to do that all the time while i'm still working at you know a company and look you also have to be respectful right. You know like doing the right thing is always the right thing. If you're getting paid and you're quietly like not working, we have some employees that are trying to be very clever at vayner, and my big thing is like hey.

I laugh because i'm like do, they think they're tricking me b. You know i just want to say to them like hey man like do it hang out like like doing the right thing is important, like you know like you will lose in the end, when you don't do the right things, and so i think you know finding The right balance on that is very important. You know yeah, you know, but on the flip side i tell a lot of my business friends, i'm like yo. Why are you mad at that person, you're emailing them at all hours of the night right? These people are supposed to work nine to five nine to six like you're, hitting them at seven and eight and nine and ten and eleven and six like so like, don't be on a pedestal.

Business owner, like your person, might have yes spent seven minutes. You might be on the clock right now, and here we are fine, but what about at 8 30 when you email them, and they have to do something for 15 minutes like people? Are you act like people keeping score on some like your employees? Are your family yeah and as a business owner? If you don't see it that way, you've already lost yeah. No, that's great awesome appreciate it all right. We got next we're gon na have chase chase gary thanks for having me on man really good to talk to you.

I'm uh, ogb friend um, been following you for a long time. Um just just really excited to be on um. I took you know. I just want to say i appreciate, truly appreciate all of the info and documentation y'all put out prior to v friends launching back in may.

That was big chase. You know, if you ask me the thing i'm most proud of with vfriends it's not even that it's done great and it will and like as long as i am healthy. The friends is going to really win because i'm a very capable entrepreneur um, but the thing i'm more proud of is through that education and we did it so hard. So heavy months people learned they learned how to get a metamask.

They learned what a seat phrase was. They learned the theory, some people, while they were waiting for v friends minted board ape because i was delayed 4.0 like like such great things, happened. People learned, i'm proud of that yeah, i'm i'm 100. In that group.

I mean honestly, if you and your team hadn't put that out, i i wouldn't have jumped into your project um. I bought five ethereum back in 2018, put all of it into your project and got two rares and a spec on the floor and uh best best financial move. I've ever made. Have you sold any of them? Absolutely not, and i don't plan to for a very long time, wow, i'm so humbled good for you brother.

Thank you. Thank you so much. My question. Um is more on the personal side of things, with the countless things that you have going on in your professional life.

How do you stay balanced and make sure that you're, giving your wife and kids the attention that they deserve? Um communication effort? You know priority like you know, people see so much from me, but, like i, don't think they really realize they don't see anything, i'm very prolific in my content creation, why i allocate an hour like this, get in with my community, get these vibes going right. This is nice, like this is an amazing morning. It's been a lot of good content. I'm reading the chat, i feel so connected to everybody, but you know this that last thing with that kid: from new orleans, that thing is going to be viewed a billion times like i'm, going to chop the out of that right, it's huge, and so then i'm Going to penetrate on linkedin for family business and on tick-tock for one little part of it, and this you know and and and it feels like, i did a fulsome full - send podcast you do that for an hour, but then there's like ungodly amounts of content.

Out of it so - and i and i work and i work hard and i really enjoy it, but like there's way more hours in my life that are going on that nobody sees nobody knows anything about, and i keep it that way and it's kind of easy To be honest, it's like i, don't value anything more than people that i love, and why would i why would i not prioritize that i don't need the outside validation of wealth creation or headlines or positive reinforcement from social media? It's all lovely, it's all a byproduct. What i need is to spend time with the people. I love and i need to do the thing i love and the thing i love to do is be an entrepreneur, but i was loving this at 26 at wine library working for my dad. The same exact way, i feel right now i felt at 28 the same because for me it's just playing tennis right.

For me, business is sports. For me at 28, i was playing tennis for me at 46, i'm playing tennis. Now i'm better at tennis, people know who i am now i'm more of like a famous tennis player, but at the end of the day i don't need the selfies in the streets. I don't need people leaving a goat emoji.

It's also why i'm comfortable when people are like you suck you're full of i don't, because i don't need the good. I don't need the bad and i'm just kind of in my zone and i'm just playing tennis out here right and so because those are the only two things i focus on. It's actually very easy to balance, because i think when you do need the accolades, when you do need the million dollars to buy a mercedes, to show them. I'm going to show you that i'm successful i'm insecure, i'm going to show you, then you start losing track of your time with the people.

You love, because you're obsessed with the negativeness of the game, 100 totally agree. Thank you. I appreciate the uh. The alpha um really looking forward to meeting you in person at vcon in may.

I think vcon is going to be one of the greatest weekends of my life. I am so obsessed with meeting every single person. We are like we back to operations. We are in countless meetings tracking how we're going to do the panels.

How we're gon na do the keynotes i'm like trying to figure out like i need to do like a selfie booth. It's like a kissing booth, but like this is that's how i can get a lot of people, but we can't interrupt with that keynote. So when are we like? It's real out here for me: yeah yeah, a lot of moving parts but um it's going to be an epic week and weekend and the best part is, i don't even feel like. I need to be kind of mickey mouse or walt disney.

I think the community is so fired up to see each other like i can't i can't it's going to be like summer. Camp right, like especially become 2 v. Con 3, like people are family, absolutely yeah, sharing the same rarity type or sharing the same character. It's going to be unbelievable, yeah you're, the community that's being built is is insane i mean there's so many of us that hop on a clubhouse channel every morning or afternoon or evening, and it's the best so many things coming from it.

Man, it's uh, the relationships in themselves are are well worth the ticket. I agree. Thank you my friend. Thank you.

Take care all right. Next, we're going to have on osman osmond. Sorry if i pronounced it wrong, hey gary how's it going osman. How are you not too bad, not too bad? You got my name right.

Thank you for that. Of course, i know some awesome ones um, so i'm from toronto, canada um. I have a small reception by the way, literally literally said it last night over dinner. I think my favorite city, besides new york city, there we go.

You know i saw that louis toronto nft, i'm pretty sure vikan's coming here soon, there's a reason that st louis and toronto is an nft in france, um so uh. Gary for my question. I have a small recycling brokerage we sell and export paper and plastics um. So right now i'm the first sales guy, i'm doing everything um and my question was: how do i bring on the first employee number one to do more sales, because the brokerage and allow that person to also help the business but also grow themselves? Because there's not like you have a culture, yet it's just it's employee number, one there's some people that don't need all that in place.

There's a lot of people that grow more by being employed, one, two, seven, nine and fifteen! Then every employee that was in the first hundred employees at vayner had more growth than every employee that comes into vayner today, even though we have the. I have systems that i'm so proud of because you're in the trenches early, you're learning through osmosis, okay, okay, i got that, but now in a brokerage environment, because i guess in vayner there's projects right, they're, they're, they're, sort of just work on this project work on This thing it's different, but in a brokerage where it's like they're, going to be actively looking for sales and looking for clients we're not necessarily working together, we're working independently, that's right, so um is it the same thing just allow them to just go themselves, of course. Well, no, i mean look sales, yes and no sales go. Sales.

Is real life, there's no hiding! So that's why i love it so much. You can't make pretend in sales. Okay right, it is what it is. So, of course, one of the ways to grow is to let them sink and swim, of course, but the osmosis comes in different ways: you're going to be interacting with them as you're going to be talking to them, of course, and so you're going to be analyzing.

They'll be talking, you'll, be thinking and you say hey, but maybe you want to try to start with this on the opening sentence. Or did you tell them about that or hey? Did you follow up and have an in person or whatever it might be so you're doing both it's like raising a capable child, a capable child needs both. You know right now, there's so many people that are over parenting, their kids and putting them into a bubble. Making all their decisions taking care of everything for them.

Of course, they can't do at 22. right same with sales. You've got to create a framework and be a support system, but you can't you got to let them live. You've got to let them win and lose on their own sales ability.

I think the thing you look for when you hire the first person is: have they lived in that environment? I would hire somebody who's already been on a sales team where they were one of just two or three people, because they've tasted it already or you go with your gut intuition and you can see the flame in her or his eyes. And you give him an at-bat sink and swim things, love that sink or swim, but you don't actually let them sink. You jump in the pool and save them, but you know you can't teach your kid swimming by just holding them the whole time and you can't teach sales without letting them do it. Synchro swim got it.

Um, yeah appreciate that and uh. Once again again, i think some guys mentioned before uh og uh, we friend owner uh. Thank you for educating the community um, you know 2020 is a bad year directing everybody, but i think, buying in too early. You know, i think, i'm now six figures up uh.

So appreciate that going to be a v con, minneapolis can't wait. Thank you so much thanks jasmine and finally, we have charles, oh my god, nice hat charles. Thank you very much. Thank you very much.

Good morning, gary uh sorry, i'm kind of freaking out nothing to freak out about my friends but um. Before i ask my question, i just want to give a huge huge shout out to the v friends community um, like so many of others, have said today. I'm one more example of one of the success stories. That's come out of the v friends drop and um.

You know i've followed your content for since about 2018 and um yeah. I can, i can definitely say i'm one of those people who's had their lives completely. Fundamentally, changed from your content and just a huge thank you to you and um. Thank you, charles means, a lot to me anyway, um so for my question, i'm kind of currently living through my 37 things.

You know um i've been kind of in business for myself since before covid and just done it through 100 different. You know selling products flipping this that you know, and i definitely was able to get a huge win off of the v friends. I owned two um. One of them was actually gifted to me a very rare uh driven dragon wow, which i'm still like in shock that that ever happened but um yeah.

My question is: uh, some of the best communication practices to implement more kind candor into your day-to-day interactions, um, especially in business and professionally, like how do you you know, i i struggled with this. My whole life i talked about in the book. I was not good at candor, i was not good at saying, hey susan, i don't like this yeah um, then i then i put the word kind in front of it and it made it easier for me. I think for all of us that struggle with candor um, the reality is, is we have to find a way for us to be comfortable with professional kind, appropriate confrontation.