The number one asset for you no matter what you do is attention. You need other people’s attention before you can tell them what you want from them ... attention is the singular asset ... and right now, the attention of the world sits in mobile devices at scale on a handful of social platforms. The game is about communicating with (them / people / the audience) in written, audio, and/or video form.
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Attention will get you everything you want. You want to sell a course. Attention: You want to sell a t-shirt Attention: You want to be the Mayor of this town. Attention: You want to raise some money for your non-profit because you're passionate about it.

Attention: You want to be an actor. Attention Attention. Let me tell you a story when I was a young man marketing for my dad's liquor store and wine store. If you wanted to get people to know about you, you had to pay.

You had to pay I Had to pay a newspaper to put an advertising in the newspaper I Had to pay a cable company to run my TV commercial I Had to pay for a billboard to show my sign I had to pay the marketing Direct Mail company to make a flyer and send it into your mailbox so you would see it I Had to pay today. The attention of the world lives in here. The things that dominate here is gaming and entertainment and social networks. People here complain that they're not getting a lot of views on their videos on Instagram or Tick Tock or these platforms but they have forgotten that it's free.

Let me say this, nice and slow today. if you were to advertise on social networks, the cost of showing up not making it but showing up is free. This is crazy Google which I used a lot Google AdWords how many people here do Google AdWords pretty aggressively for your business a little higher I just want to get a sense a lot of you Google charges you money when somebody clicks. Not everybody converts.

you. Try to figure out if the amount you pay. Do enough people convert that? It's worth your money, but it still costs you money. The Social Network Revolution is insane.

It is free to build brand. Most people in this room. Most people in Brazil Most people in South America Most people in the world do not produce enough content for how big the opportunity is for free attention. That is the biggest elephant in this room.

Today it is a wow. It's a wow because it's free and yet people will complain and say oh, Instagram Shadow Banned Me Nobody Shadow Ban you You just suck at social media and so I come here on this long flight to pound. Your attention. Attention will get you everything you want.

You want to sell a course Attention: You want to sell a t-shirt Attention: You want to be the Mayor of this town. Attention: You want to raise some money for your non-profit because you're passionate about it. Attention: You want to be an actor. Attention attention.

It is the only asset that everyone in here must Chase to produce what they want. Being unemotional about where the attention is is very important. Too many of you have demonized platforms out of your subjective opinion. A bad experience and we must get over that hump.

Once you get over the hump. Once you sit in this room and understand that everything you want to happen is about building brand and sales in social networks. then you start having to get good at it, right? It's like health and Fitness I Can tell you the way to get healthier is to eat better and go to the gym and once you understand that that there's no magic pill then you can do it. The problem is there's a good way to work out and there's a bad way.
There's a good way to eat clean and healthy and there's an okay way where you get tricked if it's really healthy or not. The thing I Spend all my time on today in my career even though I've been in this for a long time. On the flight here with Dustin with Raghav, all I was talking about was the strategies on the creative that we're posting in. Social is the thumbnail good Most people hear when they post on social media post because they're following a trend that they think will do well or some they want to say.

but they give no thought and this is the most important line maybe of the entire talk. So I want everyone to pay attention. They give no thought to the science of the art, no thought of the math around the art to build brands foreign.

15 thoughts on “The #1 way to build your brand in 2024”
  1. Avataaar/Circle Created with python_avatars L Khunti says:

    Virenice

  2. Avataaar/Circle Created with python_avatars Keep on Growin' with Mike VanDuzee says:

    Science of the art. I started listening to Gary years ago when he was saying attention is the new arbitrage. More true now than ever.

  3. Avataaar/Circle Created with python_avatars WFO. says:

    Love it! Thank you!

  4. Avataaar/Circle Created with python_avatars pawTree Doggie Delight says:

    At the moment, I can't afford to hire a large team to handle my social media content. I'm still doing most of the work myself, with my best friend taking care of the simpler tasks. Perhaps, someday, Gary, I'll be able to hire others to handle the day-to-day work while I concentrate on more significant matters.

  5. Avataaar/Circle Created with python_avatars Troy Swezey says:

    With so much noise on social media, it is almost becoming necessary to pay once again to get posts 'boosted' so people actually see it.

  6. Avataaar/Circle Created with python_avatars Cynthia Ace says:

    amazing points! as a social media manager, I approve this message 😂🫶🏼

  7. Avataaar/Circle Created with python_avatars RiderBag Motorcycle Backpack and Bicycle Backpack says:

    You still have to pay. If you're a business. Pay for someone to spend all day making and analyzing. Its way harder than you make it seem. Yes you have to but its a gift to be good at creating content.

  8. Avataaar/Circle Created with python_avatars Cihan says:

    Attention is on your phone. True but you still need to PAY for eyeballs and attention. You need to pay for creatives, you need to pay for influencers. You always need to pay!

  9. Avataaar/Circle Created with python_avatars OHANA BEACH SUITES CDO says:

    Gary your right! Can't wait to CRUSH IT soon! LET'S GOOOOOO!!!!!!!!!!

  10. Avataaar/Circle Created with python_avatars joshua cookson says:

    This is some good stuff!

  11. Avataaar/Circle Created with python_avatars Ryan Mohr says:

    That was 5min of 🔥right there. I know that if I actually applied this I’d start moving in the direction I want to go.

  12. Avataaar/Circle Created with python_avatars Kort’s Konversations says:

    Real

  13. Avataaar/Circle Created with python_avatars Jared Beckwith, R. EEG T. says:

    Attention is the asset

  14. Avataaar/Circle Created with python_avatars Aaron Romano says:

    "Nobody shadow banned you, you just suck" – This is important. Every time something goes wrong, too many people blame everything but themselves. Maybe people just don't want find your content interesting.

  15. Avataaar/Circle Created with python_avatars Alexandru Dragan says:

    True. Today, enjoy it and have fun and be passionate about bringing value.

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