What do you think right now is the fastest way to get to your first $100,000 by not liking the word to actually answer you? Literally the fastest way to get there is attention is the number one asset. Hi, nice to meet you. What's the one thing that if you had learned it at 25, it would have accelerated your success trajectory so much more. That cander was a good thing.

not a bad thing. And I didn't really know what the word cander meant at the time, but when I look back at my career at this point, it's very clear to me that that is the you know that that was the Kryptonite that things were going super well and things went well and things are well. But the one place where I could have really taken it to the next level would have been when I look back at my career. All of the professional relationships that could be better today and I really believe in relationships were predominantly employees, occasionally partners and vendors where I wasn't capable of delivering bad news out of actually loving them and liking them and that then led to muckery resentment on my end.

sloppy exits and firings or partnership breakups and so over the last three four years I think I've been able to up my cander game dramatically by reframing it as kind cander and that's really worked for me. I'm still probably a five out of 10, which is not really great, but boy, going from a 1 out of 10 or a two out of 10 to a five or six out of 10 has been a Monster jump and I feel the effects and that is definitely the black and white answer to if I could do it at 25 differently. what's the lack of cander you had at 25 and then now if someone is underperforming at your company, what kind of cander do you have with them? I'm just able to have the conversation. you know hey Johnny can I get 15 minutes with you Hey Listen brother I love you.

You're a good dude. you do a lot of things right. but this and this that you're not doing well. it's so detrimental that it might lead to us not being able to work together.

so can we work on it? And here's how I can help and here's how you can help. That combo just didn't happen before you know it would come out and like I'd walk by Johnny and be like hey Johnny like you know get your game up brother haha like you know I would do these little things and ra if I was close to you I would Raz you like I would try to communicate through like a joke or a Raz that was heavily you know dipped in honey and sugar so it wouldn't hurt I was just being around the bush and so now it's like what does it look like even having the combo just having it and the reason I'm 5 out of 10 is even when I'm having them now I got to really like get there to like be like no, no, you got to shoot it straight cuz it's in me to be around the bush in that scenario. and I'm really, really practicing on going right at it and it's really been helpful. Do you believe in hire slowly, fire quickly, or do you give people more shots? I'm the reverse.

Actually, I'm a big believer in hiring fast I Think people overthink it. It's a guessing game like resums are loaded with people's I don't think I've ever checked. check the reference, check. It's not practical, it's not common sense.

Of course, you're going to put the three people that either most believe in you or love you Andor You prep them to be like hey, get my back Um so I think you're making an intuitive guess I Think you're making a logical guess to the best of your ability based on what you know about your organization and the series of questions you asked. I'm a big fan of hiring fast meaning I Don't think you should just hire everyone, but if you feel it, you don't need to go through too many more rounds. It all depends on how much you trust your intuition and pattern. recog I Think once you have someone in your organization, you now know the truth.

Hiring is guessing firing is knowing. To me, it's higher, fast, fire faster and I'll explain that in a minute. that doesn't mean like be mean and fire, it means put in the work quickly if you can recognize something's not working and if it doesn't work after six months to a year like you got to go and make that move and make sure you don't surprise the person. that's what I've had to work on and then my big one is promote fastest which is like if you know you have a superstar, don't wait.

Well you told them you're going to revisit their salary in two years. If you know somebody's remarkable in four months and you can afford it, consider showing them that you want to be with them long term by promoting a little bit faster. How do you spot those superstars on your team? It all depends on who you are as a boss. For me, I'm so in the dirt like I'm in my business.

so for me I don't know I just see it like if you're doing your craft you see it. Plus for me I came up the game in a way where I've done all the jobs that people are doing. so I know how to judge it which is huge in the wine and liquor store business and the same in this marketing agency. Like it's just easy for me to see it because I've done it I think one, there's that.

two if you're in an ivory Tower If you've got a global organization and you can't see everybody and maybe you aren't even someone who's done all the crafts you came up to CFO ranks or something else, that's where you need to rely on people you trust. I Always tell leaders judge the judgers I think too many leaders blindly take the feedback of their direct reports without realizing. sometimes their direct reports are undermining people underneath them cuz they themselves don't want to lose their spot. But if you can judge the judgers and have a good feel on that, you can figure out who you need to trust.

and those people's words should carry a lot of weight. even as in it as I am. there are 30 people in Bayner X Out of 2000 whose words carry a lot of weight and have the capacity and the ability to change my mind on someone. I'll double click into it after they're like I'm like does Sally stink and they can tell a masking if Sally I think Sally stinks and then if two of them are like no, no, Sally's remarkable I'm like huh and then I'll double click I'll spend more time in Sally I'll watch Sally's work more.

It's pretty cool. getting from one to 100 employees is very different. From 100 to a th000 a th000 to 2,000 What has had to shift about you to get to that growth? Well, a couple things you have to let go, you know I hired everybody in the first like there wasn't a single person we hired that I didn't interview in the first 100 I don't think I've interviewed anybody in the last 500 outside of two or three or four. SE Suite direct reports.

So you've got to rely on the good work at 100 to get you to 1,000 meaning too many people listening are looking to flip their business. So let's make this work for everyone. If you're flipping your business, you're playing a different game. You're trying to maximize profit.

You don't care what the company looks like in 20 years if you're going more family business or Evergreen like I am everything's about the first 100 employees. The reason I had to hire everyone is cuz I knew that I needed 39 of those 100 to get me to a th000 back to the prior question of who carries weight with me right? I needed them to know my religion meaning like do I most believe in you know and all those things and that's why we've been able to get here. It's the foundation of that first 100, the fact that we have 20, 30, 40, 50 from that first 100 or even 10. but 50 from the first 200? 50, 300.

That's the game and so you know I think that's the point. Can you be remarkable in your first 100? Which means you're over spending your time on HR You know you're really building a family I Know a lot of people look to you to learn how to make money online and build these business businesses. What do you think right now is the fastest way to get to your first $100,000 by not liking the word fast I'm really scared of that word I Think fast is dangerous and I think it's a big part of my content. It's why I Talk about patience.

It's why I Talk about self-awareness. The reality is to actually answer you. Literally the fastest way to get there is through self-awareness understanding what you're actually good at. You know, you know, like what are you good at? You might be good at sales, you might be good at operations.

You might be good at knowing everything about the Marvel Universe and that is actually your gateway to get there fastest cuz it's through content or flipping stuff on eBay and stuff of that nature. So I think people try to chase Trends real estate, crypto, cannabis AI They're just constantly looking at these Trends because they see them as things that will get them there fast and I actually think that those are the things that are most guaranteed to not get you there. So I think if we can get the word word fastest out of everyone's mouth, especially under 30 and get the word happiest and most likely in there. So ask that question again by replacing fastest with happiest and most likely, go ahead.

let's do that. What do you think is the most likely way to get to $100,000 in the happiest way is like what is the question I'm most passionate about? you know and then that answer becomes super unique. You know of of course there's macro things if you like selling. Understanding E-commerce and social media is going to really help.

Obviously, if you really know how to use Shopify and you really know how to make Tik toks and Instagram and YouTube shorts, there's a real path to 100,000 selling almost anything. This is why I'm big on passions and hobbies I Believe almost every passion hobby I always use Dustin and his BMX passion or me and wrestling or the New York Jets or hip-hop music or drawing or meditation or eating clean and healthy like There's so many ways to get to 100,000 by being a Creator by sharing in Revenue with the platforms by selling T-shirts about what you do about selling tickets to a live event like in two years working hard making content and I mean really making content multiple posts a day across all the platforms around your favorite Passion Wine I did that um in 2006 when it was hard and it can be very narrow I mean I Really do believe in two or three years you can make $100,000 a year just talking about Ohio State Football because your podcast and your content is a top 10 because you really knew it and loved it and you were good at it. And so I always push people towards that because it will be the happiest way if you're in love with snow globes, making $100,000 a year selling snow globes versus making $130,000 a year being a real estate agent. The path to that in the same three-year window was extremely joyful in snow globe land, and probably stressful in real estate land.

but your friends told you that's the way you can make a 100,000 because real estate is a really good business, right? and so I think about this a lot and I think the word fastest is the danger because I think fastest leads us to doing things we don't love. It leads us to doing things cuz we love the idea of making money to do the things we love. Think about that. you have somebody in that scenario who wants to be a real estate agent so she can afford a trip to the National Snow Globe Conference.

and Convention and do it bougie. She's tired driving for 9 hours to it and staying at the Holiday Inn She wants to fly first class and stay at the Four Seasons at the National Snow Globe Convention and that is one of the reasons that she decided to be a real estate agent versus understanding what I'm saying which is: start the Snow Globe podcast, make tons of snow globe content, realize that there's millions of people that collect snow globes, Start an affiliate eBay Business make t-shirts, get sponsors from the top 10 snow globe companies by emailing them into telling them a year in that you actually have an audience. These are things that excite me more. What do you see as the Trends on social media right now? The biggest opportunities there are out there by becoming a better practitioner.

And here's what I mean by that. The days of just posting aimlessly a video or picture are getting harder to win because everyone's doing it and it's supply and demand. So now understanding the science behind the art. what's the thumbnail look like? What's your copy look like? What time do you post? How does Tik Tok work differently than Instagram I'm working on a new book called Day Trading Attention and it goes very deep into this.

It's a 301 to my book that really helped a lot of people in So show called Jab Jab Jab right Hook I would call this like an PhD to that High School course and I'm excited about it and what it really opened my eyes to which was in my conscious and subconscious. But as I'm going through this six-month period working with ROV who's helping me write it, it's just so clear how hard it is to be great at Social in 2024. And to be great, you've got to really know your craft, You got to be better. and so the trend is being better.

like really understanding should you post a real or should post a carousel Posted something the other day and got immediate feedback that it was working from somebody Live and sat this Saturday So last Friday or Thursday I posted a post that said hey, have you been noticing that I on Instagram I'm posting a two poost Carousel where the first one is a meme and the second one is the video clip that you were accustomed to seeing me just post I'm not doing that for my health I'm doing that because I've observed that it's working. You should consider this too. Sure enough, I think the real Tarzan that influencer I saw him on Saturday in Utah at a conference and he came up to me he's like bro, you're genius thank you like I the first post I did with that tactic I did a lot better than I've been doing last month. thank you and that's the ultimate for me when I do content that someone else takes it and runs and that's why I'm doing this podcast I'm hoping someone becomes the Snow Globe podcaster and emails me and for years, that that thank you card, whether in DM email or in person is like the most delicious feeling for me professionally right now.

So that's why I continue to do this work anyway. Nonetheless, I Think the biggest tactic is to actually realize there's science. There's strategy. and this isn't just being pretty or funny or like just gimmicky anymore.

like you've got to get great at it. And so we call it at Vorx. sock Strategic organic content MH strategic. Why I Want everybody right now to ask themselves why they posted the last or the next post and most of it is grounded in their subconscious that something like this used to work.

and I want it to work in the algorithm that's not good enough anymore. And this whole philosophy is grounded in something we call pack platforms and culture. So really understanding the platforms how YouTube shorts works but then also understanding culture. Like why are corduroy hats in why did sexy red work? You know? why? Why? Why? why? Why? Why is everyone infatuated with Taylor Swift and Kelsey right? It's not just two celebrities getting together.

it's a little bit of like that. All-American Kind of like you know, football player and the cheerleader Pop. You know what I mean like understanding the deeper meaning and understanding what that means to you and understanding. Is there anything for you to do about it? That's what I spend my time on I Had never heard of Kelsey until last week.

Correct and so the question becomes like, what is that like you know? is that true love is that pop culture? Your strategy is that you know for me what that learning is for everyone is. forget about the gossip of it all cuz that always gets buckery and I always I always feel bad for you know people that have a relationship in the public eye because that's incredibly challenging whether they choose to do it or not I still have a lot of empathy towards that. What I think is: let's take that down to somebody who's a mechanic right now listening. The does Taylor Swift and Kelsey have to do with me? Here's what it has to do with you Donnie The mechanic.

What you just said this morning I see how many people now follow Kelsey that did a week ago. Those are people that didn't know who that was On the flip side for Taylor there's a lot of football fans who now know her a little more cuz she had more awareness right? Well for Donnie the mechanic that might mean in his local Town in Detroit he may want to go do a collaboration with a Thai restaurant where maybe they do something silly together, where they cook a meal at the auto shop and in return he gives everyone a free meal at that restaurant if they use a tuneup with him for a month because the bigger thing in the Kelsey Taylor Swift thing from a small business standpoint was cross-pollinating audiences that have no crossover leads to more business I Know what? I just did there for 3 minutes is not how most people think. I Also know that that's why I've had professional business marketing success. It's what.

I try to bring as a value prop to the audience that excites me. That's a different level of thinking and that's what I'm trying to get the world into thinking more strategically than just throwing against the wall and see what sticks. Nothing about My career is by accident. of course there's Serendipity but I think a lot and I act on thoughts a lot and I test and try a lot.

Many of the things I do don't show up in a podcast like this. There were many meme SL video two post Carousel efforts that me and the team do all the time. They don't all work, but what's exciting is I don't have fear in trying and I think most people listening get caught in the same routines and have too much fear of trying new things because they're scared of micro losing and what I'm trying to do is get people in business in entrepreneurship and most of all in life to stop fearing as much because too many are living their entire lives on the currency of fear. What do you think is the worst strategic decision that you've made? Obviously you've made a lot of of good ones to stay relevant for so many years.

There's so many I didn't invest in Uber twice when it was my best bud and like it was because I was a little cash strapped and I valued short-term cash over long-term opportunity. That probably cost me anywhere between 250 600 million which is more money than I have right now. So that was huge. When Steven Ross bought a piece of Vayner X he offered me a piece of the Dolphins instead of money.

I emotionally said no because I love the Jets too much. that was obnoxiously bad. um I switched from YouTube to something called Vidler early in my career because I like the tagging system of Vidler that probably left me not being able to build 10 times bigger audience on YouTube I was there in 2006 before anybody was there and I really really missed that moment. I was right and then I was wrong.

Um, I mean I could literally give you another hundred examples of these are big ones. These are: Big so I'm on vac ation just thinking cuz that's what I do when I'm laying in the sun doing nothing I can't help it and I'm like you know what Netflix is going to be huge so I never buy stock so like it was like even weird for me to reach out to like my financial adviser. I'm like I want to buy stock because usually if I have stock, it's because I invested in the company early and called my investment team and said I you know I'd like to put some of my cash into Netflix stock. As we're talking through the like, we're kind of in the middle details.

the Wi-Fi was bad and it hung up I call back and it doesn't work you know, beep beep beep like I don't have this I'm trying to walk around for a minute or two and I can't get the service I'm like you know what it I'll I'll you know I got back I walked all the way back to my seat, texted my team and said we'll get to this when I get back from vacation, never do it I mean the number I said I wanted to put I mean seven Hefty seven figures of return I was that right and that early I've got too many and anybody I think who's Fair ly successful in business has too many too because it was all those decisions that got them there. Which means there was a lot of other decisions. They either got horribly wrong or missed out on opportunity. Not to mention the way I actually think about life is it's the meetings and opportunities that you don't even know that you missed.

Last night there was a dinner with a bunch of leaders of agencies that at the last minute for family reasons I canceled. That could have been the meeting that changed the course of my career. So I just listed four or five good ones. I promise you the 10 top biggest mistakes I've ever made were things I didn't show up for or didn't say yes to.

That would have led to remarkable opportunity that I have no idea even happened I think once you get to that place mentally and realize you're constantly making mistakes and you're okay with it. It actually liberates you to enjoy this process more and I think too many people struggle with that. What's on the flip side, what's been your most profitable investment I mean Facebook and Twitter as Investments were remarkable, but the biggest Investments I'll ever have is the ones I Put my own time and effort into Bner X and things of that nature but there's been many great Investments I've made in my portfolio and they all take on to give you a little bit more value for the audience. Let me tell you what I've now realize 25 years in that I look for I have to love the idea and the person and every time I've either loved just the idea or just the person and made a investment I've lost.

So I think if you're doing early stage investing in someone's company or an internet company or even like a local Baker like I'm starting to think about investing in small businesses more cuz I'm starting to notice what works and so like if I go look at a young lady or a young man who has like a bakery or like a tea shop or like a healthy clean food store or a t-shirt shop or bike shop I'm starting to think more about like could this be the next Starbucks could this be the next Toys R Us us when I look for that I know now that I'm looking for I like idea and the person and I've made too many mistakes with picking only one. so I have to be two for two now and uh, that's what I recommend everybody who's looking if somebody's asking you to invest and you've got a couple dollars to invest in something even if it's like a local dentist who wants to open up another office like believe in dentistry and believe in Ronnie or Sarah the dentist my sister's a dentist if you want to invest I Love it I Love that I Use that analogy. how do you think about growing your money? Are you allocating certain percentages to certain things? Or yeah, as you know, recently last 5 years I've gotten to a place where I have a money management team and they're pushing me I'm still way too entrepreneurial I'm not maximizing my money I would still rather Gamble and it's really not gambling I'd rather I'm just saying that because I want everybody to understand what I'm actually doing I'd rather entrepreneur than invest I'd rather lose my money going for a home run than make 7% on my money and have it sit there and that's because I'm trying to maximize Joy not money I'm going to leave more than enough money for my grandchildren, let alone my children, right? So I'm not here trying to maximize my money I'm trying to maximize my joy I've worked really hard for a really long time and I've really done right by my dad and my brother and many others. and you know at this point in my life I'd like to enjoy the process of making or losing money as much as possible.

and so I don't think my advice is right for everyone. but I think it's right for a lot of people and I've done that my whole life. By the way, some of my best investments Facebook Twitter Things of that nature I didn't have a lot of money I wanted to make money through joy and it was fun to bet on the future that I saw and it worked out and so I think um, you know, even if you have $5,000 in savings, if you'd rather buy a 100 shares of your favorite Company's stock because you rock their clothes or use their video games or whatever it is, that's a good debate. Are you better off to enjoy it than to have a guaranteed return in a for 401K right? Something worth debating.

Just got to know yourself and know what you're trying to maximize for. If you're trying to maximize for money creation, then you should let professional money managers handle it on maximizing. Joy How do you make sure that you're not straying away from the things that give you Joy Because I'm sure as you're scaling, it's easy when HR gets involved and you have so many employees to lose sight of the things that give you Joy just because you're running a larger operation. So how do you make sure that doesn't happen by hiring people to do the things that you don't love? So what do you absolutely love in your business that you would never hire out? Well, at the scale we're at now, you hire, but you still do it.

So for example, the things I love is: HR I Love my people! So even though we have a full pet team, people, experience and talent, we wanted to Rebrand It once I realized people didn't like HR Even though we have a huge team, I still allocate a lot of time. but I get to be the cherry on top, not the Sunday You understand it's not a requirement, it's a it's a joy to have. Um I Love selling. So even though Kayn, our chief business officer and the new business team is doing a remarkable job this year and this is the best year that that team has ever had, I still join a ton of them because I like selling our company I Like being in the big meetings where there's a Crossroads in the relationship.

So even though Nick and Lisa Buckley and all these head of Partnerships and account are remarkable, what they do I Like joining the occasional meetings that really matter not because I don't trust them because I enjoy being a part of them. But at first I'll give you a different example. We hired a lawyer and we hired him fast Mark Yudkin. When we couldn't afford it because there was no joy or knowledge or understanding of anything legal on my end and I did not want to even begin to learn it right, we we hired Um AJ.

My brother and my dad have always handled the finances. In essence, we the CFO and we hired a CFO pretty early in our journey. Um, even though AJ liked it um and so like if AJ didn't like being a CFO and handling the books, we would have hired somebody to do finances day one. So those are examples of how you I think about it and how I think it would help people to maximize.

Joy hire for things you don't like to do and even though you hire for things you like to do, spend more time on that because you're doubling up on sale. This company has a high happiness ratio for how big it is and always grows in Topline Revenue It's because I'm doubling down on HR and new business. Where does the revenue come from? For the business? Uh, clients. you know the Pepsis the Chase Banks the crafts, the Fanatics the Alaska Airlines are clients.

So is the majority of the revenue from direct from the clients. For the 100% of the revenue, 100% of the revenue, of VOR X is Client Services 100% This was the the client service engine that I built in my world. So yeah, that's the business. We're like, you know, an advertising holding company.

There's Bner Commerce and even Noam which is Madison AV spell backwards. that's our production company. There's Bner 3 which is like our Consulting Innovation agency. There's the Sasha group named after my dad for small businesses to do what we do at Vayner Media Vayner Media.

there's Gallery Media Group which is our publishing arm that houses 137 P.m. in Pure. Wow. Um, you know there's tingly Lane Trading which is a barter agency that takes physical goods from companies and converts it into media for them.

So we're we're like a Wpp, an Omnicom a publist. These are publicly traded companies that are marketing service businesses. That's the business we earlier. you were talking about the home runs.

What are the home runs that you're going after right now? in general in the Macro: Mhm Vriends My Vriends Journey which is my intellectual property that is kind of like a mix between Pokemon and Sesame Street both in Nft form, trading card form, animation form, collectible toys form. That is a very big project. A very big home run. that's a grand slam.

If I pull that off which I intend on, you know you're talking about a very big deal. The Hannah Barbaras, the Disney, the Pokemons, the Hello Kitties, The Transformers the Power Rangers the Harry Potters These intellectual properties are major business and so I'm really enjoying that especially cuz the Sesame Street part is the purpose. You know there's a purpose in me wanting to make gratitude gorilla something kids want to put on their backpack. It's called teaching the world to love gratitude and once you have gratitude, you don't have as much jealousy and envy because you're grateful for what you have versus worried about what everybody else has.

and so that's the biggest home run I Think the other biggest home run or grand slam I'm working on is how do I make Gary ve as big as popular as possible with the intent of reframing how to be an entrepreneur or be what? The success. If we can reframe success, we can reframe everything. even notice how I jumped in on that fastest question. You know, if you can, if you can do it meaningfully, if you can do it with joy I Don't know why people would compromise being happy for money.

It's literally people think money makes you happy and we know and everybody knows people that have money that are not happy and yet we give up happiness every day in the pursuit of money thinking that will buy it for us. To me it's why don't we fight for figuring out what makes you happy and then live within the means of what you make cuz there's unlimited people on Earth who make less than $60,000 a year who are very happy yet we're not very good at telling that story. Do you think before you had money, you thought also that money would make you happy? No because I was always fighting for. This is why I'm so passionate about this I was pumped at 40,000 a year because I was doing what I loved I was trying to I was helping my dad build a business for him I was going to garage sales on the weekend cuz I wasn't getting paid much to buy you know and flip it I was watching the Jets and I was going on dates and I was living within my means I didn't have the capacity to take a private flight I didn't have the capacity to own an expensive car I didn't have the capacity to have bougie things like a driver, housek keeper things of that nature but that was that.

that had no impact on 23, 25, 27, 29 31y old Gary I didn't aspire to have those things I aspire to have the happiness I had and I fight for that. When have you found felt in The Last 5 Years furthest away from being happy personally like there's always trials and tribulations and I don't really go too too too much in my personal life but I think all of us go through different challenges of things in our personal life. and by the way, one of the reasons I think I'm happiest is cu I keep my personal life private I Really recommend that for people as all of us start to live public lives, you don't have to be Charlie demilio or Logan Paul to have your life public. many of us are posting our boyfriend and girlfriend or or significant other.

We're posting real life stuff about this I Promise you you if you give the world your private life, they take it. So hey, that's something worth considering for everybody's listening. No matter, even if you don't aspire to be Taylor Swift like you give your you give your outer c not not your family and friends like your Outer Circle You give them permission to be in your relationship. They own your relationship.

Something worth thinking about anyway to answer you professionally. I Had a really tough day. it was I don't know if it was the furthest from happiness, but it was a real gut punch and we started with this. the day I realized my cander made me wrong in a thousand relationships that I had in my mind not them because in my 20s and 30s when I would fire someone after them being there for two years and they sucked.

No, they stunk the whole time but I never said anything and I didn't manage them you know I didn't make it better I just let it sit and I thought I was doing them a favor right? But what I was doing was I was in creating entitlement and I was in creating resentment was creating entitlement and resentment entitlement on their end, resentment on my end and that I would fire them and they would be shocked and mad. And you Gary at the most extreme because usually I was like so close with them that they would feel comfortable doing that especially in the liquor store. you know, stock guys don't give a um and all the kids I hired early on at Bner Kids I was mad at them I was like how do these people not see it? Are you kidding me I've been doing charity for the last two years. Five six years ago when I had that moment that come to Jesus moment like really that day or two or week that it was clear on my in the front of my head, not in the back and I would look myself in the mirror or I would sit and take a shower or I'd be on a flight and think about it or while I was dreaming and sleeping about it that week when I was reconciling wait a minute.

it's been me my inability to tell the truth about how I feel when I'm upset and even when I'm happy like one of the things I'm thinking a lot about now is I don't smell the roses for myself and that leads to my management style I'm I'm better at being like good job like I sprinkle it more than I do bad job but it's not like it's over overtly in me. I don't communicate it through words I communicate it through actions and Vibe when that happened to me, that was a low point of my professional career. That means that I had to reconcile that. You know all of us would like to think we're good and perfect.

You know what I mean and we know we're not. But when you don't see it when you don't see that you're spoiled, like when you don't see it when you're complaining with your friends. But your friends all know that your parents are paying your rent and you're still complaining, They don't have that. They're not looking at you with sympathy, they're looking at you with judgment to your delusion of your entitlement.

Everyone's looking through the lens of themselves when they look at you. and even though that person might be right, just cuz your parents are paying rent doesn't mean your life's awesome, but it's still something we need to like. Talk about. which is here's a good question for everybody.

What is a flaw that you have that you can't see right now and that's something I've spent. You know what kind of really caught me was that something? I spent a lot of time on me. Saying this out loud is something I've done to myself. which is why over my 47 years on Earth starting at 101 12 13 when like that started hitting my radar which is weird which is why I cruised through high school I was so self-aware I struggled with no peer pressure anytime somebody picked on me or was mean to me and growing up in the 80s and 90s in New Jersey that happened every day kids I felt bad for them I was like I wonder if their parents I wonder like I would paint pictures I'd be like oh this person is picking on me but like maybe their dad's an alcoholic like I would do that at like 15 and by the way in the 80s and 90s the world wasn't as aware but I was anyway.

that all led me to be pretty self-aware and like work on. but this cander boy was that hiding that was cander you you really hid somewhere in I don't know where the you were under my appendix up. my I don't know where the you were but you were hiding and I couldn't find you and the day I found it was a low point point because it made me have to rewind 25 years and think through a lot of things and change my perspective. I Love that the self-awareness is so important, we all need it and and I'm doing things right now that I can't see and I'm excited to challenge myself and I challenge everyone to do it because you will get much happier Because let me say this and this will help a lot of people.

This is something I've said in the past and I've got a lot of feedback from this quote. so I'm hoping this helps someone that's never heard it before. The only people you're tricking are the people you don't want to trick. You're not tricking winners, You're tricking other people that are losing with your.

So if you know you're doing something wrong or you're doing something poorly, you might think you're tricking people. You're not the most self-aware and emotionally intelligent people around you, they may not say something to you. For example, I might be your best friend in my 20s and 30s. I would have never said anything but I knew I knew what my friends were doing wrong or what they sucked at I just didn't have the stomach to tell them and I promise you your most self-aware loving people around you.

your mom, your dad, your best friend, your spouse, your partner. They're not telling you either, but they know so you're not tricking them so you might as well figure out what the you want to do with that. That's an amazing way to end. So the we have a closing tradition podcast is called Erica Taught Me.

But today is all about Gary Taught Me. So what do you want people to walk away saying Gary Taught me this Gary taught me to love myself more and accept my shortcomings and say them out loud and start to work on them. Thank you so much Thank you Yay! Oh.