On today's GaryVee Audio Experience episode, I am joined by Ezra Levine from Mascot, a platform for managing, optimizing, and selling your collectibles. Ezra and I discuss Mascot and how it distinguishes itself from other platforms for selling collectibles. We also delve into the current climate of the trading card industry. Towards the end of the episode, we engage in a fun quiz in which we are given a card title and have to guess the year - who do you think wins? This episode is not only super enjoyable, but it's also incredibly insightful for anyone interested in collectibles.
Here's where you can find @withmascot:
Instagram - @withmascot
Threads - @withmascot
Twitter - @WithMascot
TikTok - @withmascot
YouTube - withmascot
Facebook - WithMascot
Linkedin - https://www.linkedin.com/company/withmascot/
Website - https://withmascot.com/
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Here's where you can find @withmascot:
Instagram - @withmascot
Threads - @withmascot
Twitter - @WithMascot
TikTok - @withmascot
YouTube - withmascot
Facebook - WithMascot
Linkedin - https://www.linkedin.com/company/withmascot/
Website - https://withmascot.com/
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
If this Market existed when I was 15 years old I would have never graduated high school. No shot in hell. Put the flag in the ground. I'll show you my report card.
it's somewhere here. zero chance. So to your point. I Can't even imagine what you and others are going to be doing over the next couple years to make it even less friction.
Vayner Nation Very exciting for me to be putting out this podcast because there's like a hundred things that are going to bring value to everybody in this podcast. First, even how it happened. we got incredible company to talk to you about the sports car National is coming up. Go! Google The National Sports Card Convention Go get a ticket.
Come by, Be friends has a big activation. I'll be there all week I'm impossible to find because I'm usually in my office and traveling and this is always one of the ways to get a quick selfie or a quick conversation. So I'll be there. We're going to talk about mascot.
We'll get into that in a minute. We're gonna talk about the overall Card Market which I haven't done in a while which is really fun for me because I've been quietly buying as Rip snows I bought two very significant Aaron Rodgers rookie cards which is also exciting because training campus started and boy am I more excited than I realized. I've got a lot going on in my life these days. so I've been a little more distracted than my normal insanity.
but like the Jets reported the camp and I'm all fired up. So this should be a super fun episode, especially for a lot of you are starting to actually collect V-friends collectible cards which is like a hole to do, which we'll probably touch on for a few minutes since we got rips. But more importantly, why I'm excited to have masks out here and as it really explain it, we'll go deep into it. Up front is in 2018 when I started first making sports card content, it was not only did I say huh I think this could be like sneakers and I think that ended up being very real I really nailed that I think I get a lot of credit for that but it was also like man, there's a lot of opportunity for like Innovation like the tech in this industry sucks like and like, wait to like Tech comes to this and over the last four five years, I've seen a lot of good.
there's a lot more Tech thank God uh but there's still a long way to go and I think uh, you and your company represent some of that stuff. so I'm excited about that. So we'll talk about that and we'll talk about innovating in industries that have opportunities. How you guys and gals think about that.
I'll let you introduce yourself to your story a little bit and talk about mascot. So we'll talk about innovating the market. but then just in general the card. Market's fun.
like it's in a fun spot. It's kind of like where I see the Nft market being in another year kind of starting to hit now which is like normalcy comes in. You kind of have like that high tide of excitement and the normalcy comes in. and the normalcy of day-to-day card life today is dramatically better than it was in 2017 and 18.. of course it's not on the covet Highs but it's that and similar to Nfts like I'm watching a lot of people do open mints at 0.09 Andy like you showed me an epic one today from our guy and like like people are still collecting digital Collectibles it's it's just now people realizing Nft Collectibles are like trading cards. One percent of trading cards are meant to be insane Jordan Rookie: Charizard You know, like real real stuff, not everyone and that's where we're starting to see in Nft land. There's still a lot of collectors right now. You got to get over the the decline and I still think we're six months to a year of like fully being over that out of the masses cultural mind and people starting to come back in and getting serious.
So like fun stuff and alternative collecting we're at the Forefront of it with befriends trading cards Envy friends Nfts like so I'm enjoying this and so it's one big conversation of innovation in the collectibility world which is obviously super fun for me because that has been my life. Besides that little thing I did in the Middle with wine I was in Collectibles and then I've been in Innovation So Ezra that was a big frame up to the episode why don't you tell everybody in the Vayner Nation who you are, what you do and what the company's about and we could talk about it. Rips, maybe can jump in and awesome. Uh, my name is Ezra Levine I'm the CEO of a new company called Mascot and I want to give Dr James Beckett a little credit here? Obviously Dr James Beckett is a big innovator in the space and so I told him the name mascot.
we happen to like the name mascot. we were not thinking necessarily as an acronym, but when I spoke to Dr James Beckett he said oh, Mascot brilliant I said why he goes because that stands for multi-sales channel technology and I said you know what I'm gonna steal that I love it So Mascots it didn't originally, but we're going to go with that I Love it I Love it So Mascot now we've amended it a little bit. Mascot is multi-asset sales Channel optimization technology which of course rolls out the tongue beautifully. But essentially what we did is we created an awesome product and you know I Think to your to your point Innovation This Collectibles industry has come a long way, but there's so much more to go.
So much more to go. so Mascot essentially is the easiest and fastest way to manage your collection and by far the easiest and fastest way to sell items within your collection. I Know you don't do a lot of selling, but I think this will be very relevant for your audience. Who does uh We've integrated? This is trying to get me to sell more ships like I don't want to sell I like that narrative and I like that truth.
but I should. probably All right. So uh, on part one, right? so how to manage your collection? So we've integrated with all the meter the major: Grading Company So PSA back at SGC Cgc uh in tag Yep, where we essentially have API feeds and Partnerships directly with them. When you put in one detail of your items, all the data around the populates. You can put in a serial number. All the data populates all the high-res images populated so you know on your collection. Gary We were testing with Adam We did 250 items just about in about 30 seconds. It's wild.
It's really fast, so really crazy. Does Adam have to put in the serial number of my thing? and Boom! So three three different ways to do it. One is you can drag and drop images. If you have high-res scans, you can just put the image and it'll read all the data.
You can also put in the serial number or if you have a spreadsheet they're working off of, you can just drag which a lot of people have exactly so you can upload. What about the spreadsheet? What about when I have it in my Pwcc? Vault Like is that gonna be easy? Yeah. so Adam Adam tried it. Essentially he took a spreadsheet from Peter Good? No.
I Really think this might be crazy good. So kudos to you guys. Well thank you. And so part part two of what we do.
Uh, so we created again a multi-sales channel platform. So the the selling experience in Collectibles is downright terrible, right? So if you create an eBay listing, it takes a long time. Yeah, you create. You know? if you want to sell multiple platforms, you got to create individual listings.
It takes time. Uh, what mascot has done is you can integrate all of your secondary Market uh. platforms right now eBay My slabs Amazon Shopify You can see it in a middleware talking to the nerds in there. You've got a middleware right? CRM You know, Content management system Where you've sat in the middle of the two most important things, right? What is your inventory and how do you sell it? And by creating really strong Tech that really works well on both sides.
you have a value prop to a lot of us. Yeah, Look, it is that right. Do I have a spot on it? It connects your collection to all the marketplaces in which you want to sell. so you can create essentially one listing on mascot and it creates multiple listings all across the marketplace.
You know our vision and our thought is that you know you want to maximize both as a seller, right as a seller. You want really three things. You want to maximize eyeballs so it can sell the fastest, right? You want to sell it, you know, as quickly as you possibly can for the highest price and essentially on your own timeline to get maximum eyeballs. That makes it a lot easier the technology but also it does a lot of people who sell multiple platforms they have.
you know really big issue which is if it sells in one holy crap you got to figure out you know where else it's listed then you gotta go back and go into those accounts and remove it before double sale which could knock down your reviews I know when you were a kid a lot of like Facebook Marketplace but then also on eBay like that must have been your day-to-day did you ever have a double Sail by accident because like the Unlucky timing or did you see if he's gonna suck at selling so much that it never really happens. Sold everywhere? Yeah yeah, especially in the height of that whole cover. like I remember like Terence Davis would have like a good game for the Raptors I'd buy like every rookie card on Earth Yeah so Devonte Graham so our technology will essentially automatically remove all the other listings so sales and eBay automatically. Would you say this is for like the top 10 20 Elite It's like a super tool and then for the masses, it's just like a stronger piece of technology. I Think anyone who has inventory that they want to manage or sell, it's a great product. We have people who are massive dealers. you know, thousands of thousands of cards. Huge value with people who have five cards up there or five items, five complex? whatever.
it is. Zero free. Absolutely free to use them to. Partners So I So we're building a premium model too so you can have the basic skills and the basic tools completely free.
We want to get as many users as possible. Freemium Smart. Uh. and then we're building Advanced features So you wanna? You wanna set algorithmic pricing? You want to do all that great stuff? Um, which really saves people a lot of time that maximizes money and maximize money.
That will be premium model and all these other commercial arrangements with vendors which allow us to really build a great business. AI Like the it's gonna get really wild, it's gonna be fun. Okay, makes sense how long have you guys been at it? So we took over company called Slab Folio. Slab Folio has been around for about a year and a half.
We came in I saw this technology actually at last year's National I saw this and said here's a product that makes the industry so much more efficient. Here's a product if I Clean this up. Here's a product that has applications for anyone in this market. Whether you're a dealer, whether you're a Marketplace whether you're a Grading Company Whether you're just an industry participant, whether you're just a collector, this has so many applications for you and that is what really got me excited.
So I left collectible. Came here. We spent the last three or four months really doing three things. One is cleaning up the UI Ux, making it a lot easier to use doing all the Partnerships We've made the platform so much faster by doing these deals we know of direct API feeds the platform's 100 to 200 times faster.
Uh, and really, when have you been in this new form I joined that four months ago meaning I'm sorry the product. Look for the people listening because some you know we have a lot of card people. Some might have looked at it like I don't know when did it come out as this mascot was rolled out about I Don't know when this is going to error, but you know, probably about a week or two weeks ago. so recent recent but it's a huge Improvement first taste for everybody that goes on. first taste and what's this.com Just to make sure we get it with Mascot.com with with Mascot.com and socials at with mascot with withe got it? Okay now let's Veer off back and we'll come back to this in a minute. What about your Trading Card Journey yeah I saw you grow up here New York New York City New York City City Boy City Boy proper City Boy proper So I was a big as you are Knicks fan yep I'm a Giants fan sorry sorry uh Rangers Yankees so good good so you know my my collecting Journey I'm sure sorry that's pretty much everyone. how old is everyone? I'm 35. okay 35.
so you know I collected a lot as a kid and were you a Pokemon because age my brother AJ's 30 what am I 40. uh 8 36 and Pokemon was he did predominantly cards but there was a big poke when Pokemon hit. you guys were in a great age I was all sports I I wish I were Pokemon because you know it has exploded but I was all sports I was a product of the junk wax error but I remember I'm sure you an Asian to the zoo I used to set up card shops and my brother wrote on rooms. we scored all the shows uh it was I used to be at summer camp my parents would send boxes of cards I was the coolest kid at someone Camp just because of that for no other reason and it was awesome.
It was a great time and then you know I uh in my career yeah I got out of it I went to Michigan for college and came back to New York worked in finance but you know my dad's been a big shout out to Aiden Hutchinson Vayner Sports Go Blue go blue and uh yeah I was in finance and then I actually started a minor league football league and uh, it's now the Usfl. So we merged into Fox Sports and became the Usfl. That's how I met AJ actually for the first time was through Vayner Sports and then you know my dad's been a collector. he kept me in the loop on it and uh, he knew like most of us when that next wave hit in the 18 19 20.
I was I was following it probably in 17 18. yeah um you know, just really through my dad. So I'll give him some credit for that and his passion for him became my passion for it. Yeah! I saw a lot of his closest relationships came from from The Hobby and from collecting and you know he would always say to me look there's so much opportunity here you know there's it's such a legacy model.
the business models, the technology. it felt very archaic and when I when I went to 17's I think Cleveland or maybe I think it was 17 or 18. the Cleveland show I was like whoa this is first of all it's the best because that's how I started my career and like it was the best I just could smell it but I knew I mean compared to what we're going to see next week in Chicago it's like two different shows I remember when I first got into collector was coming from Finance uh which obviously has a cache reflectables at the time in 2019. I remember telling people I'm leaving Finance going to Collectibles they looked at me like I had three heads yeah and now just to show how how much the industry has come. when you say Collectibles there's a cool Factor there you know there's a they're interested like that's awesome yes and I think people are getting it I think the story what was your favorite card as a kid Jeter foil crazy car that was literally just as I got out I got out in 93. and that like I really wish I was around for one more year because I was like hardcore 86 to 93. that's such a special card. Yeah that's an awesome card I do have one I've got an LT rookie card which is awesome.
um but you know again I didn't always collect the most valuable I collecting things that I like so yeah I Brian Lee's rookie cards I have LJ rookie cards just you know, things that you know kind of remind me of my childhood and things that I love as a kid though it was the foil or now I'm actually asked wondering Isaac do you remember I do I do remember I mean I was six years old at the time but I remember seeing that more and more around and just being like I love Derek Jeter I emulated Derek Jeter my batting is dancing little league was Derek So I remember that yeah, the Derek Jeter car he's gonna be at the National, he's gonna be the national. Okay, good. what? What do you think is most interesting right now in the trading card card part? Like what's your like as an expert? or at least you've been in it. expert's tough to throw at someone, but like as someone who's in it.
and I you're very much focusing on your business so it's not like you're following like the auctions every hour on the hour, but you're in it. So because a lot of people have been in it are coming like it's funny I feel like a lot of people that were hot in 18 19 20 are starting to come back in a little bit right now I can I could just smell the waves again. Uh, this is a microwave compared to 18 and 19, but it's some of the people that were out of it for the last two years are starting to come back who were in it in 18 19, 20. What's going on? Like what's what's like interesting business, fodder or consumer Behavior fodder in trading cards right now from one man's point of view.
I Could I Could go on and on about this topic for sure. Uh, there's there's so much I mean I Kind of look at this as a tale of two markets right? There's the pricing market and then there's the activity market. And I think when you look at the pricing Market Obviously you have this big you know sort of rise in Covid. a lot of those values have come have come down, but you know you still.
If you zoom out from just you know 2022 to now, you know some of the most iconic cards are still doing unbelievably right. You look at the Michael Jordan Fleer 8610 that was a forty thousand dollar card right when covet hit now. 150 160 Grand that's a 4X In four years, that's an unbelievable return. Look at the mantle. 52 tops in an eight right pre-cover that was 400 Grand Now it's 1 million 1.2 1.3 in that range. That's a great return, right? So and the iconic stuff iconic is doing great. You know you you collect vintage basketball I know So 69 70 tops I Mean those are putting up record numbers. Wagoners are putting up numbers.
Memorabilia is really caught on. Not trading cards but memorabilia is as absolutely exploded. Um, but you know you do have. do you like memorabilia I love memories.
You know this about me Reps I struggle with it I don't know why I just don't love it. But from a business from an asset class up, it's very clear there's one of them. There's three of them. There's five of them.
like the. The supply and demand is very clear when I first got back home. Why I don't like like I feel like they're they're big I feel like this is where Nfts is going to do me a favor like a big ass Jersey I'd Rather if I can set it to a mercile exchange and I'm trading. You know the Nft similar to what you're doing and like you're making it easier for me to listen like you know, like that's what people want.
it's bulky. The the weirdest thing that I saw when I came back to the market was, uh, the pricing of memorabilia versus these kind of patch cards made zero sense. You know you could. You could buy a car that has a little slice of a patch from Steph Curry which may or may not have ever been used in a game, you know? I don't know the exactly but hundreds of thousands of dollars you could buy the actual Jersey that Steph Curry wore in a game photo match so everyone knows it's real and it was 20 30 grand.
That to me was like a market. um has started to close. on the activity side. Activity is really strong I know right? Activity is really good.
You know You like. We're about to go to the National There's a hundred thousand people. Uh, every show that they've put on has been gangbusters. People are loving this stuff.
They're clamoring for it. They want more of it. Fanatics is coming in obviously and you know, essentially gobbled up all the licenses they've incentivized all the leagues and the players to now start caring about this industry. You know one one thing that I always look at long term in a real way I Agree.
I Mean you know when you think about how many collectors there are, data is not amazing, but there's something like a million people who identify as a collector of 2 billion sports fans. Give or take a million out of two billion, that's a tiny percentage. Look at, you know, Fantasy Sports or Sports gambling. Uh, you know there's something like 20 to 25 of sports fans you know participate in Sports gambling or Fantasy sports. Friction. Brother friction. It's all friction. This is why what you're doing caught our attention.
We are eliminating Friction which I think has you know as really big is really big potential and so you know I See, you know when you hear big numbers right now: 10x 100x hobby. When you put those numbers in context versus other ways to sort of participate in sports, it feels very achievable to me. So I'm incredibly bullish on this industry I Think it has a big Runway and I'm very encouraged by the fact that even the prices have come down. Activity has stayed really strong and by the way, like like I had a laughed at my dad the other day.
It was like complaining that Winetext.com please sign up Winetext.com that wine tax is not doing the numbers that did during Covid and I'm like Dad nobody was allowed to go to a bar or a store or like every single human was home and you had a monopoly as a category internet people that could sell wine and send it to your house like do you know how much wine is going to be drank today in America at bars and restaurants like outrageous amounts that was all at home and so like look the entertainment value of what was going on with trading cards during that time was like it was fun like I was on eBay every minute on the minute like there's other things. I'm at the airport today like like I'm doing this with you in my office today like it's just different. But to your point. if you take that blip out of the equation, the the data is very clear of what's Happening Here and I think you're one million two billion thing is uncomfortably real and I'll add another variable.
You have an entire generation of 12, 13, 14 year olds that think of themselves as entrepreneurs in a way that even you at such a young age. It wasn't as common at 12 and 13 to think that way. You might have thought you wanted to be in business, but like you take on entrepreneurship ambition at youth along with how many collectors have. how many sports fans haven't converted because fantasy and betting has no friction.
What am I going to buy a box, open it, slab it, grade it, go to a show? I'm not doing that. This is where what is starting to happen of the stack of the elimination of friction both through the technology through the players. You know the Natick spot. Pwcc Yep, like you know, like these things are going to start colliding into each other and make it very easy for someone like me who also one of the reasons I don't want to sell even though I have rips and like I can like, it's because just a lot of friction and I'm excited about what you guys and other people in the space are doing.
Yeah one one thing too. just you know I Think one of the byproducts of Covid. even the prices have come down from it. A lot of big companies have come into this market now. I Keep hearing new companies that are massive Fortune 500 companies that are getting you know into this hobby. Blackstone Amazon DraftKings Tick Tock The list could go on and on and on. Fnatics obviously you know, even hedge funders Stevie Co and Dan Sondheim big big names are getting big into this. Market One of the stats that I want to point out too, just in terms of kind of the selling inefficiency and selling friction.
this Market there were 10 times more buyers than sellers of Collectibles 10 times and there's probably a lot of good reasons for that. But one that I think strongly is that it is so frictionful. There's so much friction you mean going to Chicago and shipping all your stuff and setting up exactly yeah. I couldn't agree with you more.
and as great as eBay is like like because by the way, that created an incredible thing because I was selling cards pre if I if eBay was around. If this Market existed when I was 15 years old, I would have never graduated high school. No shot in hell. Put the flag in the ground.
I'll show you my report card. it's somewhere here. zero chance. So to your point, like I can't even imagine what you and others are going to be doing over the next couple years to make it even less friction? Yeah my.
just to give everybody context what we're really going I think at least where I'm going. Do you know how hard it was to buy a piece of a company in 1875. I Know that may seem like a long time ago. it's really not.
There used to not be stocks to come like I can literally hit a button in two seconds right now and own .0003 of of a company like that didn't exist. and I think just the friction. Well, we've said it 10 times, but I think it really sums up why. Adam and I are excited about the company, what you're doing, and what other people are doing.
This move to the elimination of friction including web three. you know I think the Nft stuff is gonna be a factor like, um, it's gonna be rad. All right, we got a couple more minutes here I Want to make sure that was there anything? We didn't touch on anything you wanted to touch on in our time here. no welcome.
I Think you know if when people see the product and they see how easy it is to get items in to manage your whole collection, you could do thousands of items. It takes a minute to get your entire collection beautifully displayed. Categorize all that stuff when you link your accounts and you click one button and now you see the items are blasted out on 10 different marketplaces. There actually is real magic to that and it's unbelievable What you know our team's been able to create I Think it's going to make you know the entire selling journey and just the managing.
Journey Uh, so much easier and so we're incredibly excited. Well listen, we're excited to see you at the National. We'll be. we'll maybe we'll film some interactions unless Dustin dies from this cough. Um, you know he'll be there. We'll film it. Um yes, Thank you. Go ahead reps.
let's do that. This is a good way to close. I Love you Good job Reps! Okay, good show me so I'm with the product right now with the product. so look I think right off the top like the interface like for everyone's listening.
Now who's like accustomed to like web 2 interface and like modern stuff like this is kind of what we snipped out like look Google Docs is great and all but like like like managing this in a much easier way. It's very clear to me like how this is structured. this is a blank slate. Yeah it says let's get started out on Easter collection.
We just sent a bunch of cards to grading for Cgc for the National. Yep, big shout out Cgc. Nice! I Like your new slabs by the way. I like the black, so do I this is a cold.
You agree. This is a interesting thing. They are very technologically savvy, they're incredibly responsive for more dealings with them, and they have an unbelievable slab. Yeah, yeah.
and they have completely dominated non-sports I Obviously got very, very serious because even before V friends is Rip stoves I Like to buy a lot of weird non-sports because I love Nostalgia He-Man and Spider-Man and 1960 whatever Donruss like Marvel 60 What is it 60s I'm already getting rusty 60 61 is Fleer Basketball 67 Donruss 66 Donruss I think it's 66 genres. Okay anyway but like Cgc is like a little bit of a sleeper play like now they're getting serious about sports. that's one of the weird like look PSA is a beast I'm a big fan of SGC you know I think Beckett is every like be back to J you know Mr Beckett like Beckett has so much Heritage so much Heritage and I I have a lot of empathy for them because they're great guys and gals too. I'm like I feel like they've they've got to like tighten like they got a lot going on with their grading system and they've got to figure that out a little bit.
but like I think it's such a healthy Market with like Nat is like a so like I sleep at night knowing PSA is always going to do the right things. The Cgc stuff has really got my attention of how much especially because with be friends I feel like I want to go more Magic the Gathering more Pokemon so I actually want it to be a predominant Cgc winner Then I Then me and Rips looked at the data. They're like very conservative on their grading which I think long term always plays out that people like that value so it's interesting to see you have a from your perspective a good look on them as well. I Agree I Agree.
Go ahead. This is literally a download of your grading order. okay of the grading order from the submission which everyone gets when they do all this stuff. So for all the graders that's makes sense so you can drive, you can literally just drag this. I'll do it. You can do it. but if you so this was a monster, this was a monster. Um this was that was very smart of you guys.
So you're saying this literally the slab submission Drag and Drop Like Drag and Drop. Who the wouldn't do it all in one. If you want to do serial numbers and drag and drop and files you can do, you can do it all in one screen. Yeah, this is gonna once people understand this, they're gonna map field, no sync.
So this is three three hundred cards. We're doing 279 cards. One percent is done, Three percent, Four percent's done. Five percent's done.
This must be very compelling Podcast: Nine percent is done. 13 is done. but no no I mean this is bananas so right. So for everyone who's like a little more sophisticated I Know there's not one-on-one people I Know there's a lot of people that are like into Tech They'll probably check this out people just starting especially because the befriends cards for the more sophisticated who've submitted for grading and you know you get your report.
No The downloaded CSV dragged into an interface I'm now at 72. we're probably well under a minute at this point. Like the thought that I just I'm about to have 279 cards in a CRM that looks good. It's done.
It's done all right. Click click refresh page click refresh. I'm just gonna do play-by-play for everybody because I know this is predominantly audio consumption, but we're also on very bad. Wi-Fi Here at Vaynermedia, we should really address that.
I Guess that's my fault. So I'll try it. Holy No. Okay, and so all right.
So what I'm looking at is a very good visual. Like the way you would like it if you're a web two oh person, like it's got the card, all imagery in there. and then I can fill in item, cost, tax, shipping so you can. you can fill that in yourself.
Or you can upload a spreadsheet that has that data already there, right? Because a lot of people have already do it that way. right? Exactly right, right, right, right, right, Right. You can sort that's how you can have it. and you should just upload.
your accelerator can sort that you can filter. No really, we were hiding on everything. No, but this is this is really nice. When they use like the Vintage stuff, they don't have the images ready.
You kind of have to upload them. But like all the modern stuff this is literally took two seconds and then selfishly this is right. Me knowing both of you guys for a while I I did when you started talking about what years things come from I pulled up like the top 15 like iconic rookie cards and I wanted to quiz you guys well I can see who. Okay, go ahead.
what do you got? All right. try it. go ahead. let's go into something.
I'm rusty though I forgot 66 Donruss Marvel just now. so I'm not very confident, but this should be compelling. So what is the what is the quiz? literally I was like you're talking 93 SP Okay, go ahead. so what are you gonna do? Hold like some cards from your collection and some cards like that top 20 most influential rookie cards of all time? Like who knows I understand I don't care about any of that I just want to be Nazareth What is the game right now you need? Okay, fair enough. All right. Look I would say it's your collections ready I Love this. Ready for this! Got some home court advantage here if you like your job I refuse for you to mention any card. is it my Personal Collection use ones that are not in my personal collection.
Oh preferably saying I do not believe I have an advantage of owning something that every is an iconic card. Let's just play real quick. By the way, on the record, I'm extremely Rusty like are we gonna buzz in here? Yeah okay. 20 No, uh yeah.
22 2001. correct 2001. notice I wasn't even in that that was my dark era I was building I Want to give a shout out to my dad Sasha Completely me in this moment because it made me work tirelessly from 1998. I Thought I Thought we were gonna start off with like a vintage like 61 Fleer I was literally 16.
I was thrown off by the 2000s. Keep doing what you're doing I love that I didn't even have a guess that's how much I don't give a about Albert pools or that card. um Donruss Don Mattingly 87 Nope No. 84, 84, 84, 84, 84.
I still think if you go to I think if you go, go to the film I said 84 100th of a second earlier by the way. second wrong guess by the way I'm I'm optimizing for time. not after here I'm just trying to win. Oh uh, 55.
no. um I have the car too. uh Unitus is 57. Oh, we're close.
should cut this out. Two years ago would have gotten all these in one second besides Pujols me too. So Rusty Shadowless First Edition Charizard I'm not I'm not a Charizard guy What? Yes, yeah, I got it? Is that 90? I'm gonna say yeah, it's Six in the 90s 99 99 Yeah. Top Speed Maravich Pistol Three 69 Nope No no, no.
Keep this segment. Pistol Pete is not that it's later than 69.70 here. Pistol Pete is what 70 one looks like that? 72. Pistol Pete is 1970.
70. OPG Wayne Gretzky Oh 79 79. That's right. Good.
Oh you're right. Jesus Christ I thought Super Bowl Good job Tops Hank Aaron 54. I know I know vintage I know Vintage Magic 80. 79.80 yeah you got that.
Three more tops Chrome Tim Duncan 97. very good National Treasures Steph Curry 2009. last one football gym when I tell you I needed the selfish because I just got my ass kicked and my brother am I able to give my my dad a quick shout out here please So my dad has uh, a great collection. I'm sure my mom will hate me for saying this, but one of his coolest pieces in his collection is a type one vintage photograph of that iconic Jim Brown rookie card.
He will be at the National so and I think he's going to have it on display. It's an awesome awesome piece I've seen it many times and it's incredible as I'm really upset with you right now because you beat my face and I'm not happy about it I didn't realize how Rusty I was I'm excited to get like I wish we really did this after the National I Feel like I would have had a better chance but congrats Excited! Look forward to seeing you there. Thank you Continue success I Appreciate! Let's talk more I Really I Really like what you guys are up to. Everybody listening. You should definitely give it a roll. I Think a lot of you can be impressed because I do think the industry has got big shout out to the industry. Tons of great, lots of stuff. What not, there's just so many things I'm proud of that.
So many people have done but a long way to go of opportunity. Not mad anybody. We've made a lot of strides the last four or five years. Uh, this is a good move in the right direction.
so keep up the good work Awesome buddy! Thanks so much appreciate it! Thank you.
Collectable was a scam. The only person who benefited was Levine.
Jesus, Gary, stop interrupting the guy and let him finish a thought. Wow
if gary stops interrupting that will be nice!!!
1099’s ruined the sports card market..WAIT until everyone gets a nice 1099 in the mail next year…and people already spent the money they made and now owe a ton on taxes
He didn’t leave the company, Collectable… The company, Collectable, that he was the CEO of failed
It's ChannelAdvisor/Feedenomics…for Cards…. ship it. Been waiting for this. Dope!
Amazing interview, can’t wait to see the industry flourish as it becomes more efficient
Great Information 😎
Daily Positivity Energy! Thanks Gary!
How does a 12 year old get started in this? Buy 1 card? What kind of card?
I’ve been thinking I need to list all my old cards. Glad Gary did this interview. Sounds like Mascot will do very well.
I love collecting cards! LETS GO!!!
I thought this was going to be BS, but I just synched 124 cards and it was super easy.
Any integration with TCGplayer for TCG cards? Or with CardMarket or CardTrader for European and worldwide markets? Asking for a friend?