Companies have the opportunity to take themselves from a non-human element to a human element.
We are living through the beginning of the humanization of logos. Yet, companies continue to use social as another press release or newsletter. It is time for companies to use social to engage with their costumer.
People are beginning to treat logos like their boy, in the same way they began to treat their pet like part of the family. If you look at the data of the 1950s Spot used to live outside, but now he lives inside. You don't even let your kids in your bedroom, and Spot sleeps on your bed. That is what has happened with the data, we have humanized Spot. If you start looking, this is happening all across social.

---

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.
Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  
You can also find me on Twitter: http://twitter.com/garyvee.