The problem is, a lot of people have struggled with failing in front of everyone. When you're not built for it and then all of a sudden you go for it and then it fails. That's failure in front of everyone. And the one reason that most people don't do entrepreneurship is they do fear failure.

Attention is the number one asset. Tell me your story. How you moved here. You immigrated here in 1978 Yes I convinced my parents when I was 3 years old to immigrate from the USSR I love your by way his hat is chees yeah Mom and Dad are in the building.

Um yeah I mean honestly, it's a very classic story. There's lots and lots and lots and lots of people on Earth that have that incredible fortunate scenario to come to this remarkable country from another place you know for me which I think is a little more rare I had really exceptional parents and so it was like this perfect storm of right place, right time, right circumstance when I analyze my life and when I look at many others and really for the many in here which I appreciate the comments but I know a lot of people here don't know who I am or don't know the depths of my story. You know, really? at the end of the day, I'm incredibly interested in people. you know, you know.

One thing that just become more and more obvious to me is I like people more than most people Like genuinely like even even wanting to go out in the cocktail hour and talk to people instead of just being in my green room. That's just who I am. That's who I was born from day one to be and I was able to really hone it over time. I Think practice matters, you know I I always every time I say practice I hear Alan Iverson practice and I understand what he was saying.

but for me, it's the reverse. You know, a lot of people ask me about my entrepreneurial career I I'm 47 years old and I've been practicing for over 40 years. you know, like for for me it was the only thing I did I was a you know I'm not sure if I'm allowed to say this in this setting, but I was an atrocious student. Um.

and and it was because I was po committed long before people said go all in or be passionate. There was a level of self-awareness There was a level of self-belief There was a level of not willing to compromise. There was something that was inside of me that understood who I was I just really understood it I wasn't going to apologize for it I was definitely not in interested in doing anything bad I was just looking to be fully myself and you know I I think a lot of luck with DNA a lot of luck with circumstance and I think it was a perfect storm, even the era that I'm growing up in. What is very clear to me is that I have a very strong knack for understanding attention, right? I just have always understood it even when I was doing lemonade stands.

when I was six seven years old, back to practicing for 40 years, I was more interested in the signs and where I was going to put the signs to get people to buy the lemonade than the lemonade than even the money. I was more interested in the attention than the money. So you know, look, I'm 47 years old. The explosion of the internet happened just as I was ready to go into the real world.

That's just a little bit of a luck of the draw. Sure, I can decide that I would have been a good newspaper man or radio Man or a TV man if I was born two generations earlier. But in all those scenarios, there are Gatekeepers they're Gatekeepers the internet and social media and the reason this is such a big deal. And whether you think it's awesome or you think it's bad, there's so much that goes along with it.

What everyone's struggling with is nobody's in control. Facebook Instagram Tik Tok YouTube These platforms are empty. There's no editor and chief. There's no head of the studio.

This is not a subjective opinion. it's Merit Who's the human could put in the work, put in the message that most attracts people's attention and we judge. We judge in this room in the world who people pay attention to. but that's silly.

You know that's you judging clear data that supports that other people find XYZ interesting. We all have different interests. We all think different things are interesting so you know I think the story of me is I'm very fortunate and that's why I'm incredibly, you know, driven by gratitude, you know I'm I'm a very simple dude who's doing a lot right I think when people look at me from the outside I have 700 trillion businesses I'm putting out content 58 times a day. I'm always up to something, but in reality I think I'm incredibly simple which is I keep life very basic I I'm not doing it for the accolades or the trophies you know I'm I'm humbled by it I'm humbled to take a selfie but it's not what I strive for I don't need need that My parents took care of my self-esteem so I'm good I'm just living my life and at this point I'm just trying to.

You know there's even a part of there's probably a level of guilt that is a currency inside of me that it worked so well for me, that that mix between gratitude and guilt inspires me very heavily to try to give an ounce to the world what's inside of me. And so that's how I roll Trying to get a sense of a little Gary Right Little Gary 8 n 10 years old you know you were. You had an entrepreneurial Spirit from the from a very young age you start eliminates then but what and then going into high school. What stereotype bucket did you fit in? well? maybe not.

Were you the jock? Were you the nerd? Were you The Brainiac Were you the Romeo Were you the I don't know. Tell me pain that picture for us a little more I I think you know this now makes sense to me when I'm older I think I have unusual outcome because I think it was a little bit interesting. like you know, right around fourth or fifth grade from The Jock Standpoint was when I transitioned from wanting to be on the New York Jets to thinking about buying them so up that that was about 10, 11, about 12 because you know 789 I have such remarkable hand eye coordination that I was able to dominate first and second grade. But somewhere around fourth and fifth grade this things changed a little bit.

You had to actually be strong and fast and athletic. and all these other things I'm like uhoh, this might be a problem um I was I was really a bad student like you know by fourth grade I know Mom I had to actually ask my high school to send me the report card because my mom changed the story and her mom and this in her mind and decided I was a C student. But by fourth and fifth grade I started getting a lot of and Fs and and that was actually extremely challenging. you know I had a lot of teachers and a lot of my friends parents really communicate to me in an incredibly negative way because of my grades right? like I Remember, you know for the people over 45 you might remember this for the kids.

this might be a a reference that doesn't land. but for some reason in the late 80s early 9s the way they tried to scare you and I feel terrible for people in in the sanitation business. But the amount of teachers that told me I was going to end up being a garbage man was like staggering. It was like an everyday barrage.

Um but for me this is why I love entrepreneurship. There were the you know Sports started to tell me I wasn't good enough right? and that's was a very early first second grade dream. My my teachers were definitely telling me that I wasn't good enough that started bleeding into my friend's parents having comments and snarky comments. but the two places that always told me I was good enough was home and Business right? You know, like when I started selling baseball cards in sixth grade, I was the best at it.

you know I was the best at business. So the open. The reason I Love the market and the world is the world's always been good to me. It's always told me that I was good, right? and so I think a lot about positive affirmation I think a lot about the parents in this room that have kids and I think a lot about what? What do they tell their kids meaning what are they cheering for right? For me, that's a very interesting game I struggle with cheering for things that are very transactional you know I fear that I fear that it makes our kids robotic and it makes them every 90 days and it makes them robots and I think we strugg a society to understand creativity to understand different and I got I got very fortunate I think and and I'll tell you another thing what I what I really think my mom drilled which is a super challenge because I'll be honest with you I'm not great at it as a parent was she.

She made me not think my grades were a reflection of who I was going to become but she held me accountable for having bad grades to find the balance of making me believe that these bad grades would not Define me but also grounding me every 3 months when my report card came home is a very fine tight rope that I think every parent here can understand is almost impossible like I I really struggle to see it cuz I think we go too far in any direction and so you know to answer you directly. little Gary by fourth grade understood he was going to win the World Nobody was going to stop him and he lived in his own cocoon. I lived in my own head and so your parents were entrepreneurial. they were small business owners.

At what age would you say you really understood the word entrepreneurship? I mean entrepreneurship wasn't a word like when did I realize entrepreneurship I don't know 2006 like the word was businessman. there was no entrepreneurship as a matter of fact and this will land with people over 40. The only times I heard the word entrepreneur by the time I was 35 was I'd heard it randomly and it usually meant the person was a loser right? It meant that they were like making pretend to be a business like I remember businessman was here an entrepreneur was here and usually thought it was like someone using mommy and daddy's money to make protect. it's actually now become that again.

but when I was growing up I mean you rarely I mean I actually think Entrepreneur magazine might have been the first time I even like going on a wine trip I grew up in my dad's business in the wine business I actually remember maybe going to Napa in my early 20s and seeing Entrepreneur magazine on the shelf and I was like it was just I just thought I was a businessman and so and it you have to understand again, there's no entrepreneur when all the kids we just talked to when I was their age, there was no businessman that you put on a pedestal. It's now popular culture. It's now cool. There was nothing cool about businessmen What? I like the most like entrepreneurial or most successful businessman when I was like in high school was the biggest nerd on Earth there was nothing you were aspiring to.

it was like you you thought you know like it was just not this way. Today it's a it's you know and I think about this a lot I think people don't you know the one class I was solid at and not got Epson was history and I think about I use history a lot as a frame of reference for the future. So you know 70 years ago, 60 years ago a pilot and an astronaut was super famous in America like astronauts off the charts and Pilots were like whoa like athletes. In the 1950s, professional athletes took summer jobs or offseason jobs because they didn't get paid enough.

literally Yankees that won World Series would then go work in hardware stores in Hoboken cuz they were getting paid so little or Less in comparison and now they get paid. you know, $70 million a year and so I think you know I think things change and I think the entrepreneur really hit fever Pitch 3 four five years ago and I think about that a lot because I'm worried about that to be honest how so well I think if you TR if you think entrepreneurship is cool like being a rapper or a rockar or like the cool stuff, well then you try to become one which is amazing. The the problem is entrepreneurship is not like School Entrepreneurship is not like your parents. Entrepreneurship doesn't care about your feelings.

Entrepreneurship is not fake. Entrepreneurship is not something you can easily like figure out and the results you can't hide. When you get a bad grade you can like blame the teacher right? You can do stuff when you work in government like it's a machine in Corporate America machine you can hide. There's a reason saying like Succcess has a million fathers failure has none exist.

There are many, many, many many fake environments in the world. but Sports you can't fake. Last night the Jets played, they lost. They almost won it.

They almost won. All right. they did all right For another game that happened to happen yesterday was the Dolphins got their face beat in sports. you know, can't the Dolphins can't wake up today and be like oh, we did it.

But you can do that. Corporate you can do that. It's fake in a lot of places on Earth Sports is not fake. The closest thing to sports is entrepreneurship.

Your business either works or it doesn't. You either make money or you don't. It either stays alive or goes out of business and what I worry about is a lot of people who are not actual entrepreneurs. Who are you know, playing entrepreneur or not purebred? I Want everyone to be an entrepreneur if they are one.

but for a lot of people, they're a number two, they're number four, They're number eight and that's amazing you. You know some people are stay-home dad, some people are a lawyer like there's we need everything and that's amazing I Don't want people to be entrepreneurs I want people to be self-aware to figure out what makes them happy and live that life. When we made entrepreneurship so cool, a lot of people went for it. The problem is, a lot of people have struggled with failing in front of everyone.

You know when when you're not built for it and then all of a sudden you go for it and then it fails. That's failure in front of everyone. One and the one reason that most people don't do entrepreneurship is they do fear failure. And I think a lot about fear and failure.

I think one of the great things that happened to me was I did love sports which meant I lost a lot and then with school I was losing so much in fourth fifth, 6th seventh grade that by the time I was 14 I was used to losing I would argue I loved losing I think it's why I love being a Jets fan I'm being serious I'm being serious As pissed as I was last night, there is a secret percentage of me that was like good good. you know, like like you know and I think I think that is a characteristic of an entrepreneur and that was a huge characteristic of mine I think a lot about the kids that I see now that run away from playing something cuz they're scared to lose for me I was the reverse I would play and play and I would cry I cried a lot when I was a kid. If you want to know about me I cried Tried a lot at 99, 10, 11, 12 but I would just get up again and play and get up again and play. And I think we've done a terrible job in our society on demonizing losing.

When we give kids eighth place trophies, we we confuse them. You understand We start to tell them as parents, losing is bad. so we have cuz they know I promise all the parents in here when your kids eight and they get an eighth place trophy. they know it's weird and when we give them that trophy we're telling them losing is so bad we need to like coddle your feelings and we're going to give you this.

Trophy and what ends up happening is it doesn't set them up for real life because real life happens and it doesn't work that way before we go to NE I Want to ask you one question about failing. what's your biggest professional fail I could take the next I passed on U you heard that I invested in Uber in the second round I passed on Uber twice and I wrote my first book I wrote was called crush it I acknowledged only my family and one random person the founder of Uber Travis cuz he helped when I wrote the book he was the person I sent it to and he gave me great feedback and I wanted to acknowledge Him we were real friends, friends and I keep a very small circle I have a lot of acquaintances but friends small. He pitched it to me twice. the first time I passed the second time he ped I mean I it was in this like Grove in San Francisco I think I stopped going to San Francisco because I didn't want to drive by it.

He pitched me emphatically like hey, I really want you in and it's funny. It goes back to offense versus defense I Just bought my first meaningful apartment in Manhattan and I was a little less cashr than I was accustomed to and I just didn't feel like I wanted to write that 25 or $50,000 check which I could have that $25 to $50,000 check check I left 400 million on the table. All right, that is a fail. However, it's not a fail fail Fail Well I don't know how to fail fail.

fail. cuz my parents taught me how to save money. Okay I don't bet the farm to go to zero I You know my failures are things I've left on the table. My failures are the things I didn't do that I When Steven Ross the owner of the Miami Dolphins bought a piece of Vayner media, he offered us and me and my brother.

Instead of cash, he offered a piece of the Miami Dolphins I out of pure emotion because it was a good business deal because I hate the dolphins with my entire heart passed on that instead of the the $25 million in cash that we got to put into a fund and a couple maybe 10 more million in cash for me and AJ to split to take home, that 35 is probably 350 million. So I don't know I've told you two stories that I've already left $700 million on the table I mean I can I can go on I mean this is the life of an entrepreneur like honestly I know what those numbers I mean honestly I'm saying it out loud I'm like what the but like you know like I understand what it sounds like but the reality is is like I'm not doing it for the money I Think that's the biggest reason we have so many fake entrepreneurs I think the majority of them are doing it for the money I Think most people go into entrepreneurship or business to buy things that the business allowed them to buy I just want to build businesses I just want to play my game and so I've made a ton of mistakes. but the one that I most regret is the one I've been most working on. I really struggled with Cander in my professional career which is wild because as a public figure and as a personality when I'm talking to the world, Cander is my strength.

but when I spoke to people individually that worked for me or that I cared about I struggled with it CU if I like you telling you the truth that you're not doing well at something was a real struggle for me and by the way, authentically still is. But I've worked on it a lot the last four or five years and I think it's really impacted my business in a very positive way. The thing I most regret are the people that I fired along the way who really weren't good at their jobs but I never set them up to f fix it because I couldn't tell them the truth and then I would surprise them and just fire them and it's a huge regret and by far the biggest mistake of my career. and I'm proud that I'm working on it.

That's so we're going to Pivot a little bit and talk about parenting and I I've seen a lot of your content on Instagram and I've never heard uh we have some questions that probably never heard. So having you spoke about micro adversities now of those micro adversity really contributed to your success. Now you talk a little bit about some of the struggles that you had. I'm sure all that fil your emotional forance you to handle fil.

There are a lot of immigrants here in this room and there are a lot of people who came to this country who have made a big and Mal Bible talks about this too. They're not able to recreate those same conditions like you're not going to have your daughter in a studio with eight people having to re what you can't fake environment. So I think the big question that a lot of people here are interested in is how do you build that same strength? How do you build that same Uial Drive What hope is there? None. Look, it's hard to be hungry when you're fed, you know.

And so in a room of a lot of immigrants who made it like, is anyone confused like you're living it? you know there's a reason it works the way it does. And I also challenge all of us parents who've lived that Journey That we shouldn't idolize how we did it and that shouldn't be imposed on our children. We should maybe idolize. You know things that we like about our kindness, who we are as human beings, but we're not going to be able to replicate the environment I mean I Sit on the board of pencils of promise and charity water.

We do a ton of work in Africa To build schools where there are no schools to get clean water. There's seven. By the way, you want to be grateful real fast. There are 750 million people on earth, almost 10% that do not have access to clean water.

We worry about dumb, silly things like our internet's slow right or like silly things. and there's 10% of our society doesn't have access to clean water. Think about that. So I sit on these boards I have all my wealthy friends many who came up the way I did with less than more and they're like Gary Can you take my 15-year-old son to Africa for a week I Want to really show them I'm like okay, but like just to save you some time.

They're not going to come back and be totally different. People like you know we try to do all these silly tactics. We're not going to win that game I Think what we can do I Think we need to focus on Civility and humanity and and like good traits. One thing we do very poorly is we create ideology that can't be accomplished.

It is the human. Spirit We need to get off the religious bandwagon of that. You can recreate it. You can't right? You can control it.

You can. You can mitigate it. Money is a big one, you know. I Have you know I talked to my parents about my situation and I'm always like well there's going to be an age where I stop giving it to them and like I look at their eyes and I walk away and I know they're laughing at me because they think it's already too late at 14 and I think oh no, that's the right time and you know you go by stories: have unlimited friends who came up in in very wealthy environments whose parents made them get jobs and stopped giving them money around 14, 15, 16 and when I analyze them versus friends who didn't in over 40 50 people, it feels a little bit better.

but we're not going to be able like you know, my kids are not going to work in my dad's liquor store for 15 hours a day from 15 years old on 7 days a week for 20 years. That's not happening right? And that's okay. It allows me to make fun of them that they're so soft so I think you highlighted in some of this, but talk to us a little bit about the this hustle mindset. like this: working hard grinding through the night but yet maintaining integrity and really emphasizing character.

Well, that's that's where we screw up words and like it's funny even that you ask that I'll explain what I mean by that the reason you ask, that is we manipulate words. You know when I was growing up, hustle meant hard work cuz Pete Rose was Charlie hustle and he worked hard and like that was a good word. Then to your point, somewhere in the last 5 to 10 years, the word hustle kind of got conformed into and I know that the word hustle is like I hustled him so there was a negative connotation. But to me when you just asked that question I laugh like why would work ethic compromise honor? those are the two easiest things to balance on.

Earth So I you know I think I think that just comes down to how we interpret words I Used hustle as a public figure from 2006 to 2014. Aggressively, it communicated what I believed. which is there's a lot of things all of us cannot control. But one thing we can all control is how much effort we put into things.

It's the most controllable thing. Um, but then the word got manipulated and started to mean burnout or win at all costs or money over everything and so I walked away from that word. I mean my usage of that word is so low now I just use work ethic. It allows me to explain the same thing.

I'm not emotionally attached to any words, but being able to balance work ethic with doing the right thing is the only thing I believe in. Very nice, so so I'll give you one to build on if I may. Yeah? I I think one. I'm sorry to jump in, but this really that really inspired me.

There's another thing I think a lot about. So how many here? How many people here by show of hands consume some of my content or have a good gist of my content. Raise your hands. Thank you So for the people that raised your hands.

For the other people that didn't. One of my favorite things to talk about is patience. I'm obsessed with it I believeing it the most I think it leads to very good behavior I Think impatience leads is often an indication of insecurity. rushing for success to show others not themselves and so for me.

I Push patience a lot. I'm stunned by how many people struggle with me pushing patience because they hear complacency cuz you know and and I'm fascinated by people's inability to balance words that may seem in contradiction to me. I'm as ambitious as they come I'm hungry I'm sitting here today and there's not a person in the audience that scares me that they're hungrier because I don't feel fulfilled I'm still super driven I feel like I haven't even started and so I sit here hungry. but I equally impatient.

You know when when you know when I hear about my life Lo and gold to buy the New York Jets right? Like a lot of people, now that I'm in public, figure like when are you going to do it next year next and it's funny I see all these people out in the open at the happen today at the airport at in Nework Guys's like when are you going to buy the Jets and I'm like 32 years and like the disappointment in his face and and so I I think people struggle to balance what may seem like contradictions and I think in that there's something important to dig into. Yeah. I think you reframe the word I Actually, your explanation helps helps reframe a lot. So last question before we open up: keep a hand.

Um, Ai Ai. That's been a huge topic of conversation across industry. Especially yes. I'd love to hear a little bit about how is that influenced contact creation and and how are you grappling with kind of the way the market has evolv As result, I mean it's I mean do you know the history of how we talked about electricity as a society when it first hit? so I don't know if you know this.

Most people demonized electricity when it was invented. Most conventional like conversations were that it was demons in our house. It was so new and so profound that the concept of electricity versus candles was too much and we decided that it's bad. I Couldn't believe more that that's what we're doing with AI right now that people are focusing on demonizing it.

because let me make this very clear to this: Auditorium AI is bananas Big. It is one of the most significant technology advancements in humankind. It will change absolutely everything. It is a big deal.

It's the invention of the Internet Big. It is going to absolutely change Industries Company's Fortune It will reset the deck. and whomever governments, whomever, private companies, whomever, entrepreneurs and personality harnesses AI for their advantage will win. And so right now for example, and you know, as a bad student, I have some of my own personal pent up feelings to the education system.

education I Believe in more than anything in the world. It's how the world advances, how it's packaged and sold is always a feeling I have in my tummy when the AI thing started happening 18 months ago. 12 months ago, of course school started to ban it right and I was laughing as if these kids are not going to live in a world of AI like as if we like even just the whole concept. like making kids memorize stuff when all the information's on the phone, right? not allowing them to use AI cuz what? we have a religious belief that they should write the paper I Think it's epic that they write the paper in one second.

Let them go do whatever else they want to do. The kids like that one. the kids like that one. look.

look I I I Think that we tend to demonize the most important things and we've done this before. We like we've like we don't understand. It's how people use it and it's on us, not the thing we've tried. Banning Things in society remember prohibition that didn't work out.

You know, like, like humans are going to be humans, they're going to do their thing. I I've got a news alert AI is not going back into the Genie bottle. We're not going backwards, right? and there's a lot of people in this room who have a negative point of view on AI who also said they were never going to get an iPhone because their Blackberry had buttons on it a lot. Yeah, and I Also remember them saying they're never going to get a Blackberry because their pager was good enough and they didn't want to have a phone so that people could bother them any time.

If they wanted them, they could page them and you would call them when you were ready. B People demonized the internet People demonized email people. Demon people. Really? cuz I was at the Forefront of it People: Super demonized social media.

Everybody told me they'd never be on Facebook cuz that was for kids and so we're very good at saying no and I think I've built my entire happiness and professional success on maybe And so I Highly recommend if you remember anything I said tonight. Way too many parents when they parent kids, Way too many professionals when they think about their futures or make decisions of new technologies, you default into No. Which means actually, you've lost on impact. If you were a no person, it's already over.

You lost. No is not protecting you the way you think. No is the only losing formula. Maybe with an open mind to the side, Yes or No is what a lot of you are doing with No.

Maybe is what you're searching for. Maybe is what leads to happiness, a better relationship with your child, a better opportunity in business. It's maybe that we need to fall in love with. this.

No. culture we live in is a huge huge limiter of joy and profits. Yes.