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Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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The number one thing in social media that I'm most excited about now is something I called brand Forance. I would much rather every video I post get 17 views 100 views. But then if I really got it, give me1 million. As you know, Tik Tok is the closest thing to that.

All the algorithms on every platform I'm going to follow Tik Tok cuz it works, it works cuz it's more based on Merit Now Meta is going down that direction Instagram's going to do that. You're seeing it in YouTube shorts which is why I've been saying it Facebook's fan pages. They're starting to do it as well. so the model is put out as much as you can.

Different. It hits. now. you know that people resonate with it now.

You take it back the original video and you change the copy. You slightly tweak it and turn it into a right hook. Put it out organically. it hits, take it back, add to the copy, or slightly tweak the copy to make it a transactional piece of content now, and then run $500 worth of ads.

Against that, it's going to work because the creatives already shown to you. because the algorithm now is not based on people. It's based on interest. so you know the ad is good.


15 thoughts on “The roadmap to social media marketing in 2024 #garyvee #shorts”
  1. Avataaar/Circle Created with python_avatars @acauastory says:

    Tik tok is number one

  2. Avataaar/Circle Created with python_avatars @LuisGonzalez-em5rd says:

    You are the BEST!

  3. Avataaar/Circle Created with python_avatars @barianpixandvids says:

    So smart

  4. Avataaar/Circle Created with python_avatars @Iammattjupp says:

    Love your predictions and advice. Always happens

  5. Avataaar/Circle Created with python_avatars @joshsanders5889 says:

    Facts!

  6. Avataaar/Circle Created with python_avatars @biorganic4923 says:

    Thanks a million Gary.

  7. Avataaar/Circle Created with python_avatars @marksmith4304 says:

    Thank you Sir, love this!

  8. Avataaar/Circle Created with python_avatars @figgy9684 says:

    I like Gary but this man is a raving cheerleader for a Chinese spy app and you’re all falling for it. Sheesh.

  9. Avataaar/Circle Created with python_avatars @heathcaldwellministries says:

    YouTube shorts has been doing something very similar to this for a while now!

  10. Avataaar/Circle Created with python_avatars @drnicole33 says:

    Love u Gary. Thx for the vids

  11. Avataaar/Circle Created with python_avatars @DanielOrtiz-yz2ww says:

    Always spitting absolute facts, Gary. If you guys aren’t really listening to this wisdom, you’re truly missing out on huge opportunity.

  12. Avataaar/Circle Created with python_avatars @itscarmine says:

    Idk what the hell he just said but I’m pumped

  13. Avataaar/Circle Created with python_avatars @thetauf says:

    Love it ❤

  14. Avataaar/Circle Created with python_avatars @rodrigofernandezb says:

    And repeat again. Do it all the time. Use your history and add value.

  15. Avataaar/Circle Created with python_avatars @emeraldstream says:

    One of the densest, idea-packed shorts seen so far… from someone who creates Garyvee content @garyvee

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