There's 100 rationale to what time you post and I'm talking not at night I'm talking. You might be in a place on your platform where you need to be posting at 709 pm and most people are not going that far. I Believe you have kind of a superpower and just see how everything. Technologies Trends platforms will unfold and shape the future.

Do you agree with the superpower and how important it was for you to become what you have become and like going forward. you said at the 24 months we'll have like the most Transformations compared to the 10 last years how important this will be for you and for our great this year. Thank you my friend! It's so nice to meet all of you and congratulations to all the people what you're doing. I do think it's a superpower but I don't think it's a superpower that is not.

uh, replicatable. What I said on stage about maybe is very important. My one of my greatest strengths is curiosity. I'm curious and I'm and I'm willing to waste time and even though my time is valuable to understand what's happening now.

too many people as they grow and Achieve they become complacent or they want other things. My Hunger is to be great at my craft and my craft is to understand consumers And to understand consumers, you must have no opinions. You must just be curious and you must have humility, not audacity. I Get a lot of credit for predicting things right and somebody will post and say look what Garyvee said in 2016 and sometimes comments will try to razz me and go.

Ah, you can get lucky if you're always predicting and I always reply when I have time and I say show me the video where I'm wrong right? because what I don't do is I don't guess I'm not Nostradamus I'm not a psychic I take things that have already happened when I look what I did with AI A lot of people like I I every single person stood up. It's happened, but it's early I and everybody else is still trying to understand everything about it. but nobody here can get away, especially at the size and the scale that everybody's playing here. You have a lot more to lose.

You have a lot to lose. When you have a successful business, you to completely dismiss Ai and not think how it might affect you. Most people look at the negative ooh am I in trouble. Will this hurt me I Look at it.

the positive. How do I use this to jump two spaces ahead? So yeah I think I Do think my ability to understand what's happening has been fundamental to where I am today because it helps you do everything. It helped me build the Garyvee. It helped me build the agency, It helped me sell wine, It helped me build be friends.

You know I'm gonna build one of the next Pokemons one of the next Disney's one of the next Marvel And it's going to happen because of that because you can't afford no business can afford to overspend on things that don't work. Every business can grow quite a bit if it spends on things that are climbing up. so I spend very, very serious time and attention on trying to be good at it so anyone has questions. so he is in the relationship niche in their beauty and YouTube to internationalize their business.

Went to another countries in English and the question is, what is the fundamentals to internationalize yet go abroad but should pay attention What is what is critical of that As technology starts to grow all of our language, you know. I'm going to come to this conference in four years and the way we translate me is going to be totally different. The Mic will use Ai and smart technology and I will literally talk and it will literally be Portuguese. It's insane.

We're ready converting all of my content to every language and the voice. It's literally me speaking and it's 85 there. Like it. Still, it sounds like me, but not all the way.

but it's me speaking French and German and Portuguese and say it's insane. So first the big hurdle was language and now that that's going to go away in the next two, three, four years, that's why there's so much description. Next will be culture. Culture is how you internationalize relevant in India.

You may need to know something about cricket, right? My football is not your football, right? These things matter now. What we're seeing is, even without the technology, we're seeing a revolution of cross-pollination of cultures. Korean Pop stars are now famous in America and Europe in summer I Don't have to tell anyone here of what's going on with Bad Bunny or paluma or all this stuff. It's crazy.

It's amazing to watch the world become more. Global Because The Internet Is global. You know when I was growing up 15 year old girls in the middle of America MTV was not playing Bad Bunny or J Balvin Today they can find it on Spotify or on social media. So the world's changing, but the variable for you to cross over will be based on your ability to understand pop culture in every market and how to make your message fit the realities of what's Happening best practices.

That's already interesting one I Think culture is really difficult to really understand, even if you live there like two three years. it's really, really useful to really understand what is happening. How did you do that in some countries? They do higher low codes. They send people what is both For me? What? I'm very good at the things that people clap that here they clap at in Dubai they clap out in Japan They clap in America Because one thing I spend a lot of time on is fundamental human truth.

Truth about humans are at its simplest form. Life is about confidence and insecurity, right? That's true no matter where you are. But when I go to a country if I'm gonna, you know if I'm giving that speech in San Francisco instead of using popular footballers I may use popular American footballers I interstitial the culture into the context of the room. You do that by either being good at it yourself or by hiring people in Market or sending people from your core team to go into market and absorb the culture.

Yeah We actually see this like on theaters and things like this. If you don't have localized contacts, it doesn't land. Relevance is what everyone's looking for and if you're making a joke or a reference, you know the video you make on YouTube that gets you know. 100 000 views in Brazil might be subtly on one little thing that's happening in Brazil right now that somebody in Chile or somebody in South Korea doesn't even understand.

thus not being able. So that's where these things are going to play out. Cool nice question. I Would like to ask you two questions, one more for yourself and the other one more credit score and your video.

Manifesto 2017 is my most favorite video in the world and I would like to know how does it work? The thing that you talk about how Bully from the opposite interactions nowadays it's it's do the same thing and talk about a little bit about this Concepts And the other thing is your strategy about instead of creating now you you thought that is most Channel creates content and you could speak a little bit about it. First of all, thank you thank you thank you for knowing both those things. So let me break them down in that video and back to what I just said about human truths: I Believe balance is everything but people don't understand balance. So for me, for example, my conviction and confidence and bravado is very high I Believe in myself I don't even think I'm comfortable expressing how much I believe in myself.

that's luck of DNA that's my mother. There's a lot of things that went into it, but it's the truth I Truly believe that I am special and Ultra capable. On the flip side, the reason it works is because I think humility is the other thing that makes me work as much as I think I'm special I think there's been many special people I think there's many special people right now I think there's been millions of special people through the years of life and I know that if God forbid I pass away tomorrow, that I will probably get a good 24 hours on social media. Everybody will share their favorite video and if they met me.

so I believe I believe in being competitive but being a sportsman I believe in a lot of things that seemingly look opposite. The biggest one I Believe in is in ambition and patience. Almost everybody who consumes my content when they hear patience hears complacency, not patience, right? So I go so hard every day. I mean look at me what I'm doing now.

Midnight flight from New York Fly here I'm literally going to the airport right now back to New York bagging up my body going hard. but I believe in patience. Slow. it will all come and so the opposite directions.

pulling hard for. it's like a bridge. Bridges are so powerful it's so hard to get across the ocean. But we built a bridge.

Why? they're pulling hard and I think for a lot of us we're pulling from either one side or the other and we don't have that balance so it's very much still the same. Um, as far as document, don't create I don't think that changes. So there was there was a period years ago where in YouTube you started to see people like Casey Neistat and others they were vloggers but they were videoing themselves and I knew that I was not capable of that. but I knew that the medium of YouTube was important and I also started to know notice that people were talking about entrepreneurship like fantasy not reality and I thought that I could help.

So I decided to have somebody start filming me documenting me. So I was documenting my life, not sitting down and creating like an influencer or a creator. That is how I was able to scale and build my brand by filming everything and then post-producing content. What I'm talking about now is the craft of being better in the distribution of the content.

I Still believe in documenting platform. Nowadays we feel like I need a real content and then I split in every possible form. It doesn't work as well as in the past you know days. I feel like I have to make the video good about it? Yeah I I think the way we do that I do not.

but I but I do Yes and no. What I said up there of like how Instagram isn't as easy as it was a couple years ago. the the reason it's not working as well as it did in the past is there's more competition. thank you.

It's not that you know the stakes have been leveled higher. it's like anything else. I was the best tennis player when I was in fourth grade because I played with six people and I was in fourth grade as the competition got to high school I wasn't and that's what's happening. You have to be much better at the post-production It was so much easier.

More things would go about it because there was more attention and less Supply Now there's so much Supply and the attention is staggered between YouTube shorts Tick Tock Instagram right? So I think they're there is the potential to be very on platform and focus on Tick Tock and say I'm making a tick tock and people see success with that. but it's because they gave a lot more thought to that piece of content I Still think that they can chop up pieces with best practices. It just requires more skill. We feel it I feel it on my brand we've got like my team knows Dustin and Ragam know the last six months I've been on everyone I'm like things have changed.

it's not as easy. we have to be better. we're hiring more analytics, more math I'll give you a good one. There's 100 rationale to what time you post and I'm talking not at night I'm talking.

you might be in a place on your platform where you need to be posting at 709 pm and most people are not going that far or that Instagram is now searching emojis for search like there's it's such a complex game and it's getting more complex. Yeah, me too like, you know and uh, you're catching me at a funny time where you know you go and you when I was talking up there about being complacent and six and three or twelve I'm talking to myself I'm at a very high level I want to continue to go I got a lot of Ambitions and I realize that we have to get better at the way we're doing it because what's what worked 18 months ago is not working now. First of all, thank you so much for your content When I was hired in 2015 for work to run ads for a big player in Brazil Bible for my job was to learn English So I have to listen to you my content on the internet I go to the community in Brazil we we are traffic practice players. We do ads for our kind of business I have a community with and I don't know exactly how to balance the brand with the salad because the selling is important to my business Of course I have to put the oxygen Of course it didn't work but I love to create content.

Yes for creating. how do I do this? How do I balance the more content versus the the Sabbath The more you can make it about the brand and less the more likely you'll make more money. It's It's been very obvious watching everybody over the last 20 years. It just depends on where you are in your journey.

Meaning, let's just talk percentages. A lot of people are 80 selling 20 brands Summer 90 selling 10 brands The great goal is that you're achieving the financial wants and needs and oxygen that you need. My my ideal state is 80 brand 20 selling in time and effort and energy and intent in your soul and the money you spend but there is no right answer. Everyone's in different places but the consumer on the other side data is very clear.

The more you can get away with not selling, the more likely you'll sell on this stopping. I'll build a brand brand ability I think when a big decision that we have in Brazil and a lot of people growing this Justice on on other Hogmart events like when you think about building a brand, how important it is to to detach the face of the Creator to the brand versus using it a lot and in which part of the journey I think the main question is to build a big big big company. Should you start to detach it your face rent at some point or how do you see that? The good news is this has already been solved. The answer is both.

We've seen some of the biggest brands in the world be very attached to a face. Ryan Reynolds builds very big brands in companies right in the alcohol business. The Rock Uses this thing and then you know then we have enormous brands that nobody nobody knows you know Jose Cuervo You know, like is a fictional character or the name of someone who started the brand, but we don't know that person. So the good news is the answer is both right.

People ask me about Vaynermedia all the time. Vaynermedia is a 300 million dollar business for two thousand employees, a big business and people like how because they assume that I'm servicing every client I Service no clients I'm a CEO so when now I'm very well known. but when when Nike or Reebok or or under armor and secret if they come to me, the first thing I say to them is this is Vaynermedia. We have an agency of course I'm involved I can get on the backbone occasionally but I'm not sure this is your account I'm not creating the content I'm not.

and so a lot of people are scared to build a big brand because of the person because they don't realize how they get away from detaching from the person. It's very easy. It's called being upfront and transparent to your clients. Very easy to use face.

Very easy to not use a face Bill Knight did not use a space for Nike he used other people's faces so. but Ryan Reynolds has built three exits major using his face. aggressively complimented with other things so there's no right answer to this. Both work and both don't work cool.

hi Gary hi hi I was thinking Portuguese no problem, no problem. Teaches people about how to speak publicly and perform well at the stage. and things like things like Insurance talking about like you have attention and a computer told us about like the life being a teacher and have all these AI Revolution coming up. how is going back? Like how you differentiate your content or Brands Like Everything Will Change how much things you know? It's funny, It's similar to a picture was talking about when we were just talking about and I was just talking about like differentiation is adjusting to the reality of the situation.

Meaning, the answer is nobody's really fully sure what AI is going to do to all of this. We just know a lot of it's going to impact it. Then we're gonna understand it and then you have to adjust. I Think of this like boxing or MMA like fighting.

You have a plan. You spend four months knowing you're gonna fight each other. you I watched every video of every fight I Know that he normally uses his left leg to do this I Also know that he knows I'm watching every single video of every one of his sights and he might fake left and go right and I make it knocked the out. That's how this is gonna work I Know that Ai and new platforms and metaverse.

it's all coming I Don't know exactly what's gonna happen, but I'm gonna have to adjust and sometimes it changes everything. I'll give you an example. Influencers Influencers love that they become more famous than famous people, right? They think it's so cool that they're more famous than actors and actresses and footballers. Meanwhile, right now, as we sit here today: AI Generated characters.

Virtual characters are streaming in Asia and becoming more famous than people Literally robots. Non-humans are becoming more famous as streamers and content creators who are generating AI characters. They're gonna take their money. So the influencers have taken the money from marketing from athletes and actresses and they think they're the king and queen now.

And as we sit here today, people are developing characters that are virtual who are vlogging and streaming and they're going to take the money. The question becomes someone like me, some like him when you have the ability as a human to do it. Okay, but here comes a character that can do it better. maybe using AI.

So I'm gonna have to adjust. What do I do? Maybe I start a company that has characters that I use my platform to build up the character. What's amazing about business and the way the world works is there's only one option to be prepared for the fight. and then the fight happens.

Now we have the first round and he did something different now I have three minutes or a minute before I go back out there to figure out what he was doing and why he was doing it. and then ding ding ding and we gotta fight. That's business. So what? I think what we the number one rule is to be mentally prepared that what we all do is always in trouble to changing.

and number two as it's happening, put in the work to come up with a new thing to do. I'll give you know back to my public speaking career in 2009 when I first hit the scene in 2007 when I first hit the scene, everybody said that I was not going to be successful because I cursed and because I rest casual I didn't want to wear a suit and not curse and I was willing to give up the money I was willing to be myself I Didn't know the world was going to get more casual I didn't know the business world was going to get more casual up into that point business was you know people didn't wear off-whites people didn't look, they were. it wasn't and now it became the world. It worked out for me.

Had I started taking bigger speaking fees and became bigger of people who were wearing ties and cordial and board. It just happened. But like I said, the keynote speaker of this conference in seven years might be a hologram. So look at the future in the next five years would you say there would be the most important points that we have to keep in our minds to still be the leader of markets in the next five years? Um, you know what a beautiful way for this to end.

I would argue the reason knowing the makeup of those 8 000 people I Decided to frame my conversation up there for exactly what I believe here. It's just that everyone here is more advanced and has more to gain and more to lose. It's two things. It's everyone here has to continue on the path of attention you have to.

it's it's the game. You can't sell anything if nobody's listening. So where are they listening and where are they listening at a better price People say to me: Gary television commercials still work I'm like yes, Coca-Cola you spend 10 million dollars on that commercial. Of course you're gonna sell some Coca-Cola But what if you spent 10 million on Mr Beast and YouTube and Tick Tock What have you sold more? And so we have to not only pay attention to where attention is, we have to understand we're underpriced attention is and stay away from overpriced attention just because we used to do it.

All those people, how many of you here do Google AdWords Google Beautiful right? The day the day Google AdWords came out I Bought every name of every wine from my dad's wine store and was paying five cents a click. Thank you! My customer acquisition on hundred dollar orders of wine was 39 cents. Hard enough to know every dollar my dad had in his life on it. but I wasn't smart enough to know how good the underpriced attention was and I think back to that day every day.

The reason I've gone so hard at Tick Tock were the new stuff now is I don't want to make the same mistake I made a 22. all of us happened today. No wine turned missed five cents you know and that customer acquisition is so much more so. attention and then accountability.

the biggest. the biggest vulnerability to everyone in this room, my friend is their success. Biggest reason people will not be in this room in five years is they got too high on their own. Supply they didn't keep fighting to innovate, they got complacent, They got comfortable, they became fulfilled financially, and started and that's okay.

It's okay. some of you sacrifice time with your family, some of you sacrificed your health, and you want to be like. that's okay, but it is the reason you wouldn't be as financially successful. If you you're not constantly changing and you're not realizing it's the biggest thing.

I Hear about blaming their employees for their lack of success when all of you hired your employees and you can fire them. If you sit here today and are thinking about an employee and blaming them for something that's not working, you're deflecting responsibility every. I Always say my company everything is my fault because it is because if Dustin if Dustin wasn't recording all day now and it and like he forgot to hit record I can understand how it sounds but I picked us and I can I 4 000 people wanting to be filming me every day in my inbox every day I could have decided he's not as sharp or he's not into it. So I think for a lot of you it's it's it's the accountability, everything's on you.

You've got to constantly change to stay on top and everybody that works for you is your responsibility no matter how much you pay them or what you put them in charge of. So that was the last question about home. Sure, I'm heading back to New York Okay, but thank you a lot Gary Thank you my friend, thank you Victor Thank you everybody Foreign.