Everyone’s searching for a lotto ticket when the reality is doing the consistent right thing is always the answer - the boring beats the miracle every day of the week …
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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Do you have a system for consistently generating viral content? No. Because spiral content by nature is viral and uncontrollable. I have a system to produce consistent content with the hope of it being viral. The only people sit around all day trying to figure out how to make something viral that's against the definition of viral. Make good content and then have your moments in time. Nobody on Earth can predict virality. Some of the things that work on my Tick Tock and Instagram and YouTube shorts things that I could never have imagined. On the flip side, things that I'm positive when I post them that they're gonna hit don't and I'm a human being who's been doing this for 15 years every day and I've been successful and yet I am often wrong of the tone and temperament of the moment of my audience. How agencies sit in Ivory Towers in boardrooms and think they know is audacious at best and ludicrous at worst. Everybody wants viral, but what actually works is consistent content.

7 thoughts on “The truth about viral content”
  1. Avataaar/Circle Created with python_avatars Nicolas Lombardo - Business & Lifestyle says:

    That’s exactly what I needed to hear. I had a few bangers on my channel, channel exploded, now nothing it’s moving. I tried to hit that “VIRAL” thing without putting consistency, cause I was too focused on doing the “right” thing, instead of doing THE GO***MN THING that is being consistent. Thank you Gary 💪🏻

  2. Avataaar/Circle Created with python_avatars My McKenzie Friend (Family Law Support) says:

    Your epic! I’m on more platforms now and seeing the benefits

  3. Avataaar/Circle Created with python_avatars Doctor Tristan Peh says:

    Thank you Gary for kind reminder! 🤩👍

  4. Avataaar/Circle Created with python_avatars Bagmanjones says:

    Good content always gets around

  5. Avataaar/Circle Created with python_avatars lmm979 says:

    I'm very inspired by you. Your ethic, your authenticity, and the way you treat people is admirable. Thank you for the content.

  6. Avataaar/Circle Created with python_avatars Leonardo Mahalo says:

    Facts

  7. Avataaar/Circle Created with python_avatars GaryVee says:

    Everyone’s searching for a lotto ticket when the reality is doing the consistent right thing is always the answer – the boring beats the miracle everyday of the week …

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