If you make the shit that speaks to you most and you spend a few months getting the context of the platform and how to create for the nuances for it .. it’s “there.” YouTube shorts, Facebook pages and LinkedIn and Threads also have virality in them .. aka .. If you don’t have any followers the content itself can go “big”
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Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

I Believe that producing content on an everyday basis at scale is the answer to 98 of the questions in this room about their businesses, the nonprofit you want to get somebody elected. All of the above, it is the answer The ability to post produce for Facebook Twitter Instagram Snapchat Your podcast your Vlog Your text messaging platform that you're going to have Tick Tock The ability to understand how a picture or a video or written sentence Works Different on every one of those nine platforms is the unlock that is my deep religion. I Do not use a platform to post a photo to all the platforms because I understand that they have to be unique within the environment they're delivered You the same person LinkedIn is different than that person an hour later on Instagram Because your mindset's different context matters and so many people just want to check the box of putting out content, they don't understand that the reason I'm winning across every platform is because of the context, not the content.

13 thoughts on “The unlock to winning on social media”
  1. Avataaar/Circle Created with python_avatars Dewa Debadon says:

  2. Avataaar/Circle Created with python_avatars Matthew R. Stover says:

    This is a very good point. Many companies and organizations unfortunately don't have these types of resources.

  3. Avataaar/Circle Created with python_avatars CHIMEX says:

    thank you

  4. Avataaar/Circle Created with python_avatars Delmixedit says:

    I try to switch up the copy, but this is admittedly tougher than it sounds. Scheduling tools makes publishing a lot of content on all platforms much easier, but to get the context is the hard part for sure.

  5. Avataaar/Circle Created with python_avatars Nick Patillo says:

    Most def

  6. Avataaar/Circle Created with python_avatars TOBAL TRAVEL says:

    I believe it

  7. Avataaar/Circle Created with python_avatars Lynn Baker says:

    So When Insee unique on my dashboard that is good right? I'm just learning

  8. Avataaar/Circle Created with python_avatars Rodrigues Oliveira says:

    Very good ! Thank you very much for explaing

  9. Avataaar/Circle Created with python_avatars David Lansaw says:

    I agree, definitely the new way forward in marketing. I know what Gary’s doing! He stays in my feed with usable information that my broke ass needs daily. Thank you Gary ❤ can’t wait to get them shoes 👟

  10. Avataaar/Circle Created with python_avatars GaryVee says:

    If you make the shit that speaks to you most and you spend a few months getting the context of the platform and how to create for the nuances for it .. it’s “there.” YouTube shorts, Facebook pages and LinkedIn and Threads also have virality in them .. aka .. If you don’t have any followers the content itself can go “big”

  11. Avataaar/Circle Created with python_avatars numberoneappgames says:

    To sell your products you have to produce content at scale with context to CUT THROUGH THE NOISE! ❤😊

  12. Avataaar/Circle Created with python_avatars 802 Biking says:

    These videos make me smart! 😂

  13. Avataaar/Circle Created with python_avatars Valhalla_Electric says:

    Too true!

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