What's way cooler than 2009 or 2011 is the world is ready to understand the biggest truth which is brand is built in Social through scaled relevance to many more consumer segmentations than television and Programmatic Digital has been able to afford us and that the creative variable to put into those pipes and a modern comms plan not based on Impressions and Grps is required and that is an atomic bomb to what we've been taught for the last 40 years. And I believe that I am stunned by how many CMOS and more importantly CEOs of these companies are starting to get to that realization and that is going to be the great reset of this industry. I Think of the next decade foreign.
Social + Brand = new world 📚
🔥🔥🔥
damn on point 🤌
Gary, would you agree the above strategy correlates to a macro social emotional/spiritual “awakening” type event that is currently catching steam? Thank You for your time if able to answer and everything you do.
Why use the Phrase the great reset?
For sure.
It’s baffling to me how many still don’t understand that the creative IS the variable to win on social .. how do you scale relevance? Get serious about making content .. a lot of it .. for different platforms while understanding the psychology of the audiences on those platforms.
Traditional comms won’t cut it 🚫 in an “interest graph” world. This is the 2023 marketing blueprint!!