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I hope you’ll join me this Friday, August 27th at 4pm ET for a very special announcement - tune in LIVE here on YouTube or any of my other social media channels for more details on the book itself, as well as a special new limited time promo that you won't want to miss out on 😉
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Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

I think business is branded poorly. I think it's an art, i think it's as beautiful as a symphony or a painting when done properly, and i think that for it to ever have that space in society. We must realize how much these traits here can be the catalyst of success, i'm going to redefine what an entrepreneur and business person is thought of. I think i can do it honestly.

I genuinely believe my great legacy may be that i made emotionally intelligent soft skills. Alpha most alpha, males that are winning in business, are talking about very different things that i'm talking about, and i think it's an important balance to the conversation. Why can't you be kind? Why can't you be empathetic? You know, i think a lot of things that were taught around business are the hard skills it's very important, but at the end of the day, i really think business is run by people with people, poor people and either i care more about the money or i Care more about a person in the world running around saying who i am as a man. I choose the latter.

I don't even understand what we're debating. How can you have an organization when the asset is people where that is not the thing we spend the most time now i can be kind of like aggressive and competitive, but my absolute strength and foundation to my success and often other people's, that i admire from Afar are predicated on their empathy and perspective and gratitude and warmth, and i think the way i roll is going to be the next era. It's almost that i came into the business world with the growth of the emotional intelligence you know, and that it took me all these years to realize that that was it that's the book. This was it.

This was always it. I believe that so much more success, happiness results are upon me and hence why this book is being written. Now you.

14 thoughts on “Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success”
  1. Avataaar/Circle Created with python_avatars Tomas Vircik says:

    I love these types of videos from Gary. It speaks more into the soul and mind when there are different shots from different events with music in background that just makes it more emotional. Cool video, great job to editors. Not sure if Drock still doing editing, but yeah. Good job

  2. Avataaar/Circle Created with python_avatars Canna Shiva says:

    Depending on editions granted on your new book drop- Once you airdrop the nft's in the consumer's wallet's- Maybe one could send in a certain amount of editions( If they are all going to be the same) to be burned- Certain editions burned give's back a higher tier same nft design as originally dropped/ different color or certain aspects etc that make it better than the tier below or ahead of it- maybe ten tiers total- 10 burned would put you in the highest tier etc( receiving 1 vs the ten burned….. just a random ass thought– anyways good job as usual- Keep it UP!

  3. Avataaar/Circle Created with python_avatars Pinturicchio says:

    The difference between Gary and ordinary people is the fact that Gary uses his mind instead of letting his mind use him.

  4. Avataaar/Circle Created with python_avatars Dose of motivation says:

    🚀Everything is possible if you believe in yourself! Work hard and keep your head up! 💪🏻 New dose of motivaion is up on my channel.👌

  5. Avataaar/Circle Created with python_avatars Andre Fecteau says:

    #1 thing you takeaway from "the Great Resignation" is "my boss is a jerk"…gotta change that

  6. Avataaar/Circle Created with python_avatars MatanSha says:

    To Gary – you don’t even care so I won’t bother telling you anything.
    To the person reading this – You are here because you want to love yourself, listen more to yourself and make yourself happy. That is the catalyst to all the good in the world. Keep yourself going!

  7. Avataaar/Circle Created with python_avatars EllisD. says:

    Ya never knew you needed a Gary in your life, until you meet him. Truly a genuine, caring, gentle person. And wants to give you as much knowledge, that you can digest
    for free !!!!
    He would actually LOVE it if your business became his competition 😂
    Go Vayner Nation !!!!

  8. Avataaar/Circle Created with python_avatars Ajay Dhingra says:

    Can't Wait!! Never thought I'd be excited about reading/listening to a book. Always watch the movie or got the coles notes for any book i was ever forced to read, and that was the only time I would read or pretend to read a book. Crushing it was the first time I bought a book in my life and listed to it from beginning to end.

  9. Avataaar/Circle Created with python_avatars SEGUEYE Diop says:

    "Most alpha males that are winning in business are talking about very different things than I am talking about."

  10. Avataaar/Circle Created with python_avatars SUCCESS SYSTEMS says:

    Every family has one person who break the odds and achieve remarkable success. Thank your Self because its you reading this 🙏

  11. Avataaar/Circle Created with python_avatars Purpose Led says:

    Emotional Intelligence is sooo important in this day and age, thanks to the GaryVee team for creating yet another valuable clip to start our morning all the way in London!

  12. Avataaar/Circle Created with python_avatars Louie V says:

    Well I need a stack of these for my work's book club asap. I think this is the key I was looking for to set the course of the company.

  13. Avataaar/Circle Created with python_avatars Solutions A to B says:

    Gary. That’s because everyone is soft and getting softer. You have to talk to everyone with kid gloves on now. Except for the people that are results orientated. Those people want it straight. So we are left with the soft people. For those people they have two primary motivators. Hope of gain fear of loss. Your good at making people feel safe. Others use a different manipulation. Perhaps they scare those people. The government uses that technique with a lot of success. It’s just the opposite approach. If you want sales from soft, insecure people – “soft” skills super important. Especially if your 5,5 160 lbs. You gotta be believable. I use physical dominance well. Is it a soft skill? Idk. We naturally play to our strengths. You have your tricks. I have mine. But listen – I respect your results. Whatever is necessary and useful.

    Physical dominance works better in person – over the phone is harder. Standing helps. It boosts the voice. If your really dominant it comes off in your voice. Super empathy – which is how I’m describing the “soft” skills you talk about – probably come off well over the phone. I think they would be effective one on one. Physical dominance works well in small to mid size groups. I’m excellent at getting multiple decision makers to agree in group settings. Like a board netting. In large groups it’s somewhat neutralized. That’s where your reputation and realness has to do the work.

    I’m not criticizing your soft skills. It fits the trend. If that becomes the “norm,” or the next generation it will be easy to Differentiate myself. Having spent 11 years in prison, dealing with danger and negotiating peace deals for a lack of a better word – dealing with very unstable and other times Uber-analytical people – I can tell you the number one principle is you must be Genuine and you must have conviction.

  14. Avataaar/Circle Created with python_avatars Creative Cashflow says:

    Love it. I've quickly learned not to fake my lifestyle. I have good and bad days. I have paid and broke days. But no matter the day, I keep moving.

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