I'm selling 90 wine on Facebook reels for my father right now. we sold 80 cases of a 90 barolo on a Facebook reels. Marketing execution: I'm not sitting up here guessing I'm not regurgitating what meta and Snapchat and YouTube are saying to me I'm not looking at where my margin is and then selling that to you I'm living this and then speaking to it and that's why it's worked for us. I'm a purebred entrepreneur.

For real. For real. For real. Like sounds great.

It was just earlier this week, some 1000 notable signatories came out with an open letter asking AI labs to pause for six months. And so where do you stand on that? Do we need to slow down? I Don't think we can slow down if you look at the history of technology and people. Whether it's been the automobile or the television or the radio or the printing press. New technologies are scary because they completely change the world.

I'm empathetic to why people are trying to slow down AI Because it is one of the most profound technologies that has ever happened in the human race. I Think the problem is these: Technologies are quite open, right? The Internet, The blockchain. These things are open so you come out and say, hey, you don't do this AI Labs But that doesn't stop the 40 000 other people that are currently working on the same exact thing. And so I I Think it's complex times and this is a very important point I'm not sure the truth is I'm really genuinely not sure.

but I can tell you this AI will be prevalent in every single person's lives for the rest of our lives. Well, so we're going to Facebook Meta. You know, dailyvee. Um, this trip has been really productive.

You know it's fun to expand globally, right? We've really exploded the Vayner machine. I Know a lot of you, watch me and have no clue about the Gary Vaynerchuk part of my life. It's all Garyvee to you. But like Vayner X we've got eight companies Latin Canada You know London Amsterdam everything that's going on in Aipac here in Singapore Beautiful country by the way, you should absolutely come I Think the most exciting part is sensing that APAC is building that what we're going to do and like that I'll be in Tokyo a lot that what we're doing in Australia I Can't wait to be in Australia first week of Australia see all you in Australia in August So anyway thank you hello hi thanks for coming thank you so much! The framework for me doing social brand building and building businesses is what's the brand stand for? What's the business objective? The next thing we do is we create 40 to 50 consumer segmentations 18 to 22 year old males living in Bangladesh that are into Esports 21 to 27 year old females in Tokyo making 200 000 a year 40 to 45 year old moms in Malaysia who have an affinity towards High fashion Real specific consumer cohorts with real teeth.

Next on that is called pack platforms and culture. Like do you actually understand what the platforms are doing next? Which platforms are you creating for you? lay out the platforms, then you go to work. So now you create a framework. Now the work really begins.

After you make you have a person your strategy team called the PCS a post-creative strategist. Her and his job is to look at all the qualitative feedback. You have your analytics and media team look at the quantity back and you start making your machine smart. The team gets smart through the work as you start getting affirmation that something's not working.

You actually eliminate Malaysian Moms 40 45 because you aren't finding Affinity Your creative team hasn't hit the mark On the flip side while marketing to Indonesia Gamers 13 to 15. you realize it's actually the female Gamers 13 to 15 that are even more interested in the intent and you create a new cohort to go there to double down on the truth of the consumer, not the audacity of the board group. That's how I do it. We have a really special guest with us today.

We are so honored and thrilled to have with us the one and only Garyvee. I Think it's different about me than a lot of the people that do what I do for a living is I'm a practitioner of The Craft when I say you can sell eighty dollar stuff I'm selling 90 wine on Facebook reels for my father right now. As we sit here today, we sold 80 cases of a 90 barolo on a Facebook reels marketing execution I'm not sitting up here guessing I'm not regurgitating what meta and Snapchat and YouTube are saying to me I'm not looking at where my margin is and then selling that to you I'm living this and then speaking to it and that's why it's worked for us. Another introduce ourselves because my husband I'm Joyce from the BSU Such a pleasure.

Such a pleasure. Advice from the strategy team: It's such a pleasure. Thank you. It's such a pleasure.

You ready? Whoa! What was it right now? I'm just managing a bunch of like editors on the beat I'm ready to step up to be a leader. Why do you think makes a good leader? Two things: one someone who understands the crap of what we're doing and two someone who cares about the people that work for them more than they care about the advancement of their own career. right? If you are able to actually care about them more than you care about yourself, by Nature you become a great leader and then third, someone who motivates their team with love and optimism, not with fear and hate I Always wonder like have you met people who like you, know how they juggle work and like you know because a lot of women like I said my last company and I don't want to do that? You know One of the things I'm most proud of is I think we're incredibly strong at having policies that are incredibly supportive. Yeah? I think it's very achievable.

What? I can promise you? since I'm the CEO of this company you taking time for that won't hurt your career. You won't be penalized for the most beautiful thing you can do. yeah I know of course I know yeah of course. so that's why I'd like to think that you can already sense that that is not our DNA for sure.

and I always tell my husband that's like I'll for our business. The longer people stay here, the better we'll be at what we do. Yeah and for me that goes back to if you do the right thing, the right things will happen I want people to stay here for as long as possible and if we create a great culture then they will And so you know I appreciate that. I'm happy for you.