The reality is, attention is always shifting. Once upon a time we were all on Facebook, then we went to Instagram .. now TikTok and YouTube Shorts are crushing and even Facebook is having a second moment with the massive organic reach of Reels... The trick is not being overly romantic about the platforms of today. Instead, get serious about strategic organic creative and providing real value through content. You master those skills and you'll win no matter where the attention goes!
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Everyone was like a little surprised on like how much I didn't give a if Tick Tock disappeared off the face of the Earth if Tick Tock gets banned in America It's actually a good thing for us because everyone's going to be confused where all the attention goes and we're going to be spending our time on Clapper or on Instagram or on Snap Spotlight like I'll give you a bigger one forget about Tick Tock it's all nine social networks disappeared tomorrow. I Would be thrilled because the attention has to go somewhere I'm not emotional about the distribution product I'm emotional about common sense and attention. Social media just happens to be the place where the attention is. Now if this was a 1968 conversation, I would be screaming at the top of my lungs about how important television commercials are.

Anytime there's a shift of attention, we have grown.

8 thoughts on “What if tiktok gets banned tomorrow?”
  1. Avataaar/Circle Created with python_avatars Shayne Simmons says:

    The problem is with HOW they’re trying to ban tiktok, by enacting the most restrictive and invasive censorship/mass surveillance legislation possible. Might be difficult to market well if you can’t reach out past the iron wall of the Democratic Peoples Republic of Americas internet censorship.

  2. Avataaar/Circle Created with python_avatars Tom Crocs says:

    Gary’s arms getting bigger 💪💪

  3. Avataaar/Circle Created with python_avatars Lifting And Coding says:

    Smart take

  4. Avataaar/Circle Created with python_avatars Travel Universe says:

    Yes would be great!

  5. Avataaar/Circle Created with python_avatars Peter Zynko says:

    Idk if anyone else caught it but I'll repeat it for the ones in the back. Gray brought up the GEM of an insight how it's not about the platforms , it's about the concentrated FLOW of attention and where it funnels to .

    Attention is the energy and it HAS to manifest somewhere. Many benefits to understanding this and executing on it.

  6. Avataaar/Circle Created with python_avatars Archishman Mitra says:

    You're just old

  7. Avataaar/Circle Created with python_avatars GaryVee says:

    The reality is, attention is always shifting. Once upon a time we were all on Facebook, then we went to Instagram .. now TikTok and YouTube Shorts are crushing and even Facebook is having a second moment with the massive organic reach of Reels… The trick is not being overly romantic about the platforms of today. Instead, get serious about strategic organic creative and providing real value through content. You master those skills and you'll win no matter where the attention goes!

  8. Avataaar/Circle Created with python_avatars Stefan Radivojevic says:

    Can you explain a massive drop of views on your YT channel? People lost their interest in your content or there is other reason?

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