Companies need to realize that brand is built on social. That means the brands that are winning are quite effective in social media marketing or on their product, and they don't have to be effective in TV commercials and above-the-line branding .. and the brands that are losing market share are betting the farm on above-the-line branding and TV executions. It's just black and white.
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What do Brands need to do better to reach today's consumers? I Really do believe our industry totally disrespects social media creative and realizing that a that will actually be seen unlike many other forms of advertising. And B if you extract the insights from it, you could do bigger and more important campaign work. This is the huge miss. Everybody puts social second third fourth when it is absolutely first in our society Today.


9 thoughts on “Why brands need to put social first”
  1. Avataaar/Circle Created with python_avatars Dewa Debadon says:

    👌

    Daily Positivity Energy! Thanks Gary!

  2. Avataaar/Circle Created with python_avatars Sooraj Kumar R says:

    What about B2B?

  3. Avataaar/Circle Created with python_avatars Joe Hirst says:

    Brands need to stop being so full of shit… So many brands want to hop on the next big trend instead of being a trend creator. Appeal to everyone and you'll appeal to nobody. This is one of the reasons a lot more people are moving to smaller businesses as consumers.

  4. Avataaar/Circle Created with python_avatars Danny Zehnder says:

    truth

  5. Avataaar/Circle Created with python_avatars Daniel Vehar says:

    My guy. Coming with the heat! 100000%

  6. Avataaar/Circle Created with python_avatars David Pishchik says:

    I disagree its evil I respect you tryna pull positivity out of it but it'll never work with evil..

  7. Avataaar/Circle Created with python_avatars Your Fitness Chick says:

    💯💯💯

  8. Avataaar/Circle Created with python_avatars Ash Israel says:

    Good afternoon Gary. I agree 100%. People need to expand their horizons

  9. Avataaar/Circle Created with python_avatars Antonio Silva says:

    forms of advertising. lesson

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