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Facebook rebranding to meta is like an interesting kind of moment because it actually speaks to offense and defense. Facebook's defense is there's been a lot of pressure on the brand. It's an aging up brand, it's skewing older, and that means a little tired of a brand and means an old thing. Number two there's been a lot of pressure on privacy and congress and all this stuff, so the defense side is obvious.

I think the offense side is even more interesting to me. Facebook's greatest strength over the last two decades has been going to where the attention is they bought instagram. They tried to buy snapchat and, most importantly, they've been crushing, in my opinion, building the foundation for oculus and being in the metaverse. I see facebook being a serious nft player, a serious metaverse player.

The timing was exactly right and for all us, entrepreneurs here and operators. Timing is everything: offense is always a better reason to rebrand, but when it also coincides with defense, it becomes an obvious move.

14 thoughts on “Why facebook changed its name #shorts”
  1. Avataaar/Circle Created with python_avatars Madame Cristina Art says:

    VR oculus has been around since the 80s. It’s not going to catch on.

  2. Avataaar/Circle Created with python_avatars Life adventures with Jeremy Cash says:

    Awesome, and inspiring insights! Meta is going to be a game changer, especially for artists, and creators!!!!$🎃🎨❤🔥✌🏽

  3. Avataaar/Circle Created with python_avatars Jiany Star Massa vich says:

    Is to capture people soul lol you'll understand in the future

  4. Avataaar/Circle Created with python_avatars Bob Oso says:

    It’s simpler then that, hiding in plain site like thee rest of them. Metadata is the hidden information in pictures, and that is exactly what they’re selling…your data. We post the pictures but don’t see the sale of ourselves with social media. It is also doesn’t hurt Zuck has been compared to Data from Star Trek, so Meta-Data was a given.

  5. Avataaar/Circle Created with python_avatars Alan C says:

    I skim FB mainly for a few groups i follow but the feed, suggested for you, sponsored stuff is full of conspiracy rubbish, rightwing stuff about losing freedoms. This stuff seems to have more importance than Pepsi or Pizza Hut adverts, regular advertising? i am not searching this kind of stuff and am not interested in it, but FB is pushing it? Its a toxic and scary company.

  6. Avataaar/Circle Created with python_avatars BeatlesandStones says:

    Remember folks, it's the parent Company changing the name NOT the application. Very exciting especially for shareholders.

  7. Avataaar/Circle Created with python_avatars Dustin Caster says:

    With books and movies making vr more popular Ready Player one and more older folks have a much better handle on technology today then 20 or even 10 years ago VR is still in its infancy and it's technology advancing at a much faster pace in the next 20 years you'll see more business move to a vr setting, texting 10 years ago wasn't a huge thing now it's apart of our everyday social life quick and responsive VR will be the same especially with space and properties becoming limited and astronomically priced, imagine being able to face to face with an avatar going to a clothing store virtually seeing the product adding it to your virtual shopping cart and having that same product shipped and at your door that same hour, but not just clothing but cars, groceries, home depot, target, all the pleasure of shopping with out road rage, gas vehicle problems, getting ticketed by police the stress and not to mention the educational possibilities are endless a truly united world of students learning from eachother language barriers being broken down equal opportunity education Facebook or Meta is seeing way into the future and getting in on the ground floor and is setting itself up to dominate the market.

  8. Avataaar/Circle Created with python_avatars H says:

    Lul, the actual FB platform is now an old phone book by now. I wouldnt be surprised if the newer gen Zs havent become a FB user. I think Social Media platforms don't have the longest life spans because it relies a bit on virality and trendiness. Iunno what FB has been up to in terms of acquisition and stuff but the actual platform hasn't seen much change in forever really.

  9. Avataaar/Circle Created with python_avatars dgalati274 says:

    They're running a new formation, no more I formation, time to start throwing the rock New York Jets!

  10. Avataaar/Circle Created with python_avatars the ASD guy says:

    I'm interested to find out if the metaverse will actually succeed. I hope it does. But idk. It always looks a bit sketchy.

  11. Avataaar/Circle Created with python_avatars AquanautSt1 says:

    This feels like when Myspace sold to News Corp for 580 Mill . What a play …. But News Corp killed Myspace by spamming the users with ads constantly .

  12. Avataaar/Circle Created with python_avatars O A says:

    Facebook regardless if it changes it’s name it is still Facebook. I am not dumb and stupid

  13. Avataaar/Circle Created with python_avatars Paul Shively says:

    I'm more interested in whether you'll ever rebrand Vayner? Hmmmm?

  14. Avataaar/Circle Created with python_avatars abdou hakou says:

    Facebook is your favorite old seller of cracks if the profit is down they change the name of the product old tactic but none the less it's still effective

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