There's certain things in society where it's obvious to people that people are just born to be it. For me, that's that's what entrepreneurship was? You got your perspective. I just want to be happy. Don't you want to be happy? Welcome back to the emirates garden.

I hope you guys enjoyed that episode of sweet life, but you know what is even sweeter. I get to hang out with gary vaynerchuk. Can i call you garyvee or just you can absolutely all the work? Thank you so much for spending some time for having me. I mean what brings you to the open, uh novak, the tennis, the passing of summer to fall, and you know i'm a new yorker, a jersey ball tonight.

Yes, the wind is coming uh look. This is one of the most important kind of iconic new york things yeah, you know to me not getting to the open is almost like, like would be devastating it's my true transition from summer life into the fall. I mean guys. We can feel the fall right now it is it's kind of like, especially when you grow up here.

It's kind of it's like christmas right. It's like this thing that happens year after year and for me you know, i'm in the point of my life, where i see a lot of business friends and associates here. You haven't seen them because the summer covid compounds that yeah, um and and i grew up a huge tennis fan and he did i did, and so i mean one of the few times. I cried in sports that wasn't related to the new york jets was when john mcenroe lost to lendl here in 84.

I think it was and so yeah. I grew up a very big tennis fan and uh, and i'm excited to be here tonight, so you so. I just want to let everyone know we both grew up in edison before you moved so big shout out to big shout outs: did you play tennis growing up? I did i played uh tennis in edison new jersey, three four times a day during the summer um and oded wine weinstock, if you're, watching eric godfrey. If you're watching those are two gentlemen, i played a lot of matches with in edison, new jersey, so yeah.

I hacked you know uh i have to on the tennis court, and so you're here tonight to watch novak. Is that correct? I'm uh, you know for me, immigrant edison, new jersey, like i very much associate with the underdog yeah and when you think of the big three or the big four. If this is airing in the uk uh, when you think of that, novak is definitely the underdog in the nadal better novak run. So i was, i always felt, a huge connection to him.

Yeah plus, i always felt that he played with a chip on his shoulder. A little bit different than the other guys always spoke to me has always been my favorite player of this era, and so i'm here sharing them on today. What do you think makes you gravitate towards the underdog my reality, you know born in the soviet union kind of learned, english in edison, new jersey, uh was a bad student, wasn't the greatest at sports, so the world was always kind of telling me you're, not gon. Na make it - and i had this incredible mother and father and kind of natural self-belief and was very fortunate - that the thing that i was great at was entrepreneurship and business, which is a very viable way to live life.

Is that something you taught yourself? Would you say i think a lot of it was natural dna when you're, five or six or seven years old and you're selling lemonade on tingling lane or oak tree road or shoveling snow or or flipping baseball cards in john adams, middle school, we're being very edison? Nerdy here you know totally, nobody else knows, but there we go. My mom wasn't pushing entrepreneurship on me. It wasn't in culture the way it is now i didn't read any books. It was just so in me and - and i think that's why i love athletes.

Professional singers, you know, i think, there's certain things in society where it's obvious to people that people are just born to be it. For me, that's that's what entrepreneurship was. You know, i think, we're in the era right now where everybody wants to be an entrepreneur right. It's a very hot buzzer, but for me in the 80s you know being a bad student that wasn't cool right, but i still gravitated the way, an athlete, gravitates and uh, and i've always had that connection with sports.

That's really interesting! I i feel, like i'm learning a lot about you gary, thank you, so i want to ask you about what you're doing with the us open and the nfts can. Can you explain a little bit? Thank you for knowing that uh i've gone pot committed into nft life uh, had my own project and be friends, and then, with the success of that stood up, a company called vayner nft, where we're consulting brands like pepsi, like budweiser, like the us open on their Nft programs, this one's exceptionally exciting venus williams, billie jean king and erotic, uh, incredible tokens of collectibility and even access to those icons uh. If you buy the one of one uh incredible launch, it's gone extremely well, it's still on sale. If you want to find it and um, i'm really proud of it and it's fun to see the us open, be a first mover in such a new space, yeah um and it's been fun to see a lot of tennis fans.

You know i i constantly read twitter and social media and a lot of people have bought their first ever nft with the us open nft, and so it's fun to be part of that history. Well, so for those of you at home, who don't know, nft stands for non-fungible token in 30 seconds if you've ever bought a skin on fortnite or a power up in a video game. You know what an nft is. This is just for the whole world.

It's owning a digital asset, which is a new concept yeah, but so was having a website, so was having a social media account. These were new ideas of 95 in 2005.. This is the newest one. Most of the people here aren't ready, comfortable or understand the idea of owning something just digitally right, but it will be common practice in a decade i mean i feel, like this kind of harkens back to you, selling baseball cards, a little bit baseball cards, comic books And then my main career was wine.

In my early age, i built a very large wine business for my family liquor store in springfield, new jersey, yeah and the reason i was passionate about it was because people collected wine. So to your point, the concept of collectibility. Even sneakers yeah, you know by the way everyone check these out when you know what you wear, what what you drive, how you roll we as human beings, use physical things to communicate our status, who we are facial, hair clothes. I look at everybody behind the cameras right now.

I have a sense of them just on what they wear, how they wear their hair or facial hair digital assets are the scaled version of that. It's one of the biggest reasons i believe in nfts. So i'm gon na pivot a little bit to your social media, because obviously there are people across the world who are, i think they kind of look to you as like a guru like somebody to follow like when did that become a big thing for you and How do you think it's become such a success? In 2006, i was running the family wine business and i saw youtube and twitter, and i said these are going to be huge yeah, and so i started making content about wine and it exploded. I had a comfort with the camera that i didn't know i had.

I was already 31 years old, so it wasn't of mine to be a personality, but i went all in i believed in it and and then somewhere around three or four years later. I wanted to talk about other things. Besides wine right and i wrote a book called crush it that basically predicted a lot of what the world is now running on and that book went crazy. It was a one-year new york times best-selling book and i started giving speeches and my and my career changed and really all i am today is a byproduct of incredible mothering, all the life lessons that my mom taught me all the and really not just mothering, also Really the streets of new jersey and and the world right, i was taught by my mom and by the streets, and - and that is my content today.

That is what i talk about. I talk about accountability, compassion. My mom is incredibly kind. I think i'm a very unique voice in the business world around empathy, kindness things that people don't normally talk about and then on the other hand, i talk about accountability and self-awareness, and so it's it's positivity.

But it's practical right, we're not in the business of eighth place trophies. This is real life and uh, and i think people gravitate towards it well, so you mentioned your first book. I did notice on your social that you were doing some voice overs for a new year. Yes, today, can you tell us about that? One november 16th, a new book called 12 and a half comes out uh leveraging the emotional ingredients for business success.

Okay. I i really am passionate about this unique place. I think i sit in the business world, which is. I don't think that people think that you know uh, curiosity or or empathy are super powers right.

I think people think sharp elbows, tough negotiator. It's a doggy dog world and - and i don't see the business world that way, i see it from a framework of of a lot of soft skills, and so it's a book of why i think emotionally. Intelligent soft skills are actually the alpha skills in today's business world. Well, you know if, if the entire business world looked at the world that way i feel like we would be in a better place.

I believe that to be true um, so i have to ask you, you know you seem like you, don't sleep very much. Do you get to take a vacation i do and by the way, on the record, i have high energy when i'm awake, but i'm a big seven eight hour yeah. I think i'm about to sleep. I like sleep i just like being very productive and on when i'm awake, yeah uh and i love they.

I love. I love this time of year because everyone's checked out yeah. I i only have anxiety when i know the world is on when i'm not yeah. So i type to be vacations when everyone else is taking vacations, that's called fomo, yes, the only you know fomo for me of like fun things like at the us open or ibiza or parties, never fomo of, like oh other people being productive.

When i'm not yeah. That's why you're so successful gary, so i have to ask you: where do you go when you go on vacation? You know i'm a very completely being checked out guy, meaning beach, no wife like out like just being completely off the grid. Um, that's how i like to do it yeah. Is there anywhere in particular, you usually go turks and caicos beautiful uh mykonos.

Those are two places that stand out for me. I mean two of the best two of the best. Well, i hope you get to go on vacation soon, but the vacation is not happening right now, because we are about to play tennis takedown. Are you ready, i'm ready, they're cheering for you.

Do you hear it? Thank you crowd all right. So let me tell you the rules, real quick, so there's going to be one minute on the clock. We asked 100 fans on the grounds. Okay, five questions.

Okay, you want to guess the most popular. I know that game go ahead, yeah so, first question: what's the most romantic place at the u.s open the fountain? What's the best place to vacation paris, what's the best beverage to drink, while watching tennis, honeydews name the active tennis player you'd most like to meet, i hate this answer, but i'm sure it's roger federer. What do you love most about yourself that i'm kind all right? So i think you are going to be the winner right now, but we're gon na check. So we ask you: what's the major magic place at the us open surveys, you said fountains survey says top answer 46 points.

We asked what the best place the vacation. Is. You said france survey says nobody said paris crazy out of 100 people. That's insane, i know new york is new york is so anti-france.

I know because we have clashing personalities. I kind of like that. I'm actually happy right now, keep going all right. We asked you.

What's the best beverage to drink while watching tennis, you said honeydew survey says it's on the board 12. The top answer was beer. We asked you to name the active tennis player you'd most like to meet. You did say: federer survey, says ding ding, ding top answer with 32 points and final question.

What do you love most about yourself? You said your kindness. I want to give it to him, because the top answer was personality. Interesting 42 points. Somebody give me a number.

What did gary be for 132? You are sitting at the top of the leaderboard. We are going to get you any u.s open swag. You want. I love it.

Thank you for having me so much. I have no authority to get cheers. You do botcha. What's up it's garyvee, first of all, thank you so much, i hope, you're doing super well during these times uh.

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