Whoever provides the most value always wins, and it comes from two things.. First, it's about the value you're providing for "them," aka your audience. Stop focusing on selling or growing your following and instead ask yourself, what's in it for them? Are you educating people about something? Are you entertaining? Motivating? Then, think about the value your content is bringing you! Do you enjoy it? Are you posting about things you love or just what you think will get the most views? These are questions every content creator should be reflecting on in 2023. I hope it helps!
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Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Most of the social that's out there isn't working because it's selfish. You want the likes, you want the money, you want to sell the thing and we don't want that. You need to put out things that provide value and they can come in a lot of shapes and sizes. I'll tell you who.

I'm really fascinated by the people who are posting on a daily basis who have very tiny, tiny audiences and enjoy it to no end. They enjoy it because they just want to share videos of them playing video games or cooking or things of that nature. This becomes a very simple game of why are you doing this If you're doing it because you loved the thing that you're putting out there and it's part of the process you're gonna win.

12 thoughts on “Why most content doesn’t work #shorts”
  1. Avataaar/Circle Created with python_avatars Million Dollar Flip Flops says:

    Spot on per usual my man!

  2. Avataaar/Circle Created with python_avatars Stefanie Nici says:

    That’s me, Gary. I really and truly enjoy social media.

  3. Avataaar/Circle Created with python_avatars Linker says:

    Much love Gary!

  4. Avataaar/Circle Created with python_avatars Storykate says:

    Best advice!!

  5. Avataaar/Circle Created with python_avatars BB Dumps says:

    People are so damn trendy lmfao

  6. Avataaar/Circle Created with python_avatars AyNanc84 says:

    Truth

  7. Avataaar/Circle Created with python_avatars TPS says:

    Dope sweater G

  8. Avataaar/Circle Created with python_avatars K-Dawg says:

    I listened to you when I first started on LinkedIn 2018 and u were dead on right. Thank you 🙏🏻

    Future Jets Fan
    Keith

  9. Avataaar/Circle Created with python_avatars GaryVee says:

    Whoever provides the most value always wins, and it comes from two things.. First, it's about the value you're providing for "them," aka your audience. Stop focusing on selling or growing your following and instead ask yourself, what's in it for them? Are you educating people about something? Are you entertaining? Motivating? Then, think about the value your content is bringing you! Do you enjoy it? Are you posting about things you love or just what you think will get the most views? These are questions every content creator should be reflecting on in 2023. I hope it helps!

  10. Avataaar/Circle Created with python_avatars C.D. Scales says:

    I love it ❤🎉🎉🎉🎉 I’ll work to provide more value

  11. Avataaar/Circle Created with python_avatars Knifeboy Gamer says:

    Thanks I needed this perspective

  12. Avataaar/Circle Created with python_avatars Perfect Fazhe says:

    I have learn a lot from this man's videos more than l did in 4 years of college

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