Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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Heard. No more scheduled tweets
You've got a point, but I disagree. I love using TweetDeck to schedule tweets. Most business owners don't have the time to be stopping what they're doing to tweet. A restaurant schedules their lunch specials at 10 am. The idea of Twitter to me is to gain exposure and drive traffic to your website. Blog posts should be scheduled out a few times during the week. That way you've got yourself covered. I encourage my customers to check what's trending several times a day. If there is a tragedy or crisis, tweet out sentiments or support. If you're local, you should know when the local sport teams are playing and avoid those times, if your tweets are not sports related. Again with the restaurant example: tweet out the afternoon before the game to order your party platters. And, you're not going to sit and retweet 10 retweets in a row, you spread them out and cover yourself throughout the day. What if when your followers are on Twitter the most is your busiest time of the day? Or in the middle of the night? There's a happy medium.
Pragmatic advice with relevant examples supporting.
Aside from colliding with trending news items on Twitter, my concern is the lack of interaction with scheduling. If someone responds to your post, it goes into the void until you return. It's not just a missed opportunity, it's rude.
OH MY GOOD GRAVY….THANK YOU! FINALLY! I've been on social media since BEFORE all these auto/post/tweet things came around. When they did appear, I've ALWAYS said to NEVER SCHEDULE posts/tweets. People laugh at me for taking this position. But I've never scheduled a post/tweet and never will. THANK YOU! oh, and SORRY for all the YELLING that I AM doing ON this POST ! lol
good advice – yah twitter has to be 'current' up to the second
thank you i like
I didn't schedule tweets for years, but just recently started doing it so that I could spread out stuff that I found and wanted to share throughout the day. Sometimes I'll just have 15 mins to find a bunch of relevant things so I figure if I schedule the tweets, I'll catch more of my followers and grow my following with that content. It's only for the day though, so if anything big happens, I can stop/delay them. Otherwise I just don't typically tweet very much so it seemed like a good strategy to grow and get more engagement.
What about scheduling YouTube videos?