When it comes to producing content, both quality & quantity are needed for a winning strategy. Even though I believe that the creative quality is the variable of success, it is quantity execution that becomes the opportunity to figure out what the quality is.
It's a big reason why I push people to put out more content - you'll get to find out what works and produce more "quality" based on the data and what your audience responds to, rather than your own subjective opinions.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
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Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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If you post 87 000 times a day on social and the content's bad and you don't know the creative strategy of the platform, nothing's gonna happen. So it's not just volume. You could do a thousand push-ups a day incorrectly and not get muscle. Standing out is being discovered.

Being discovered requires content output. Being discovered from content output requires volume. which is why I Talk about posting so much and requires strategy. Being good at it.

You gotta do both.

7 thoughts on “Quantity vs quality: finding the right balance for your content strategy”
  1. Avataaar/Circle Created with python_avatars Hello Jess says:

    Thank you so much for the advice. Just started my YouTube channel 10 days ago 😉

  2. Avataaar/Circle Created with python_avatars The Finance Zone says:

    if you post 87,000 videos a day and they at least average 12 views, that's a million views a day. get on my math level Gary

  3. Avataaar/Circle Created with python_avatars GaryVee says:

    When it comes to producing content, both quality & quantity are needed for a winning strategy. Even though I believe that creative quality is the variable of success, it is quantity execution that becomes the opportunity to figure out what the quality is.

    It's a big reason why I push people to put out more content – you'll get to find out what works and produce more "quality" based on the data and what your audience responds to, rather than your own subjective opinions.

  4. Avataaar/Circle Created with python_avatars Bharat Tanwar says:

    Thousand pushups incorrectly will get you fuckin INJURIESSSSSS!!!

  5. Avataaar/Circle Created with python_avatars Charles Mack III says:

    Nothing's going to happen 😢 but make adjustments form your content more directly related to your audience.❤😂🎉 Not just volume get muscles 💪

  6. Avataaar/Circle Created with python_avatars Sofia Mar says:

    Agreed! 👌 It's a balance of strategic quality and volume, where quality matters most!

  7. Avataaar/Circle Created with python_avatars Robert Ace says:

    I’ll never think of him the same after he endorsed fkn Joe Biden

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