My friends .. it's not a game of "which is better?" It's a game of knowing which format works best and is most enjoyable for you. If you love short-form, tripling down on TikTok and YouTube Shorts will work in your favor. If you prefer hour-long vlogs or keynotes, then long-form content is for you. Having the self-awareness to know where you thrive is important, but let there be no confusion .. this is always an "and" game, never "or." If you can do both, even better. Hope this "clicks" for someone who needs it.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Everything will always have a place if you're good at it. Short form video will forever be a way humans want to consume. So a long form video I Love when everyone was like five years ago. oh now that everything is like Tick Tock in 30 seconds nobody's gonna watch movies anymore.

it's too long and I would just laugh and I was like that is so naive. Not only do we watch movies, we watch nine hours straight of Netflix if we like the show, we'll binge watch the whole damn day. when I was writing all those books and I was Mr digital everybody would make fun of me. They're like hey, you believe in the internet so much why the are you writing books and my answer would be because people read them.

The biggest problem in the world is that the world is obsessed with Ore. All of my professional success and all of my personal happiness is based on the fact that I'm obsessed with hand.

6 thoughts on “Short-form vs long-form content… which is better?”
  1. Avataaar/Circle Created with python_avatars GaryVee says:

    My friends .. it's not a game of "which is better?" It's a game of knowing which format works best and is most enjoyable for you. If you love short-form, tripling down on TikTok and YouTube Shorts will work in your favor. If you prefer hour-long vlogs or keynotes, then long-form content is for you. Having the self-awareness to know where you thrive is important, but let there be no confusion .. this is always an "and" game, never "or." If you can do both, even better. Hope this "clicks" for someone who needs it.

  2. Avataaar/Circle Created with python_avatars Zhuge Liang says:

    Absolutely.

  3. Avataaar/Circle Created with python_avatars Pokérips says:

    Hey Gary vee you have been such a motivation for me and thank you for that

  4. Avataaar/Circle Created with python_avatars Barbara Case says:

    Just what I wanted to hear today. Thank you.

  5. Avataaar/Circle Created with python_avatars Aldy Pradana says:

    👍🏼👍🏼👍🏼

  6. Avataaar/Circle Created with python_avatars Keep Pushing Truth says:

    It depends on what I’m doing as to what type of content I prefer.

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